The Complete Google AdWords Course: Beginner to Advanced! | Jerry Banfield | Skillshare

The Complete Google AdWords Course: Beginner to Advanced!

Jerry Banfield, Teaches 105 Skillshare Classes

The Complete Google AdWords Course: Beginner to Advanced!

Jerry Banfield, Teaches 105 Skillshare Classes

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70 Lessons (7h 59m)
    • 1. Basic Google AdWords terms such as CTR, Impressions, CPC, and Conversions.

    • 2. Basic Google AdWords terms such as CTR, Impressions, CPC, and Conversions.

    • 3. Types of keywords and understanding your keyword quality score in Google AdWords

    • 4. A trustworthy landing page is critical for conversions and high keyword score.

    • 5. Sometimes you can get lucky and make a great campaign with little effort.

    • 6. Usually it takes faith and consistent effort to get great results.

    • 7. Getting started with faith and a commitment to working in Google AdWords.

    • 8. Conversions are all that matter in Google AdWords. Ignore all other data!

    • 9. Preparing for conversion tracking setup in Google AdWords.

    • 10. Go to tools and complete your conversion tracking setup in Google AdWords.

    • 11. How to immediately confirm your Google AdWords conversion tracking is working.

    • 12. Setting up conversion tracking with Google Analytics is even better!

    • 13. How to add Google analytics tracking for deeper Google AdWords data.

    • 14. Keep the first campaign short and simple while you wait for approval.

    • 15. Day 2 Reviewing initial campaign and copying into a new campaign.

    • 16. Keyword research to expand an existing campaign with new ad sets.

    • 17. How to quickly make display adwords campaigns using search ads

    • 18. Testing trademark and limited approval ads on a new product.

    • 19. Day three reviewing the first 5 campaigns and thinking about my pricing.

    • 20. How to quickly try a new landing page in Google AdWords and copy ad groups.

    • 21. Quickly copying campaigns and split testing countries in Google AdWords.

    • 22. Google AdWords keyword research and fast new campaign creation on best offer.

    • 23. First conversions tracked in Google AdWords with a free offer

    • 24. Choosing which Google AdWords campaigns to pause and save money.

    • 25. Google AdWords is challenging because you have to wait for enough data.

    • 26. Adding keywords to a campaign now getting impressions and expanding to display.

    • 27. Day 5 pausing campaigns not converting and preparing for new sales.

    • 28. Upgrading free campaigns with conversions to new sales ad groups.

    • 29. Having patience waiting for Google AdWords to show which sales campaigns work.

    • 30. Conversion data ad schedule and mobile device bid adjustment.

    • 31. Launching a new product with expensive keywords in Google AdWords.

    • 32. Creating ads on a trademarked keyword requiring AdWords specialist approval.

    • 33. How to make Google AdWords campaigns on giant trademarked search terms.

    • 34. What to do when your Google AdWords conversions are different from your sales?

    • 35. How to start scaling up Google AdWords campaigns with conversions.

    • 36. Making new ads using conversions, copying the ads, and adding negative keywords.

    • 37. Google AdWords advanced settings missing solution and optimizing by location.

    • 38. Google AdWords for conversions review: negative keywords, copying ads, locations

    • 39. Watch live as I find why my Google AdWords conversions are more than sales!

    • 40. The end or just getting started? You decide! I will be continuing to build this!

    • 41. What I do when my conversions are not matching your actual sales.

    • 42. How to handle Google AdWords errors for trademark requirements.

    • 43. Using organic search traffic and another keyword tool to add negative keywords.

    • 44. Google AdWords conversions showing in different products than advertised.

    • 45. A better landing page produces my first proven positive ROI in Google AdWords!

    • 46. How to use location reports to exclude places where ads are not converting.

    • 47. Changing keyword match type to exact match and excluding search partners.

    • 48. Raising the daily budget and eliminating countries with high cost conversions.

    • 49. Lowering bids where sales are more expensive and checking the ad schedule.

    • 50. What to do when your cost per conversion suddenly spikes.

    • 51. Using the Google AdWords bid and budget simulator to make campaign changes.

    • 52. Success with lowering conversions and CPC means I now sit and wait!

    • 53. When you finally get a perfect solution, let it run without interference!

    • 54. With two months of good data, now I can go deeper for a lower ongoing CPA.

    • 55. Overview of correctly setup remarketing in Google Analytics and Google AdWords.

    • 56. Creating a new Google Analytics property and installing tracking code.

    • 57. Linking your AdWords account and starting remarketing.

    • 58. Creating an ad group for remarketing with display audiences in Google AdWords.

    • 59. Google AdWords fast display ad creation: quickly go from 1 ad to 48 ads.

    • 60. Copying Google AdWords display ad campaigns to split by country.

    • 61. Google Adwords display campaigns to similar users and editing interests.

    • 62. Using Google analytics to optimize Google AdWords marketing and display ads.

    • 63. Welcome to Google AdWords for video! See the benefits I get from ads on YouTube.

    • 64. How to quickly make a $0.01 cost per view advertising campaign.

    • 65. Using Google remarketing audiences to find similar users in targeting.

    • 66. How to make remarketing ads with Google AdWords for video.

    • 67. Making a keyword targeted Google AdWords for video campaign.

    • 68. Targeting your YouTube ads by interest.

    • 69. Using reports to see which of your targeted audience watches the most.

    • 70. Copying global campaigns and changing to USA and Canada targeting.

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About This Class

Use this course to see how I generated $314,793.29 in sales with $6,661.28 in ad spend and how you can do the same! Start with any level of knowledge about Google AdWords prior to beginning this course and watch live as I walk you through creating my own advertising campaigns for conversions starting from nothing! See live as I go through the process of making my own successful ads and walk with me as you do the same things I do in your Google AdWords account!

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Jerry Banfield

Teaches 105 Skillshare Classes


You can become a MASTER OF DIGITAL MARKETING by following me on Skillshare and watching my classes each day!

BIO: 6 years sober, 4 years plant based diet, 7 years married, 4 years parenting, and 9 years as an entrepreneur online with 103 video classes on Skillshare, 21 books, 1082+ blog posts, 2,500+ YouTube videos, 1,000+ podcast episodes, and 70 songs on iTunes/Spotify!

