Robert Matyas

Logo-Design-Workflow: Erstellen zeitloser und moderner Logos

Thanks for submitting your designs! You did a really nice job with the overall look and feel of this brand.It is simple, clean, I like how you implemented the identity on the mockups and the identification color remains consistent on the mockup series and you also did the social media designs posts correctly on Instagram.So yes, as you mentioned there the canoe is the only thing that needs more work but the brief generated with the Ai seems like it creates more issues. The brief says you need to make something abstract and old fashioned/vintage at the same time. These two factors don’t really work with each other, abstract shapes are mostly modern looking and vintage is vintage. If you go in the abstract direction you can deconstruct the canoe and take elements from it and create a logo for example the Esquif logo.Or you can do the vintage/ old fashioned direction where you can create a badge out of the canoe and its paddles, helmet and write the business name in circles, play around with the typo.And a third direction would be a wordmark maybe. So this way you have 3 different logo directions that have different strengths.I recommend you do a research of canoe brands out there to see what others did and how they solved the issue with the canoe.Nice job overall!

thank you so much for explaining the brief, the abstract/vintage thing. i was stucking on that and don't know what to do honestly, and somehow i keep hold on that brief.
and thank you a gain for this class, i really love it

Yes just break it down into multi directions. 

In this scenario the brief is kind a unreal which you gonna find with real clients too, because they don't know these things so you will need to guide them and negotiate so you can actually create something that's gonna be good.

But this part also comes with experience and failure which is a good thing, you know.

Hi, this is a logo i designed, using brief on goodbrief,io. I don't know what to do with canoeing but i tried my best.
Hope you can tell me what is wrong on this and how to improve
Thank you so much for this class<img srcset="https://static.skillshare.com/uploads/project/60d5f40cdc87859a74e25e1e753de811/cb5e73a8.png 600w, https://static.skillshare.com/uploads/project/60d5f40cdc87859a74e25e1e753de811/cb5e73a8.png 1000w" sizes="(max-width: 600px) 600px, 100vw" src="https://static.skillshare.com/uploads/project/60d5f40cdc87859a74e25e1e753de811/cb5e73a8.png" loading="lazy" alt="SHARP TOMOROW PROJECT - image 1 - student project"><img srcset="https://static.skillshare.com/uploads/project/60d5f40cdc87859a74e25e1e753de811/02b6171d.png 600w, https://static.skillshare.com/uploads/project/60d5f40cdc87859a74e25e1e753de811/02b6171d.png 1000w" sizes="(max-width: 600px) 600px, 100vw" src="https://static.skillshare.com/uploads/project/60d5f40cdc87859a74e25e1e753de811/02b6171d.png" loading="lazy" alt="SHARP TOMOROW PROJECT - image 2 - student project"> <img srcset="https://static.skillshare.com/uploads/project/60d5f40cdc87859a74e25e1e753de811/d7fb49cb.png 600w, https://static.skillshare.com/uploads/project/60d5f40cdc87859a74e25e1e753de811/d7fb49cb.png 1000w" sizes="(max-width: 600px) 600px, 100vw" src="https://static.skillshare.com/uploads/project/60d5f40cdc87859a74e25e1e753de811/d7fb49cb.png" loading="lazy" alt="SHARP TOMOROW PROJECT - image 3 - student project"><img srcset="https://static.skillshare.com/uploads/project/60d5f40cdc87859a74e25e1e753de811/b2ed6010.png 600w, https://static.skillshare.com/uploads/project/60d5f40cdc87859a74e25e1e753de811/b2ed6010.png 1000w" sizes="(max-width: 600px) 600px, 100vw" src="https://static.skillshare.com/uploads/project/60d5f40cdc87859a74e25e1e753de811/b2ed6010.png" loading="lazy" alt="SHARP TOMOROW PROJECT - image 4 - student project">

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