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11 Videos (1h 44m)
    • How to Design Sports Logos

      0:30
    • Introduction

      0:36
    • Theory

      2:40
    • Introducing the Process

      0:33
    • Reference Images

      1:46
    • Sketching with Simple Strokes

      14:51
    • Bold Lines and Negative Space

      19:14
    • Refining

      22:43
    • Shading and Coloration

      18:05
    • Process Recap

      12:45
    • Presentation

      10:29

About This Class

Learn how to create a mark that inspires stadiums! In this 90-minute class, you will learn to create a variety of bold, dynamic athletic style marks. And by learning to utilise a core set of design heuristics and a simple methodology, you’ll be able to create your own team mascots in Illustrator.

Fraser Davidson is the Owner of sports branding agency Field Theory. Throughout his design and animation career, he has created work for Nike, the NFL, Adidas, the Welsh Rugby Union, ESPN and more. He has created marks for teams from across the world, for Football, Hockey, Soccer, Basketball, Rugby and more as well as several major NCAA Division 1 Athletic programs.

Fraser is an acclaimed Skillshare teacher with more than 5,000 students in his first class, Simple Character Animation. This new class promises to be as big a hit—perfect for graphic designers, illustrators, brand specialists, and anyone curious to know how a great sports logo comes to life.

476 of 479 students recommendSee All

Fraser is an accomplished professional with the right sensibility. can't get this lesson anywhere else, quality course!
Very nice tips. Fraser is the best doing this!
I DON´T LIKE IT, I LOVE-LOVE-LOVE IT :D THINK THE COURSE AND THE LEASSONS WHERE AWESOME !!! THANK YOU VERY MUCH MASTER!!

8,000

Students

202

Projects

Fraser Davidson

Designer / Director / Animator

I'm an award-winning London-based, Director and Animator with the London-based Partnership Sweet Crude. I was previously Head of Motion Graphics at Mainframe, a Motion Graphics, VFX & Animation House. Graduating from Nottingham Trent University with a BA Hons in Graphic Design, I have six years of experience creating advertising, music videos, and channel branding across many media. I have won a BAFTA, multiple International Promax Awards and my work has been featured in numerous publications.

I'm the writer and director of the multi-award winning Youtube series "The Alternative Rugby Commentary" and have collaborated with several comedians to create a number of animated short films.