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1. Basic Google AdWords terms such as CTR, Impressions, CPC, and Conversions.: here are the basic Google AdWords terms you'll want to be very familiar with in order to know where you're at the interface first and most importantly, conversions. And I'll zoom in on some of these things for you so that you can see him a little more closely. Conversions. A conversion is a sale or a lead. However you set it up at a conversion is whatever key action you want taken. Usually a conversion is counted by a visitor reaching a specific page on your website. So, for example, for my you Timmy courses when someone reaches the success page after making a payment, then a conversion is counted. So these 143 conversions counted are 143 People that went through reached the payment success page, and then a code on that page sent back information to Google AdWords that this person had clicked on. The ad had reached that page, so that's the most critical term in Google. AdWords is conversions because the reason you're doing Google AdWords is for conversions. I would guess if you're taking this course, I will again highlight conversions getting started with it. Conversions are your main term to keep an eye on, because here's the thing. All these other terms are only relevant as faras You getting conversions if you're not getting conversions, unless you're doing a branding campaign like I'm doing with this re marketing campaign, just trying to get people on my website and I don't care if they convert immediately. You want conversions, and so then this tab is the cost per conversion. The cost per conversion is the cost of all the ads that were ran, divided by the amount of conversions received. This means the cost per conversion. Is this cost divided by this number of conversions. I've spent this much money showing ads. I'm not in this campaign. I've got 143 conversions. That's a cost per conversion. Then the conversion rate is the percentage off clicks that turn into conversions. So click is when someone actually clicks on your ad and sees it in search. So the total clicks I have right now 9999 4 143 conversions. That's 1.43% of people that clicked on the ad went through and reached the payment page. And so, if you're wondering, OK, what is a campaign? I hear you say Campaign A campaign is the basic advertising unit in Google AdWords. When you want to get started with, add your click on campaign and created campaign, I have two campaigns up. The main thing that happens at the campaign level, your daily budget right here is set at the campaign level. The type of campaign is set at the campaign level, so search network on Lee and then your data can be aggregated at either the campaign level or I'll click on here and show you the next smaller level. That's the ad group level, the ad group level group sure adds together within a campaign, you can set a cost per click bid at the ad group level. And so the ad group just is a collection of ads, and within each ad group, you can have a different level of sale or a different URL. So what you can see, I'll show you all but my removed. You'll see I test things. At the ad group level, for example, I tested to $25 sales and I tested $9 sales at the ad group level. So these air in the Sam campaign and when I noticed the cost per conversion twice a smudge and the conversion rate much lower when the price is 25. When the course. So I went with the $9 sales and you'll see how I get to that conclusion. Based on the data you can control the bid by ad group also, and then the lowest level. I'll go back to Onley, the ad groups. I'm running this green light shows. Rather, it's on. You can have either enable or paused or deleted. You want things enabled that are running, and you want things pause that you might want to run later or you just want to keep. And then you want things removed that you never want to run again or use. And so when I click on the Add group, I go one level lower and the ad group, then, is simply a collection of ads. You can see my ads in here. I'll zoom out a little bit so you can see more. The ad group is simply a collection of ads, and then keywords are specific to the ad group, also and you can do audiences for re marketing specific to the ad group also, but what you'll notice on most of the settings are done at the ad group level, so I'll go back over this one more time. You've got the campaign levels the highest level. That's your default view, and then you go down in tow. Add group Add Group. You can have different Yarl's different price points. You can change up the bid. You can change up the keywords, but you're all tied to the campaign budget in the campaign settings like location and things like that. And then when you go down into the ad group here, you have individual ads and keywords you can put in for that one ad group. So those are the basic areas on Google AdWords and now cover a couple more terms you may already be familiar with or you might not. A click. And Google AdWords is when a user clicks on your ad that might be simple enough ful. It gets more complicated when you start interacting with other terms, so on impression is counted each time your ad is actually shown. So what? That means you need impressions in order to get clicks every time Google shows your ad, that's an impression when someone actually clicks on it. That's a click, and you get your click through rate your clicks, divided by your impression that gives you your click through rate. And so the way you get cheap clicks on Google is to have a good click through rate. This is why I'm only paying 28 cents per click on this search term because I have a nearly 6% click through. And Google's very happy with that as a click through, especially on a larger term. And then what you get from your cost. You get your average cost per click, so each click has a cost. And that's how you compensate Google for showing impressions and getting you clicks. You pay every time someone clicks on the ad, and then you have your total clicks by the cost, and every click has a different cost. You can make a bid, and lots of times you will get clicks for lower than your bid. And so your average cost is what you're paying on average, and then your average position is how high your ads showing on Google. The top position is one, so 1.1 ad position is excellent on the display network. Most of your ads will show pretty high, so it's not as big there but for search. You want to be able to show in a higher position. So those are the basic terms that you want to know. For Google AdWords moving forward, I will show you some more detailed terms in terms of keywords and setting shortly to help you get more comfortable in the interface here. 2. Basic Google AdWords terms such as CTR, Impressions, CPC, and Conversions.: most of your settings in Google AdWords that are most critical for getting great results are in your campaign level settings and your bids. So your budget is right here. You can click on it to change your budget each day, and then when you're in the ad set level, so you go below this, then you can change your bid right here. Once you're in the campaign level, though, you go back up to campaign. The main opportunity you have tow work on getting better results are in the settings, things like locations. You can set your locations up here and you can see by reports. But then you can also edit your settings and make changes there so you can see your location reports. Here. You can see your ad schedule here, see which days your ads air working the best, and you can go into devices and see what kind of results you're getting on various devices in your all settings. You can click on a campaign right here, and then you can start changing the actual settings. You can set the mobile bid adjustment. You'll notice I get no conversions on mobile because you to me has some bug going on right now. So the maximum union dues minus 90% Currently, Google's not allowing you a method to exclude devices, so the best you can do is just make a really low bid and take a few clicks. I've only spent $15 not a big deal, and on tablets I've been paying on tablets. It's a lot more expensive, but again, not a lot of ads been there, so it's not a huge problem. So I go back to the campaign level settings and what you can see in all settings. If you don't have all settings enabled, there's an option where you can enable all settings, and you absolutely want that if you try the simple settings where you don't have all features, if you use standard, then you won't get as many different types of features and reports. So if you don't see all these settings switched to an all features campaign, this was one of the challenges I found in the beginning of this course, even switched to all features. So then you can see all of these settings your location sendings air right here and you'll see I've got a bunch of targets in the countries here based on my data, and I'll show you all that, and I've even excluded California. The data showed it wasn't working. Then you have targeting options here, and you can do people in searching for a show interest I like to do just in my targeted location and just in my excluded that way. Ghoul doesn't start allowing people in countries that aren't actually from where I've set to search and show ads, because this option does allow that so you can switch your targeting. Their your language is right here. You only want to target people searching in the right language. Obviously, your bid strategy. You've got lots of different options here. I usually just do manual bid setting with enhanced cost per click. Now you can do conversion optimizer if you have enough conversions, or you could do a flexible bid strategy if you want to have certain beds at different times of day, etcetera and then the daily budget is also shown here. The delivery method you have standard or accelerated. I usually use standard. There's often your ads will run out of budget very quickly if you get impatient and want your ads to run during the day you've created them. You can choose accelerated, but I'll show them all at once. Usually want to get his good of results. Here's a critical thing here. Ad scheduling. If you have a business or products that Onley are bought on certain days, you only want to run the campaign a certain time. You can change their settings right here to do the dates and add schedule. Some services, like the Bitcoin when I showed you are very much add scheduled. So the ads air not running in the middle of the night when banks aren't open and maybe with his new business, he can do that. But add schedule allows you to turn your ads off it certain times of day in certain days of the week. I always work with ad rotation. Now I like to rotate my ads evenly and then see which one actually works the best. The default setting is optimized for clicks, and this is usually bad because Google will selfishly optimize Onley for what gets the most clicks, not for what gets the most conversions and Google do a similar thing. If you get conversions. Google. As soon as you get one conversion, it will start biasing the ads that way. So I like to rotate evenly 90 days than optimize. Rotate indefinitely. Not recommended necessarily. You can do that. If you want. You can run experiments. I don't do that. I don't exclude I ps. I don't do dynamic search ads yet. I don't have any tracking parameters, but those options air there for you. So you've got that all set up here in your campaign settings, and that's what you can see gives you. The biggest opportunity to improve usually is making location changes and changing those types of settings. That just shows you in the campaign. So what I'll do next is show you specifically all about keywords. 3. Types of keywords and understanding your keyword quality score in Google AdWords: keeping in mind that you want to focus on conversions, you might sometimes want to know even more about settings and keywords and more about how your cost per click. It's calculated, but remember the mawr distracted you get from the main thing of conversions, the more you're liable to make mistakes With. That said, let's go into the Unity Instructor campaign. One of the big factors that decides how much it costs for you to get a click and how high you rank on the term is what's called your keywords score. You look at it right here. You get to it by going to keywords and you go under status and you hover over it. So I've got a 10 out of 10 quality score. And if you'll notice I did not start at a 10 out of 10 quality school. I worked up to this, and you get that by giving users a very good experience with your ads. That means adds, users click on that means a landing page. Users don't immediately back out off when they land on it. That means having a landing page that is very relevant to what happens. User experience more generally on Google is the complete behavioral pattern that users show to Google. The best user experience is a click on an ad, a landing page and no return back to the search term. So that's how Google calculates all this quality score. The expected click through rate is based on your existing click through rate. The ad relevance is related to Rather, people actually are looking for that ad or not. And that includes rather your keywords air. Actually, in the ad that your advertising it can include things like the domain it's on, and it can include things like how often users are clicking on the term it. Also, there's lots of things Google can put in tow ad relevance. The landing page experience is how often users are staying on the page vs backing out of it . So if you use their clicks on an ad and back straight out of it, Google knows they had a bad landing page experience and that also, theoretically, can affect your ad relevance. So if people click on your ad but back straight out of the landing page, that's a good click. The rate. But it's low ad relevance, low landing page experience. So what you can see here, I've got a good expected click through rate. I've got an ad that's relevant, and I've got a landing page that users are likely to spend time on. So that's how you get a good quality score in Google AdWords. And it's better if you look at this. I had a eight out of 10. It's better to just use one key word that has a very high quality score than it is to try and go for ah, bunch of clicks. But the thing is, you can only start by doing your best with what you have. You may have toe work from a low quality scorn, work your way up. So that's keywords. And now the second factor with keywords is the type of match it is. So if you look at the match, this is an exact match, keyword, they must exactly type in you. To me, it must be spelled this way, and it must exactly be in there the other things. You can have a broad match your phrase match. But since this is one word, then I just need the word you to me in it. If I had two words, an exact match would have to be the phrase typed out. Exactly. But if I had a phrase match, the phrase could be included anywhere in a bigger search term. So this exact match means people must be searching specifically for you to me. Now, if I had it on broad match, the brackets indicate exact match. This was a broad match t word so people could misspell you to me, they could have things somewhat related to you. To me, the user actually didn't even have to put the word you to meet. Technically in there could be something reasonably similar that Google figured was relevant , something even like e learning or online learning. And so this broad match gave Google a wide opportunity to choose different keywords. And then, if you choose phrase match, you have to have that exact phrase in there. So these air pretty subtle differences that phrase match an exact match. But what you should know it's better to hit exactly on a specific thing if you want to have a relevant ad. But if you want more traffic, using a more broad match term is likely to get you more traffic. I'm currently getting the maximum amount of traffic I can on this exact match. Keyword. I'm showing ads on every single, nearly every single impression possible. This broad match term has more traffic, but it also doesn't have as much relevance what you'll notice. My average position on this is 1.0, when someone exactly searches for this. Google is almost certain to show my ad first, even if another advertiser is bidding higher than me. The reason is Google knows this is likely to provide the best user experience Google and rather provide the user with a good experience at a lower cost than usually than to take more money for not as good of an experience. So what you see here is that exactly my cost per click was higher and my average position was lower. So knowing these different types of keyword, you can make the best types of ads, and now you'll find lots of frustration more than likely and messing with keywords, though, because if you're trying to get traffic and use an exact match, keywords lots of times you'll find you don't get very much traffic from that keyword again . Sometimes you can just get lucky and things will work out right. But now that you know the different types of keyword matches on here, you have the ability to create your ads with different types of keyword matching in mind. 4. A trustworthy landing page is critical for conversions and high keyword score.: If you want to have a great keyword score on Google AdWords like this, 10 out of 10 I've here, or even just a eight out of 10. The key to doing that is having a trustworthy landing page and especially four conversions . You see this cost per conversion on these ads I've made with you. The cost per conversion I'll zoom in a little bit is where it is because of the landing page. The landing page is absolutely critical in the sense of having a trust worthy, relevant landing page. So what do I mean by trustworthy? One of the main things you can do to be trustworthy is to have a domain name that's recognizable you to me dot com is one of the top 1000 websites in the entire world. I'm banking on the fact that if someone searching for you to me when they go see that my ad goes to a you to me dot com landing page, that that's very trustworthy. That promotes, ah, high click through rate, as you can see, and then it promotes a good cost per conversion here, and so when you see all of it work together, it's incredibly important to have a trustworthy landing page. So if you're not having success, usually the problem is the landing page. Now you could have picked the wrong key words. You could have picked the wrong product if you know your products already selling, for example. I know this dude. A me course is already selling. Then it's just a matter of matching my adds up and making the landing page perfect. These Google ads I had encouraged me to make a better landing page because I could see that my conversion rate you can see the conversion rate over here. The conversion rate plummeted any time I did something people didn't like on this landing page that includes having a title. People didn't like having the subtitle down here not clearly explained that you should take the course. And what reason, if the reviews weren't good if the promo video wasn't good, if the description and all of the materials all the way down the page. If all of that didn't come out good, the conversion rate instantly plummeted. With a conversion page like this, everything on the page is all about conversion, and if you have a video I find video tends to be very helpful, and in the video, I show people taking the call toe action right here. I show them clicking. Take this course and enrolling in the course that helps to get the conversion rate up. When I had problems with my Google ads when things weren't running as good changes I made to the landing page made the most notable and significant increases in the conversion rate . So you might feel kind of helpless lots of times in the actual Google AdWords interface. Looking at it, saying, Why aren't my ads working? Most of the work you can do to get your ads working better to get a higher keyword score is on the landing page a few things that will make it harder if you use a domain that is not recognizable, which often could be your own domain. It's harder to have a trustworthy landing page, the simple fact that people have never been there before. You know me dot com works good because it's trustworthy if you don't have a domain name that's recognizable. Sometimes doing things like putting it on a recognizable domain somewhere can help you get a lot better result, and this goes all the way back to the product to this is on you to me. So I'm doing ads for you to meet audience and then the products on you to me. Lots of times, you won't be ableto have a good keywords score. You won't be ableto have a good conversion rate if your ads don't send to a trustworthy, relevant domain. Now here's another example. These are Rob's ads, and as you can see, the cost per conversions very low. It's much less than mine is on the buy Bitcoin, and if you go look at the key word score, I click on the campaign and I go to the keywords score. What you'll see is that robs keywords. Scores are in the area of mine and a little lower, actually, and you'll notice the average position is a bit lower. There's more competition on those terms, and I'll take you to the actual landing page. So if I go to wall of coins slash orders, this is where the landing page goes to. Now here's a different thing that's very helpful for a landing page. What you'll notice is it's a very simple landing page. There's not a lot of flair here. It's very simple, and what you've noticed now is that they have chat and the chat on the pages where you can really make up for having a landing page that's not recognizable. So wall of coins dot com Most the people searching have likely never been there. But when you have something like chat and encourages people to talk with you, especially if they look at this and say I'm not sure or when you have something like this that is minimal interference. There's one clear purpose here. You're here to talk about buying Bitcoin. That's obviously what you're here for, and you can go through in supply and address, and you can start messing around. Let's say if you want to buy $1000 of Bitcoin, you can start immediately messing around with what there is to do without having the even put your information into start. So even though this is not on a recognizable domain, at least outside of the Bitcoin world, you can see it's a very simple landing page that allows the user to interact with chat, and it allows the user to experience everything except actually getting the Bitcoin immediately without even having an account. You can see the actual price, how much you can get and bank options available. What you'll notice is that these bank options being available that promotes trust a lot regions Chase Bank of America and these are all different based on where you search and how much you put in. You've got trustworthy elements here built in, and you have simplicity. So if you don't have, say, a recognizable Earl, you can make your website simple and interactive. And when there's appropriate context, you have the chance to do things like have recognizable names up there now the same time doing it in the environment where it's deceptive, such as throwing CNN or Fox News. Depending on which your preference on your website when you've never actually been featured there. That's not a good thing for trust. So if it's relevant, go through and put trustworthy things on in the right place. Simple, trustworthy and chat. I know that Rob has a lot of success grabbing people in the chat. They land here. They're not sure what the do, but they do know they can chat here, They do know they can talk to someone. So these are two different examples of campaigns with good keywords, scores that air converting that are using different types of landing pages with different types of trust elements and good quality scores. So if you want to succeed on Google AdWords, those things are very helpful to keep in mind. I appreciate you watching this and hope this has been useful. 5. Sometimes you can get lucky and make a great campaign with little effort.: Sometimes you can get really lucky on your Google ads. And so all you need to do in that case is follow through the beginning of this course. Get your ads in your conversion tracking set up the conversion. Tracking is absolutely essential for success. Non negotiable conversion Tracking is exactly how all of these good things have happened in Rob's adds. So my friend Robb, he has a startup called Wall of Coins, and they've done really well, especially because of these Google ads. And so I'll show you right now it wasn't completely easy. I'll look and show you all but removed. So these air, all the ad groups I've made and all the campaigns I've made, I'll show you all but removed on those. So this will give you an idea of how much work it took. You can see there's a standard ad campaign, this one that worked. There's another one those tested ah fume or that were tested, and so several campaigns were tested. And out of those Onley one has worked really well now a newer one up for selling Bitcoin. But one worked really well out of those campaigns, so that ended up taking several $100 of testing and time to get to this one. Now, this is about as easy as I've ever seen. A Google AdWords campaign work. All I had to do go through. I made all these ads for Rob, and you can get through this in the first about two hours of the course. I made these ads for Rob very standard explaining exactly what you can do with his service . It's a cash to Bitcoin service by Bitcoin with cash. And so I created these ads using When I show you. In the beginning of the course, I put the settings were fairly easy because he has exact states that he wanted to target. So the states are all set up and you can see all of the U. S. And then some specific states targeted also, which is a bit unnecessary, but and then AdWords setting the bids automatically enhance CPC to try and bid higher. That means when Google really thinks the conversions going to come out, it can bid and go straight for that conversion and then keywords were pretty easy. Also tested several different keywords. These ones work the best Bitcoin cash by Bitcoin and get Bitcoins. You can see the keyword scores are all functioning eight out of 10 or seven out of 10 which is good, and that's about average of what you'll get. So these ads were exceptionally easy, so to speak, to get these conversions going, it was lucky, the key words. Not that competitive, although you see the average position is 3.4 and 87 cents per click. But what's amazing? The conversion rate? Google seems to know who's likely to convert based on the data that Google has now. So Google does a good job grabbing the clicks out of the impressions that are likely to convert. And that helps with enhanced CPC. The ads didn't take a lot of different work. You can see there's a few ads that were paused, but not that many ads that were paused. And so, if I show you all enabled, these are all the ads running on all the campaigns, not a ton of ads running. So it wasn't that challenging. It was just fairly straightforward setting it up. But please note one thing. This is largely determined by the product. Rob has a service to convert Bitcoin to cash. Very trendy product. Lots of available search term traffic. You can see 300,000 impressions if I compare that to mine on Lee. 166,000 impressions on mine, so you can see there's lots of traffic on this. And here's the thing, though this is all determined by what robs company has to offer. So if you pick the right product, your ads are liable to be very easy. So what I'm saying is great ad campaigns are almost totally determined by the product, not by the work you do in Google AdWords and what you'll notice. I try a lot of my different you Timmy courses in order to get the best one that converts. And so if you have multiple products, trying multiple products is the easiest way to find which ones convert for you and to make a great Google AdWords campaign. One of the main things I see people struggling with, they're determined a product is going to sell, and I hope by showing you this, it makes the point very clear. If the product's good, it will sell with very little work. If the products bad It doesn't matter how much work you put into it, it will not sell. So I hope by showing you this this is useful for getting started. And I appreciate you being here with me in the course. 6. Usually it takes faith and consistent effort to get great results.: it usually takes faith and consistent effort to get great results. The rest of this course walks you through how I've made all of my ads in every step of the way. Taking you from here, I'll zoom in a little bit so you can see this better taking you from right here March 9th where I had no ads running. And then I start making the ads here March 16th March 23rd. And I take you through this journey of making all these ads. And so what you can see is this takes patience and faith and consistent effort. What I did is the first few weeks here I worked almost every day on my Google ads. Then around here, I started working every other day every third day and even here than about once a week. And then you can see all of that progress throughout the course. So the main thing that gets me, at least in my past, in trouble doing ads was impatience. So from the beginning, see how long this took me to get going? It took several weeks before I got up to around 800 clicks in a one week as now I'm having . And now with my display ads, I'm going much past that. But in order to get up to around here, everything's going good. It took weeks of getting things worked out waiting for feedback from Google AdWords. So if you work a little bit every day getting started, you'll get the best return on your time and energy anywhere from 10 minutes to an hour. Every day you'll give Google AdWords time to give you feedback on what you're doing. Because you'll see I start from having nothing and what it takes. It's this constant feedback process. I'm I do something Google AdWords gives me feedback. I do something Google AdWords gives me feedback. I do something cool. AdWords gives me feedback. I'm still working the same approach on my display ad campaign. I started this off. I made one ad one day to make sure the euro got approved in A basic thing got approved. Then I went along and made a bunch more ads, and now I'm continuing to make a bunch more ads in this one ad set before I scale it up and start doing more types of audiences and more types of re marketing. So I'm still doing that today. It's the one day at a time. Do a little bit every day. That's fantastically powerful, and it's drastically different. When I used to do adds online for the first couple years, I wanted to do everything all at once. House Very impatient. It felt like so much of a challenge Toe wait for results. So what? You'll see Follow along with me. Work at the same pace I do, and everything will turn out as it should for your Google AdWords. You may get better results than me. You may get the same. You may not get his good of results than me. All that depends on exactly what you're doing. Exactly what products you have to offer. So just do the best with what you have. Thank you for watching this and being here. And I appreciate every minute you spend with me in this course 7. Getting started with faith and a commitment to working in Google AdWords.: I hope you can share the same mindset. I have faith that going forward with Google AdWords and doing the hard work, I will find ah lot of successful campaigns and that is very important getting started. So if you can take one concrete step with me right now, have faith and know that all you have to do is do what I'm doing with your own products. Work hard at it. And right now, all you have to have this faith, faith that you will do it. Faith that continued effort will give you what you want. That's all you need. Follow me in this course continued effort. If I can sit here and honestly share with you the faith I have for my ads when I don't have any running right now, when I haven't made one sale through AdWords on a you Timmy course, then you can have that same faith and courage. And as you watch me go through and fail it things in this course and watch me go through and fail it them again and again. And then you watch me find things that work. And then, by the end of it, looking at it like, Wow, look at all these campaigns he has running now that are making sales. Look at it that this faith in the beginning is how all of this happened and the faith must go all the way through. I have this faith because I've done a lot of things like this. I've done things like serve clients like Rob who are getting great results on their ads. I know All I have to do is work hard at my ads and keep trying new things and focus on Lee on conversions. And I can sell my you Timmy courses on Google AdWords. So if you can take this first step with me right now is toe have this faith that you will follow along with this course you will try things on Google AdWords. You will find campaigns that give you a positive all I and you can run those campaigns indefinitely. So thank you for taking this step with me. You might say this is the easiest step in the course. Or you might say it's the hardest step in the course. When you're looking at this kind of data, it can be hard to have faith that you're going to have exceptional things in the future. That can be really easy also if you're used to living a life on faith. So thank you for watching this. I hope this is inspirational getting started, and I will walk you through exactly what I'm doing each step to set up my own campaigns. And if you just do what I do, you can get the same results. I will intersperse it some with what's worked from Rob's campaigns, to allow me to pull even more information in this course for you and then to duplicate it myself. So thank you, and I hope you're ready for an awesome experience in this course. 