Best Pricing Strategy for Flora Petals, based on this criteria:

1. 2 locations in 2 different cities, in opposite directions:
   1. 50 km from farm
   2. 200 km from farm
2. 2 challenges
   1. Variation in procurement costs
   2. Logistic issues associated with fresh flowers

My proposal:

 

The best pricing strategy for Flora Petals is Dynamic Pricing Strategy.

 

Reasoning:

1. This pricing strategy is best suited for Small Businesses, especially with a product that is perishable
   1. Flora Petals is a small business and offers a perishable product of flowers
2. It is also suited for businesses that face variations in sales due to demand
   1. This includes bad weather, possible changes in flower availability, and seasonal demands for holidays
      1. I.e. Flowers will sell at a higher demand for holidays like Valentine’s Day and Mother’s Day