Using Grids To Create The Perfect Logo | Mar | Skillshare

Using Grids To Create The Perfect Logo

Mar, Logo Designer | Coffee Addict

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8 Lessons (33m)
    • 1. Introduction

      0:46
    • 2. Research and Reference

      4:51
    • 3. Illustrator Workflow

      4:06
    • 4. Grid Placing

      7:16
    • 5. Grid Cropping

      4:43
    • 6. Logo Coloring

      6:28
    • 7. Final Design

      2:06
    • 8. Conclusion

      2:35

About This Class

Using shapes and objects from nature to create a piece of art gives not only a smart and proportionate design but it also helps us relate to the piece of art on a much deeper level. Using grids to create logos gives your design a sense of balance creating a harmony out of all the pieces combined.

My first course on Skillshare is created for anyone who is looking into creating a perfect logo using the grid system. In this course, we will be talking about:

  • Finding inspiration for your logos
  • Setting up your grid
  • Cutting the grid
  • Coloring the logo

The course is segmented into different short sections which will make your following of the process much smoother. You are more than welcome to share you thoughts throughout following the videos and ask any questions you may have.

I hope there are many things you will learn from this course, but feel free to take it as slow as you need to and make sure to send me your projects and drafts! I want to see your thinking process, not only the end result!

Stay humble.

Marina

Music by: www.bensound.com.