8. Conversions are all that matter in Google AdWords. Ignore all other data!: Google AdWords gives you a lot of data. The look at and the one thing I've noticed from clients is that it's very important to focus on the data that matters. There's a lot of data and Google AdWords that does not matter, especially getting started. And even when you're doing really well, it still doesn't matter. So let me show you exactly what does matter. This is the Onley thing, the Onley primary thing in Google AdWords conversions, this number and Google AdWords is the one thing you really are looking for all the time. What's the cost per conversion? The thing people often do. If they aren't tracking conversions, then they get obsessed with the average position to cost per click the keyword scores. And I know I've made all these mistakes myself. The only way to really do exceptional work from the very beginning and Google AdWords is cost per conversion, and no matter what you're doing, it still comes down to a conversion. If you're an attorney, you can get called tracking conversions set up. If you're selling products, you can get conversion tracking on your thank you page after people have purchased. If you're getting email addresses. You can put the conversion tracking on the page after the email sign up. You can also put it on an up sell page, no matter what you're trying to do. This number cost per conversions is it? This is your number one focus point. You do not want to try and doom or than go outside of these little box right here. Conversions, cost per conversion, conversion rate. But even within that, you really only need cost per conversion. Because if you keep running your data long enough, the cost per conversion will tell you everything you need. Now the number of conversions helpful to see. Rather, you've gotten outlier Occasionally. You'll just get lucky in some areas and get a really cheap conversion. But especially on an overall campaign, this is the sweet spot. So this means you can ignore average position. You can ignore average cost per click. You can ignore keyword scores you can in or click through. You can ignore impressions. You can ignore clicks. You can ignore everything else, and that makes it easy to be successful in Google. AdWords, The human mind is very effective at focusing on one thing when you try and focus on all these other things in AdWords, your mind can barely even function in terms of trying to process all of the data. And I'm pretty smart, and I like to think you're pretty smart. So let's use our minds the way they're wired. One thing cost per conversion and this sounds easy, and you're probably like I y z repeating this so much getting started. You've got to start with this. That's the second step to take is a commitment to focusing on Lee on cost per conversion. My clients often get into things like I want to be higher ranked. What about my cost per click? What about my click through rate? And I tell them the same thing. You're cost per conversion is all that matters. It doesn't matter about any of the other data, because within all of these other little numbers, all they do is add up to cost per conversion. So it's easier to understand the exact outcome than it is to try and dig into the details. And with what I know about Google AdWords, it's very important for me to get this right with you at the very beginning of the course. The reason is Google AdWords gets really complicated. And if you try and get into all the complication, like, for example, if you try and see your cost for conversion at different positions, you try and get into position bidding. If you get in over your head too fast, Google AdWords will drown you. So your cost per conversion is your life boat. Your cost for conversion. When you start getting into making all these campaigns with me, when you start seeing all of what I'm doing, your cost Bergen version is the only thing you've got a notice. So I've got these very beginning of this course with two things. Faith and the relentless emphasis on all that matters. The honor simplicity has a huge power, so everything you're going to see me do if I'm not getting conversions, I will stop doing it. That's another beautiful thing with the cost for conversion. If you're getting low cost per click, Scher adds heights, your click throughs good. It's easy to think this works if you're not getting conversions. If you're just sitting there getting zero cost for conversion or really high cost conversions, nothing else matters. So thank you for sitting through this with me is getting started with faith and understanding. This one thing will make the course so much easier. If you are an 80 20 person, I've given you the 2% of the things you really need that make 98% of the difference getting started with Google AdWords. So I appreciate you watching this and hope this has been useful. 9. Preparing for conversion tracking setup in Google AdWords.: you might have noticed if you haven't set up conversion tracking already that there are no options for conversion in your default AdWords reports. And that's okay. What you have to do first is go to tools and set up conversions before you'll actually get this available in your reports. And then once it's up there, you can always customize your columns like this to make sure that you've got your conversion data in there. So that's in the conversions tab, and then you can do all kinds of good things to get even deeper into conversions. But it's just again. You want to stick with that cost per conversion. That's the main one. So what do you need to do before you even set up your conversion? Tracking What you need to do is be ready to set up your conversion tracking in your website . So for my unit me courses, they make it pretty easy. There's a custom interface that I'll use to set up my conversion tracking in you to me, so all I have to do are actually pull a couple of things out of the conversion tracking and put it into my you to me course, that's easy enough. If you're using another website, what you need to do is beyond your thank you page. If you have something like WordPress, where you have a landing page that people go to after they've completed an order, you want to go to that page and then pull up the code and then get into the text of the codes. You can just copy and paste the conversion tracking code once you get it. If you use some other type of Web hosting or Web set up, what you've got to be able to do is get a hold of that Thank you Page the page that shows right when the purchase has been completed. If you can't get a hold of that page, then you can't set up conversion tracking. So I'm just looking a contact page. I don't have a thank you page on my website. Everything's through you to me. So it's important to see you've got to be able to get the code on that success page. If you're doing affiliate marketing, this congee tough because they won't allow you to actually put the conversion code often on the order page because it's through another party. So conversion tracking you can do things like put it straight on the landing page. Or you can put it on an option where you click on it and then the conversion tracking code comes up on the next page. The problem with doing it that way is you can optimize for your clicks. At least you can see where you're getting genuine clicks. But the problem is, it's no substitute for being able to track actual payments. So what you've got to do getting started with this course is get your actual conversion code page ready to go first. So on you. To me, this is easy or on WordPress. This is easy. But if you've got some other set up, figure out a way where you can actually get your conversion tracking code on a page. If you're doing an email sign up, this is really easy. All you have to do is put it on the thank you page, and then your conversion tracking codes triggered. So get it's in the position where you can add it, and then I'll show you exactly what to do to add it. 10. Go to tools and complete your conversion tracking setup in Google AdWords.: Now that you've prepared for conversion tracking set up, let's go ahead and grab that code. So you click on tools, you go to conversions, and this is where you make the magic happen. You'll see I've already got a lot of conversion tracking set up on my previous, you know, me courses and it'll say unverifiable did until I've went through and actually tracked two conversions through Google AdWords. So if you look at Rob's adds real quick here, you'll see that this is what it looks like when it's running correctly. It will say reporting. So when you're just getting it set up like I'm showing you how to do unverifiable is how it will look. So to get started, you click plus conversion and then you pick exactly what kind of conversion you want to track. I'm going to show you how to do website conversions in this. That's the basic type of conversion that you are most likely to want to track. You may also have app, downloads or phone calls, and you can easily go through into a similar process with either of these. So I select website and then when I need to do is cross reference this with my you Timmy course. So I'll go retargeting to just copy the name of it. And I'll preview is guest to do that. I like to keep things right, so I don't misspell them. So I grabbed that. I'll put the exact name in here. I click done, and I'll put how much a conversion is worth to my business. Now I'm going to use $99 codes and Google AdWords. So I put done and I count all conversions. And then I put category purchase sale I hit. Done. Now, this last option is definitely one. Leave it on. Google can figure out much more about what gets you a conversion than Google will actually show you. So you want Google to be able to do everything they can do to get you conversion? So I believe that on. So I click saving. Continue. Now, Google has the code right here for me to place on the conversion page. So if you're doing email addresses, your collecting them This goes on the thank you page after someone has submitted their email. If you have an online store, this goes on the thank you for purchasing page. So these are the two main scenarios you're likely tohave in any other situation. You want to put it on the page that shows immediately after your desired action has been taken. If you can't get access to that page, if you're doing something like affiliate marketing, then you can put it on the page right before they take a key action for you. So what you do then is copy all of this code. If you're doing something like putting it on your WordPress website or a lead pages or similar template, you copy all of the code and then in the text format, you paste the code directly into the page like that. And then what? You can easily verify that the codes working on there. So if I click, save and I click update and then I go to view the page, I can easily verify the codes. Actually, on their if I go to right click view page source and then I go to control F and I go find conversion so you can see I've got Google ad Services conversion right there. And here's my Google AdWords code right on this page So if anyone visited this page is a result of the ad campaign, this would trigger a conversion back to Google, so that confirms the codes on there. So if you have your own page with their own code, it's really easy to make sure that codes on there. So I don't actually want to try conversions on my contact page. So then I can easily go back in here and modify or remove the code by just starting where it says Google code for retargeting conversion page. And I take that off and now I save and I update. So now I have removed the code. So it's that easy to put the coat on and remove the code that way. So this tag both tracks conversions and it allows retargeting. So that's a pretty sweet thing that happened. Now, if you have a click conversion tracking code, you can actually go down to the actual event here and you can clap track a click. So if you have something like affiliate marketing you're doing, this might be a way to go, because if you can't put a actual conversion coat on the page, you can at least track people that click, But for me I just want a page load because that's my confirmation. I just want a page load. And what I actually want to do is put this on my Google AdWords tracking in you to me. So this will help you understand the parts of this conversion tracking code also. So if you'll notice it has conversion I d. And then three different labels. So you know me is giving me the option to put three different conversion tracking codes on my page. The conversion I d. Will be the same on all off their Google AdWords tracking. The only thing that's different is the individual label. So what, you can see in the actual code here a little better if I zoom in, will scroll down. You can see in the actual code that Google has a variable Google conversion I d. Right here, a language format color and then the conversion label. So what I'm doing, I will copy the conversion I d. I will go through into the u to me interface here and put that in. So any tracking your using that has third party integration for AdWords is liable. Look either like this or to put the code directly in. So understanding the code is helpful for getting these things right. So the i d in the conversion label all their main parts of this coat. So I just grabbed the i d. So then when I go in here and do is grab the actual conversion label. So I go put the label in here. I put the label in the Success Page label right there and then I hit save. So now I've got the conversion tracking I. D. And the conversion label in there. And so now I've got it set up nicely so that the code is on my you Jimmy Page. The problem with this is and the problem If you're using third party tracking, you may need the actual code to be triggered before you can go in and confirm that the codes on that page. So this is what happens after you hit, you hit, done. And now the codes back up here. So these are all my conversion code. So what I'll do is do this again faster to show you another one without all the explanation . So I go through their click website. I type email marketing instead of copying it, cause I figure I can spell that. I'll go in here and put each time it happens. $99. Done. All conversions category Purchase sale Done. Saving. Continue. Now I've got my code. All I need's the I d. Right here, which is the same as the other one. I dragged my you Jimmy page over. Throw the I d. In there and then I take this new conversion label. Copy that. And then I grabbed my email course again. Dropped out on the success page. Hit Save. Now I've got the code on that page also. Now, I couldn't test this. I tend test this by going through and actually buying my own course in AdWords. So I will actually do that to make sure my codes running once I've got my ad set up because it's absolutely critical to make sure your codes running correctly once you've got it set up. So I appreciate you watching this, and I hope this has been useful for you. 11. How to immediately confirm your Google AdWords conversion tracking is working.: verifying your AdWords code is very important before you start spending money trying to track conversions, because if you're codes not verified, you could be getting conversions and not knowing it. So I'll show you how to verify your AdWords code. That best way is just to search for your ads. Click on your ads and go through and bite yourself. The problem with that is that you really need to set up your ads in order to do that, and then you ultimately have to click your own ad and spend money on it. So here's a way to verify for free just by doing it on your code. So what you can do now you can click mawr. Learn more about verifying your code. The easiest thing to do is just to confirm the code is on the correct page. So if you put this on your WordPress page or a similar page, you have access to the code for exactly. It's pretty easy to go through view your source code like this, and then all you have to do is just find the actual Google AdWords code in it. So all I have to do to do that is. I go over here and I find my Google code in here so I can control F. And I can search for Google and I can see there's a conversion tracking set up right there . This is for my entrepreneurship course. So I can cross reference that by clicking this I looked down at the code and then I see that that's the exact same conversion label right here. So if I scroll down, you can see this link is exactly the same, and you'll see it found the conversion I d. Right there. So that confirms the code is on the page. And the second thing I want to do is make sure that actual labels on the page correctly so I can go over here and put that in and the labels right there. So I've got the link on the page. So when this course gets purchased, I'm confirming the codes on the page. Now there's one problem I can see. There's also another conversion tracking pixel on this page from you to me. So this is you dummies code. They've got on the page alongside of my own. So this is a nonstandard implementation according to Google. Now the nice thing is, it's loading an image. It should still work just fine. This is a one by one image. It's loading, and one is doing is pulling this actual page so this should load just fine. So that's one way to verify your code is to go to the actual page. You think you put it on and view source. If this means you need to order your own product to make sure it works, then do that and then WordPress or any other page where you control all the code. This is easy now, what I had to do in my, you know, me course. I actually had to go through and make another account and then by access to my you Timmy course so I could load this payment success page. That's what I had to do to get this. And now there's another thing you can do. If you don't want to have to control, find in here that can work well to Google gives you a tag manager that will help you find your code a little bit easier. So this is called Google Tag Assistant. If you're using Google chrome. You can easily just download and install tag assistant. You click on the link here, and it's called Tag assistant by Google. It's an extension Google offers to help make what I just showed you how to do a lot easier . So what I showed you how to do required manually copying and pasting the code. And then it only involved searching for the actual one I showed you. So what I did, I added this by chrome in the link. We'll zoom out. So any time you click on this, there's a link to learn more about verifying your coat on that next page. If you check for verify code snippet, then you can click the download link straight from here on used tag assistant. So that's where I got it. So now what I do, I'm on the success page. So if you go to your page where your conversion codes at, then what you do is click this little tag up here in the corner, and what you'll get is a window like this, and what you have to do is click check on it, and I'll do that with you on another course. So I'll grab another one of my courses on you to me and go through this process with you. But this is what it looks like. It shows you all of the Google code on the page. It shows the Google analytics on the page. It shows the re marketing on the page. It shows the Google tag manager and it shows every AdWords conversion tracking pixel, so you can see this one is mine. So I click on that. It gives me the conversion label in the conversion. I d. I go back in new my account over here, and these are the exact same numbers I've got right there. And I showed you the hard way going through and doing it with finding it in the source code so you can right click and view page source to do it that way. But if you got tagged manager set up, this is a lot easier to just find your tag right there. So what I'll do is I'll show you how to do this on another unit. Me Course I'll go grab another one of my you Timmy courses right now on another window and show you what it looks like to render it for the very first time. So I grabbed the success page off of you to me. So this is the exact landing page I'm on now. You have to be signed into you to me to see this page. I have to be signed into my account, so you may run into things like that. So this now is a brand new page I haven't done before. You'll see. The tag assistant is blue. It hasn't been ran yet. So what I do is click check this page now, and it pulls up all of these conversion tracking. You'll notice those Look the same. So this one I know from looking at my previous conversions. This is mine. So I click on it and I can now go check this against my S E O course. So I go back to tools back to conversions. I go, I check SC Oh, you to me sale. And then I look at the numbers here it starts with C I f seven. And if I go back to this one, it starts with C I f seven ends with 1 a.m. ends with 1 a.m. Same conversion i d same label . So my code is correctly triggering on this page also. So at this point, doing this on three of my courses I'm pretty comfortable that the, you know, me codes working properly. So if you're using some kind of third party and you check several of your products like this, you can be comfortable, the codes working properly without needing to do everyone. Maybe, however, if you're trying to make all these kinds of sales, it's worth sitting there and doing every single one. I won't take you through doing every single one now because you don't have all year to just sit here and watch me do my own work when I hope I've showed you through. This is how toe go and use this page that check your conversion tracking that Google gives you and I've given you two ways to do that. You can do it with the View page source, right click view page source. When you're on the page and you can just manually control left and put the same label in that you found earlier. Or you can use the tag manager, which is what I used to very quickly pull up every bit of Google code on the page. So thank you for watching this. And I hope this is useful for you in confirming your conversion codes, tracking properly. 12. Setting up conversion tracking with Google Analytics is even better!: in Google AdWords. There's another way to track conversions that works much more powerfully than just placing a conversion. Tracking pixel like I've shown using Google Analytics can allow you to do more than just tracked conversions, and it makes the integration of a conversion tracking pixel seamless. Google Analytics is Google's product for tracking website traffic, and using Google analytics integrated with AdWords produces a lot better result, then just doing conversion tracking. So if you want to do your ideal conversion tracking and really get into understanding what people are doing on your website, you want to go to Google Analytics. If you don't have a Google Analytics account already, you go to google dot com slash analytics. You click access analytics and will bring up your accounts like that. If you've already gotten analytics account, I'm going to show you how to link that to your AdWords account. So all you have to do in your existing Google Analytics account is click on admin, and then what you do is pick a property. So I picked say this Ah, entrepreneurship course. I goto admin, and now you'll see the opportunity here to AdWords, linking right down in the middle, I click AdWords linking. Now, if you've got this set up, you'll notice this is the same analytics account that I already have my AdWords account on . So you definitely want to do it that way, and there's a button and Google. You'll use first toe, link your analytics in AdWords, and then you link them over here with each individual property and Google Analytics. So I've already linked my AdWords account to my analytics account, which is easy to do when you've got him on the same email and then I'm in the property. It'll bring up automatically to suggest the account that's already linked. So I click continue, and then all I have to do is put in a name for it. So jerry banfield dot com AdWords And then I put all website data toe link that way and I click link. So now this Google Analytics property is linked with my Google AdWords account. Aiken directly create re marketing after doing this, and I can see analytics engagement in AdWords, so it's a lot more powerful level off data. Now what I said to start with, you don't want to get too much data getting started. So this is more appropriate if you already are using analytics or if you consider yourself a bit of an advanced user and you want to pick up something fast here. That said, if you start out with analytics this way, it can be easier to create all your conversions this way. Because then all you have is you have your AdWords linking. You have the AdWords direct link right here. So now I'll have to do is go to refresh this to bring up the new Google Analytics account. And at some point, it allow me to bring in my all my linked accounts and import them. It takes a little bit of time. I just put that in. So all you do then is import your existing conversions. You've already set up in Google Analytics. So it's a beautiful thing then. Because in Google analytics, I've got gold. You are all set up here. So I've set up the exact Earl that I already want to track here. And so if I go to the Facebook, of course you can see I've already got my goal. You are all set up here from my Facebook course So in Google AdWords, I went to Google Analytics. It gave me the option to import a goal, which it can take a little bit of time to get that set up. Google will pull that in there automatically. So then, when that was in there, I imported that. And now I've got verified conversion tracking from Google Analytics side for my Facebook course. So theoretically, I could pause this, but practically. I want to just make sure the conversions get counter getting started. So I've got a double layer of conversion tracking set up on my Facebook you to me course right now. So that's an ideal scenario. If you already are using Google Antics that you want to get started tohave, it's linked with AdWords and then go back here and mess with the goals and set up a goal on the girl you want people to reach so that can produce an ideal experience with you. And then what you can do You can track all these Google analytics data in your actual AdWords account that will help you to really dive deep into exactly what you're adds air doing. But back to what I said to start, all you need to do is have conversion tracking set up to start with, and that's all you need to do even until you get really deep into what you're doing. So once you've got some kind of conversion tracking pixel that you know is working, rather used a Google tag manager appear to verify its working. Or rather, you used Google Analytics toe link in a pixel here that then it has something saying no recent conversions, which is verifying it's actually working. Now you are ready to go forward and start making ad campaigns in Google AdWords in order to get yourself the best results on your ads. 13. How to add Google analytics tracking for deeper Google AdWords data.: If you want to use Google Analytics to at least track your website and then to optimize with your AdWords conversions, I will show you how to set that up right now. So if you don't want to do that, you can just skip ahead. If you do want to do that, I'll walk you through setting it up and how to track it right now. And then you can do this yourself as soon as you've watched this. So I just finished setting it up in another one of my you Timmy courses. So I'll go home. I have one more to do it on and start over from scratch. So what I have I have one you to meet course to put it in. But what I will show you will work. No matter where you're trying to put the code, I'll show you alternate options to put the code in. So I'm going to go create a new account. So what I need to do, I started my Google analytics account, which you go to google dot com slash analytics to create. I click on admin. I'm gonna make sure I'm in the right account, and then What I want to do is pick an add a new property in the account so you can see my websites in a separate account, which is good. You want your accounts grouped by what you're doing. So if you have different products, you're all tracking separately like you to meet courses. You put them in a new property. Otherwise, if you don't have an account yet, or you need a new account and create new account. But I do, I create new property, and what I want to track is my email marketing without asking for an email course. So when I need for this is the actual U R L to start with. So I take copy this exactly, and I'll put the title in email marketing because I know it's a you to me course. I don't need to put anything else in cause these air all you to me courses. So I put the actual you are Ellen. I strip off the beginning of it, and I put https because that's what I want to track. So I've got the exact you are all in in this format. Then I pick an industry category. This doesn't matter too much. It'll only matter for comparisons. And then I picked my time zone. You definitely want to pick your time zone correctly. And then I clicked. Get tracking. I d. This gives me my tracking. I d. Now and the tracking I d is ultimately what I need to implement the code. So what I do to put the code on 1/3 party website is take the tracking I d. And go put it within my actual course here. So I go back over to my Utah me course and all you Timmy needs is that tracking I d in that format. So I hit save, So when I don't need to do now is do anything else. Now, if you're using WordPress, there's too easy ways to do this. In WordPress, I use header and footer. And I also used Google analytics by Yost because I'm using the Yost s CEO plug in. All I do is download the Google Analytics