Drawing Custom Lettering: Concept to Final Vector and Beyond Class Project

Explanation of brand/company that needs a logotype

KŌRA are looking for a new band logo/wordmark that reflects their alternative rock sound, incorporating dark psychedelic, shoegaze and subtly gothic influences. The client wants the gothic character to remain the foundation, while introducing more organic, psychedelic qualities inspired by the initial hand-drawn explorations. Floral and ornamental elements may also be incorporated, drawing inspiration from historical/Jenson-style embellishment. The final identity should feel dark, natural, mysterious and distinctive without becoming stereotypically gothic or metal.

Inspiration/mood board of the style you're trying to achieve