Transcripts

1. Introduction: using shapes and objects from nature to create a piece of art gives not only a smart and proportion and design, but it also helps us relate to the piece of art on a much deeper level. Using grits to create logos gives your design a sense of balance, creating a harmony out of old pieces combined. Join me on this journey of exploring geometry and design while letting your creativity blossom. Let's begin. 2. Research and Reference: hi and welcome to my course. Using grids to create the perfect Lobo. We will begin this course by searching for inspiration for the logo that were intending to create. To do so, we're going to use Google. You're, of course, free to use inspiration from the world around you and to take down some sketches or while you're outside just right now in the things that you like around you, that may inspire you. But for this particular exercise for this particular logo, we will be searching for a parent image online. The reason for this is that they're not so rare. Therefore, there many pictures off them on the Internet. And it's a great resource for you to quickly find inspiration and to create a mood board that will help you choose the right image that will then inspire you or serve as a reference image for your own design. So let's just type parrot and we will go to images and right here we will see, um, a lot of images listed out. We want to focus on the head of the parent, right? So our in our design, we have already prior to searching for inspiration we have kind of already decided more or less. What kind of apparent we want Teoh create And what part of the body or the whole body, or just in general, the concept that you had in mind and to do so for the purposes off this exercise, we will be searching for the head of the parrot. We can just start start off by searching for very clean pictures such as this one, for example. We can see the head clearly, and we can obviously imagine higher to even tracing anything over the image that we can easily put circles or squares or ellipses or shapes on this parrot's head that will result in getting the shape that we see on the image. I'm just going to copy of this image, right and put it in our document like so. And then I'm gonna keep searching for other images off the parrot's head that are as clear and as neat as this one. That will be a That may be a good reference image for our logo. Right, So this one here is also kind of Ah, 1/2 a parrot on Lee had, But it's a little bit too complex for our purposes. Therefore, I will not go with this one. And also we cannot see the beak very clearly. And that's that's actually what's recognizable characteristic of a parrot. And keep in mind that the local we want to create is a is a very simple logo, and it's going to be with a very few shapes combined. Therefore, we we don't want something complex. Let's keep searching this one here. I like this one because it it separates the head clearly from the body and you can see the be clearly as well as the other features on the head. And I'm just gonna I'm just gonna copy it, and I feel free to use as many of these as you need to and just keep searching and find what what works best for you. Um, and if you don't like something about a an image, but there is something that you like in particular save that image because you may use a part of it as a reference for your logo. You don't need to use only one image as a reference point. You can combine actually multiple images. If that's what if that's where your inspiration comes from and create one logo out off a few of them. So let's just continue searching. This one is a very typical head position off a parrot. However, if I am not sure how easy it will be to translate this into a logo in a simple way. But this one here, for example um, looks looks great. I like that the mouth is open. It's it could be one of the variations or one of the directions we could take. So I'm just gonna save it in case. And I would just, uh, usually just keep going on like this and finding more images that are there. Kind of have, ah, clear cut off what I'm after and then saving all of them. And after that, just after that, Just, uh, deciding on the one that that seems to be the best for the logo. So I am just gonna, uh, save a few more of these and I will catch you in the next video 3. Illustrator Workflow: welcome back. So I'm here with my mood board, these air, all the images that I pulled out that I liked for one reason or another. As you can see, all of them are featuring the head of the parrot because that's what I intend to use in my logo design the head on on all of them is very clear. Very neat. There are some characteristics in this one and this one off a parrot kind of opening their mouth in a very specific way that could transfer to the logo being instantly recognizable for the the parent. Now would you have to do, obviously, is go through all of them and kind of analyze what's good about them and find the best one , and then just continue working with that one and the for me, there's gonna be this one. So I'm going to delete all the other ones or I'm actually going to create another art board . You can do this very easily by with a shortcut shift. Oh, and then just click and drag and I'm going to transfer this one here like so I chose this one because I like how the head stands out and how the characteristics of a parent are clearly visible. But I very much like the feathers that are kind of going everywhere around it kind of looks like a very cool haircut, and I'm simply because I'm intending to use radiant, especially for this part here. I just really liked how how this one looks like. So now what do you have to do is you have to bring down the A pass ity off this image so that you could develop your grid on it, right? Another option that you have is to just print out this image and take a piece of tracing paper and then start tracing on it and create many different sketches off the head and then just picked the the best one. However, in this case, I am going to, um, just develop a grid on top of the head and use the image this very image as the reference point. So I am first going to turn on the grid and snapped a great options, and you can just do that very easily. If you cannot find it, just go