by Yost and I put my tracking I d in the exact way. I just showed you in the last with my you know me course it has a section where I put my tracking idea in, and then that's all I have to do with it. That makes things a lot easier. So I'll show you the dashboard on the Yost Google analytics. So I have my settings right here. So all I have to do is manually enter my you a code right here, and then it tracks it very easy to do, and that's works on WordPress. This also works on WordPress. If use the header and footer than this allows you to insert code into the header and footer of your website. And it's just workplace dot org's slash plug in slash header dash footer. You download it and put that in your website, and then you can insert this code into the page. You want to track now if you're using anything besides what I just showed you, you either need just the u A I d. Or you need the tracking code, which contains the u A I D. So if you're using your own code, you just put this in there. If you're doing something like lead pages where it gives you the chance to put the code in there, you just put this code in their orphan as an I d. Directly in there. You put that code in there. So between these two, that's where you are able to make the actual code segment. So now, once you go back here to integrate this with AdWords, then you need AdWords linking. So you set up a new AdWords a link. Jury banfield dot com AdWords You put the all website data here, you link accounts and now you've got the accounts linked. It can take a little while for Google AdWords to import all of your analytics account in. So you want to get those linked ahead of time. If you're set on using Google analytics, then you can set up goal you RL's within your course. You can add a goal right here. So I'll click on add a gold to show you how I do it. And I put in a revenue action. I click on Next step and I put enrollment in the description. It's a destination page. So then I put begins with and now if you've created a previous goal, there's a nice little shortcut you can use. So I've already made my other goals, and I know they're working so I just go over to admin goals on my existing enrollment goal . And all I have to do is stick this in at the end. So I put that in it the end, and then you remember the original property link I had. I just need to get this for you. To me. At least I need to get it with the beginning of the girl like that. So I put a slash there. So since this is on you to me, I just need the URL to begin with this. I put a value. I just put a dollar in for simplicity. And then I hit. Create goal. So now that easy. I've got the Golan. So eventually, Then I can import that into Google AdWords with my linked adwords account, I can import that into a conversion itself. So now I've given you everything you need to get your conversion tracking set up. So I'm grateful you spent this time watching this. And I hope seeing how to get all of your conversion tracking set up in an ideal way will allow you to get started making ads, tracking conversions 14. Keep the first campaign short and simple while you wait for approval.: When you've completed all of the steps to get started with your conversion tracking and get all your AdWords account set up, you're probably now really excited to make your first campaign. What you are going to do after this is go ahead and make your next campaign using what I've shown you now. Getting this started is really quick and easy, because I don't know anything so far about what I'm going into. So that means I don't want to put a ton of time and effort into trying to figure it out before I have any data. This means what I want to start with is a quick, ultra simple campaign that allows me to advertise one of my new products to a very specific audience. So I'm going to try the one that's easiest to set up in terms of keywords. I can put one exact keyword on the ad. The idea is you don't want to put a bunch of work into making an ad campaign until you verify it's going toe work a little bit. So what that means is, I want to just make a campaign real fast and then see that my your l and everything. It's approved. I figure it probably will, because I've done a lot of my you know, me courses before without much in the way of problems, however, especially advertising your own product for the first time. Your own website. Just do this really fast. It shouldn't take you more than five or 10 minutes. Make your ad campaign and sit and wait. I know what this point. There's a temptation to try and up a ton of time and energy. There's a temptation to try and do a ton of keyword research. You can't do it all right at once, But if you do a little bit all the time, you'll get something amazing. So let me show you how I make my first campaign here and what you can do to repeat it. So what? I have to begin You need your landing page. So if you don't have your landing page in your offer, then you need that to start. So you will have to go do whatever it takes to get your landing page set up and to get your offer ready. I'm assuming for this course that you've got the knowledge to have a product online and sell it toe. Have it with someone else, or that you can get it So you'll need a landing page to send your Google AdWords traffic to . You'll want to be aware of the Google AdWords policies before you start or otherwise. You may have some problems getting your ads approved. So once you've got your Google landing page ready, then all you need to do is copy that link and click on the campaign right here and what I want to start with this search network Onley because display network adds often don't work very well, although they do get cheap. Website Click usually what? I want to start with this search network only so I could do a very specific type of campaign. What I want to do is a wire shark, and I'm just going to call this wire shark to start. I'm going with the standard Adhere. I'm going on all devices by default. But what I will do is lower my bid on mobile devices because it doesn't seem the mobile conversion is very well, and that's simple to do so now I just use the settings that gives me united States and Canada is good. English is good. I would use the bid strategy again. I'll do a basic bid. I'll let AdWords just do it again. This is a very first getting started campaign. I don't want to waste much time and energy figuring out how to do it. I just want to make sure it gets approved. I can then put more work in based on what I see, so you can see the potential here to waste a lot of time before you actually know anything . I don't want to do that. I'll start off with $10 a day and that's a decent budget to get started on a $99 offer. So I put in my landing page right here and then I'll see what Google thinks about it. So Google's going to try and make this easy for me. Google will put these keywords on here, but what I want to do is just start with something ultra simple and I'm not even going to change any of the names right now. I'm just going to keep this ultra simple. I'm putting in just wire shark and you'll notice I'm actually going against what Google says to Dio, it says, Avoid one word. Keywords start with 10 to 20. What I want to do is just do something fairly specific to start wire Shark is a very exact term. It's not something a lot of people are searching for. So I'm putting wire shark on their regardless of what Google says to Dio. So that's an important thing to know is that you don't always really need toe pay attention to what Google says. So what I'm sharing with you in here should work pretty well now for you. To me, specifically Google AdWords sometimes strips off the coupon code, going to you know me so to be safe, what I'm going to do is put a short URL here, and that way I am less concerned that Google will strip my coupon code off because if I don't have this coupon code, the person's going to have to pay full price for the course and then they're not gonna be happy with that. So I just put my destination you are Ln that's where the person will actually land, and then what I want to do is I have the website address that appears in the ad. So then I've got unity dot com slash wire shark in the ad. That's what it looks like. So that's one part. This is the actual landing page. This is what shows, So that's a good difference. Now, I just want a simple headline, and I often can pull straight from my course if needed so I can take this complete wire shark course, and that actually fits in here. So I just keep it ultra simple for the first ad. And now I put, uh, I just take a look over here, and I will actually write the ad and then talk with you about how I wrote it. So you don't have to sit here as I go home, and ah, well, I try and write the ad. So I'm looking at my course, and I want to pull some of the key value points into the ad, so I'll write it and then talk with you about how I wrote it, what I did here. Now I went and wrote my ad, and I just asked a question, because questions tend to get good engagement. So it's complete wire shark course and I could even start with wire shark complete course. But the thing is, I just want to make one simple ad to get started, see what Google says about my ad and then go from there. So complete wire shark course it matches my course title and then I have a question. Want toe learn wire shark? Because I don't need anyone to click this ad if they don't want to learn wire shark and then I have a clear called action. Use this six hour HD video course toe. Learn fast and I like exclamation points. But Google's not big in exclamation points, so that's a very simple ad. I click save, and they're now. I have one ad, and what I can do is very quickly copy this. Add and edit it. So it's nice to have at least two ads in here. So now I have wire shark complete course, and I can quickly save that. So now I've got two ads and a copy. I'll make one more ad, and then I will put this in the question mark. I will put that in there instead. Want to learn wire shark, and I'll make some slight adjustments here. So now I've made some slight changes to it. So now I have three different ads that are all basically the same again. Not very much work. And all I do now is click, save and finish Incredibly simple, very little effort I put into it. And when I want to make sure that this point is that my ad u R l gets approved, I want to make sure my ads in my ad Urals get approved. So these all say eligible. That's good. But what I ultimately need to do is wait. And I know you might hate waiting, but if you want to do good with AdWords, it takes a little bit of effort every day. I know. When I started, I wanted to just pour energy into it all in one day. If you'll do it like I'm showing you and just go through immediately after this, take 5 10 minutes to make your first campaign and then come back. Come back tomorrow. That's what I'm going to do. I'm going to come back tomorrow after making this look at it and then show you what I think is I continue. I will show you exactly what I'm doing for my own AdWords account to help you see exactly how I go from having nothing to having conversions. So thank you for watching this. And I hope this is Ben inspirational and that you're ready to create your next campaign now . 15. Day 2 Reviewing initial campaign and copying into a new campaign.: The key to making exceptional AdWords campaign is how you continue to follow up, analyze and create new campaigns, add sets, keywords and ads based on what your data shows you. So here's a day later, after I created the first wire shark campaign. So if you've created your campaign and you've taken a day toe wait for the data, here's what you can do with the data you've got. Now, based on how the data comes out, then you will sit and make different campaigns. Different ad sets, different keywords, different ads based on what you see the data saying What I'm showing you is generally what you want to do anyway, no matter what the data says, unless you've already cleaned up on conversions on your very first ad set. Now, if you've done that, congratulations. The odds of doing that are really low. As you can see, I've got a couple of clicks yesterday, the click through rates not that great, the average position. But as we talked about, the only thing that really matters here is this zero cost per conversion. That means it's not working now. I've got a $99 offer here and I've only spent $2.48 in ad spend and thats yesterday if I take a look at today l see. I've got a click for a dollar 91 today and the click through rate even lower. So what? You'll notice if I put it on this week, then I can see everything all together. What you'll notice here is I don't have enough data yet to see exactly what I'm working with. Well, what I do know, starting with what I do know helps me a lot. So the first thing I know I know my ad got approved. I know people will click on it, and that gives me a lot of important things I can do stuff with. Now, I can go on creating new ad sets. I can go on making new ads. Aiken, try from here. If my ad would have got rejected or my landing page would have got rejected, then I would know I need to try something else. But since I've got this approved, I know I can go forward from here, So that's the main thing you want to learn on the second day of doing your Google ads is did your ad get approved? Did any actual clicks come through? And did you get any conversions? Now, more than likely, you didn't get conversions. That's okay. And what you're going to see is I'm doing this for real with myself. It tends to be hard to get conversions right away, and that's OK. So if you get anything out of this lecture, take those a little wind you've got already and then build on them. So what? I know I can click on my campaign here. I go to my ads and I can see that I've got little winds already. And an interesting thing is this one ad has actually got all the clicks. Google hasn't even tried to serve these. Other adds that much. But again, if I'm not getting conversions, it doesn't really matter about all these other stats too much. So what I want to do now? I've got 1000 impressions. That's not a whole lot of impressions, considering the cost per click and the bids decently low. That probably means I don't have a whole lot more depth. I can go into with the key words what you don't want to do is waste a whole bunch of time trying to get niche keywords where there's not enough search traffic. However, given my low click the rate in my impressions, I probably want to try some or niche keywords. I probably want to do more than a one word keyword. So here's how I'm going to do that. The next thing you'll often do is going to the tools and take a look at the keyword planner . So that's one thing I can do right now. There's actually an easier thing I can do immediately. What you want to do is immediately start replicating some of what you've done. So what I want to do, actually, is test this worldwide. I want to see how the worldwide clicks are. So what I've done is copy this campaign and I'm going to paste it. And now, when I want to see is what my worldwide clicks look like versus just U. S. And Canada. I know there's a lot of other countries based on my data on existing sales that I can make sales on. So I want to do is try this wire shark global, and then make this a wire Shark US Canada. So I'll have the same campaign even though it hasn't done anything great so far. All I'm going to do is just test out my worldwide versus not worldwide. And when I want to do now is exclude the U. S in Canada because I don't want to have overlap. So I've got the same campaign set up. But now this is worldwide, so I can see the difference in cost per click. I can see if the wire shark ads work better in different locations. So that's the easiest thing I can do to try and immediately do something else. So an AdWords you always want to do whatever is easiest. First, the keyword research is I'm going to show you next gets deeper, It often will take a lot more effort, and you may get not as many results. But I know copying this into a global campaign immediately. I've got a very good shot at seeing some or clicks and Maurin impressions. So that's what I want to do is ultimately get up and see where I can get a conversion. So what I'm doing the start with is casting a broad net wire shark on the one keyword globally will give me much more data to work with than just trying to do, um, or US Canada narrow campaign. So once you've looked at your first ad set in your first campaign and your first ads, then you just want to try and scale a little bit as easy as possible. And then you go deeper into trying to do keyword research. So that's what I'll do next. So thank you for watching this, and I hope this has been useful. 16. Keyword research to expand an existing campaign with new ad sets.: for success on Google AdWords Keyword research, of course, is very important. I went and made my 1st 2 campaigns without doing any keyword research because I ultimately need to see how much traffic can I get. I haven't even spent my full $10 a day budget on wire shark. So doing keyword research did not make sense initially, just getting started. So what I want to do now is take a look at what kind of traffic I can get. So I go to the tools keyword planner and see what my options are with the wire shark key word. So I type wire shark, and I can also put my landing page. You are all in here, and then I can get ideas from Google based on that. So what I want to know is, what other keywords should I be using? Are there key words I'm missing? And especially, what are the cheap key words I can use? So you'll notice? There are a lot of searches for wire sharp, but to suggested bid is for 27 that's pretty high. So with then, I will probably want some more niche keywords. The question is then Which ones do I pick? And now, if you'll notice these bids air all very high. So it definitely will help me to try and figure out where I can do keywords. So the first thing I'll do search by average monthly searches and because it is in here giving me all kinds of different ideas, I get some things like social media marketing in here, which I don't need. But what I can do if I can get lucky Aiken, try something like a sniffer. I might be able to use some other keyword to get clicks into the course when I'm not seeing right now, here we go. Wire shark tutorial. That might be a really good search term to try. So what I will do is try a new campaign on the wire shark tutorial, keyword. You notice the average bid is higher, but I might get some more highly targeted search traffic then. So when I want to do, I am going to actually just put these in on my own. So what I'll do is just add this keyword wire, shark tutorial, click add, and then Google. Allow me to copy that, and I can Actually, I can plan out my bid, so you'll notice it doesn't think I'm going to get very many clicks out of this. So if I go down to this kind of bid range, Google thinks I'm only going to get it. Click every day out of it. Well, that doesn't seem very ideal. Unless it gets a conversion once a week, then it's worth it. So it's still worth trying. But what I know from now is I don't want to try. Go too deep into the keyword research because Google is telling me there's not likely that much traffic it all for it. I do want to try and go a little bit deeper. So I'm up here now from the wire shark tutorial, and you notice it's not in here now. So I scroll down a little bit more and I'll see if there's anything else that might be worth adding something like learn wire shark and I'll hit it out to 100 keywords. Now I have to scroll back up, so I keep looking and seeing if there's any keywords that might indicate people want to learn about wire shark There, I found one wire shark training. That looks good, but you'll notice based on the traffic. Google says there's about 20 times as many searches for wire shark tutorial as wire shark training. So that's also a good thing to know. But putting that in there, Google thinks I'm likely gets more clicks. Do you notice it just takes effort and I cut out the time I spent scrolling through, but it just takes effort to continually go through the search terms and look and see if you can find some that make potential new keyword groups. So what I'll do now is continue to look just a little bit more and then I'll make a new campaign. I've looked through now 400 different keywords and I've only found four. So what I want to do now, I'll just copy these two clipboard, and what I want is to try a new campaign using the's keywords. So what I can do now is I could make one straight from Google and so actually tried doing that. I'll click review forecasts and now what I can do as I click on Add Group and I can click, Then over here, save to account. I can create a new campaign or I can add to existing campaign. So the easiest thing to do and I always advocate doing easiest thing. For now. I'm just going to start by adding these to an existing campaign and when I'll do is add a new ad group. This will allow me to continue running the campaign. I am now with two different ad groups. The advantage of doing this is then I don't have to use up a new campaign and more budget because I'm not using my existing budget up now. It's nicer to just add this as a new ad group to an existing campaign. So I put in my default bid and I'll put in $3 default bid now hit, save. And now what Google do is put those into the new ad group and I hit close and now what I can do is do it for the global one also. So I'll do the same thing for the global and I'll save it to that. And now I can go create ads from the new ad groups. I'll take you back to the interface to show you what this looks like so I saved a new ad group, but it doesn't have any keywords in it. So I'll click on the U. S. Canada one first and you'll notice. Then it has this new add set I made in it here so I can click on settings and then it has it by ad group bid. So I can click on this to change it to wire shark tutorial toe let myself know it's on new keywords. I click here and now you'll see I have these new keywords on it, and these are all pending approval. But I don't have to worry about approval too much because I already went through and got the other one approved. And now I can take a look at all of the ads set and you'll notice I have no ads in it. So when I need to do now is make a new ad for this specific ad set. So when I need is my landing page URL from here? I put that in and I delete the beginning of it. And then I put this in the display. U R l and now I make a new headline that matches the keywords so the main keyword was wire shark tutorial. So I want to start with the main keyword wire shark tutorial, and I can then put HD wire shark tutorial and then I can go advertise the course little bit , so I'll skip straight to where I've already done that for you. So there I made a very simple ad HD wire shark tutorial. Get six hours of HD wire shark video tutorials in this complete course and island capitalize the words cause that looks a bit ridiculous. So now I click save ad. Now, here's the really sweet thing. So I went through and made this ad in here. And now I've got these keywords over here and and what I can do, I can actually copy this ad and put it in the other campaign. So I go back over to the other wire shark campaign. So this is my original one. I goto all online campaigns. I go over to the global one, edit this name tow wire shark tutorial. And now what I do. I click on this and I go toe ads and I paced the ad that I made in the other campaign. How sweet is that. So now I've got that same ad in the new campaign, and I can click on it to make sure I didn't mess anything up in it with the landing page. Okay, that works good. So now I've got this same ad in the global campaign. I don't have to do the work twice to make my ad, so that's really nice. So when I have the option to do is go through and make different ad sets and then put the ads in one without having to do the work twice. So now, with just one ad, I definitely want to go through and copy this and make slight changes to it. And so I can easily put wire shark video tutorials, and I can change the different title up. So that's an easy change. Wire shark, video tutorials. And I can copy and edit this wire shark video tutorial, and I can then copy another slight differentiation wire shark tutorial videos. So then I've got all of these same ads in here. You see how fast I then can make some new ads and then I can go to the keywords to see if I'm missing anything while the wire shark tutorials the main one. So I'm just going to go with wire shark tutorial videos. But I can very easily just throw in wire shark training videos and do that in there that easily. So now that I've got all these ads, what I can do is select each of these and then copy all of these. And then if I use this little bar over here, I can jump straight into the global one from here, paste these ads that fast. And now you see, I've got five new ads in this that I copied all of them without having to actually do any of the work. So that's the easy way to do your keyword research and to quickly make some new ads that you can use And you can see I just actually got a click on this new one or on this existing campaign while we were doing this. So that's cool. So I hope this has been useful for you in showing you how to expand your ad sets. Now, this applies if your budgets not all getting used. If your budget is all getting used, then you would have wanted to do a new campaign. So I've showed you how to expand an existing campaign where the budgets not getting used with new keywords. So thank you for watching this. And I hope this is inspiration on useful. 17. How to quickly make display adwords campaigns using search ads: now that I've expanded my search campaigns when I want to try our display campaigns. Display campaigns offer cheaper clicks and a chance to reach anyone who is browsing a website with wire shark on their, it offers a chance to reach a lot bigger audience. The problem. Display cliques often aren't very high quality. Still, if you can get display ads toe work, there is exceptional potential. Their search ads tend to be very competitive because they work. So if I can actually find display ads that work on wire shark, I'm likely to have a chance to get a huge return out of them. So it's worth testing them, at least. So what I will do is I'm going to make a display ad campaign for wire shark, and the nice thing is, I'll actually do this as easy as possible, so I'll show you how to do that. So I'll start with a display network on Lee Ad Campaign, a new one, and then I will do sales countries, and then I'll just do worldwide no sales countries, and when I want to do is drive action. I want people to buy on my website, so that's all I want them to do. And I am going to call this wire shark us. So I scrolled down now and I want to actually enter all the countries I know. I'm making sales in already where the wealth is higher. I guess you could say so. These are the countries I know I'm already making sales in. So I will do a separate display ad campaign for these to start with and also had Israel in there too. So now I've got a small list of sales Countries, when I'm going to do is let AdWords automatically bid. And I'm going to put ah, click limit for this. Let's even go. Let's go 78. That should be a good limit. And I'll even put it a little bit higher 87 and then I'll do $10 a day. So what I've got creating this campaign, I've got my six countries here. I'm allowing AdWords to set the bids, but then I set a C p. C bid limit. I can't focus on conversions until I have conversion. Saw it save. Now watch what I can do. I will go over here and I will grab the ads I already have up. So I'll go into this existing campaign. I will select all of the ads here. Copy. And now I'll go get this little window over here to go back to the wire. Shark sales one. When I actually have to do is make a new ad group first. So what I've done, I put my landing paging, and I'm actually going to strip the h T T. P s off and stripped the U to me off. So I've done that. Now will have to do I have to enter my keywords now. So wire shark automatically comes up on the keywords and when I want to do then is enter my own keywords and I can hit add keywords. And I can also find related keywords so I can put wire shark back in. I can't find related keywords, and Google will give me a couple more ideas. Now, what I don't want to do is go to specific with the display keywords, or I don't want to go to Broad either. I just want wire shark in a wire shark network analyzer. Those both look good. So I looked through these and then that's fine. So those air, that's enough. So I hit, and I also allow AdWords to automatically find new customers. So I hit, saving continue. And Google thinks I'm going to get plenty of impressions. So now what I do is I click Skip ad creation. And then I go into paste the ads that I had before. So I paste all the search ads I already was doing, and by default, these will go under review. So I paste those in there from both of my other ad sets. And now I've got plenty of display ads for my wire shark sales. So then, to make all of this much easier, I go back to the campaign level. So I have that. And now all I have to do is copy this whole campaign, and now I paste this whole campaign. Now I've pasted it and you'll see the way I'm doing this. You want to have already got your ads approved before you go putting all this additional work into them and you can see why Now, if you got all your ads rejected on this, that wouldn't be very good. Now I edit this to global sales and all I have to do to change this is going and change the country targeting. So I'm actually going to do the opposite. I will remove all. I'm going to allow it to target all countries that I'm going to exclude the country's. I put in the last one because I want to be seeing the difference. So I want to see what the rest of the world versus what the country's I targeted before. So this should allow me to get a lot cheaper clicks. But the question is, can I actually make sales in this one versus the other one? So I now hit Save and I've excluded those. So it targets everything except those. And now what I can do is lower the average CPC. I want to put this thing down a like six or maybe even nine cents. I want to have a lot lower bids on this one. That way I can see if I could get some cheap global click. So now the best part is if I go into the global Sales one and I take a look. I've already got all of my ads there that I made and copied So what you really need to do is just make one a round of ads and then you can copy them and do them over and over again . So this is how I scale up AdWords because this allows me to separate what's working from what's not now. Nothing's working right now, so I'm in the process of continuing to try different things. So I've now got a wire shark global, a wire shark. Us and Candace Search one, and I added in some new keywords. And now I have a wire shark, US plus sales display ad and a wire shark. Global sales. So now I've got thes different campaigns up, and what I can do now is sit back for a day or so and wait and see what kind of data thes give me. There's a lot more options to try in the future, but what I ultimately need to do is see where I'm getting action right now. I'm barely getting enough action on this wire shark us in Canada campaign to do much more about it, so when I have action, then I contest more things. But if I'm not getting any clicks at all, it's hard to do much. So I'm setting this up so that I can at least get some clicks, if not conversions. And then when I'm getting clicks than I can try different things to see what I can do to get conversions out of those clicks. So I appreciate you going through this with me. I hope showing you how to set up these display campaigns quickly is useful for you. 18. Testing trademark and limited approval