Ryan Engley

Dedizierte Landing-Pages erstellen: So erzielst du ein besseres ROI aus deinen Marketingausgaben

Here is my re-worked landing page. This was really hard to market as we are selling a service not a product so writing this was not easy. Let me know what you think. I did make a remarketing landing page I'd like to share but it seems you can only share one project? If there is a way to share my next landing page here, let me know. Thanks again!

Hey Sarah - great job on your first landing page. If I were to critique this design using the 5 elements we discuss in the course, here's how I'd break it down: USP <ul><li><ul><li>Headline: Your primary headline purpose is to tell visitors they made the right click and to keep them on the page. The words in your headline to should match the words in your pre-click ad/email/social share copy. Whatever your pre-click CTA was, just make sure they line up.</li> </ul></li></ul><ul><li><ul><li>In terms of headline copy, I think there's enough ambiguity to give your visitors the space to dismiss the question and bounce. I mean, I don't know if I'm losing clients to market access restrictions... you do. That's why I'm here. So maybe adjusting the headline to a be more direct and problem focused like "Stop Losing Clients To Market Access Restrictions"</li> </ul></li></ul><ul><li><ul><li>Subhead: Then your subhead should be like a 1-2 punch, following up with more detail to keep visitors engaged on the page and curious to read more. Perhaps with stats to back it up (if you have them)  like "Join 25,000+ Agencies Who Trust ICA/SIAA To Secure Market Access and Grow Their Businesses" -- This should speak to the key value of your solution.</li> </ul></li></ul>Hero Shot <ul><li><ul><li>You don't actually have a hero shot on your page showing the context of use of your solution. If you were to illustrate what the ICA/SIAA provides to clients, how could you show it?</li> </ul></li></ul>Features and Benefits <ul><li><ul><li>Currently, your key benefit is that Agencies can join ICA/SIAA to get MUCH MORE than just market access with a list of "features" from profit-sharing, commissions, training and support. Is there way to categorize you can categorize your features into top level benefits that speak specifically to the kinds of pains your agencies experience?</li> </ul></li></ul><ul><li><ul><li>If it were me, I would find one major benefit that addresses the key problem you point out in your headline: What is a benefit of your solution to help my agency to stop losing clients to market access restrictions? Then what specific features do you have to offer as proof points that you can deliver on that benefit?</li> </ul></li></ul><ul><li><ul><li>Then, you could list a second benefit that encompasses some of the additional features you currently have listed.</li> </ul></li></ul>Call To Action <ul><li><ul><li>You offer two CTAs: A phone call or a form. What I might recommend is adjusting your copy on your form to better explain what will happen when someone fills it out. Will you email me? Will you phone me? Your form headline could be "Request A Consultation To See Where You're Losing Clients" or "Get Your Free White Paper To See Where You're Losing Clients" (or whatever the follow up is from the form). If this is for a consultation, give your visitor a specific idea of when you will reach out. You could adjust your form subhead copy to "Complete this form to have an insurance agent call you within 24h"</li> </ul></li></ul><ul><li><ul><li>Lastly, match your button copy to the expectations you set in the previous bullet Ie. "Request A Call"</li> </ul></li></ul>Social Proof <ul><li>You don't always need social proof on your page but it does often address anxiety by proving value. If you have a testimonial from an existing client you may want to add it to your page to demonstrate your value through the words of your client.</li> </ul>Great job building your first page with Wordpress and boostrap 4. If you've been tracking your conversion rates I'd be curious to know what impact you might have by testing some of the recommendations above. Thanks for taking the course and sharing your project!

Ryan!
Thank you so much for taking the time to critique my landing page! I really appreciate the feedback and want to make changes asap. I'll share my updated landing page soon :)

This is my first attempt at a landing page. I used wordpress and bootstrap 4 to complete my project. Let me know what you think. Thanks!

Landing Page for Insurance Agents

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