Hey students,

I wanted to share with you a recent column I wrote in TechCrunch on how to win the attention of potential investors. It's based off my research for Captivology.

A few tips I talk about in this piece (and in this class):

• The Credibility Rule, and why we trust people that come through warm introductions.
• How establishing your credentials up-front can completely change the tone of an investor meeting.
• Why you shouldn't pitch the best-known partner at a venture fund.
• Why you need to stop sending long-winded emails.

I hope these tips will be helpful to you! Can't wait to see your porjects. Remember: I am going to share my favorites with my followers!

~ Ben