The Creative Process of Brand Building: Connecting Consumers & Companies through Stories

Stanley Hainsworth, Founder of Tether

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
6 Lessons (47m)
    • 1. Trailer

      2:00
    • 2. Introduction

      7:52
    • 3. Brand Story

      11:48
    • 4. Visual Execution

      11:27
    • 5. Presenting Your Work

      5:21
    • 6. Conclusion

      8:03

About This Class

Learn to build brands through stories with Tether founder Stanley Hainsworth, former creative director at Nike, LEGO, and Starbucks. In this 45-minute class, walk through the creative process of developing brand positioning, creating visual designs, and presenting to clients. It's a case-study driven class that walks through the real process that Tether used for Awake Chocolate. The lessons are perfect for writers, marketers, designers, and storytellers looking to develop emotional connections between consumers and brands.