Color on the Web I: Design Cohesive Palettes Premium class

Geri Coady, Designer & Illustrator

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13 Videos (40m)
    • Trailer

    • A Color Primer

      A Color Primer.pdf
    • The Project

      BikeBook Client Brief.pdf
    • Branding Guidelines

      Branding Guidelines.pdf
    • Color Message and Meaning

      Color Message and Meaning.pdf
    • Target Audience

      Target Audience.pdf
    • Competitor Research

    • Color Schemes

      Color Schemes.pdf
    • Color Contrast

      Color Contrast.pdf
    • Color Scheme Tools

    • Using Photographs

    • Tips and Tricks

      Tips and Tricks.pdf
    • Building Your Palette


About This Class

Learn by doing: Playing with references, experimentation, and your newfound color knowledge, create 2 effective color palette possibilities for the fictional Bikebook website.

Develop a harmonious color palette for any website with designer Geri Coady’s 40-minute class on selecting, communicating, and designing with color. You can use the provided fictional creative brief and site mock-up so that—no matter your experience—you can jump in right away or you can use a website idea of your choice. Either way, you’ll be able to practice your perfect workflow for smart, strategic design at any hue!

Want to see color in action? Learn about color accessibility, testing, and implementation in Geri Coady's second class, Color on the Web II: Design for Clarity and Compliance.

165 of 167 students recommendSee All

A lot of good information that is up to date and useful
Tanya Felsheim

A true artist teaches and inspires art

Really helpful class. Well organised with lots of great resources.
Kirsty Lyon

Art, Design, Film & Language Student.

Geri, thank you very much! The course is well structured, informative and easy to follow! I truly appreciate the efforts you put into creating materials and assignments for this class. They really helped to bring things together in one routine that I'll definitely use in my projects. Thanks again!





Geri Coady

Designer & Illustrator


Geri Coady is a color-obsessed freelance designer and illustrator (and occasional photographer) working in St. John's, Newfoundland — the oldest and most Easterly city in North America.

She's been active in the design industry for over a decade, most recently as an art director at a Canadian advertising agency. She's worked with clients of all sizes in the private and public sector and recently illustrated a book for Scholastic UK.

Geri is the author of Pocket Guide to Colour Accessibility published by Five Simple Steps and speaks about the topic at conferences worldwide. In 2014, she was voted as Net Magazine's Designer of the Year.

She's also a long-time supporter of the Skills Canada organization, where she volunteers as a provincial technical committee member and coach for the web design and development competition.