Astropuffs is a retro-inspired cereal brand concept created for children aged 6–12. This complete packaging system includes character design, front and back panels, interactive side content, and a fully functional dieline for production.

The visual identity blends vintage cartoon aesthetics with a playful space theme, centered around Captain Puff, a charismatic astronaut on a mission to deliver crunchy, cosmic breakfasts. The box features vibrant colors, dynamic illustrations, and a comic-style layout to engage young audiences and evoke nostalgic charm for adults.


The concept was developed using visual references from the internet and creative brainstorming supported by ChatGPT. Initial illustrations were created in Adobe Illustrator, with final mockups and color adjustments handled in Photoshop. The dieline for printing was also drawn in Illustrator, following packaging standards for consumer goods.

Special thanks to the teacher for her guidance and inspiration