Primary objective

Redesign 3 product labels to more closely align with the brand's current identity and allow the overall product line to feel more cohesive and professional.

Insights

Some of your current labels are not consistent with the brand't root identity and does not relate to your current client.

Brand Identity is not consistent across all platforms leading to insufficient sales online.

Unique selling proposition is not clearly stated online and on some of the brands recent labels.

 

Recommended Steps

- Strategic brand workshop, to uncover the brand's current identity and values compare you original identity.

- Redesign website to align with your in store identity. Clearly stating your unique brand proposition. This will increase sales online also driving more traffic to your stores.

- Redesign product labels to align with the brands current values .

Deliverables

-A over arching brand redesign.

- 10 new label designs

- Redesign of website.