The list of external resources for studying:

How the measurement is done:
https://adswerve.com/blog/new-features-in-app-web-properties-in-google-analytics/

 

Bounce rate, time and uniqueness:
https://www.simoahava.com/analytics/scroll-depth-trigger-google-tag-manager/

https://www.whatisagoodbouncerate.com/

https://support.google.com/analytics/answer/11109416?hl=en

 

How to use the tool:

https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin-this-article 

 

What to remember when doing analytics:

https://www.kaushik.net/avinash/tricks-to-up-level-your-analytics-reports/

 

Socio-demo data:

https://adssettings.google.com/authenticated

 

Mobile experience:

https://www.kaushik.net/avinash/nudges-creating-urgency-higher-conversions-revenue/

 

Site content:

https://builtvisible.com/getting-started-with-content-grouping-in-google-analytics/

https://moz.com/blog/build-your-own-weighted-sort

https://support.google.com/analytics/answer/2695658?hl=en

https://www.kaushik.net/avinash/nudges-creating-urgency-higher-conversions-revenue/

 

Site speed:

https://pavelbrecik.cz/multiplicative-effect-of-fast-loading-websites.html

https://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales

https://www.bitcatcha.com/blog/6-reasons-why-website-speed-matters-how-amazon-would-lose-1-6-billion-if-it-slowed-down/

https://developers.google.com/speed/pagespeed/insights/

https://www.abtasty.com/blog/page-speed-conversions/

https://www.portent.com/blog/analytics/research-site-speed-hurting-everyones-revenue.htm

https://www.analytics-ninja.com/blog/2020/01/measuring-page-speed-with-google-analytics.html

https://developers.google.com/web/tools/lighthouse

 

Internal site search:

https://www.uxbooth.com/articles/best-practices-for-search/

https://www.portent.com/blog/analytics/google_analytics_site_search_w.htm

https://cxl.com/blog/convert-visitors-improving-internal-site-search/

https://www.digishuffle.com/blogs/internal-site-search-google-analytics/

 

Landing page and keywords:

https://unbounce.com/landing-page-examples/best-landing-page-design-examples/

https://www.kaushik.net/avinash/tips-for-improving-high-bounce-low-conversion-web-pages/

https://cxl.com/blog/landing-page-optimization/

How to evaluate traffic sources:

https://cxl.com/blog/ppc-seo/

 

Goal setup and funnels:

https://support.google.com/analytics/answer/2795830?hl=en

 

Segmentation:

https://analytics.google.com/analytics/gallery/#posts/search/%3F_.type%3DADVANCED_SEGMENT%26_.sort%3DDATE%26_.start%3D0/

https://support.google.com/analytics/answer/7331978?hl=en

 

Google Analytics access:

https://cxl.com/blog/google-analytics-vs-google-analytics-360/

 

The full list of 50 tips:

https://pavelbrecik.cz/resources/list_of_50_tips.pdf