A little bit about the business

A background on our existing business is specifically about Computer and Laptop Repairs. We offer local repairs in Brisbane, Australia. Our target audience are usually professional and student ages around 18 - 64 years old located in Bayside, Brisbane. 

We operate two separate business links:

FB: City Laptop Repairs
IG: City Laptop Repairs
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FB: Choice Tel 
IG: Choice Tel

Our quarterly Objective

We are trying to achieve by increasing the number of sales, followers, and engagement targeting a specific number we can able to have within the Q1 - Q3 metrics. By increasing the number by 5% - 10% for Engagement, Conversion, Awareness, Growth.

Theme for next month

Our plan is to create a 1 month ahead content for the following month with a mix of our promotional and content pillars. It could be a conversion and a mix of an educational content since we can link it to an existing blog that can be checked by our own audience. We also think of trying to curate existing content that offer the same services. Diversification of content would be an amazing idea since mostly as I observed that it is specifically for the paid offers only.

The impact content for next month
Part of the content I can focus for next month are:

1. Paid offers that is not much likely being presented on social media. The workarounds about free offers that our audience think they can take which is likely a win-win situation for both audience and the business.
2. Educational content pillars. We plan to make it connected with our blog as the posting frequency we decided is only 1 to be published and must be connected with our content. I believe both of these have an impact to all of the metrices I mentioned for the business growth.

Complementary Efforts

As part of my tasks it is sometimes overlook by looking additional resources for improvement. So I am trying to finish a book by Alex Schultz as a known marketer too by a known social media app.  It is my first time to read the word behavioural targeting as part of his strategies before. Part of it could be by analyzing the audiences behaviour that can bring most of the impact with our business.