What are the 3 things you will be updating for your digital online presence?

1. Optimise website to fit properly on phone screens + catch email addresses
2. Search Engine Optimisation: Google Ads
3. Think about newsletter

What is your objective and KPI (Key Performance Indicator) for your digital strategy?

Do SEO, see if attention increased

How often will you be optimizing for the best results and checking against your KPI?

Every week

What have you learned in this process? What new channels will you try next?

Maybe TikTok might be good to reach a younger audience, instagram parents, tiktok kids