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The Creative Process of Brand Building: Connecting Consumers & Companies through Stories

Stanley Hainsworth, Founder of Tether

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6 Videos (47m)
    • Trailer

      2:00
    • Introduction

      7:52
    • Brand Story

      11:48
    • Visual Execution

      11:27
    • Presenting Your Work

      5:21
    • Conclusion

      8:03
39 students are watching this class

About This Class

Learn to build brands through stories with Tether founder Stanley Hainsworth, former creative director at Nike, LEGO, and Starbucks. In this 45-minute class, walk through the creative process of developing brand positioning, creating visual designs, and presenting to clients. It's a case-study driven class that walks through the real process that Tether used for Awake Chocolate. The lessons are perfect for writers, marketers, designers, and storytellers looking to develop emotional connections between consumers and brands.

226 of 230 students recommendSee All

Superbly explained and full of very useful tips!
Great class, explains a lot in a small amount of time. Very easy to understand.

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Stanley Hainsworth

Founder of Tether

After nearly twenty years working for three incredible brands (Nike, Lego, and Starbucks), Stanley decided to go off and start his own creative company. The name above the front door is Tether.

Stanley has a Bachelor of Fine Arts in theatre and film. He is a former board member of AIGA (American Institute of Graphic Arts), a featured speaker on Brand Design worldwide, and the recipient of awards from ID Magazine, Communication Arts, The Library of Congress, Graphis, Type Directors ...

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