- 1x (Normal)
What is marketing?6:31
Why does marketing matter?2:06
Building a Team2:50
Monitoring and Analysis7:22
About This Class
What is marketing in the digital age? Join Chris Bolman (Director of Marketing, Percolate) to learn a systemic approach to marketing that will help you better plan, execute, and measure the impact of your brand messaging efforts.
Today, as marketing's role in companies continues to expand, there's never been a better time to assess your brand and channel efforts. In this class, straightforward and insightful lessons will define marketing as a discipline, break down its purposes and objectives, and offer a way to think about marketing as a process.
Whether you're an entrepreneur looking to grow your marketing team, a junior marketer eager to understand the discipline today, or a seasoned pro looking for frameworks to hit "refresh," you'll gain insights to make the most of your marketing and drive impact.
Percolate is The System of Record for Marketing, a complete web and mobile software platform to manage all your marketing in one place.
Class Projects 16 See All
146 of 150 students recommendSee All
This is extremely practical-I'm so excited and grateful to have access to such high quality information!
I currently lead growth and digital marketing at Percolate, a thoughtful technology company that serves as the technology system of record for many of the most iconic and successful brands.
My work and writing has been featured in publications like Forbes, Digiday, Inc and The Next Web.
Previously, I created BuzzFork, a marketing automation and social search SaaS app helping business and individuals engage relevant leads via Twitter. I also co-founded ZoomTilt, a full-service social video solution platform for filmmakers, video marketers and agencies. ZoomTilt was a 2012 MassChallenge and 2013 SXSW Interactive accelerator finalist.