In my internship, I, along with other candidates, was tasked to create an effective brand messaging with taglines, value proposition, and such. Being a candidate with no marketing background, this led me to do Google research plus utilized ChatGPT for additional insights.

 

Before this course, I was able to generate a few taglines that were good enough for me to mix and match according to my preference. I did not use the actual results ChatGPT gave me because I was made aware we cannot use them.

 

The result was okay enough for me.

 

After this course, I tried and generated more taglines, following the things I learned here. I was surprised at how different the results were. Being specific and clear about what I was aiming for made the whole difference.

 

If allowed in my future employment, I intend to introduce and use ChatGPT to aid me in creating compelling marketing strategies.