Chat Summary — FI/PP Co-location Brochure Design Learning

In this chat, I worked on creating a vertical brochure visual direction for the FI Africa + ProPak MENA Co-location brand.

First, I uploaded and reviewed the FI/PP Co-location Branding Guideline – March 2026. The guideline helped me understand the correct visual system for this brand, including the twin-mark logo system, the co-location theme, the use of reshaped organic imagery, and different execution styles such as mono, hued, blank, and visualized layouts.

Then, I asked for a suggested layout for a vertical brochure. The question was improved into a stronger creative brief that included more brand-specific details, such as layout hierarchy, image placement, color direction, typography, CTA placement, and print/social media usage.

After that, a recommended visual direction was created. The final output was a premium vertical brochure concept with three main parts:

Front Cover
A clean branded introduction using the FI Africa and ProPak MENA co-location identity, bold headline, event date, venue, CTA button, and rounded food/packaging imagery.

Inside Pages
A structured content layout showing “Why Attend,” “FI Africa Focus,” “ProPak MENA Focus,” and “Co-located Value.” The design used a mix of text blocks, icons, curved image masks, and brand pattern elements.

Back Cover
A strong closing message with QR code area, registration CTA, website links, social icons, event details, and the co-location logo system.

What I Learned

I learned how to turn a brand guideline into a real design direction, instead of just making a random brochure layout.

I also learned how important it is to follow the brand system carefully, especially in co-branded designs where two brands need to appear balanced and connected.

The main design lessons were:

1. Use the brand guideline as the foundation
   The design should follow the official visual rules, not just personal taste.
2. Build a clear hierarchy
   The brochure needs a strong headline, clear sections, readable body copy, and obvious CTA placement.
3. Balance both brands
   FI Africa and ProPak MENA should feel like one connected event, while still keeping each brand recognizable.
4. Use imagery with purpose
   Food ingredients, packaging, processing, and manufacturing visuals should support the message and not just fill space.
5. Create a flexible system
   The same visual direction can be adapted for brochures, social media posts, stories, banners, and digital ads.
6. Prompt writing matters
   A stronger prompt gives a better design result because it includes the brand rules, layout needs, mood, usage, and visual restrictions.

Final Result

The result was a premium vertical brochure mockup using warm yellow, cream, green, rounded image collage sections, organic brand shapes, and co-location pattern elements.