Sketches:

For our fictional client, I created two sketches that both show the main protagonist: the beer, but in different contexts and compositions. Both sketches are adorned with a handful of decorative elements in order to create a festive vibe and excitement for beer.

 

Colour proposals:

After my community picked the winning sketching, I developed three different colour palettes to show off the design while complying with the projects restrictions given by our fictional client: 

The first proposal shows my design in a monochromatic palette, complemented by one accent color. Perfect for line art work!

The second proposal uses two brand colours provided by the client as a starting point, and I added a light yellow and vibrant pink in order to round out the palette.

The third proposal shows off bold, contrasting colours enriched with two analogous colours. In order to balance the composition, I introduced one neutral colour and let the artwork shine.

Tell me in the comments which colour proposal is your favourite!