ads on a new product.: Do you have multiple products or websites you want to advertise on Google AdWords. If so, it's easiest to do one of them per day at a time. And just to start, Ah, brand new ad campaign. That's really small to make sure they get approved and that the ads actually work on them. So that's exactly what I'm going to do now. What I've got so far, I made yesterday my first campaign for wire shark. Then today I made three more for wire shark. What I don't have right now are enough data to actually do anything more with the wire shark campaign. Sure, technically, I could try and do more. But why not just let the ones I've got run, see what happens and try to do a new product, a new course that I can advertise right now. So when I will do is test out making another ad for my you to me success Course I want to try that, especially because you, to me, is a trademarked term. So what I don't want to do is just make a whole bunch of ads for that before I know that it will actually be allowed So here's what I do. And here's what you might want to see if you have any terms you're trying to advertise on their trademarked and what you have to do with that. So I'm going to start off with a search network Onley campaign, and I'm going to do this for my you, to me and Dr Course. And I'll just call it you to me instructor, and I'm going to do this us plus so the same as I did the other one. So I'm going to do Google Search and then I'm going to choose the country's individually and I'll skip ahead to this. So when I've done now, I've added seven countries. I know I'm making sales in, so that's plenty in terms of countries. So I've got New Zealand, Israel U, K, Australia, Ireland, Canada and the U. S. That's enough. So now what I do. And again, I'm trying to do this as fast as possible because I just want to make sure that adds get approved and there's no problem. And especially using a trademark termed both in my ads and for my key word, I want to see what happens on this I'll do. AdWords will help me set my bids $10 a day to start saving. Continue. So the campaigns up now I grabbed my u r l to go land on. I put this here and I delete the WWN Https. So now I've got keyword ideas coming, and the only thing I want to do is just go with you To me. There's a ton of searches on you to me. So I'm just going to add that again and direct this regard to the Google tips. So now I will make this ad group, and then I go continue to ads. And now all I have to do is write a quick headline, right? The add text in here. So what I'll do is do this real quick and then skip ahead and start talking with you again . What? You can see now I have the ad set up. I have the destination. You, Earl, have the teach online on you. To me is my headline. I've got the short you are all that will appear on the ad and then I've got a quick little sales pitch for it. So that's fine, Sol. I do now is hit, save. And then I've got every part of the ad done. Now, I can quickly copy a new ad to make a little bit of diversity. So I will quickly copy and change a couple of small things up to give Google a few options for this ad and to see if there are any variations of the ad that do, get approve or don't get approved. So now I've tried a slightly different ad. I'm getting very generic you to me. Search traffic. So this will be people just hearing about you to me. So I try a couple of variations. I don't want to put too much work into doing this beforehand. So what I want to do is do things like copy this and then just change the title so I can teach on you to me full time. And then all I have to do is copy this exact add to and then I can Matt mix and match the titles on them. So teach on you to me full time in this one. And then I can swap that out with this title and I can do the opposite on this one. I can take this title then and swap that out on this one. So now I've got four unique ads and that allows me to then save and finish this campaign. And now what I want to do. I just want to know right now if my keywords can get approved because I have a trademarked keyword that may or may not get past reviews. So when I want to find out is can I actually get this passed review? I think it should be fine, But all I have to do now I've went and made this new campaign. So I've got a new product that I just did yesterday. So you can see if you have a lot of products just doing this one day at a time. I have almost 20 course on you, too. May. It's good for me to just do a little bit every day because you see, I need data and I'm going to continually be adding all these new campaigns together all the time. So what I want is to ultimately learn what tends toe work among all the campaigns. I want to ultimately get a campaign up for all my courses and finally zoom in on exactly which course cells out of the 20 course I'm more than likely I will only be able to sell 1 to 5 of them on Google AdWords. So I want to make ads for different courses because if you noticed anything from seeing Rob's adds he very easily, that campaign I put up worked for him immediately. Often you can give certain products certainty, words, certain things you can put up that will work almost immediately with no effort. So after putting about four of these in for one product, I want to get into doing the next product at the same time. So as I continue to do this, you'll be amazed at how quickly I start building up a budget AdWords and what I learned along the way. So I hope you're working with me doing this. I hope you are launching multiple versions of your campaigns or you're using your planning for this in the future. So thank you for watching this, and I hope this has been useful for you in getting really good at Google AdWords 19. Day three reviewing the first 5 campaigns and thinking about my pricing.: What do you think of these AdWords campaigns? There are five new campaigns here to display three Search network four for the wire shark product and one for the U to me product. What do you think of these? Do you think these click through on this one looks good? Is that exciting? That it's in the sales countries and it's only 53 cents per click. The average position on most is high. This goes back to what I said about the conversion data. There are no conversions here right now. I have nothing. This is all zero. There are some places to be excited about this Click. The rate with the low cost per click shows that I've got a really good potential right here . But I might have really good potential on this US display network campaign without conversions. I don't know anything. It doesn't matter what all these r c I could go in and show you in the keywords you look on the You know me, search keyword. I have eight out of 10 qualities court do that so good, it doesn't matter. Without conversion rate, I could be pulling sales out of a two key word score if it was getting actual conversions, so then this leads me to the question. Well, what does that mean for my conversions? And what can I do about it? What can I do about it? And I'm doing this so that you can go through these same thought processes in your head when you're looking at your campaigns because it's easy to enough to train people on the technical details of what to do in Google. AdWords. If I can train you on these thought processes, this will be fantastically valuable for you. So at this point, I could start blaming things. Well, this well, you, Timmy's landing page. Well, well, I could easily start trying to blame all these other parties. Google AdWords. Well, your craft traffics crap. There's lots of ways I could go that will be negative right here, because I've spent $77 no conversions. That's just a warm up. So here's what we're doing now. I am thinking positive. I see good opportunities, and at the same time I see a need to do better myself. I need to make a better offer, and this is almost never something I see either. What if it's the offer that's not converting? So let me show you what I mean by that. So on these display network campaigns, what if it's the offer? So I go through? This is my offer. I click on this. This is what I'm offering right here. A $99 coupon to a course 50% off. I'm trying to sell $100 product when I don't know anything about the audience on Google AdWords. Same thing. Let's go to my, you know, me course. And in working with clients, this is the exact thing I've noticed too. Well, let's not even talk about the offer. The offer is usually the problem, and I say the offer is in the product. The landing page $99. I'm trying to sell right here. The problem with this is I need conversions. That's all I need right now are conversions. So if I have a $99 offer, what is not happening? People aren't buying it, so I don't have any conversion, so I don't know what's really working and what's not working. So at this point, I've had a lot of clients say, Well, it's the AdWords traffic. Well, you need to make some more ads. Well, it's this well optimized landing page. The best you might be thinking that I'm sharing this with you to help get to know yourself and what you're doing. So here's where my thought comes in. This is where my drive to succeed and my willingness to do whatever it takes comes in. How about this offer? What if I just put the course out there for free? What if I just do it totally free? How about that? Then I can strip the whole element of price completely out of the equation. So these four wire shark campaigns now, which have collectively spent 37 plus this most of the budget. What if I try this on a free offer? Because I know my free offers. Convert on my instructor profile. I can see that 30 plus 1000 of my students originally came in on free offers. I know those convert really well. So why screw around with this $99 offer? This is one of the most critical pivots that you can make with Google AdWords. If you just try to stick to that $99 offer or any paid off for your doing to start. You may never see even one conversion before you give up. If you put in a free offer and not just a crappy free offer for a squeeze page or something like that, your very best free offer. I mean, if you have a product offered it, just give it to someone, ship it to them, free everything. Your very best free offer and offer. You couldn't stand to just give out all the time. And one, You certainly won't continue to pay for forever. So this is what I'm going to do. I'm going to switch to this free offer because what I need to know is where are my conversions? If I strip the element of price out, that will be a very powerful way for me to locate my conversions. What I need are conversions right here, because with this free offer, I will be able to tell if the's display network campaigns really work or not. They're getting low cost clicks. You'll notice a dollar 57 for a search click in the same countries. It's 34 cents for display. Click a dollar 29 for global click five cents for a display Goebel, click. What I need to know is what actually produces conversions. So I've got the ads are acceptable right now. They may not be perfect. The click through may not be great. To start with when I need to know is where are my conversions? So I'm going to do this free wire shark offer, and I am actually going to make all of my offers free to start with from now on. So this is a gigantic pivot, and this you might look at is awfully risky. Like, Wow, you're just going to spend this money in AdWords to give your product away? You can't possibly have a positive are. Oi, on that in the short term, Yes, you're right. I can't make money off that to start with once I have these conversions, then I know where I can sell my product. Because if people will take it for free, then I can probably try and sell it to them also, if they won't take it from free, I cannot sell it to them. I cannot sell someone something they will not take for free. So that's what I need to know first is is it worth something free? Is the traffic good enough to convert free traffic? Especially on these display ads? So thank you very much for watching this. When I'm going to do next is show how to quickly switch the existing campaigns I have over into free offers very seamlessly and painlessly, because I don't want to suffer through trying to do all this work the hard way. I just want to very quickly switch all of these into free offers. So that's what I'm going to do. And if I'm willing to do this when you take a look at your ads and you're not getting conversions, then maybe you'll be willing to give this a try to. And as you continue to watch this course, wait until you see how this works out. I can say this on faith because I know in terms off the ads what I'm looking for. I'm looking for good places to fish. This free offer will give me good places to fish, and when I know where I need to aim my traffic of my effort. At that, I know I can get sales, too. So thank you for watching this, and I hope this has been especially inspirational for you. 20. How to quickly try a new landing page in Google AdWords and copy ad groups.: If you want conversions on Google AdWords, you've got to be willing to make your very best offering. I don't mean a gentle or a decent. I mean, the very best thing you can absolutely just give away whatever it takes for you to get a conversion. If that means you have a physical product, you need to give away totally for free to see which people will actually have the potential to purchase it. That is what it takes. And that's what I'm doing. I am going to give these two courses. I've made ads away that I originally made ads for $99 coupons which are already half off. I'm giving those completely away until I find where the actual conversions are at, because I've got just enough data right here to see I'm not getting any conversions and I need a better offer. So I'm going to show you how I quickly do that. So I'm going to start on these wire shark ones. So when I'm going to do is going to this first campaign this wire shark search, one that I've started on and you'll notice then I can see why I'm getting the actual clicks in here and where the clicks air coming in that So all I need to do then our edit all of the ads in this now an interesting thing. So I go to edit all of these. My ad will have to go back and no approval. And I'll get all the data confused with what I've already done. So what I want to do instead, I'm going to select these and I'm going to copy these ad groups. So I'm in one campaign. I'm going to copy all these ad groups, and then when I'm going to do is paste all these ad groups and then I'm going to click pause new ad groups after pasting. So that way they'll start pause so I can tell which ones I just pasted while I edit them. Because Google doesn't like it when you try and switch things on it all at once. So now what I'll do is go down to all but removed so I can see the pause adds Now. These are my new ones, so I'm going to call this wire shark tutorial free. And let's not capitalize the F because that's obnoxious. And then I'm going to do add group one and I stay at the back button. I didn't mean that. Click in there now, Free. Now What I do is I want to go in and edit the actual ads that aren't yet approved for the new Earl. They will automatically be. What I want to do, though, is just edit the euro. So this is kind of a little slower way to do it, so I'm just going to pace myself and show you how to do it. So now I've selected all of the individual ads from the paused add group. So when I'm going to do is edit all of them at once, so I go to end it, and what I can do is try this change. U r l options. And no, I don't actually want to do that. Just kidding. Google, when I want to do is end it the actual ad. So I would go again. I click edit change text ads, and now this will change all of the ads. So all I really need to do is put this new little code in here and I'll just copy it straight like this. So I put this in the final u R l It doesn't actually change anything about the rest of the ad, so I've got this final U R L in there and then the rest of the ads stay the same, so that's one way I can do it. So I'll hit make changes. And now I've got all of these new ads have a new your all watch. You can preview it, I'll click on it and it goes straight over here now. So that goes to the free offer. That's good. Now what I do, I go back upto ad groups and I want to swap these around. I'm going to pause this one. Pause that one, start this one and start that one. Now, I do this because I don't want to confuse my data between these two. So you can see on these. I've got data already showing what I've spent, and I don't want to confuse the data, and I have not made any changes to the ads yet. I've not changed the key word yet because I've done enough with that prior to having conversions. The idea of doing this free offer is to get these conversions. I don't need to mess around with things until I'm messing with conversions. So once I see what actually converts, then I'll put more work into it. So now I'm going to go through and do this same thing, Except I can speed this up a little bit more. Now, watch this in normally, something you should never say, by the way, so click off of those ones. I paused. I don't need to copy those, and I click off the free ones I've already done. So now that's 12345 ad groups I've got. And one of these is on the U to me instructor. So I'm going to hit copy. And now I go to paste. And that's why I said, You should never do watch this so you can see the way I tried to do that. You can't do it all at once if they're in different ads campaigns, because Google doesn't want you to get everything confused. So sometimes showing you what you cannot do is valuable so that you can just see how to do it right from the start. So I go into this individual ad campaign and do the same thing I just did. So I go in and paste and pause the new ad campaigns and switch the earl really quickly in these and I edit them also to free. So if you want to really see how to do this, I'm going to actually do it, not just skip ahead. Because this is a very valuable skill you can get is changing up all of these quickly. So you noticed. I'm just in the ad group. Well, I want to do all the ads in the campaign at once, so I can go manually. Click these really fast and I'll show you how to do it right the first time this time, instead of trying to hit other things. So I've selected all those. I go straight up to change text ads. I go straight into paste the URL right there, and I hit make changes so you can see when you do this a bit. Mawr How fast it iss so add groups, pause. Pause. Start, start. That's two of the ad groups done really quickly. And you notice I'm not putting the word free in any of the ads either. I don't want to artificially boost my conversions because people know it's a free offer. I want them toe, have the exact kind of adds they'll deal with that I could use to actually sell the course , But then I want to just see the data that I get out of having it free. So that's a very important point to make with this. You don't want to throw keywords in like free to try and artificially boost your settings. So now these display ads There's only one ad group there, so this is real quick to just copy and paste, and then the other one has the same new thing, and I don't actually need to even pause the new ads when I run them. That just is helpful when I have more than one, So all I can do now I can just pause the one I already had running, and I can just put add Group one free and then I can go do it the opposite way. I can just select all of the ones that are not paused and then change them because the display ads have to go under review so the display ads go under review So then I just select all of these and then I go at it The actual Earl change text ads put the new your Ellen here, make changes. So that's another way to do it. So the display ads will technically stop running for a little while. And that's OK. I just want to get this free offer in and see what happens. So that's three out of five. I've changed. So let's go do this last display one, the wire shark global. And then I can quickly copy it and then paste it. And I can do the same thing on this one. Now, I like to do full views on everything because I find a lot of videos, don't have all the detail I want. I know you can just skip through a lecture if you don't need to watch me. Actually, copy all these. The thing is, you can't do it the other way around. So I offer you all this. If you've seen me copy these enough, then that's okay. You're always welcome to skip ahead. I keep thes set up for the people who want to actually go through and watch all these. So now you'll see. I've just got on this one. I've just got all of my ads and actual ad set so this a lot faster. So all I have to do is select all of these at once. So if you didn't skip ahead, you get rewarded with this little trick. So then I hit http there, I put the new your Ellen and I always checked actually oral too. So there. I've got all new ads in on that display. And so if I go up to the top and add groups, you can see ad Group one Free is now alive and well, now that's all the wire shark ones converted to free using the existing settings. Now let's convert this 12 free, same thing. Copy it and paste it, and I'll do the same fast way. I just did with you so that all I have to do is just select all of the ads at once and quickly edit the text in them. That's a lot faster. So I go to pause, and then I call this free and I don't bother renaming the ad groups until I really need to . So I now click on the actual ad group itself. It on Lee shows me the ads from this ad group. I click on all the ads. I click edit change text ads. I go get my new You are all over here for this course copy. I go put this in the final, your l make changes and then I click on it to make sure it actually works. And there you go. So now what? I've got all of those ads I made yesterday. I just changed all of them to running free. So if you click on all the ad group, she'll see now I've doubled the amount of ad groups I have. I paused all of the ones that have ran so far, and I've now done free ones. So I separate out all of those ones that did not drive any conversions. And I can even delete them if I want. There's no reason to do that. Really, Because all I have to do is hit all enabled. So I changed my view. And now I see Onley ones that I've actually got running. So all those old ones are replaced with new ones. I'll still see the overall data on here depending on how I've got my data set up here. So now I've got that done. I appreciate you watching this with me. I hope showing you how to quickly put a new offer on all of your existing adds is helpful for giving you the chance to actually get some numbers in this conversion column. 21. Quickly copying campaigns and split testing countries in Google AdWords.: If you want to successfully scale your campaigns and you've figured out what your best offer is, then what I'm going to do. And if you're following along with me, what you can do to is scale all of your future campaigns, starting with free offers that will allow you to immediately see for a low cost where conversions are. What I mean by this is that I'm going to make now the U to me instructor campaigns the same as I did for the wire shark ones. Except I'm going to start with the free offer instead of trying do any sales to begin. And when I'm going to do indefinitely for the rest of all the courses is start with the free offer and then work my way up into sales. So I'm not going to make any more wire shark campaigns until I've got conversions. Four different ones when you got to display network and then to search and those air split on location. That's plenty to get started with. And you don't wanna waste all of your budget before you start finding what works. So this is how I'm scaling it up. I'm going to split thes again based on location. And then I'm going to try a couple of display ad campaigns. Display ads are very powerful, and with the free offer, I can rule them out. Display ads often don't work. What I want to do is just confirm that they're not going toe work. I want to make sure I'm right, that they won't work rather than miss the opportunity to get conversions out of display ads . More importantly, I can see what my cost per conversion is, so I can figure out even on the free offer what price I can afford to offer my product for . So going forward, I'm going to make these new ads with Onley free offers on this and all the rest of my getting started ad campaigns. And what I hope you can see by this point is the sheer amount of consistent daily effort that goes into getting this right. I imagine I will have made hundreds of campaigns before I have a few that are consistently producing positive sales, but what I don't need to do is make hundreds of campaigns before I have some conversions because I'm going to use a free offer But in the meantime, I need to make more campaigns to start with, especially this you to me, instructor one. With all these promising stats on it, I definitely want to try and copy it and make more exactly how it is and see what I can do if there's potential to scale that up on the free offer. So now what I've done, I've copied it. I'm pasting it, and I'm going to make this just different on location, the same as I did with the wire shark ones. The differences. Google will also put the old one in the background. So is you'll see. I'll edit the name on this first unit me instructor global. Oh, and then I go in here and you'll notice if I turn on all but removed. Google actually copied those paused ad groups, too. So it'll be to my advantage to just start my new offers with one ad group so that I don't have so many different ad sets in there. So now all I have to do is change this location targeting to make a nice new campaign. So I will remove these, and what I'll do is exclude them at the same time, so I don't miss any. So remove Austro and excluded. Remove Canada and excluded the reason I'm doing this. I want to see how the ads perform to get conversions outside of the countries I know already making sales similar to the display ads, I know that there's massive potential in some of these countries. What what I don't want to do is just assume that it will or won't work. So I'm going to actually test it out and see, Can I get sales in these other countries? And if it doesn't work, I'm OK with that. The biggest opportunities I've found in Facebook ads in an online ads generally are the opportunities that people don't even think to try for. So that's what I'm going to do. So I've now. This is a nice little global campaign, and I'm going to put the mobile bid adjustment. I wanted to just maybe be like 20% lower, but it's a search campaign, so it's not too big of a deal. But they're now. I've got a brand new you Timmy instructor, global campaign down here with no existing data. And the nice thing is this is on Lee on the free offer, so that's really cool. So now I'll have to do. I can go make a nice display campaign for you to me also. So I will do that display network on Lee. I'll make another new campaign right here for this one, and I'll use my free landing page in, and I'll just copy the ads from the other ones Now, you see, Google didn't load very fast here, and I almost refreshed it, but I didn't. So then what you want to do is just have patience with Google. Click and then go to Dr Action on the display campaign, and I can load settings from another campaign on here. So let's try that. I will try loading it from the wire shark US sales. The problem is, then it will wipe out my other ones. So I'll just try and do that and see, Look how much faster that waas. I just loaded settings from the wire shark US sales, one that put all these countries in here without me having to do that, it automatically puts my bid in here and everything a lot easier than trying to do it manually. So now I go to saving continue. And I'm able to do that because I have not made any other. This is just the campaign settings level. And so what I do need to do is put a new campaign on here. So you to me, instructor, US Plus, and now I go back down, the saving continue. And now I don't need to do anything else yet on the other ad group. But I will just because it's faster this way. So what I'll do is put my landing page URL for my free in here. So I'll put at Group one and I'll just call it free. And then I'll go display keywords. And all I need to do is put in you to me, because that's all I want to try to get started. So I'm going to just do you to me and let AdWords automatically find new customers and then saving Continue. So I've got my first ad group up. Now, if you remember from last time, I don't need to actually make the ads again. All I have to do skip ad creation and then go up here and copy it from my other campaign. So I go back toe all online campaigns and grab the the US instructor Plus from this one and again, I'm not doing any optimization yet. I'm not putting any effort into making the ad better. I just want to see which can actually get conversions right now. So I'll copy these existing ads and you know it helps to use Onley. Your active adds, You don't accidentally do something like copy the last version of the ad you made, so you can always click the add to confirm it. So now what I do, I go back to my campaigns. I go back over to the U to me instructor, us plus on a display network. I go into ad group and now I can go in and paste these ads that I already made before that air set up correctly. So now I hit paste, and now I've got all my ads in there already, So it's really easy to do. So the beauty of this is now all I have to do is go through and copy this display network campaign Copy Paste. I copy this and all I have to do is edit the country's so you can get the value out of doing these things quickly. But you can Onley get the value out of it if you've got conversion tracking because trying to do all this split testing and not getting any conversions doesn't help. As you can see above, I've got a bunch of clicks and it doesn't help if I'm not getting conversion. So now with this free offer, I should have the chance to at least track one or two conversions and see what happens. So another way you feel noticed. I could have loaded this from an existing campaign instead of copying it. But it's so much easier to just copy it and then put these countries in right here because then I don't have to go through and make all the ads manually. It's just a lot easier that way. And I guess I don't want to exclude Ireland here because I didn't do it in that. So I've tested a little bit difference between the two of having Ireland in and not having Ireland and again these air just the first few campaigns. So it's okay. You want to get something done more than have it done perfectly. You just want to get something done, have it done, and then start getting conversions and optimize from there. So that's what I did. Now I've got that you to me, one copied out. They're now I have eight campaigns instead of four. Now, I have all free offers instead of any paid ones. So, yes, I cannot make any money directly from what I'm doing. Although I can email market to the free students, which is still valuable. Still, what I need are conversions here. So I'm hoping these free offers will put some conversions in this column, and then I can start looking at what actually converts instead of just trying to guess at it. So I appreciate you watching this. I hope you can see how fast you can get going with Google AdWords and what opportunities You have to really zoom in on doing what works if you'll stick to just conversions and mostly ignore all the rest of this data. So thank you for watching. And I hope you've liked this 22. Google AdWords keyword research and fast new campaign creation on best offer.: Once you've made your first several campaigns split tested on different products, you probably want to continue trying with yet another offer. So for me, what I want to try next is my