For this project, I'm sharing headlines I wrote for my client, Fabricocious.

Speak Directly to Your Audience
Amateur Sewist? Time to Sew Like a Pro. Use Great Fabric.

 

Offer Your Reader a Benefit
Stunning Fabric Designs Without Any Nasties

 

Generate Curiosity
What Would You Print With Infinite Colour Options?

(Fabricocious prints their designs digitally. This means they are not limited to a 10-12 colour pallet as with screen printing. The sky’s the limit!)

 

Ask a Relatable Question
Uninspired? Yearning to Make Something Fantastic? It Starts With Fabulous Fabric

A suggestion is to pair this with an image of a frustrated sewist at their machine.

 

Report Something Newsworthy
How Short-Run Prints Are Giving Amateur Sewist the Pro-edge

 

Give a Direct Command
Do Your Sewing Machine a Favour. Switch to Better Fabric

 

Emergency Formula
ITS TIME: Do Your Sewing Machine a Favour. Switch to Better Fabric