Airline Project
I analyze the data from Airlines based on finding how to proceed for investor.
My aim was to find
1- first the target market
2- second the most popular airline
3- third the country with more passengers per month.
Having that in mind I analyzed throughout a pivot table that I converted into charts to visualize the results.
Here are my thoughts:
1) The higest season is in May.
2) The highest amount of passengers are coming from GB. However all of the countries have similar totals of passengers.
3) In terms of Revenue, US passengers spend more money than the other countries.
4) April, May and June are not Holiday season, so probably the passengers are business people.
My conclusion:
1) The best Market to invest and promote for the Airlines is US because eventhought they are less passengers per month, they are willing to spend more on their trips.
2) If an investment in an Airline is require, Continental Airlines is the most popular among all the countries showing the highest peak in all the countries.
3) With the asumption that passengers are business people, it might be a good advice to market to that segment.
