I decided to create a fictitious florist shop for my watercolor logo. I named it BLOOM and used 'Floral Artists' as its descriptor.
The brand attributes I gave this brand are: - creative (creating works of art with every arrangement) - modern (keeping with latest flower + arrangement trends) - organic (human, personal + the whole nature thing ;) - professional (it shows the florists are dependable + know what they're doing with the work they create)
Here are some logos I compiled from the floral shop niche, aka competition!
And here's a mood board I created for my florist shop, considering my brand attributes. I want you to feel the way you do looking at this when you walk into the shop!
It was time to look at typography + pick my hand drawn element. I decided to keep my type modern (brand attribute!) and my hand drawn element more expressive/organic to create some nice contrast. Here's what I narrowed them down to:
I chose my favorite type lockup + vector element and put them together to form my base logo:
From here, I started experimenting! Texture behind, texture in the vector element, texture in the type:
...and here they are all together! Love them all, but leaning towards the 2nd one (texture in vector element)