For Fox + Main Paperie, my approach was to craft a brand identity that marries elegance with approachability. Keeping readability at the forefront, I opted for a clean and easily digestible main font, while infusing a touch of whimsy with a script-like font reminiscent of classic stationery.

To resonate with the client's preferences, I carefully selected colors that not only reflect their favorite hues but also inject a vibrant, friendly aura into the brand. In addition, I incorporated floral elements inspired by the client's fondness for flowers. These botanical motifs serve as versatile design elements, seamlessly integrating into various brand collateral such as business cards, invitations, and letterheads.

By harmonizing readability, charm, and personal preferences, the Fox + Main Paperie brand exudes sophistication while retaining a warm and inviting appeal, perfectly capturing the essence of its identity.

 

Though I was unable to make mockups for the brand due to my inability to access photoshop at the time of this identities creation, I hope that the overall design concept and vision comes across within my brand board