What a valuable course! It helped me rework my vacation rental copy. I started by going through the "So What" exercise. The results shaped the entire focus for the copy. 

I used the Hemingway Editor to check for long sentences. I love this app! It always helps me deliver a more concise message. 

Airbnb has a 500 character limit, and VRBO has a 10,000 character limit. I wrote copy for both platforms. 

Airbnb Description (500 character limit)

Wake up refreshed in a newly renovated vacation home in Mystic, CT (sensory language). You’ll be minutes from Mystic Seaport, the Aquarium, and Olde Mistick Village (assuming ownership). Rest up on a new, comfy mattress in a peaceful hilltop retreat (specific details). Enjoy a spacious yard, a cozy patio, and a modern kitchen (sensory language). Relax in the cozy living room after exploring town (give instructions). A peaceful setting that welcomes families and friends. You’ll be close to everything (assuming ownership)! Your perfect home away from home in Mystic (sensory language)!

 

VRBO Description (10,000 character limit)

Welcome to your newly renovated vacation home in Mystic, Connecticut (assuming ownership).  A peaceful, family-friendly hilltop retreat minutes from the area’s most-loved attractions.  You'll be close to Mystic Seaport, Mystic Aquarium, and Olde Mistick Village. Find everything you need to relax, recharge, and make lasting memories (sensory language).

 

Wake Up Rested and Refreshed

 

Start your day feeling completely rested on new, high-quality mattresses with luxurious bedding (instructions). Each bedroom is like a cozy cocoon with calm colors and blackout blinds (metaphor).  

 

Enjoy a quiet morning coffee at the kitchen island or step outside to the patio (getting emotional). Listen to the sounds of the neighborhood waking up (sensory language). From this quiet hilltop location, you’ll feel tucked away, but close to all the action in downtown Mystic (sensory language).

 

Walk to Local Favorites

 

When it’s time for breakfast, walk to downtown Mystic to favorite restaurants. Take a look at our guidebook, which includes directions and local recommendations (give directions).

 

Explore the Best of Mystic

 

You’re only minutes from Mystic Seaport. There, you can step aboard historic ships and explore programs and exhibits. Nearby Mystic Aquarium delights visitors of all ages. You'll see beluga whales, penguins, and interactive marine life exhibits (highlight benefits).

 

Olde Mistick Village, another local favorite, has charming boutiques, artisan shops, and restaurants. You'll have fun walking around the quaint setting while experiencing seasonal events.

 

You can walk downtown to see the Mystic drawbridge and enjoy some ice cream. You'll also find shops and restaurants. Downtown is perfect for an afternoon stroll, window shopping, and photo ops.

 

If you love the water, explore the Mystic River by kayak or take a sunset cruise from the nearby marina. There’s truly a lot to see and do in Mystic (highlight benefits).

 

Relax in the Backyard Oasis

 

After a day of exploring, unwind in the private backyard retreat. Sit back with your favorite drink on the patio while the kids play in the spacious yard. The quiet neighborhood makes it easy to relax and reconnect with the people who matter most.

 

As the sun sets, string lights glow around the patio, a perfect spot for a nightcap under the stars (sensory language).

 

Cook and Dine Together

 

If you’d rather stay in, the fully equipped kitchen has everything you need to prepare meals with ease. You’ll find new appliances, plenty of cookware, and all the kitchenware you could want (highlight benefits).

 

The open floor plan connects the kitchen and living room, so you can cook and still be part of the conversation. This space makes dining fun. You can cook with local ingredients or enjoy a relaxing breakfast.

 

Gather in the Living Room

 

The living room is the heart of the home. It's a cozy spot for reading, watching movies, or sharing the day's stories. Swivel chairs and flexible seating ensure everyone has the best seat in the house.

 

The natural light during the day and soft, cozy lighting at night make this space perfect for any time of day.

 

Sleep Well

 

Each bedroom features new, high-quality mattresses, crisp linens, and calming décor. The bedrooms are perfect for a good night's sleep. They provide a calm space to relax after a day of exploring Mystic's attractions.

 

Responsive, Caring Hosts

 

We have a home nearby and love sharing Mystic with guests. Have a question or need a recommendation for restaurants, beaches, or family activities? We’re always happy to help and respond quickly.

 

Our mission is simple: to create a cozy home away from home where guests can relax, recharge, and feel completely comfortable during their stay.

 

Perfect for Every Traveler

 

This home is ideal for families, couples, or friends who want a peaceful retreat in Mystic. It's a great pick for Coast Guard Academy families, wedding guests, or travelers exploring Connecticut's beautiful shoreline towns.

 

Whether you’re here for a weekend getaway or an extended stay, you’ll find everything you need for comfort and convenience.