to the help of our and just type grid, and that will give you both options, so you're gonna go show grid and ah, snap takrit. And this is just something that I do that makes my drawing easier. I think that it's it's definitely an easy way to make sure that your work looks neat and to minimize the number of anchor points which should be the and goal or which is my angle, simply because it makes tweaking the design afterwards much easier. And it really gives it a very neat sort of a balanced. Look, Now, what I mentioned about the transparency you were going to go again, You can find it from the help panel, or you can just go to window. You're gonna go to transparency, and you will lower down the capacity to until you get kind of Ah, um sort of ah, like this. Let's say in 40 or 45% that will still make the the image visible, but not too strong and too overwhelming so that you cannot see your crit. Finally, don't forget to actually lock the image by pressing command, too, and now you can see that I cannot touch the image. I cannot tweak it in any way this is very helpful simply because when you start developing your grid on top of it, if you need to move the elements around, you don't want to be moving the image with it as well. And this is pretty much all that we need to know regarding this. Step off placing the reference image and preparing it for the grid. And I will catch you in the next one when we're gonna be developing the grip you. 4. Grid Placing: welcome back to par three. So now we are here in our document with the reference image that we have placed on the document and we are ready to start putting our grid on it. And in this particular situation, we will be using the golden ratio to create our grid. For now, what you need to know is that each element from the smallest the biggest one multiplied by 1.618 This one multiplied by 1.618 makes this one and then this one multiplied by the same number, this one and then just like that. What this does actually is it gives a balance to the image or the design or architecture. Actually, golden ratio is used in it has its application in many, many disciplines. And actually there are certain animals, for example, always off the the eye off the old that have the perfect golden ratio grid. So if you would place this whole construction on, for example, just foreign exercise, go and find a random image oven all try to place the golden ratio on top off the eye and you will see that, um, the I and the kind of the outer. The outer circle of the face makes it the perfect spiral around starting with the eye. So this is what we will be using today. Teoh, make our parrot well balanced and the proportionate. I will be attaching this document that I have saved for myself simply because it saves me time. I will be attaching it to the class project so that you can download it and you can use it in your designs. What I will do, I will just copy it and bring it over to our document here. Like so. And then I will just, um, start dragging the elements from here, putting it onto our parrot. I'm going to make the art bored a bit longer so that we can see them clearly and let's get started. So we want to start from the overall shape of the head. Let's see which of these would fit that one. I'm just going to unlock the image and make it a little bit smaller on the circle that will first match the outer edge off head. And I think this one will do pretty well. Like so what we want to do with this one is kind of have the after edge of the head covered as well as the beak. So I will not bother much with this part right here, mostly because this part here is just the hair or just the feathers. And it's very important for us to have this kind of fluid circular design because that's how we planned it, or that's how I planned it. So I will not bother much if there is a kind of AH space here that couldn't be covered. And then we want to separate this wide part of the head from the blue part. Let's use or let's try to use this circle here for that. Yes, that will work like this. And then we want to separate the white part of the head from the beak. So let's try to use the same one. Let's see how how that's gonna work. I'm not going to change this into an ellipse so that I would cover this part here perfectly . I will leave it this way, the way it is round, and then afterwards, once I start cutting the logo, um, if I'm not satisfied with it, I may change this part too. In the lips try to covered this entire area. But for now, I want to focus on trying to use only the golden ratio elements and see how that's gonna work. The next thing that I would like to do is I would like to separate the beak inter to the mouth and the beak. I'm again going to use the the same shape, and I'm just gonna place it here. But the problem now with this shape is that the big then it means that the beak will end here and we don't want that. So let's try to make it a bit smaller than that. It looks fine right now. You can already see the big forming here. The last thing that we need to do is get this part here. Put a great on this part here, and that's the bottom part off the bigger actually the mouth and the this part of the neck that will connect to the outer hatch I will try to use again the same size. You can always go and find a smaller version and try to place that one in there. I am looking for a look. That's not going to focus that much on the feathers, and therefore, I am not necessarily looking into including all of them. But you can see that if you want to do that, this one here would perfectly fit. Actually, I think that I may use that one in the end. And finally, don't forget the I. So let's go and find the I size. This 1 may be too small. Let's try it out. No, it's actually it actually looks good. I'm pretty sure that we have now covered our greeting. As you can see, it wasn't that scary at all. You just have to make sure that you have all the the things that you want to show from the reference image in your logo in your design that you have all of them covered with the grid . Now, finally, we will make a few copies off this part here because we want to make the this part of the neck, have the Grady and source the signal that their feathers over there. So the way you want to do that is selected, and then hold