The ipad sketch.

My intial loose sketch of the idea.

The Concept.

My concept for the t-shirt that I am creating will be a statement design using type only. which will include the words MUSEUM OF CREATIVE HUMAN ART, however this is the meaning of the acronym MOCHA.  Our definition of Mocha is a creative social blend and the meaning to the word SOUL is the intellect behind every expression the creative chooses. 

The message that I am trying to convey throughout my brand and with this t-shirt is to make the words Musuem of Creative Human Art more personalble to the creative. Therefore, the actual creative becomes the physical museum and the way that they express themselves while wearing the shirt will be the SOUL, or intellect behind each expression that they choose to do. However, once those two words come together you get our brand name MOCHA SOUL.

Types of Expressions: ART, Politics, Words, Dreams, Beliefs, Clothing, Poetry, Short Stories, Videos, Love, Etc.

Mock Up Ideas X Colorways.

Type of Shirt.

The t-shirt that I am using will be a Heather Grey crew neck t-shirt 50% polyester, 25% cotton, 25% Rayon. This adds a more softer comfortable feel to the t-shirt and gives it a more high quality look. 

Creative Execution.

For this design I will be using a heat transfer process with V-lastic ink. The V-lastic ink is a specialty ink that stretches with the materials of the t-shirt and helps prevent cracking in the paint during normal washing, or wear and tear. I had to order these transfers from a third party company because I don't own the machine that produce transfers. However, I do own the heat press machine that will place the image on to the t-shirt which I included a photo of it below. Also for my design I will be using a cream ink for my type color to give my design a clean and simple look. The placement of the print will go directly in the center of the t-shirt.

V-Lastic Transfer Sheet.

Heat Press.

Cost.

My cost for a total of 12 t-shirts ordered wholesale will be at $88.29 + shipping included.

My 12 sheet one color heat transfer art cost will be a total of $47.34 + shipping.

The labor of printing will be free because I will be the one heat pressing my own shirts.

So my total cost to make these 12 t-shirts will be $135.63.

The Finished Product.