s CEO course. So there's a few unique things to learn from this new campaign and making with you. First, I'm starting this course off free. So I'm not even going to try like I did on these last two for sales. I'm going to start it off free. And second, I started both of these last ones off with one word searches. Now, if we take a look at the keyword planner, I'm going to use this beforehand on this one because there's not quite an obvious search term I can use on this one. So if I take a look and say put in S CEO now, then this is not going to just be a one word keyword. I want to throw something down on. So if you look at 550,000 monthly searches way too much to just try and drop a one word keyword search on, we definitely don't want to do that. And it's interesting. You can see the actual big term in this now as S E. M search engine marketing. So that's worth keeping in mind for me for the future. So here's more of what I want. Toe try to start with S E o tutorial s CEO tips. Now, you'll note the tutorial is the lowest cost one. So what? I want to do our find these lower costs keywords in here and just give them a try instead of trying to do something like, just do the one word SCM or search engine optimization or something like that. So I've got S C o tutorial in here. This looks promising, and I will scroll down here. There's s CEO training Now that's a lot more expensive. So when I conduce is just try out S e o tutorial to start based on that. Now let's take a look at my previous campaigns to see if I've learned anything from my existing wire shark tutorial search terms. So if I go into the wire shark and I take a look at the search network now, when I put in the wire shark and I'll have to show all but removed to see the paused ones. My wire shark tutorial Got a lot higher click through as you can see. 4% click through on that. And I have wire shark tutorial. Actually, wire shark training Got the really good click through wire shark guide wire shark tutorials . So what I can try and do is figure out exactly the same thing I could do with the S E 01 So I'll go back up to this and I'll go to the ad groups and turn all and abled on. And now I can go back into the keyword planner and there's a cool thing you could do. You multiply your keywords together so I can put in S E O. And I can put in something like ECM And then I can do this. I can put training, tutorial, learn, guide help. And I can multiply all of these words in together so that I can get search volume on all of these different combinations. So I go to keyword ideas and Google shows me all of the different ways thes come out tutorial training, guide help. And you all know that the S C o ones or what people are using so I do want to try and do all four of these also. So what I can do is I can add all of these to a plan. Now, at this this and that and now I have something I can start with. So what I can do now is hit save to account. And now I can do a new campaign. I call this my s CEO us Plus, and I just put a default bid of, Let's say, two in there on a daily budget 10. Now, I've saved these keywords to a new campaign, and now I can go create ads for this new campaign. This way, my keyword research directly ports over to my effort in this area. So you'll notice Google went and maybe a new ad group already. And now what I want to do before do anything is check the settings to make sure Google didn't butcher this somehow which happens from time to time. Not here. I do want to go put in. I wanna uncheck all languages and put English in. Definitely don't want to do all languages now. I also want Google to automatically set my bid on this Allow enhance CPC, and I'll put safe, I don't know, $3 in to let Google try and automatically bid for me. So that's enough right there. And now what I want to do is at it. My location info there. I've got my locations done. Now all I need to do or make the ads in this campaign. So if you look at all of my adds, I've now got one s CEO. I've got my keyword ideas. Now, I just need to go make an ad. So I'll click on this ad group. You can see all of the key words I've got set up here. The problem is, I don't have an actual landing page yet on any of these. So now I'll click on add, And I just want to make a text ad. And now what I can do. I go grab my free code off of this other window. So I've got my free code. I copy that off, shrink, and I put this in the final you Earl. And then when I do is go take the beginning of it and see if it'll fit in the display. You all it will not fit in the display. You are elves. One character short. This is why make all of my new courses short You URLs. So that means all I can do is use you to meet dot com. It's a display. You are all which is fine. So now I want something that matches my keywords and from the wire shark, it looks like people loved the training. So I'm going to try a headline like Complete s CEO video two, of course. And then I can put in something about the training so I can say something like S CEO training, and I can put in how many hours of it it. So if I look at my S CEO course, it has six hours, so I can say get six hours of HD video training. Now, I've got a total ad created complete s CEO video course. Get six hours of HD video training in S E O tutorial tutorials to help your CEO again. It may not be a perfect ad. Doesn't matter. All I want is something functional right now, something that will please give me a little bit of data on what I'm trying to do and all I have to do that is copy and edit, and I can try a few more options with this there. Now I've made a nice new ads similar format, and again I will do the same thing. I will copy and edit and do another one there. I've got a nice new title that's good, and I have not done much to actually change it. So I will make one more ad. They're now. I've got four different ads. That's enough. So the key thing Ingo AdWords is to just do enough. I want to go through and make sure my ads actually get ranked. I want to go through and make sure there's no problems with my key words. I just created a new landing page. It has both Google and YouTube in the landing. You are L. It's very important. I just patiently go forward one day at a time. I try one new campaign to make sure it gets approved, and everything's fine. Then, as you can see, I scale up and the more contact with Google AdWords I have, the more I learned. So if you're walking along with me now, you have the ability to gain all of the same amount of learning and knowledge and power with Google AdWords and rather, you're doing your campaigns on a dollar a day, $5 a day, 10 20 or 100 today each. All of these same principles apply. So thank you for watching this. And I hope this has been another good step forward for you in your Google AdWords learning . 23. First conversions tracked in Google AdWords with a free offer: Now we have conversions. It's a day later, and the free offers I've made are driving conversions. This is the data for the whole month of ads. So it includes both yesterday and today. And now you can see where the excitement is in Google. AdWords. I can now sort by conversions, and I can start seeing where my best opportunities really are. So I can even sort by cost per conversion. And then you can see this. You Timmy instructor, Global campaign. I've got six actual conversions out of it. How cool is that? This is why the free offer. It was so worth it. I can now see what is really working and what isn't working. This makes a huge difference because now the offer is exactly the same, except price is controlled for So this is a nice little experiment. Once I know the offer itself is good. If it's free, then I can try different prices to see where it actually sells. But more importantly, if people won't take the free offer, I know that campaign is totally not going to sell either. So this conversion data, I'm very excited about this. And if you've just got some of your conversions doing this course. I hope you're excited to This really gets re excited to see exactly where I'm getting some conversions at. The problem with this data I have right now is that it includes both the campaigns. Before I actually ran the free offer an effort. So one thing I can do, I can just hit today. And now this shows my conversions just for today. So you can see these You, Timmy instructor, global ones are getting cheap conversions both on the display network and on the search network. And that's really exciting, because if these free offers will convert for this cheap, then that means I could theoretically offer the course pretty cheap is well, and maybe I would get less, but I still could possibly have a positive r a y. So if you know what you're free cost per conversion is, then you can get an idea of how much people are willing to pay based on what kind of cost it takes to acquire them. So if the lowest cost is to 84 now, I'm not going to get paid offers more than likely for the same cost But even if it costs three or four times as much, I know I can make a profit offering my course for $25. But what I don't have yet is that much data. I do want more data because if you'll notice I've got this display network campaign here, I've got all these that have no conversions today. And if I go to yesterday, I have some conversions for those yesterday. So what? I want a little bit more data. At this point. I want to see what is consistent. Because once Google AdWords has conversions, Google AdWords can then figure out who is converting the best on its own. So Google gives me a very limited amount of data to work with compared to what it can work with. So Google has all of the state in the background. And once I show Google who's actually converting, Google can try and intentionally get more people to convert. And that's where the real power of Google AdWords can come into play so you can see free offers. Awesome to just get these conversions. Now that I have these conversions, I can't ignore all of this other stuff over here because if I can get a conversion in for $10 it doesn't matter than all of the other data here on the wire shark course. It just matters how many people will actually take the course, and especially when I do sales ones, that helps to. So the first step is to actually get the conversions. So whatever it takes, you've got to get those conversions. And the nice thing is, when you do have conversions, then you have the confidence that everything's actually working, too. You don't want to push forward in a Google AdWords if things aren't actually working in terms of the conversion tracking. So if you have your free offer, you can get a good baseline of what it actually costs to get the bare minimum conversion. And when I want to do now is get some more conversions. But at the same time, I can take a little peek at who is converted so far in terms of the ads, which adds have converted which keywords have converted, and then I can try intentionally to do a little bit more than that. For example, if I have more than one key word in a campaign, I can take a look and see which converted. But for most of these that are converting, there's just one keyword. So I know it's exciting just getting these conversions at the same time. There's not a lot more I can do right now with the campaigns themselves. Until I have Mawr conversions, I will show you a little bit of what I can do now that I have some more conversions. But the same time I'm going to need a few more sales so I can really zoom in at Okay, where am I really getting all these conversions? So thank you for watching this. And I hope showing you these very first conversions I've got sharing my genuine excitement with you is inspirational for you in doing your own AdWords. 24. Choosing which Google AdWords campaigns to pause and save money.: When you have conversions on Google AdWords, it's pretty easy to start trying to optimize the existing conversions. You have to do more. What I can do at the same time is take a look at what's not working and quickly pause that . So if I sort by conversions and first what I did, I want to include all of my conversions and nothing else. So what I've done, I've sorted right there. And so now I have custom yesterday and today, but I can actually just sort the ad groups. So then I'm on Lee working with the free ad groups, and that way I can sort by conversions. I can see exactly which has actually got conversions. And then if there's any that aren't working like this one, then I can pause them. Here's the thing. If I've spent $13 not even got one conversion out of this ad group that I know, I probably don't want to bother with it and taking a look at this one. It's costing me 48 cents per click for you to me instructor, us plus clicks on the display network, and if I go up here, it's only costing 32 cents to get search clicks for it, and I've got one actual conversion out of it. So what I want to do then is go back to the campaign window and I want to pause this display network campaign. I don't wanna waste my money as much as it you might think. Looking at this, I really don't wanna waste any of my money. I just want to know exactly what will actually drive conversions. So on this wire shark, it's a similar issue on the outset. But if I go a little deeper in and look at the actual ad group, then you can see I've spent much less on it than on the entire campaign, because this is only for the free ad. So I've spent a lot less on that wire shark display network campaign. But still $9 if it hasn't converted yet on a free offer for $9 is probably not in that great of a place. So what I'm going to do is pause that wire shark one to the nice thing is, with free offers, I can have a very low tolerance for ads not converting If you don't have good data on what's actually converting. Then it's almost hopeless to try and optimize. But once I've got a free offer up, I can have very low tolerance for ads not converting. So after 47 clicks, I know I'm not looking at that great of a conversion percentage are immediately. So I just paused two of those display network campaigns. Now these display network campaigns air actually converting. So that's really good. So I will keep them running for now and see what happens. So then I have these remaining campaigns up here that are not converting and these air all search network ones, but they don't have very much ad spend, either. So when I'm going, toe want is a little bit more data on those For now, when I can work with an optimize are the ones that are converting well, so what I can do? I can try and make more changes to the ones that are converting well in terms of just giving Google more toe work with give Google some more ads that Google can choose from. So what I can do is click on this one that's actually converting the best and Google eyes, a good keywords score and everything like that. So that's great. We're all I really need to do or see. Okay, which adds air converting the best. And how do I make more of them? So these ads air, all converting pretty well. They're 9% 11%. It's hard to say, even exactly which, add is converting the best with this much data. What I can dio. I can try and make even mawr ads. I can try a fume or different adds, and then give Google a chance to try and see which one will work the best and then in the settings what I can do. I can tell Google to run the settings by conversions and then in the bid strategy, I can have enhanced CPC. I'm and then I can focus on conversions once I have enough data. So it's very important to get that conversion data, and then Google can really goto work on showing the actual ads for specifically conversions . So I hope I've shown you, Ah, good way to get started. What I'll do next is show how I quickly create a few more ads in the campaigns that are working. If I'm converting really high, then it's a little challenging to see what I can do better. But if I go over into some of these where the conversions are a little lower on this one, there might be some more or less obvious opportunities to do some work. So if only one of these ads is converted, then I can make more ads like that. And if I see how much this ad only cost 86 cents, so what I probably want to do is make some more just like that. So this is why the conversion data is so valuable. I get to see what actually converts instead of just what seems like it works. So thank you for watching this, and I'll show a little bit more on how to maximize what I'm getting out of the existing conversions. 25. Google AdWords is challenging because you have to wait for enough data.: once I've paused the campaigns that were wasting money out. Right now, what I can do is try and make some MAWR ads in the ones that are working good when I want to do is give Google good options to get more ads. And so the display network here is the lowest working one I've got so far. But the thing is, it's using the same ads that are already working to actually drive conversions on other campaigns. So it's tricky to actually do this in a way that doesn't waste your time. So what I can do if I'm already converting good, I can go in and take a look and see is one ad or another working better than another? So on this I can sort by conversions. I can see that this wire shark complete course is fine. But what I can do is zoom out mawr and look at all of my online campaigns, and then I can see which adds air converting in all of my campaigns that can help me, for example, these wire shark ones air converting in different campaigns so I can see the ads air converting differently. So on this display network one, this one converted, but these complete wire shark ones converted, so it's hard to say which is necessarily working better because all of them have converted in one way or another same thing on you. To me, these ads are working all very good, so it's difficult to say if one's working better than another. What I do notice is this HD wire shark tutorial. None of these have actually converted down here. Do I need to pause these? Not necessarily, because Google will automatically go in and stop running ads that are not working. What I can do is try and make Mawr of the best converting ads in each campaign. So if I go into the ad groups and I click on this one and I go to the ads, these all are converting pretty well. At this point, I'm likely to make an ad that's worse than what I'm already doing with a 10% conversion rate. There's not a huge point in trying to make a better add. What's worth noting on this, where the callous for conversion is lowest, is that the click throughs high with a low cost per click and the conversion rates pretty good, whereas some of these the click through is not as good. But the conversion rates very good. This makes it obvious the problem of trying to look at more than cost per conversion. All of these are looking pretty good in terms of cost per conversion. So it's hard to say if one's better than another, because the cost for conversions all the same. So right now I'm not going to mess with that one. I want to just spend my time where my times needed. So I'll go back out here to add groups, and what I need to find is, is there somewhere I conduce a little bit better job getting some conversions? So I go down to the wire Shark one and I take a look at what is converting here and now. I only have one actual ad that's converted here, but if I remember from my last ones, this one converted just fine. So at this point, it's clear I don't have quite enough conversions to do a whole lot more in terms of making ads. I could go in and make more ads in the existing campaigns. But overall it doesn't look like there's a huge opportunity yet to make a lot more ads. I could make some slight variations, but at this point it's better to just sit back and wait for some more conversions, because everything all kind of looks about the same. Right now. There aren't gigantic differences that Google can't handle. So if I'm getting ads that are converting, as I will click in here and you can see when I'm getting ads that are converting, Google automatically will show those more. Google wants me to get conversions so Google will show my ads that are converting more often. That means I don't have to do is much right now. What is worth noting is how all of the ads convert across different ad sets. When you have different split tests, I can see that these ads are working good in different campaigns, so that means I don't have enough data. So sometimes in AdWords, the thing is is to just realize you need to wait before you do more work. Simply doing more work is not often the best thing to do. Often patients and AdWords is the best thing with seven conversions. I'm starting to stack up a pretty sweet campaign here, but I still could use more conversions before I try and optimize anything further. So this might be a little counterintuitive, but sometimes you just need more data in terms of sampling size. In statistics, you want a couple 100 off a sample. And so if you look at each of these individual conversions as a sample, then what I'd really like is a lot more conversions before I go trying to decide what definitely is the best across the board. As I noted here, and this is one thing, I very rarely here I could make new ads at the same time. The conversion rates so good on these I actually risk messing up what I'm doing more than I potentially gained by creating new ads. So these are already converting very good. Why bother with trying to doom or when I might actually make it worse and then thes air converting good also. So the thing is, now just sit back and wait a little minute, So I hope what I've shared with you here is that often the more you look around in AdWords , you'll see that sometimes you just need more data before you can do anything. The way I've set this up is to give you the ability to work a little bit every day. You've got a lot to do. You have a lot of things that you're trying to manage. I'm sure. So what I try and do because I'm doing the same thing. I have a lot of things going on. I try and set things up so I can spend a little bit of time on them each day like I'm doing with you on AdWords. This is my fourth day of it. When I've got is a great start, but the same time I need more days of data before I could do a lot more. So thank you for watching this. And I hope if you've got anything out of this, it's that that patients when you first start getting some six sex like this, patience is a big part of it. You don't want to rush in and do a whole lot more work before you've got enough data. So for me, another day or two and I should have more data to do some better working here. So thank you for watching this. And I hope this has been inspirational for your Google AdWords campaigns. 26. Adding keywords to a campaign now getting impressions and expanding to display.: Here's how I add keywords to a campaign not getting enough impressions and then I expand it . That's the last thing I can do today. As I'm waiting for my convergence came in. This new ad campaign I created yesterday is not doing very well so far. So what I'm going to do is expand the keywords in it. So I've got the key words here, and I've got S C o tutorial, and it's not getting very many impressions. So I'm actually going to do is add the big one. I'm just going to throw in S c o. At this point, you might think, Oh, no, all of this is horrible. I'm just going to throw it in, because what I can do then, now that this key words here, I've got it to copy to these global campaigns. So I've added the keyword into this campaign, and I've added a big one and in Google says, don't use one word keywords. Well, sometimes what am I supposed to do when I can't even get enough clicks or impressions on the campaign? I've got running? So I've through s CEO in there. I will see what happens with that. And then what I will do is copy this campaign into global campaigns and display campaigns. Because if you look at the ads I've got in here, some of these might do really well in display network. But I might have a hard time getting actual search impressions for them. So as with everything I've done, I will continue to scale up in a way that makes it easy. So I will hit copy right here. So I'm grabbing that campaign that I added. Co two. I'm pasting it now and then. All I have to do is change. The country's in it. So I go to close, and now I change it to S C o Global. I go in here and change the country's real quick, and I will skip through changing the country's because you've already seen this a few times by now. But where I'm going to do is just exclude these and let Google target the whole world instead. So now I've made a list of countries to exclude, and I've already got my bid set up the way I want. So that's all I have to do. This campaign is the same as the other one, and it's all set up now global. And if you'll notice I'm getting conversions very well on some of my global campaigns for the free ads, at least if you look at the way people advertise. There's so much competition in the U. S. Canada and similar countries that I often could get a great value according to my data right now. And according the one I know from experience on global ads. So especially if that 1st 1 doesn't run that well in your sales countries then go to global . And now I want to do a display ad campaign because the display ads with s CEO might have a chance to work really good. You don't know if you don't know now, you know. So if you don't know, then what you've got to do is try and figure out exactly what will work by the data. And so I will load an existing campaign because this will make it much easier to get started so that auto loads all of those countries. It loads all of my bids automatically. It makes everything really easy. So now all I have to do is call this s CEO, us plus, And then I've got everything set up right there. And then all I have to do is hit, saving continue. And I've just need to make this a new ad name, because then it's display network only, so I'll just call it USA. Plus, I'm going to skip ad group creation and see if I can just copy over the other one directly . So what I'll do is try and grab the S e o U S plus add group I have right here. So I go and it copy. And then when I want to do is go into this new display ad one I created, and then I'll see if I can just paste this in here. This will put all the ads in the keywords and automatically, so that makes it a little bit easier than what I was doing before. So now all of the ads air set up right away. If I go to my display network, then I've got all the keywords in there right away too. So that was really easy. Now I could either copy that last campaign. Now I noticed when I'm going to make a new campaign. I made a little bit of a mistake. And what you're going to do in AdWords is make some mistakes like this. So all you have to do is catch them and make a small change. So what I did, I actually copied a global campaign and called it us. So I noticed. It says these air exclude instead of included. So watch how easy it is to fix that s e o Global. And then I'll just put two in there. So they're now I fixed him. So now I can go in here, you're going to make mistakes. And Google AdWords and mistakes are OK. Do you just have to catch them? So now when I do, I will go copy the settings on my US you Timmy instructor display campaign for this one. So now I copied all the countries incorrectly for this one. And now I will just call this s e o U s. A plus. Since I renamed it, I can use the same campaign. So now that's real quick and easy. I'll have to do save. I skip ad group. I fast forward. I'll go straight back to that last s CEO campaign. I'll go to grab it and display network on Lee. So it's called Global too. And now we'll have to do select this whole ad group hit edit Copy. I can actually go straight down the menu over here into the ASIO Global Minimize the menu and that's not the right one A c o. Plus, there we go. Nope. S c o U s. A plus. There it is. So it helps to get some honest navigation through this. You're not going to do this Google AdWords interface 100% right all the time. It's useful to be okay with not doing things right in it. Because when you're okay with not doing everything perfectly, you'll find that you tolerate mistakes. And when you make a lot of mistakes, it helps to be tolerant of them. So if you notice I'm very loving and understanding of myself. Oops. She did that wrong. It's not a big deal. I've made a lot of mistakes in AdWords before, and I've got a lot of pain behind those mistakes I've made. So it helps me now to at least not give myself a hard time when I make mistakes in Google head words. And you might say, What's the point of all that? It's not really a big deal. Well, if you want to do a really good job in your ads, it helps to have a lot of love and support for yourself. It helps to be tolerant of the mistakes you make so that you can get to a point where you're getting good conversions and then work into getting good sales out of it. So now I've turned that one campaign that wasn't doing very good into three more, and I might be able to even pause this original campaign with more data. So now I've got enough data. All of the ads I have now have actual conversions. I'm not running any ads on the existing campaigns that don't have conversions, and this campaign's only a day old with one click. So I'm giving it a little time. So I paused all these. I made some more so you can see how this is just one step. One little progress forward every day, and I'm up to 100 a day now. But with these conversions, I can easily pause the ones that aren't working or whether cost is too high. So thank you for watching this. I'll check back in with you when I've got more data. 27. Day 5 pausing campaigns not converting and preparing for new sales.: If you want to make awesome Google AdWords campaigns, you can see right here again on my fifth day of doing this, the importance of conversion tracking. I've already paused several ad groups that weren't working, and now I can see exactly which ones are working. If I'm getting conversions for under $10 each, then I've got a good chance at making a return with selling the course. Now. I'm not planning on giving these away for free forever. What I have now is enough data to try and make sales on the ones that are converting. And in the meantime, the great thing about doing free giveaways is that it's very easy to pause things that aren't working. So if I've spent $20 on these to display ad campaigns, the ones I made yesterday the S e o Global in the S E O. U S. A. Plus, I've spent $20 on those display campaigns and they have not got one sign up, even out of all these clicks, it doesn't matter then what the cost per click iss. So all I have to do is pause these campaigns and I can stop wasting money on that that's the power of conversions. Because when you see this 14 cents per clicker, this 26 cents per click in the U. S. You might think, Oh, that's a good deal. Well, if I'm not getting any conversions out of it not such a good deal with this wire shark tutorial onesie, then this is interesting. It's not spending very much of its budget. It's not getting very many clicks, and it's not getting conversions, but I don't have enough data even to see rather it's really working or not. Meanwhile, on all of these now I've got enough data on all of these Now what I'm going to do is try and see if I can get actual sales on these now, and what I'm going to do is not put the price so high. I started with the $99 offer. I, of course, got no sales, and now what I want to do is do it with a lower price offer and work my way up because I know the conversion rates really good on some of these, so you can see I'm getting genuine interest like this 1 27% conversion rate 20% 31% conversion rate. There's a lot of genuine interest I'm getting on these cliques, so that means I should have the potential to make sales. I've got a lot of display clicks for cheap on here, but I've still gotten conversions on it, so it's worth trying on that to the question is, if