Before: 

 

Digital Marketing is a marketing strategy where to promote and advertises brands online and on Social media.

Using Instagram and Facebook to grow your business can be an example of Digital Marketing. Email Marketing is an example of Digital marketing because you are using the internet to promote your brand 

 

After:

 

Digital Marketing refers to marketing efforts that occur on the internet. This involves using search engines, emails, and other websites and applications to find and connect with potential customers. 

Digital Marketing requires 4 steps: 

- Define the target audience of your brand 

- Attract the target audience using free content or paid ads

- Make a sale.   

- Measure and Optimise. 

 

Digital Marketing includes using Social Media(Facebook, Instagram, Twitter, YouTube, TikTok and Linked) and Building websites using content management systems such as WordPress, Squarespace, and Wix as well as using paid Digital Media(Google ads and Facebook Ads).

 

Strategic Methodology 

Audit: Assess your Social Media presence, compare it to competitors and industry, and Identify gaps and top-line health score. 

 

Develop: Set goals, and select networks most appropriate to these goals.

 

Execute: Develop a content plan and rollout strategy.

Measure: Create a measurement strategy with monitors your goals. 

 

5 benefits of Digital Marketing 

 

1. Allows you to engage with the audience 

2. Allows you to compete with bigger brands around the world 

3. Allows brands to measure engagement 

4. Allows you to only focus on leads that are likely to engage with your content 

5. It is accessible to anybody