on the old key that will and then click and drag, and that will duplicate it and then just place it where you want the first feather. So to say, did the first line of feathers to start? Let's see like this. And then once you've done that, I want mine to kind of overlap with the the beginning off the beak over there. I'm just gonna let go. And then after that, you wanna click Command D. Let's say four times, three times as many times as you want to use many stripes as you need, and that that what that's going to do is it's going to create. It's going to copy your last move, and it's going to create the same spacing between the stripes, and that's pretty much the grid now. It suddenly became much scarier. But don't worry, we will cut the great in the next step. Everything will come and play slowly. See you in the next one 5. Grid Cropping: so the grid is here and it's ready to be notified. What I'm gonna do before I start doing that is I want to copy this whole our board to a new art board. If you need to go back and do some drinking on it and just do some modifications, you always want to have the grid that you've developed simply because you never know what you may want to modify and went. So just hold down the shift. And Oh, and then after that, the old key click and drag. And that's going to give you a new art board. Same art, bored with the same with whatever is here that's basically not locked. And now we can start tweaking. Um, let's select everything and took out our grid. We will be using the Shea Builder tool. The shape builder tool actually lets you unify, unite or subtract the things that, uh, you don't need when it comes to the overlapping paths. And to activate the shape builder tool you want to use either the shortcut shift on em or you wanna go to this panel here and find it somewhere Midway here, Shea Builder. I'm gonna show you first t subtracting because that will be the easiest way to get rid off thes. First, consider the part of the stripes and we don't need them here. So let's hold down the option or old key, and that's going to give the cursor little minus, as you can see when I hold it and quick and drag over it like so you want to drag all the way until the first circle that we created that we said it's gonna be are the outer edge of the head, and then these here, too. We don't need them like that. We don't need these two because they belong to the area after the beak and we said, We want to finish it with the beak like that. There's a mistake here that we can also subtract, and then afterwards, who will make sure that these are, um, well balanced in that that are coming from from the same anchor point and then this area here like that. What we're left with is pretty much the shape of the head, or at least the outer shape of the head. What we want to do now is we will not release the old or the option key. And we want to unite things that we will start with the beak. So the big should start here, and it shouldn't go like this. And let's unite all of these. Just quick. Hold and drag like this until you unite all of these shapes like so and then for the mouth as well. This is gonna be the mouth. And then we did that to and then for the head. The head will not have the stripes. We will use the stripes only for the this part of the head. Sorry, the white part of the head. So we will unite all of these two like that. And then d I, of course. And now what? We're left with our destroy jobs and they go all the way here. Or we will finish it with this one, depending on how many want, I will leave four of them. But for now, I will remove this and this and just leave 1234 Okay. And that's pretty much all you have to do. There's a, um, a tiny mistake here that needs to be corrected and that these are the small things that you want to take care off after you have. If you don't see them before you start cutting the grid, you want to take care of a definitely afterwards and the easiest way to do that again. His command. Why? Where you can see the preview off the entire, um, logo. And then you can see, for example, here It's very obvious there is a small imperfection. And you want to just make sure that all of these are perfectly place and that everything is nice and balanced. So I will fix these tiny little things and check everything one more time. And then I will get back to you with, um showing you how to actually ah, color your design. OK, I hope you enjoyed it seeing the next one. 6. Logo Coloring: So now that we have our great cuts, we want to start coloring our local to do so. We will choose the colors. So you want to use for our logo, and then we will color the logo. And after that, we will just start wrapping it up, leave it a little bit, come back to it. Check if there any things that need to be tweaked again. And we were gonna be pretty much done. So I am going to, um, color this local, using the life painful. I will select everything, and I will trust K the keyboard or go here where the Shea Biller Tool was. Click and hold, and that will open this menu. And you will go to life paint bucket the beak. We will make yella select everything. And now let's see. We want this area here to actually be, uh, yellow, right. So we will go here and choose our color and just adjust it to what we want our yellow to look like. Let's say like this. And then this area here and then this area here, you want to make it just a little bit darker, just a little bit lighter. So you don't want the colors to be, um Or at least we don't want I don't want, in this case, the colors to be two different. I just want to give it a bit of a dimension. We can do that for this part, too. So you can see that kind of this part here is a bit darker than this part here is, um, slightly lighter. And I think that's going to be enough for, um, distinguishing between the mouth and the big. I'm just going to change the direction of great off the grading in on the mouth so that the darker part is here Also functioning as a sort of a shadow, um, giving it a more clear cut between the two. So I will go in, select this area here, and then I will just, um, play with the Grady in here until I get a bit of that shade like that and then following You wanna do pretty much the same thing for the the rest of the head. So annoyed that I want the I to