I'm pulling in free registrations for between two and $9 each, how much will it cost me to make a sale? Well, the only way to do it is to find out. So I'm going to do now. I will show you. After I've analyzed these. I'm going to show you how I quickly copy all of these into lower price sales campaigns because I know there's genuine interest. Google AdWords is driving on what I want to find out. Can I actually make a positive r o I making sales on the so Thank you for watching this, and that's where I'm going to do next is go through and show you how I quickly copied the existing ad sets that are working and turn them into a lower price sales campaigns 28. Upgrading free campaigns with conversions to new sales ad groups.: Now that my free offers have proven conversions, I'm ready to try sales again, especially on this first ad group. In this campaign where I'm getting $2 per registration, that means I should have a chance to make sales. So I'm going to do first to try the lowest price. I'm gonna try $9 which originally I was using 99. So I figure if I could make sales at $9 then it might be possible to try sales at a higher price. In globally, $9 is in the range of affordability. So that's what I want to try. Have got my new coupon code. Now I put that in, make sure it works, and then what I'm going to do is do the same thing I did before. But I'm going to prioritize in order of what's working. So I'm going to go back to the ad campaign. I go to the one that's working the best. The Unity Instructor Global. I select this ad group, I copy it and then I paste it. Now pause the new ad group after pasting. And then the nice thing is, the WEF set this up. All I have to do is change the actual you are. L. I don't need to change anything else. And that's why I didn't put the word free in the actual ads because then I want to see what works without using the word free. So what now I will call This is $9 sales. That way I know exactly what I'm doing in this group, and I'm going to click straight into it. And then I click into the ads and I select all of them. I changed text ads. I changed the u. R L I strip off the beginning of it. You know me, instructor, I make changes. So now all these have been changed, so I click on it to make sure it's working. It loads up good, so it's working, so that one has been successfully changed. So now I go back to the top campaign level. I go to all add groups. Now I want to pause the ad group free and put the $9 sales on. So this one worked really well. The cost per click was down the 16 cents. So the question I have, obviously people won't convert as well if they have to pay. Will they convert well enough that I can actually make a profit? So that's when I'm testing. So I want to do the same thing on all the ad groups now, and I can then just view all enabled and I can go through and go down the conversion list in order of my conversion. So I'm putting this in order of my time. So I am doing this as fast as possible. And that way, if I don't get to one of the other campaigns, that's not a big deal. What I'm doing is allowing everything to run. Also, when I ultimately need to see is where I'm getting sales because the free offers is good. If they convert and you can see it's good. When this converts, Google will auto optimize what I give it all I need to do at this point and see where I'm actually getting sales. The free offers help, but I don't need to put too much time and optimizing the free offers either because ultimately I need to find what works for buyers. So I've done these free campaigns just long enough to prove there's genuine interest and now I switched to sales, so I'm copying the S E 01 now and I'll do the same thing with this. $9 sales going on all changed all the text ads and I grab this u R l select all the ads. And now that one has a different set up because, you see, I chose the keywords. So what you want to go in and do is actually choose the ad, But you can change things on the actual keyword itself. So there I've changed all that. I go back up to global pause the keyword ideas one and then put the $9 sales on. So I'm not going to sit here and do every single one of these for you right now because you don't want to sit here and just watch me do the same thing over and over. What I'll do is one more time. I'll show you the same thing so that you've got it down. And then if you're following along with me, you can make the same kind of changes on your ad campaigns, so I'll do it a little different. I go straight into the ad group and then I'll go up to the campaign level. I'll select on this copy and then I'll paste Pause. New campaign and I'll go get the You are all for this one. Close. I put all removed on clicking the add group. Select all and it change text ads. Final landing page. Make changes. Those air changed. I go back up to the ad group level over the ad groups. I ended the name on this $19 sales safe enable cause the other one. So there. That's how you can quickly go in and turn these exact campaigns on what you know is working into actual sales. So thank you for watching this. I'm going to go through now and do all the rest of these that actually have conversions. And meanwhile, I'll give these another day or two to see if they do drive a conversion. But I'll go through and change all these that have conversions. So then I'm spending all of my Google AdWords money trying to get actual sales again now that I've got conversions on the free offers. So thank you for watching this. I appreciate your time and hope. This has been inspirational for you in doing the same things with your campaigns. 29. Having patience waiting for Google AdWords to show which sales campaigns work.: Now you can see I have all $9 sales. Add groups running. All of the ads I have up now are all for $9 sales. And the nice thing is, once you've already got an ad approved and you copy it, it stays in the same format, so it usually will get automatically approved very quickly. So I click a couple of the links to make sure I've set them up. Right? And the thing I do now, all I have to do now is wait and Google AdWords doing this requires patience because I'd like to try and stay around $100 a day for my budget for now. So you likely have this kind of situation to where you have a total budget toe work with. So that requires patience, because when I want to do is do a survival of the fittest all the time on all of these ads sets. Now that you saw, I got conversions on the free offers. These sales campaigns are I need to hit around $9 per conversion for it to be worth it. So that means the survival rate of these is likely to be a lot lower than with those conversion offers. So what I want to do is just see where I can make sales the easiest. It helps to have lots of different products because some products will just be better than others. And it doesn't matter how hard you work on the ads. Some products will just be easy to make sales for. And once you can make sales, then you can do more optimization. So what I want to see is, can I make a sale at all? This means I will need a bit of data to do this because even if I can make a sale for 20 or $30 that's valuable data. An actual sale gives me a very good idea of what kind of potential I'm working with and a very good idea of what kind of optimization Aiken do. So this is where patients especially comes into play, and I know this is hard. Once you put all this working, you want to see some results and you want to see them right away. You're spending all this money, but patients helps a lot, and I want to see my results right now. I want to see some numbers over here and at least see which of these I can pause. So I'm not going to make any more new product ads until I do a survival of the fittest on these. What I want to try and do is cross out some of these may be the wire. Shark ones won't sell. Or maybe the S e o ones or even the you do instructor ones won't sell. Then when they won't sell, I will continue with more free offers on other products because I want to just keep testing new products. But the same time I want to be able to leave some budget on these two. Do also. And I know a soon as I add another new product in, I'm likely to get up to, ah, $120 per day pretty quick. So I'd like to just try and see if there's more of these. I can pause before I go back through and make another couple of products. So this to me is ideal way to do it. If you could just do a little work every day like I'm doing on Google AdWords, then you'll have data every day instead of trying to work for like, five or six hours a day like I used to do on Google AdWords. And then I get frustrated and I'd be checking it all day. I just do these campaigns, and I might check them once for a couple minutes later in the day. But, like yesterday, I just made the campaigns and let them sit there and checked back with them this morning. So if you can get a healthy work routine in at this point with AdWords, you can have your best shot by looking at it that this is a marathon. I'm running a marathon with doing these ads. It might take me year to get a lot of good sales campaign set up, but every sales campaign I get working is gold because those free conversions were good. They showed genuine interest. But if I can actually have a positive return on my sales, that is gold, and I want to be able to run that all the time every day, so I'm willing to work. If it takes me a year to say, to get 5 10 20 good sales campaigns running the power of that will be phenomenal. So what I'm looking at is if I have to work on Google AdWords like this for a year, I probably better just do a little bit every day versus trying to sprint ahead. So what? I'm walking with you in this course I'm walking with you talk essentially be your guide. As I do my ads, you can do your ads also. And we can kind of walk together doing this one day at a time. And then as I start to get some amazing things going, which you comptel, I have a lot of faith to be saying that before there's an actual sale in here. As I get these amazing things going, when you honestly saw me start from nothing, you can have the faith. You can have the persistence to say, you know what? Maybe I can keep going, keep trying my ads until I get something going to. So I appreciate you taking this time with me to experience this course, and I will check back in with you when I have more data on these sales campaigns 30. Conversion data ad schedule and mobile device bid adjustment.: I am grateful. I just now I'm seeing my first sale off my courses in Google AdWords after spending several 100 to go through and start off and not get sales to go back and use free offers. And now you can see right here one track conversion on my you Timmy instructor course. I got $9 for that on you to me. So technically, it costs me a dollar 72 to sell my course. That's really exciting because I already have a tract sale and it's the very 1st 1 on the first day. I was really sure today that I'd have to come up with something to tell you when I didn't have any sales on all these. And it's just nice to appreciate when things like this go right. It's nice to see all that effort to get a concrete result, because if I could pay a dollar 72 to sell the course, I probably would because it would boost my organic sales. So now the question is what will happen from here? What campaigns can I start turning off? You'll notice a big difference here. Yesterday, the U to me instructor was converting for $2 for a free student. It got no sales, at least in this first day, and none of these other ones made any sales, either. So it gets really easy to start eliminating ad groups and campaigns when you're not getting sales. What, of course, is frustrating then, is the more you make and they still don't get any sales, I would imagine that gets pretty frustrating, however, if you're just looking at it, that most of the campaigns won't work and that every campaign like this that actually makes a sale is gold, then there's potential for a lot of success because all you need are campaigns like this that are actually making sales that will consistently make sales. And then you can use paid ads to consistently drive sales. And often, even if the cost is more than actual customer, the lifetime value of the customer is likely to be a lot more than what you make on the first sale. Getting someone actually pay me to take one of my courses. Big deal, not just because of the $9 here, but then I can sell them all of my other courses, too, so that's what's really amazing about getting that first sale, and it's just exciting to see some nice positive results. It can be very disheartening if you've made all those free offers, and they worked really well to then see how bad the paid offers working comparison. But that's okay. What we're ultimately looking for are those paid offers. So now I can have a very low tolerance going forward. Four campaigns not making sales because once I've confirmed the free offers good, then I just have to see what sells. So I'm going to let all of these run for a while until I know they're not going to make a good return. When I want to be able to do is allow Google AdWords to zoom in on what works, so there's a lot more detail available on this sale. So if I I can go into my tools, I can go into conversions. I can see that I've got these conversions actually reporting and what I can also do. I can take a look at the actual Web pages where I had a conversion and I can see these are all on the U to me payment success. However, If you have a customized payment page, you might be able to see even more data because this page shows you exactly where the conversions came in. So another thing I can do to get more detailed, I can go back to my campaigns. So if I'm on the main campaign, then I can actually go to add schedule. And if I add an ad schedule in, then when I can do is see exactly when my conversions come in by time of day. And another thing, I can do that. I can look at devices, and this is very helpful to see. I can see which devices are converting and what you'll notice. The conversions Air all coming through on computers, with the exception of two on the you Know Me Instructor Global Course and one on the Wire Sharp course. It's not surprising that the rate on mobile devices is very low, because you, to me, prompts people to install a mobile app. So what I can do to make sure I'm not wasting my budget on mobile devices, I can put something in, like decrease the bid by 90% on mobile devices with full browsers now Google doesn't allow that just for tablets specifically. But I can at least minimize my activity from mobile devices by very quickly decreasing the bid on all of them. Since I see my conversions are not coming in mobile devices, I don't want to burn my budget up on mobile devices. So I just decreased by 90% in all of those and I've adjusted my bid down low. It doesn't make a big difference, however you can see in the U to me Instructor Global. I've actually got a lot of clicks on the mobile devices. So what I can do is put in his larger numbers. Google Well, give me and apparently 90% is high as I can go, and that should help me reduce clicks on mobile devices. So once you start actually getting conversions, then you can try and do a lot more things to optimize the sales. I can add an ad schedule that this, based on when this actual conversion came in. Now for just one conversion. That's not a very good idea, however, from a lot of conversions, like on Rob's ads, the ad schedule starts to be really cool. So if I show you the ad schedule on Rob's ads? What you'll notice on Rob's adds. Rob has different conversions based on the day in the time you'll see his cost for conversions actually best on Monday and Tuesday and Saturday. He's got the majority of his conversions on certain days of the week. So when you get MAWR conversions, you can start zooming in on what really works. But for now, I have enough to be excited about. Getting one sale is enough to be excited about getting started, and I'm not going to increase my budget yet on that because I want to be able to test out MAWR things. What I can do. I can go in and take a look at this ad group and see which actual ad converted and I can see. Then the conversion came on the teach online on you to me, and I can see exactly which course add converted. And so that's helpful because then whatever add actually converts to a sale than I want to doom or ads just like that. Still one sales not enough to merit putting a whole lot of time, energy and effort into doing better For now, I'm really happy. I've got the one sale and I will let the rest of these run until they either get sales or don't. When I've learned from this is I definitely want to keep starting on this US plus targeting group because so far none of the global ones have made a sale. What with more days of data, then I will have a better understanding of that. So what I'm going to do next are set up ads for a couple more of my courses to the US plus audience. I want to be able to try some new products because, as you can see here, some of these just sell easier than others. This one's getting the best action. It got the best free conversions and it got the sale. So the main thing tends to be just the product. Do people want the actual product? That's been one of the hardest things for me to communicate with clients, because clients will only have ah one or a limited selection of products. And if their ads don't work, they want to blame it on the ads. It's usually the product that determines, Rather, it sells or not. So this is a good example of that's what I want to do. Or try a couple more of my courses now to see if any others of them will easily make sales . So thank you for watching this. I appreciate the time you've spent here and hope this has been inspirational for you. That if I can get of conversion this quickly from an actual sale using the data I got from my free offer, then maybe you'll have the same opportunity. 31. Launching a new product with expensive keywords in Google AdWords.: If you want to see how to make an ad campaign for a very competitive keyword and one with copyright issues, I'm going to do that now. I just got my first sale on my you to me instructor success course, and it's becoming very obvious. What I need to do is make ads for my very best products. So this is my very best product that I have, and I will have to incognito into it because I've already got that enrolled. So this is my very best course. It's on Facebook marketing and adds. So I want to try as a free coupon first, to figure out where the genuine interest is again, and especially if I can do that in the U. S. Sales countries based on that first sale. So this is my best product now, As you can imagine, with Google AdWords, this may have some potential issues. Fortunately, I've already got an ad approved for this course on my re marketing campaign. However, it did not make any actual sales and those were only display ads, though, and those were to my YouTube viewers, so it had good potential. But again, potential doesn't matter if there aren't any sales. So when I want to do now is set up an ad campaign for this course. And what I can do is start with what I know. You always want to start with what you do know. So what I do know from my YouTube channel these air where I'm showing up already on organic search, Facebook marketing, Facebook ads, Facebook ads 2015 Facebook marketing for business, Facebook advertising. So I'm already getting a ton of organic search traffic on YouTube for those. Now, let's check the Google organic results and see what I need. Well, I'm already ranking organically on this term, so Facebook ads 2015. If you click on that, it goes straight to my course. I'm the second organic result, which is already driving the excellent sales. The point of this is that I don't need to advertise on that exact term then because I'm already ranking there. So why would I want to do that? Same thing on Facebook marketing 2015. I'm grateful to be the third organic result on this one. I'm in good company with Forbes and social media examiner below me, so that's pretty good That's the advantage of using you to me for my SC. Oh you, to me works hard to get this ranked high. You. Tommy's got a huge page rank, so it's a lot easier for me to rank with the U to me course than it is to rank in my own website or for anyone else's own website. So, again, I don't need to advertise in the two terms I'm already working. Good on. Now, if you search for Facebook marketing not so much. I have no organic cranking on this, and I can gather from the advertisers on here. The bids are probably pretty stiff. Salesforce Facebook, Rutgers Who? Sweet oh desk. These are companies who likely have gigantic online advertising budgets. I'm not likely to want to try and slug it out with them on either that or the Facebook ads term. So with that in mind, what am I supposed to do to make some ads in Google? Well, I can make ads even in those competitive terms. Even if I don't get any actual clicks out of them, I can still try and make some ads there. Now, if you can guess if you look at this and you can see 28 clicks, 38 cents per click, 3.5% conversion, $10 per conversion. Now, if I'm trying advertise on Facebook marketing as a search term and it cost me $10 per click , you can probably assume I'm not going to get 100% conversion. I don't get that on my organic search traffic, so that brings me back to the original point ahead. What do I do? Is there a point and even making a search ad campaign on terms that air that competitive? That's a good question, and the honest answer is, I don't know. But there's only one thing I can do. I can try and find out, and I can try and look for some open minded targeting solutions. So when I can do to get some of those, I can go to my YouTube channel traffic and what I want to see her, where I'm getting good organic search results from so I can take this existing video. I can go to traffic sources and then I can go to YouTube search and then I can see, Are there some a little niche terms I could put ads on that might be cheaper. So, for example, maybe F B adds might be worth advertising on. So I go to Google FB ads and see what the search term come up for that. Now you can see there's not nearly as many ads, but still Facebook's advertising on this. Google's advertising on this. There's still some bigger audiences on here, so I could try F B ads, but I want to keep looking and see what other options I have. 32. Creating ads on a trademarked keyword requiring AdWords specialist approval.: Here's how you do some keyword research and apply a Google AdWords campaign for potentially copyrighted and competitive keywords. So what I've done is research. My you know me Channel. I've put you to me in here for comparison. I've found that Facebook ads is probably the best term I want to get started on and possibly FB ads. Also, I was excited about promoted post until I saw the suggested bid on it and the low number of search results. And I looked down here at the average monthly searches. And it seems like the main option I have is to do Facebook ads as a key word term. Now there are some terms and Google that will get your account automatically suspended that you need prior to approval to advertise on so Facebook ads with having such a low suggested bid. I'm a little wary of that term itself. However. I'm going to have faith at this point that it will work out. I've already got a re marketing ad approved with Facebook marketing and a title. I've already got my exact landing page. You are l. A proved right here on my re marketing adds. So the only thing I don't know about is the actual keyword Facebook ads, so there's nothing like just going ahead and trying it. So let's do that. So I'm going to load a search network campaign. I loden existing campaign. And if you like to be a little bit on the superstitious side, I just I'm going to load my settings from my one campaign that's converting about that. So then I called this Facebook adds us plus, then I know what the campaign is, and I've got everything already set up $10 a day. Saving continue, very easy to do. So now I will grab my exact landing page. URL from my incognito window dropped down here, landing page scroll back up, and now I will call this free. I'll call it free because I'm starting with a free ad, the same as I did before and now I'm putting in Facebook ads is my Onley keyword, and that's what I'll do to put that in. So Google again recommends. No, no, don't just put that in like yes, Google. That's what I'm doing. And now I try my headline. Now I will literally just copy my ad from before, So I will copy and paste it and I will switch to Facebook ads 2015 and then I can put something like learn Facebook ads 2015 and then I can take the same ad text I had before. Learn Facebook ads in 2015 online now with Jerry Banfield A lot of people that have been looking that way. If they've seen a YouTube video, they might recognize my name. And I can always make another ad with a slightly different text. Learned Facebook ads in 2015 online now with Jerry Banfield so I can check the destination URL and that looks good. But you always double check things just to make sure, and I'll close all these other windows out. So the girl works. So now I hit save, and now what I can do is just copy this ad into another one. And I can even try something like CPC, and I can just do zero on CPC Facebook ads learn cheap Facebook ads in 2015 on you to me now with Jerry Banfield. So now I've got you to me in there. I've got 01 I know something that works good with Facebook ads, so I'll try putting that in there Also. Now, I don't want to do too much work on this again before it actually gets approved. So I will just copy and make another ad or so Facebook ads training. And then I will learn cheap foot Facebook ads on Try that one, and then I will try another headline. Facebook adds. Course, please, their 2015 Facebook ads course. And then I can copy another version of this and I can put Facebook ads course 2015. And so all of these have my name in them because my name is well recognised. But I can copy all of these later if I want to and take my name out. So then I can hit, save and finish. And so now I've made an ad campaign on a term that certainly requires AdWords specialist to review it. So nice thing is, I know the girls find I've made adds, that should be fine. They all go to you to me dot com. So I know the girls find I'm pretty sure based on this existing ad that the basic ad formats good and then I've got this created. So all I have to do now is sit and wait, like with everything else. So I've got this new free ad group, and all I need to do now is make sure that actually gets approved and if it doesn't get approved while I can do that and show you guys what I do after that from there. But for now, I went through. I did the keyword research. I found that my Facebook marketing and adds course has the lowest bids on Facebook ads. So I'm made five different ads for it on one keyword and on a free ad campaign to make sure that I can actually get some conversions before I go farther. So thank you for watching this, and I hope this training's been helpful for you. 33. How to make Google AdWords campaigns on giant trademarked search terms.: Now I really want to tempt fate and try another one of my courses on another trademark term because the trademark terms seem to be actually making sales. So I'm going to try now. My Twitter marketing course. I'm a little concerned about the title because any kind of free followers or get likes or anything like that can be very problematic and Google AdWords. So I hope by this point in the course you've seen, you've got to have a landing page you're very comfortable with. I'm very comfortable with the U to me dot com website and landing page. It gives a lot of credibility in Google. AdWords. If I tried these same things on my website, there's a good chance that Google might decide my website was not in compliance with their terms. So if you have a good website like you to me, that Google is very trustworthy with you can have the best chance of advertising things like this. So I have a Twitter marketing course. So what I've done now is I've searched for some terms related to Twitter, and you can see the Twitter marketing term very competitive. But if I just do Twitter or this one might be good. How to use Twitter. Then I might be able to get some really cheap clicks. So on my you, To me, that's exactly what I've done. The problem is, this has way more search results than just the U to me term duds, and people are looking for a lot different things on here. So if I do for average monthly searches, there's actually a lot of people searching for Twitter misspelled, which might be worth doing. And then, ah, lot of people are just searching for things like Twitter sign up and certain people's Twitter accounts mobile versions of Twitter. So it could be tricky in this to get down Ah, good search term that encourages people to actually buy the course. So if you'll notice if I just do the General Twitter search term, I'm likely to have a lot of search results I show up on. They're not very good, however, what I can do, I can do negative keywords, so I'll show you how to add negative keywords to a couple of these campaigns. I probably don't want to get people going for Twitter, Sinan or W W dot Twitter. I don't want to get some of these exact searches. So what I might even want to try and start with if I scroll down farther, there's a term people want to learn how to use Twitter, so that might even be easier to start with and the big general Twitter term. Now I like to compare with you to me, because you, to me, has a lot of search terms, and I actually made sales on that. So if you'll notice I've got you doing up here at 200,000 that has a significant Lee higher amount of searches and how to use Twitter. But how to use Twitter might be an easy one to start with. So if you search for how to use Twitter, it's got 1/5 of the searches that you know me does. But it has a similar bid at the same time that Twitter term as 500 times as many average monthly searches as you to me. So it's interesting as to which of those I should use. Well, my course is more about how to use Twitter, but it's more also about people who want to build their own Twitter account. So it's a good question is to what actually would work better. But the nice thing is, I don't have to know for sure. What I can do is create one campaign, and I can just put both keywords in there and see what happens. So that's what I'm going to do. So I'm going to just put both of them in there. And if the how to use Twitter works better than all know that works, so I'll do a search network on Lee. Ultimately, you want to be able to get at the keywords with the highest search volume. So I will take a shot at that. So I'll load the you know, me, instructor US settings. Again, I've got the country's preloaded. Then I've got everything preset for this, and now I'll call this Twitter and then us plus, and now I'll scroll down and save and continue. Now I need my landing page, so I'm going to delete that one, and I need to grab my actual landing page. You are all from my YouTube account. So I put this in and I want to take out the s and the W. W and Now I'm going to put in Twitter how to use Twitter, and I'll show you how to add a few negative keywords. Also so put. Continue to ads, learn how to use Twitter. And then I can try and see if I can do the whole you. Earl. I'll copy it over here and I'll paste it in. It will work there now. I'm really concerned. I put the Twitter free followers for organic search, but the thing is, there's so many things that could possibly go wrong. I just have to put stuff in and see what happens. So I will show in the ad what I want to communicate the value and to get the right people clicking on it. So I'll skip ahead to where I've already done that. So now I have written it up in the form of a question. Learn