Web Design and Copywriting: Build Insanely Effective Landing Pages With Old School Secrets

Jack Zerby, Design at Vimeo, Pentagram, RGA, & Frog

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13 Lessons (57m)
    • 1. Intro: Why Are Landing Pages Important

      01-Intro.pdf
      4:20
    • 2. 7 Important Elements of a Landing Page

      00-7ImportantElements.pdf
      0:20
    • 3. Headlines

      02-Headlines.pdf
      12:44
    • 4. Call To Action

      03-CallToAction.pdf
      3:41
    • 5. Features and Benefits

      04-Benefits.pdf
      2:29
    • 6. Credibility

      05-Credibility.pdf
      1:50
    • 7. Social Proof

      06-SocialProof.pdf
      4:06
    • 8. Risk Reversal

      07-RiskReversal.pdf
      4:33
    • 9. Frequently Asked Question

      08-FrequentlyAskedQuestions.pdf
      1:28
    • 10. Rule of Three

      09-RuleofThree.pdf
      4:25
    • 11. Visual Hierarchy

      10-VisualHiearchy.pdf
      6:17
    • 12. Passive and Action Colors

      11-PassiveandActionColors.pdf
      4:54
    • 13. AIDA - Attention, Interest, Desire, Action

      12-AIDA.pdf
      5:47
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237 of 242 students recommend this class