Writing for Brands: Freelancing in the Age of Content Marketing

Brian Maehl, Development Manager, Creative Network

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9 Videos (32m)
    • Introduction

    • What is Content Marketing?

    • Basics of Writing for Brands

    • Tips for Working with Brands

    • Marketing Yourself

    • Crafting Your Pitch

    • Pitch Structure

    • Ethics

    • Conclusion


About This Class

Knowing how to pitch and write for brands is key to a successful freelance writing career — and it's never been more important than in today's digital content-driven world.

In this 30-minute Skillshare class, Contently's Brian Maehl breaks the process down into simple steps, so you can advance your writing career and get paid to create content that you’re proud to show in your portfolio.

Key lessons include:

  • What content marketing is
  • The basics of writing for, and working with brands
  • Marketing yourself as a writer
  • How to craft the perfect pitch to a brand
  • Plus, a refresher on journalism ethics

Whether you're already a freelancer or content marketer, or simply a writer looking to pick up a few gigs on the side, you'll walk away with tangible next steps for pitching, writing, and building relationships with the brands you love.


Contently helps brands do great content marketing at scale, with a network of over 100,000 freelance creatives. Any writer can create a Contently portfolio for free and get hired for branded content work.

120 of 125 students recommendSee All

This a very useful and inspiring course. I feel extremely motivated after taking this course.
It's short a very detailed. I've learned so much and can't wait to start pitching brands.
Excellent tips for freelancers in a concise format. Thank you !
Stephanie Scott

Content should IGNITE imagintion





Brian Maehl

Development Manager, Creative Network

Brian Maehl is the Talent Development Manager at Contently, a content marketing software that pairs companies with freelance creatives to produce original content that works.

He devises training programs to inform creatives of client goals and develops the user journey from the creation of a Contently portfolio through contributing for companies. He's a self-described Pixar enthusiast.