Buyer Persona

Name: Active Amy

Age: 35-50 years

Gender: Female

Occupation: Busy professional or entrepreneur who works long hours and has an active lifestyle

Interests: Health and wellness, fitness, nutrition, stress management

Challenges: Struggles with fatigue, stress, and lack of energy due to a busy and active lifestyle

Goals: Wants to maintain healthy daily energy levels, reduce tiredness and stress, improve exercise performance, elevate mood, and enhance gut health

Values: Values natural and effective health supplements that contain high-quality, natural ingredients and lack synthetic amplifiers.

 

 

 

1) What Do My Customers Want?

 

- Natural and effective health supplements that can help them maintain healthy daily energy levels, reduce tiredness and stress, and improve exercise performance.

- High-quality, natural ingredients that are involved in various enzymatic reactions that play important roles in energy metabolism, mood regulation, and nutrient absorption.

- Convenient and easy-to-use packaging that fits into their busy and active lifestyles.

 

2) What Does The Customer NOT Want?

 

- Synthetic amplifiers or artificial ingredients that may have negative side effects or harm their health in the long run.

- Complicated and time-consuming regimens that require them to take multiple supplements at different times throughout the day.

- Ineffective or unreliable health supplements that fail to deliver on their promises and do not provide the desired results.

 

3) What Are The Results For The Customer?

 

- Sustained healthy energy levels throughout the day, which can help them be more productive and focused at work and during their leisure time.

- Reduced stress and anxiety, which can improve their overall mood and well-being and help them cope better with the demands of their busy lives.

- Improved exercise performance, which can help them achieve their fitness goals and maintain a healthy and active lifestyle.

 

4) What Is The Cost For The Customer To NOT Buy?

 

- Fatigue, tiredness, and low energy levels that can affect their productivity, mood, and overall health and well-being.

- Increased stress and anxiety, which can have negative impacts on their mental health and quality of life.

- Poor exercise performance and lack of motivation, which can lead to a sedentary lifestyle and increase the risk of various health problems.