Drawer

North-Western Bourbon - Brand Concept

North-Western Bourbon - Brand Concept - image 1 - student project

I felt the creativity flowing on this one and actually had to be careful not to take it too far and spend way more time on it than necessary. Sticking to Canva definitely helped me with that. If I would've opened Illustrator, I probably would've spent a week on this.
I initially had the idea of creating a mood-board for more of a gentlemen's luxury brand, but surfing through Pinterest led me to a whole different wave. I was really feeling the vibe of finding warmth in the chill northern forests during autumn and winter.
The logos are obviously just concepts, but I think they'd be solid drafts for actual stylized logos for branding and packaging.
I didn't think I'd take this small exercise even this far. I enjoyed it.


Thank you, Lindsay.