Use TikTok to create a fun challenge or trend that gets people excited about your business. Ask them to share videos using your product, showing how they use it, or reacting to it. For example you can create a What’s in My Backpack? for your new product (backpack) Challenge where people show what they carry in your backpack and how it helps them stay organized for school, work, travel e.c.tl. This gets people involved and helps your business grow through creative content.

Use Instagram to post clear photos, short videos (reels), and stories that show how your product for example the backpack works. Show off the different pockets, features, or how much it can hold. Share customer reviews, packing tips, or travel ideas. This builds trust and makes people more likely to buy.