Hi Ruth,

Thank you so much for an incredibly informative and helpful class! I found all of your tools and tips really helpful, and I’m certainly going to apply them in my future writing.

So one of my clients is a travel agency that partners with various resorts around the world. I write blog and social media posts for them, and I’m currently working on a blog post to promote Royalton resorts while tying in wellness travel as a way to start the New Year on a positive note.

For my Final Project, I wrote the following copy, parts of which I'll use in the aforementioned blog post. I also attached my Creative Copywriting Worksheet, so you could see a bit of my process. I’d love your honest feedback on my project, when you have time to review it!

Thanks again for everything, and looking forward to taking more of your classes!

- Christine 

 

Final Project

Client: The Hideaway at Royalton Negril

Copy: 

Start the New Year Right – With the Wellness Retreat You Deserve!

Has improving your health been one of your New Year’s resolutions – every year? Do you find it hard to make time during your busy daily routine to focus on wellness? Well, start 2023 on a positive note by making YOU a priority – with a self-care retreat to remember!

The Hideaway at Royalton Negril, located on Jamaica’s stunning western coast, is the wellness oasis you didn’t know you needed. At this adults-only all-inclusive resort, you’ll experience the true meaning of luxury.

Wake up every morning to the scent of frangipani and the sound of gentle waves hitting the shore. Have the freshest of fruit juices and savoury snacks delivered straight to your private cabana on the beach. As the temperature heats up, cool yourself down with a dip into the calm turquoise waters of the Caribbean Sea. Get pampered at the on-site Royal Spa with a signature massage that will leave you feeling rejuvenated and ready to tackle the rest of your resolutions.

Begin the new year right – treat yourself to the tropical wellness getaway you know you deserve!