Design Brief Examples
1 - Novaplay - Design Brief
This is an example of a fairly simple, unbranded brief with a clear and straightforward structure.
It is a good example of a neutral brief that can be adapted to many different projects.
The template is featured in the course if you would like to use it, and it is easily customisable.
This makes it ideal for practical application across a wide range of neutral projects.
SEE THE BRIEF IN FULL HERE >
1 - Rosta Coffee - Design Brief
A slightly more branded design brief that builds on the neutral foundation of the first.
While it introduces more visual style and personality, it remains highly versatile and easy to adapt.
The visual elements can be quickly adjusted, including colour, logo placement, and overall layout, making it suitable for a wide range of different projects.
The composition is based on a simple stroke-led structure, which adds character without overcomplicating the layout.
This makes the brief practical, flexible, and ideal for designers who want a balance between structure and creative freedom, while still keeping the brief clean and accessible for everyday use.
The template is featured in the course if you would like to use it, and it is easily customisable.
SEE THE BRIEF IN FULL HERE >
3 - Forma Studio - Design Brief
This is another example of a versatile design brief, featuring a different structure that allows for more dynamic layouts.
The column-based composition makes it easy to include more content, while also supporting a bolder and more confident visual style.
The template is fully customisable, with fonts, layout, and visual elements easily adjusted to suit different needs.
This makes it well suited to a wide range of design projects, particularly those that require more information without sacrificing clarity or structure.
4 - Strata Pharmaceuticals - Design Brief
This brief takes a more minimal approach and introduces a different layout structure with a slightly more corporate tone.
It is heavily typographic, placing emphasis on clarity, hierarchy, and structured communication rather than decorative elements.
Despite its more refined and formal feel, the brief remains neutral in its application and highly versatile.
This makes it well suited to a wide range of projects where a clean, professional, and type-led solution is required.
5 - SolHydra - Design Brief
This brief uses a more defined structure, with strokes and boxed sections used to compartmentalise information.
The layout feels deliberate and organised, offering a more system-driven approach to presenting content.
This style is particularly well suited to tech or engineering projects, where clarity, structure, and information hierarchy are key.
It provides a strong framework while still allowing enough flexibility to adapt the visual language to different applications.
6 - OrbitPay - Design Brief
This brief introduces a stronger visual presence, allowing more space for branded motifs and stylistic elements.
Colour plays a more prominent role here, adding vibrancy while still maintaining a clean and controlled layout.
The template is neatly structured with minimal typographic styling, allowing dynamic colour and visual elements to take focus.
Colours, logo placement, and graphic components are easily customisable, making this brief well-suited to corporate applications that require a polished yet expressive visual identity.
7 - Orbitel - Design Brief
This example introduces a bolder colour aesthetic, bringing more vibrancy to the overall look and feel.
The layout remains clean and minimal, with neat typographic structure ensuring clarity and balance.
Designed with a tech context in mind, this brief works well as a neutral yet energetic option for technology-focused projects.
It offers a practical way to introduce stronger colour and visual impact without overwhelming the structure or readability of the brief.
8 - Medow & Flint - Design Brief
This brief template allows for more creative flair through the use of more dynamic typefaces.
Originally designed for a publishing house, it provides space for prominent branding and expressive colour treatment, while still maintaining clarity and structure.
The balance between legibility and brand application makes this template well-suited to creative contexts such as publishing, galleries, and cultural organisations, where personality and communication need to work together effectively.
9 - Aurara Festival - Design Brief
This brief was designed for a music festival and offers greater scope for creative expression.
It introduces more dynamic colour treatment and background use, along with a completely different layout approach.
The template is easily customisable and includes a dedicated space for a strong cover image, making it ideal for projects that benefit from bold visuals and expressive composition.
This brief is well-suited to creative and event-based contexts where impact and atmosphere are key.
10 - GoldLine Clothing LTD - Design Brief
This brief template introduces a more dynamic and punchy cover design, allowing image and typography to work together for a strong visual impact.
The structure itself remains straightforward, making it easy to adapt and apply.
Originally created for a clothing company, this template is highly adaptable and simple to customise.
It works particularly well for startups and creative fields where bold presentation is important, but the brief still needs to remain clear and practical.
11 - Kingdom Zoo - Design Brief
This template offers a more playful and organic look and feel, while still remaining practical and easy to customise.
It introduces a stronger relationship between image and colour, adding visual interest without compromising clarity or layout simplicity.
Originally created for a wildlife brand, this brief works well for projects that benefit from imagery and a softer visual tone.
It is a strong option for designers looking to include imagery within a clean, minimal structure.
12 - International Nature Trust - Design Brief
This final template is the most complex in the set and allows for more advanced design approaches.
It offers space for multiple images, including montage-style treatments on the cover, and supports more detailed content throughout the layout.
Originally created for an international nature trust, this brief has a more technical feel and structured depth.
It is well-suited to science and technology sectors, or any project that requires a higher level of information, visual complexity, and design control.