Storytelling Basics: How Creatives and Brands Can Build a Following Free class

Stephanie Pereira, Director of Community Education, Kickstarter

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9 Videos (36m)
    • Introduction

    • Setting Your Goals

    • Identifying Your Audience

    • Finding Your Project's Story

    • Relationship Building

    • Communications Plan

    • Press Outreach

    • Launch Day

    • Share!


About This Class

Join Kickstarter’s Director of Community Education Stephanie Pereira for a strategic 35-minute class on how to get people excited about your next creative project!

Building on Kickstarter's experience with 100,000+ project launches, Stephanie walks through essential steps, including:

  • Identifying your goals and audience
  • Writing key messages
  • Relationship building (before you need it!)
  • Developing a communication plan

This inspiring class is perfect for inventors, entrepreneurs, artists, and everyone eager to launch their idea. Plus, the discussion and project spaces are the perfect place to get started right away. Develop your story, get feedback from fellow students, and inspire others to help you share the word!


Kickstarter is a funding platform for creative projects – from films, games, and music to art, design, and technology. Since its launch in 2009, 10 million people have backed a project, $2.2 billion has been pledged, and 100K+ projects have been successfully funded. 

223 of 227 students recommendSee All

Great beginner class for Kickstarter! Learned a ton!
I've enrolled in a lot of classes and this one's worth reviewing! It's one of the fewest with such a high quality - exact ideas and practical directions of what to do NOT only for a kickstarter campaign, but for building community for all of your projects. It's not about hacking your way through, it's about how to spread the thing you care most about properly, not easily. I would definitely recommend!
good for generating idea details for people interested in kickstarting projects.





Stephanie Pereira

Director of Community Education, Kickstarter

I've worked with the Kickstarter community for more than four years to help bring creative projects to life.

Before joining Kickstarter in Fall 2011, I spent nearly a decade in the non-profit arts sector. I am passionate about making the world a more creative and just place. I collaborate with artists, organizations and companies to bring new ideas into the world.