how to use Twitter and then I have a question. How did I build a huge following on Twitter for free in just six months? So I'll try that and then copy and make a new add and edit this ad so on. I've tried another type of Twitter type of learning ad, so I'm hoping people that are looking for how to use Twitter will want to learn how to use Twitter. But I'll try a different headline also, and I'll try a couple more headlines. So now I've got one related to recency. People really love something that's recent. So now I'll try that same headline. I'll try that same headline on this one, and I'll copy it over here. So I've got a different question on there, and at the same time, I've got the how to use Twitter in 2015 and then I can try another strategy. I can do something like Twitter 2015 success tips and then I've got six ads already. I don't want to put too much effort into this before I know it gets approved Saw Click Saving Finish. Because ultimately I need to know, Is Google going to approve this and I'll change this name to free will Google actually approved this? As you can see, Google needs to review these ads. Wow, actually, Google has These is eligible right now. That's interesting. Instead of requiring approval, so maybe the Twitter term won't even need approval. So I've got if I go back to all of my online campaigns and I go to add groups. I can even take a quick look at what happened on my Facebook one. And these ads all got approved, which is very good. I would have to thank the u to me. You are l. So then this has an actual trademark term on it also. So the question will be will it actually get shown? So it just takes time. As with everything I've shown you, you've really got to work a little bit every day in Google AdWords because Google AdWords takes time. So I've made tomb or ad campaigns for two of my more successful products. And now, once I make another ad campaign or two, I will have all of my most successful products from you to me up. Now, that doesn't mean I can't try some of my less successful products and see if they will work . But the thing is, you want to make sure to do things in steady progress stages on Google. So right now, I might like to go forward and make a couple more ad groups for a couple more courses. But I want to see what the's to do. First, I want to see what kind of conversions I keep getting. I want to do it slow and steady. I'm at 100 a day right now. If you look at my campaigns and that's the budget I'd like to try and stick to is my max. So all I have to do is wait for these ad groups to see which converts, and then I can start pausing some of these ones that don't work. Then I'll have more room to try out new ad sets to see if they do work. So thank you very much for watching this. I hope showing you how to make ads on potentially copyrighted terms and trademark terms is useful for you in being able to do your own ads. I'll check back in with you tomorrow and see what's happened on these ads. 34. What to do when your Google AdWords conversions are different from your sales?: thank you for watching so much of my Google AdWords course. As you can see, I'm tracking conversions each day with conversions yesterday and ah, conversion today. The problem is, I'm using $9 coupons, and I've only actually tracked four direct coupon sales in my courses. So that means I've got four actual people that I can prove came straight through AdWords for a total of $36. Now, as you can see, if you look through the campaigns, I've ran this week and I'll Goethe ad groups, even these $9 sales add groups alone have spent $200 so I'm not exactly going to strike it . Rich spending $220 on these ad groups. I'm running and having made $36 back. What I can do is try and sell the course for a higher price. Now I proven people will take the course for free. I've proven people want the course in the sense that they're willing to actually go find a free coupon if they're not going to buy it directly, and I've proven people will pay at least $9 for it, based on the U to me sales data and my own website sales data. I know people often purchase the course for at least $25. So what I can do now I can switch all of these $9 coupons over to $25 coupons when I'm ultimately trying to do is set in for the long haul and have campaigns I can run that are at least somewhat profitable. So if you look at the cost per conversion and you account, then about half of these of free conversions, if I can optimize my campaign's a little farther, I could have a significant chance and having a positive r a Y campaign if I can get $25 coupon sales working. So what I can do first is use the data. I have to see what I can optimize before I switch and copy the new ad set over. So what I want to do first is go to settings, go to locations in all the campaigns and try and see where exactly I'm making my sales from and make sure I'm not spending a lot of money and other places. So one thing I see is I've spent $7 in Canada and not even got a conversion yet. Well, that's not enough quite to do anything. So in these I'm not going to do anything just yet. I'll go back to the other campaigns. I'll go to the You'd me instructor Global, and I will go to the campaign settings. And now I'll look at the location reports here, and you can see a more detailed picture of what I'm getting. I've gotten a lot of free conversions tracked from this campaign. The only one I know I got a sale from is Saudi Arabia. Now I've got some actual conversions tracked, at least from these countries. Showing very good, genuine interest when I want to do is sort out any countries where I'm spending a good bit of money, and especially where I'm getting a lot of clicks and a lot of interest, at least on the ad. But no one's actually buying it. So in Pakistan I've spent $10 I've not got any sales there so far, and Singapore, Indonesia, Vietnam, South Africa, you can see a lot of countries. I've spent a little bit of money in and not got any sale. Some of them have a very high click through rate Ecuador, Georgia, which is south of Russia, Iraq. I'm getting a lot of good click the rate. So there's interest, at least in the ad, theoretically, but no actual conversions. So if I sort by conversions, I'm getting clicks in the U. A. E Saudi Arabia and I'm getting actually people signing up for the course there. Now, at this point, I could look at it and say, Well, maybe I should just try and keep excluding countries that are proven, not toe work. The challenge with that is I've got to spend a lot of money before I find which countries air not working for sure. At the same time, I can give every country a chance equally, instead of trying to assume I know which countries are the wealthiest. On the other side of that, I could just go straight in and add countries that I know the wealth is higher in and and I know I'm already getting sales in, so that's actually what I want to do, and I can do that by using either a wealth list or I can use the data I've got on my course . So that's why you want Google analytics. So if I show you Google Analytics here, I can go into my, you Timmy instructor success course and see where people are actually enrolling from. So what I want to do our logistic conversions overview, and then I can see where people are actually enrolling from. And then I can take a look at optimizing what I'm doing. So then I can go into behavior, and I can actually go up here instead to Geo. I can look at location, I can drop down here and then I can sort by gold completions. So however, people have got into the course, I can see these other places that I'm getting the most convergence. The problem is you, to me, does not have a way now to distinguish from free sales versus paid. Now, what I could do is just turn off all my free coupons. But the thing is, I want as many students as possible, especially countries like India. I want people to take my course even if they aren't going to pay for it. At the same time, I want to give my learning to as many students as possible. So you can see this is challenging the balance, all of these objectives out at once. The question is, if someone wanted to enroll for free and couldn't find a free coupon, would they actually pay for it? They might, or they might not. So what I can do is use this list here to see if there's any way to figure out exactly which of these countries are worth advertising in and which ones I'm likely only going to get free students from because you to me, makes a lot of global sales. That's the strength of you. To me, they make tons of global sales. And from here, you can see most of my enrollments are in the U. S. And then Australia, UK, Canada. But I'm also getting enrollments in all kinds of other countries. It is challenging with the free coupons on to not actually know who paid for it versus the sales. So what I can do is just use a wealth list. So what I've already done on my Facebook course, I already researched which countries have the actual purchasing power. So these countries have similar per capita incomes to the U. S. and have similar purchasing power. As you'll note, though, in my conversions I've tracked on the other campaign, the U. S. Brought in most of the sales on the last campaign. But at the same time, I've got tracked conversions from other countries as well, so it's tricky to figure out exactly where I should go. And should I just try and run through optimizing by conversions. With the country's having those free conversions enabled, it's hard to tell where I actually got a sale versus where someone searched and then found a free coupon. If people are willing to go search and find a free coupon, though, and I can get sales out of it, that's ideal, because even if someone gets a free coupon once I got them on my email list after that. So it's really tricky to consider all of these different factors in it together. So one thing I can do after looking at all of this data and I'm running ads for all of these courses, it makes sense then to turn off my free coupons for now so that I can test out exactly what I'm doing to get the most actual Google AdWords conversions. So the thing it's beautiful because you do things like this to push yourself to the limit so that when you push yourself to the limit, then you have to go deeper. You have to try new things like this. So after looking at all of the data, I don't see any good solution here besides turning off the free coupons for now. Because then I'll know every conversion was an actual sale in the course, and not just a free coupon redemption. But it's even trickier than that. If I turn off all my free coupons across all my courses, that'd be the only way to really know someone didn't originally see this course and then take another course with the free coupon. So it's challenging to see what happens in Google AdWords and then try and figure out how to optimize your sales when you get to this point. So the idea is simply just to test things, test out and see what works for yourself. When you know what works firsthand, then you have the best chance at getting good results out of it. 35. How to start scaling up Google AdWords campaigns with conversions.: How do you scale up your successful Google AdWords campaigns? I'm going to show you what I'm going to do on my you Timmy instructor campaigns that are making sales now. What I want to do is keep my budget close to the same. So at this point, I need to start cutting some things that are not working. And in order to do that, I'm going to consider cutting these display ad campaigns when I want to do now, or look at the campaign's completely and look at them all this month to get the full picture of conversion data. So if I look at thes display ads, I'm looking to cut the display ads because they have not been driving any actual sales. And so when I want to do is look at the ones that have not done well on the free offers or on the sales. So on my wire shark ones, you can see that they have not made any sales. If I go into the ad groups, you can see the wire. Shark ones have not made any sales, and the display ads have not made any sales. So if I go out to the campaigns, I can see all including the free offers. So now the wire shark Global Search has on Lee got two conversions, even with free offers and no sales. Meanwhile, the other wire Shark one has got two conversions with no sales, both free offers. So what I'm going to do, I'm going to pause the wire shark ones all completely because collectively, the wire shark ones have not made any sales. I can always go back and try mawr wire shark campaigns, but for now, I'm going to pause all of the wire shark ads. So I go into ad groups and I can see now I've got no wire shark campaigns running that drops my daily budget if we go back over here down to $70 a day, when I'm trying to do is make room for new campaigns that can work better. So I go back to add groups and see what else is not selling well. So far, my display ads have not made a sale either, so I paused one of the wire shark ones, but I also want to give the display ads a chance to see Rather, they can actually make a sale or not. The problem is, I've already spent $19 on these you Timmy instructor, global display ads. And I only have to pay 50% more to get actual search clicks. So for now, I'm pausing those ads also on what I want to do is actually leave that ad group enabled. But go ahead and pause out the entire display network campaign altogether. And so, if I show all enabled campaigns in the campaign group and then show all enabled ad groups, it screens out all of the campaigns first. And then I see Onley ad groups that are actually working. Now I'm down to ones that have actually made sales and then the Twitter and the Facebook US new ones. And then I've got the S e 01 also that has not made any sales yet for the U. S. Now it's interesting because the CIO global says it made a sale, but I don't see any actual sales in my youth. A mi data. So what I can do now is decide if I want to pause this s e o campaign or not. In order to do that, I can go back to the campaign level and check out my free conversions to give me an idea of how much longer I should run this one. The conversion weight was pretty high on the free ones, so when I want to do is try and run this a little bit longer. Meanwhile, in the ad groups, I've spent $19 on Twitter, and I have not even pulled in one free conversion on Twitter. That more than likely is going to need a lot more work. The click the rates good, but I'm not getting good clicks on it. In terms of my actual quality of click crime getting genuine interest, I probably need to use negative keywords. There's probably going to be a lot more effort there for now. I'm going to pause this one because I want to zoom in on what's working. So now I've got three different campaign ad sets that have actually said they made sales and I've got to that have definitely made a sale according to my una me data. Now I've also got a free campaign that's working really well that I can try and put into a ad campaign for sales, and I have another two sales campaigns, one that says it's made a sale and another one that had good free conversions. So I've knocked my budget down by 50% and what I can do, I can go back to those old campaigns any time I want. What I want to be able to do is try and scale up the campaigns that are working just a little bit, using the existing budget I already have available and to keep my budget. It not much more than 100 a day right now. So I'm doing a survival of the fittest, and I'm keeping it within ah budget range. So to me, that's how I like to scale. So the first thing I'm going to do is now increase these budgets to $20 a day on the campaigns that air definitely working, the Unity Instructor Global and the Unity Instructor US Plus, I don't generally increase budgets too much too fast because usually the cost per click ago up, especially if there's not enough search results. The nice thing it appears based on all of my data that I should have plenty of opportunities to get more clicks because my click through rates high, my average positions high. All I need now more than likely is a greater budget to go ahead and take additional clicks , you'll notice I have a good keywords score here, which is excellent. Now it's worth looking at when I'm deciding rather the race, my budget or not on the S E. 01 You'll see if I check out the keywords on here. My scores aren't quite as high on here, and the higher your keywords score, the more it makes sense to increase a budget. If your keyword scores not good, your bids often going to go up a lot, which means your cost per click will go up a lot, which means you often get about the same amount of clicks and they'll just cost more now. Sometimes they can have better intentions with them. You could get more conversions, but the same time you can Onley know beforehand, and it's better to create mawr things, more products, more campaigns and do what I've done here. Pause the ones that aren't working right away. I don't like bleeding money out the door. I do like finding campaigns that work really well. So that takes bleeding money out the door until I'm able to focus in on exactly what works . So now I'm putting 40% of my budget into the two campaigns that are proving to get sales, and the next step I'm going to do then is to expand the ads in these campaigns. I do this instead of copying ads because Google doesn't have much in the way of conversion data yet. I need to give Google Mawr conversion data so that in these campaigns, then Google will gnome or exactly about what it's doing and how it can go ahead and get sales. So what I'm going to do next is go through and expand the ads in these two campaigns. And then I will expand the Facebook into the sales campaigns because it's proven that there's genuine interest on these terms of 33%. Conversion is very good, genuine interest. So that's how I'm scaling up the campaigns. I start by scaling down the campaigns that aren't working and the next I move into scaling up the campaigns that are working with ah, greater budget like I just did, and then the next step will show you as I create more ads, You're probably saying, finally, you're going to create more than three ads. Yes. Now I'm going to start putting some effort into the ads. So thank you for watching this. And I hope this has been helpful. 36. Making new ads using conversions, copying the ads, and adding negative keywords.: do you want to see how to quickly make a lot more ads based on what's working in Google? AdWords. I'm going to show you that now. What I usually do is show you things more live as I do them or cut out as I take the next step while I'm typing. What I've done to make this a bit easier is I've went through and created all of the ads to start with, So then you can see what I do with them. The easiest way to make a new ad is to do it this way. I look at which actual ads have converted in this campaign and I've hit, copy and edit. And then I've made a bunch of similar ads with slightly different wording. In the rest of the campaign, the phrase full time seems to be very effective at driving actual sales. It seems to be getting the right kind of people to click on it, so I'm going to show you exactly how I make use of all these new ads I created. What you can see already is I've just taken what I already made and made slight modifications to all of the wording. So once I've got all these ads created in one campaign, when I'm going to do then is just copy them to the other ad set because I don't see any reason to completely separate the work I've done in the one ad set from the other. So I click paste, and then I just let Google do the work, putting all these new ads into this existing campaign. So now I've got all of the ads pasted in here. So now that gives me the chance than I can go back out. And I have all the new ads set up in all of my ad groups within the U to me Global and the U to me instructor, us now their arm or things I can do at this point. So what I want to do is try and see if there's anything I can help with in anything I can exclude what I will do here. I will try some negative keywords. I will try some negative keywords to help screen out some of the clicks that probably aren't converting. The problem is, I don't know that they're not converting, but I can at least try some negative keywords that I can guess would not be the exact right for conversions. So when I can do or put things in, like free, because if someone searching for free you Timmy courses, I probably don't want to show and add to them. I concert put in keywords like Sign up because I probably don't want to get someone who's just signing up for you to me or they're lurking for the sign up page, However, it's possible that might be the right type of person to sell to because they've already heard about you to me, So I don't want to go in and put that necessarily. The one thing I do know I definitely want to use is free, so I'm adding the negative keyword at the ad group level. So then I'll go back to the campaign and add that same one in to the instructor group. So I'll put in keywords output, negative keywords, and I'll add this in that the ad group level, and I put the $9 sales. Now you wouldn't want to put this necessarily in your free campaign, which is why I've added at the ad group so Now Google will not show ads where someone has searched for free. So in summary, what I've done, I've greatly expanded the amount of ads I have available on each individual ad campaign. I'm giving Google more options to use to try and show my ads, and Google will try and get me conversions. Google's first priority often is click through because Google wants engaging ads. But if I have conversion set up, then Google will usually try and get me those. So Google I now have given Google MAWR adds to actually work with, and I put in a negative keyword of free to help screen out some of the searches that aren't likely to get many sales. So hopefully that's helpful for my sales campaigns. I will show you how they're progressing, and I hope this is helpful for your sales campaigns, seeing how to use negative keywords and how to quickly expand in copier ads in campaigns that are working. So I appreciate you watching this and hope you've enjoyed it 37. Google AdWords advanced settings missing solution and optimizing by location.: How can you get to Google AdWords advanced settings where you can be ableto optimize your ads for actual conversions instead of for clicks by default? Google optimizes for clicks. So this is a big problem when you look at my campaigns like the unit me Instructor Global and you know me instructor us Google is optimizing all of these ads for clicks. That's bad because I want Google optimize for conversions. So if you see this ad as a lower click through which in Google's mind means it's not as good. So Google has shown these as more often, however, you can see this actually has more conversions. So what I want Google to do is optimized by conversions. The default is four klicks, so I'll show you how to change that and how to access your advanced features. In order to access advanced features, you have to use all features this means on your search network campaign. You must use all features. Otherwise all these won't settings will not appear, and I just had to figure this out myself to show you how to actually do it. So what you want to do then is have your ad settings down at the bottom you want under add rotation, you have ad delivery, add rotation and you want to set it up. Four conversions. What I can do also is rotate evenly, which is possible early on in the campaign to produce good results. Because if I just get one conversion right away, Google's likely to just jump to conclusion still, for the long term setting, so I don't have to change it back. I want to optimize for conversions. I can also take a look and different options in here. Well, like scheduling. I can set the ads to turn off automatically. I can use an ad schedule. Soto Onley show. Add certain times of the day if your local business are making ads where you know people are predictable in their behavior. This is really important, and what I can also do in my location options is turn off the option for Google, who show interest in my target and location. That way, I just show ads to people actually in my targeted location, and that way I can exclude people who are not in my targeted location. Otherwise, Google will just kind of shotgun approach. Do everything however it wants to, and we don't want that to happen. So I'm going through and changing these now. These often aren't that important until you're trying to optimize and get more conversions . So I just did that. My you know me, Instructor Global. Let me show you that in this campaign now. So if I go to settings, you'll notice I have very limited settings here. Google puts this on somewhat of the easy settings mode, so you can't go through and changes many things. It's really easy to change this all. You do sit at it, you click all features and then you hit save. And now, look, Google gives me all of the full options so I can go in and do the same thing on location settings. And this way, Google will not show my ads to people unless they're actually in my location. The way I had it set before Google could decide someone was searching about you to me in Canada and show them an ad in this campaign, even if they weren't actually in one of these countries now have forced Google to Onley show ads to people actually in the country it helps keep things a little bit more under control. Now there's not any more new options. I haven't in the bid strategy, but again, the key is ad delivery. You've got to optimize for conversions. That way, Google won't go optimize for clicks. Google wants the most clicks. Google wants to get paid the most. Google, therefore now will optimize my adds four actual conversions, and I could rotate it to do it a different way if I wanted to. So this is very important to open this tab up and then to see these advanced settings in here so you can see where you're actually converting from. So if I go from this week Monday to today, I can now see where my conversions Air actually coming from by country first is what I'm actually spending in here. So that includes one free conversion. So what I can do? I think I did the $9 sales on Monday, and it's Wednesday, so I can just do Tuesday and Wednesday, and now I can see I've got a sale from the U. S. Is where my actual tracked sale is from. Very good to know, because I've spent all this money on other countries. Very powerful way to optimize you Notice. I didn't bother doing this before because if I'm not getting conversions, there's no point in going this in the detail. Same thing in this campaign. Now I can go back to settings locations, and it does not actually show me countries because I'm not targeting them. So what I can do is click on this geographic report and now I can sort by conversions. I can see I got a conversion in Saudi Arabia. So that's very valuable information, because if I continue to get more data, I can start excluding countries where I'm spending money. So if I sort by money I've spent, you can see I've got 63 clicks in India and I haven't got a conversion out of that. So one thing I can do, I can decide to exclude India at some point if I want to. So in Saudi Arabia, it says, I got a conversion for 35 cents. The idea with this says I can continue to optimize based on the data I have over time. So I appreciate you watching this. I hope this lecture has been really helpful was showing you how to get down into the details of figuring out Maura about where your conversions air coming from. And by using that conversion data to start figuring out where you're really good. Opportunities are. I appreciate you watching this and hope this has been an awesome lecture for you. 38. Google AdWords for conversions review: negative keywords, copying ads, locations: Now that you know where the Google advanced setting is and Google AdWords Now you can go make one ad campaign and handle all of the different locations individually as they come up . So what I'm going to do now is show you how I edit my existing US campaign and change it to a global campaign and then just exclude the locations that aren't making sales. And I'll start with my existing you Timmy instructor Global Campaign. I will go into settings and then I look at location and what you can see. I can go. What triggered your ad? Or I can go by where the users actually were. And I can see where I'm getting a lot of my clicks from and most importantly, where I'm not getting conversions out off. So on all of these clicks in India, I've spent $9 on 62 clicks and I have not got a sale yet out of those clicks, and the key factor with this is after 62 clicks, it might be worth it for me to just exclude India. Based on this $9 spent on 62 clicks, if my cost for conversion is at least $9. It's worth just screening that out all together at this point, because Google has so many different places to test clicks from it can use the whole world . I don't wanna waste clicks in areas that aren't converting. The problem is, I don't have that much data yet, so I'm going to make a campaign and set it up with the beginning in mind that I can just do this on all countries to get started. You can see Google is using this bid across all of these countries, and it's allowing me to rank first and maximize my clicks. What I want to do is try and save some budget and make room for other countries. So if you'll notice no other countries spent more than a dollar except India. So India's eaten up almost half of my budget and has not used any of the conversions. So what I'm going to do now, I'll go back to all settings now that I have this information I will edit and I will also exclude India so I will no longer be showing ads in India. I can always undo this later. Once I have more data if I want to. But for now, I'd rather exclude India because I don't have any conversions to show from India. So that way I now have my settings so that India is excluded. And now I can just try seeing exactly what happens without India in this campaign. So if you'll notice, I'll go back to it in the campaigns. India on the Unity Instructor Global has spent almost half the campaign and gotten out of the conversions. So what I'm doing now, I'm going to expand this existing Facebook ads campaign to include all locations so that I can just manually exclude them when they don't work, instead of trying to create these separate campaigns. And at the same time, I'm going to take the free ad group and copy it into a paid ad group, so you'll notice this starts to get faster the more often you do it, so I copy I paste. I will pause this one after pasting, and the faster you can go, the more things you can try, and it helps. Then, if you're doing a little bit of your ads every day to be able to go through your ads, quickly so that then you get to make the best work. Every single day you can spend the same amount of time working and very quickly you're doing more work because you know what? You're doing better, and that seems kind of obvious. But if you love what you're doing, you keep doing it every day. If you don't like doing this, you won't keep doing it. I'm hoping I'm giving you the best chance toe like this. So what I'm doing very quickly is changing my text ads. Like I've already shown I'm putting the new you are Ln in the final girl and I'm switching it to a sales campaign from the free campaign. I know the free campaign works, so I don't need to run the free campaign anymore. And I'm going to skip straight to global sales this time now that you and I both can see exactly how to exclude countries from the actual targeting. It's all I have to do now, incognito this to make sure the actual code works. I've got the actual code incorrectly. So now all I have to do is go back to settings I now need to change campaign settings like I showed you before I change it to all features, I hit s