be yellow. And then then this area here, I thought I would make kind of magenta, but I want a bit of Grady in there as well. Therefore, I will again just choose the same two colors and then I will make one of them lighter than the other one, and that's going to give it just a little bit of dimension. And then this area here, we said we're gonna meet Blue. Now I've noticed you can see when I hold her over. This part is a tiny imperfection here that's bothering me. This angle right here and I need to go and fix that. But that's OK. You can always go back to those infects and fix them. And now let's just use the blue. And now I'm gonna make all of these the same. But then, by applying radiant differently to them or individually, they will become, um, a bit more layered. So I'm gonna select one of them one by one, manually, and I'm going to do that. So I won the area going from left to right to be from light to dark. I'm just gonna it like this. I think this light Lewis to light, so I'm gonna make it a bit, um, darker. And then I want to make this one, Maybe just a little bit darker like that. And then I want to do the same thing with the rest of them and then what you want and keep things. Just go like that and try to create ah, darker shade here and the lighter shade here and go around. And I see what works best for you in creating the the actual dimension to your local on giving in dimension. And now I'm gonna go and do that can see right away that, um I don't like that this part here looks to white. Right, So this part looks way too small compared to this one. So I'm planning to actually make this part here bigger. Maybe use a maybe go back to the old grid and use instead off, um, this circle Use a bigger one and see how that's gonna work. Because I really want this part of the head to not to start from from I don't want this part here to start from the beak because it it makes this part very tiny. Eso I kind of want to make it. Um start from here and ah, look like as if the feathers and kind of a hair of the parrot is coming from the head rather than from the beak, which would make sense. So I'm going to go and do these modifications. I'm gonna get back to you in the next video where I'm going to show you the end result and all the touch ups that I've made to kind of make it a bit more balanced in a bit more proportionate. So I hope to see you in the next one. 7. Final Design: we're slowly finalizing our logo. This is what the logo looks like. Now I'm gonna show you what I've done after making some modifications to the grid that we've created in the previous video. So, as I mentioned, I really didn't like that. The the beginning off the blue parts beginning from the beak. I kind of wanted to make this part here where the eye is a little bit bigger, but more permanent. I've also changed a little bit the shade of the blue. As you may see it, it's not as dark as we have seen in the previous video. And as I mentioned, I've put the darker shade, um on the edges from the left to ride S O s to make. So it's to get a bit of dimension. But this was our grid. If you remember the one that we copy to save just in case. And then this is the the things that I've added toothy to this grid and the things that have subtracted as well. I will move it over here just to show you, um what changed? So I've also changed the a little bit off the feathers. The federally years stripes that we said that we were gonna put because I wanted them to be a bit thicker and, ah, to be a bit less of them so as to make it as minimal as possible. But give it a bit of dimension as well. Those air the modifications that I've made in order to make the logo a bit more balance than a bit more proportionate. So I hope that you guys like this logo and I hope that you found this tutorial helpful. If you have any questions, I would really appreciate it if you would put them in the box down below. Feel free to ask me anything. And I would really love to hear your feedback. In the next video. We will wrap it up and I will tell you a little bit about your project and what I would like you to do. Thank you. 8. Conclusion: it's time to say goodbye, unfortunately, but I hope that you are a t least bringing something from this video home and that is at least knowing that using grid in illustrator is not a scary as it may work or sound and that pretty much anyone can do it. And therefore I want to challenge you to open your illustrators and just place a few objects on top of each other. Um, have a shape in your mind that you would like to create out of them. You do not need to make it perfect. You do not need to make something or create something super complex. Just try to explore using the grid and tribe. Try placing the grid and working with grid just so that you would get acquaintance with it and that you would kind of overcome the difficulty that you may think that the great possesses. Just by looking at it, I'm showing you my latest project. It's the monogram M and V and the very simple grid that I've developed for that project. It basically has a square and just a few lines around that Indiana gave this little monogram right here, and I just want to encourage you to be brave and try to create something and to come back to this video and posted in the project section because I really want to see everything that you created that I inspired you to do simply because I'm still learning. And I feel like there's still Ah, lot of things that I need to explore and a lot of things that I need to cover. I really appreciate your feedback, and I would love it if you would tell me how you like this video, and he finds Pardew in any possible way. That's the biggest reward for me, so make sure to share with me not only the end result but the process. I'm interested to see how you think and how does that develop over time and what's the end result of that? So please make sure to share everything you want with me. I would be more than happy to provide feedback on anything that you need, and I'm looking forward to hearing from you. Thank you so much for watching this video. I am posting regular updates off my logos and design that I'm getting on a daily basis on my instagram as well as on my Twitter. So make sure to check out those two and I hope to hear from you soon. Bye bye.