Writing for Brands: Freelancing in the Age of Content Marketing Free class

Brian Maehl, Talent Development Manager at Contently

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9 Videos (32m)
    • Introduction

    • What is Content Marketing?

    • Basics of Writing for Brands

    • Tips for Working with Brands

    • Marketing Yourself

    • Crafting Your Pitch

    • Pitch Structure

    • Ethics

    • Conclusion


About This Class

Knowing how to pitch and write for brands is key to a successful freelance writing career — and it's never been more important than in today's digital content-driven world.

In this 30-minute Skillshare class, Contently's Brian Maehl breaks the process down into simple steps, so you can advance your writing career and get paid to create content that you’re proud to show in your portfolio.

Key lessons include:

  • What content marketing is
  • The basics of writing for, and working with brands
  • Marketing yourself as a writer
  • How to craft the perfect pitch to a brand
  • Plus, a refresher on journalism ethics

Whether you're already a freelancer or content marketer, or simply a writer looking to pick up a few gigs on the side, you'll walk away with tangible next steps for pitching, writing, and building relationships with the brands you love.


Contently helps brands do great content marketing at scale, with a network of 50,000 freelance creatives. Any writer can create a Contently portfolio for free and get hired for branded content work.

103 of 107 students recommendSee All

This is the very basic of content marketing, even though it's so basic it's very useful and gives students a gist of it.
Great class!
He is well-versed in this subject. Amazing brief explanations on Content Marketing.





Brian Maehl

Talent Development Manager at Contently

Brian Maehl is the Talent Development Manager at Contently, a content marketing software that pairs companies with freelance creatives to produce original content that works.

He devises training programs to inform creatives of client goals and develops the user journey from the creation of a Contently portfolio through contributing for companies. He's a self-described Pixar enthusiast.