The Creative Process of Brand Building: Connecting Consumers & Companies through Stories

Stanley Hainsworth, Founder of Tether

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6 Videos (47m)
    • Trailer

      2:00
    • Introduction

      7:52
    • Brand Story

      11:48
    • Visual Execution

      11:27
    • Presenting Your Work

      5:21
    • Conclusion

      8:03

About This Class

Learn to build brands through stories with Tether founder Stanley Hainsworth, former creative director at Nike, LEGO, and Starbucks. In this 45-minute class, walk through the creative process of developing brand positioning, creating visual designs, and presenting to clients. It's a case-study driven class that walks through the real process that Tether used for Awake Chocolate. The lessons are perfect for writers, marketers, designers, and storytellers looking to develop emotional connections between consumers and brands.

158 of 161 students recommendSee All

This is so fantastic. I was able to immediately better organize some things I was already doing and adopt some new practices into a clear process. Thanks so much.
Loved this class!!! Very clear, great quality, lots of visual examples. Thanks so much.
Wow! This was clear, concise, and really inspirational. I feel like Stanley left me with a great to-do list, but also believing that it is possible to accomplish a great brand by following these guidelines! Ready to get started!

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Stanley Hainsworth

Founder of Tether

After nearly twenty years working for three incredible brands (Nike, Lego, and Starbucks), Stanley decided to go off and start his own creative company. The name above the front door is Tether.

Stanley has a Bachelor of Fine Arts in theatre and film. He is a former board member of AIGA (American Institute of Graphic Arts), a featured speaker on Brand Design worldwide, and the recipient of awards from ID Magazine, Communication Arts, The Library of Congress, Graphis, Type Directors Club, HOW International, HOW Regional, NW Design Awards, PRINT International, AIGA National, AIGA Regional, Rosie’s, POP Times, and Communication Arts Illustration, Retail Interiors (Best International Store and Best Retail Theater), and MAPIC (Best Retail Store).

In his spare time, he loves to cycle, run marathons, and spend time with his wife and five beautiful children.