The 3 Most Costly Google Ads Pitfalls and How to Avoid Them | Kim Kohatsu | Skillshare

The 3 Most Costly Google Ads Pitfalls and How to Avoid Them

Kim Kohatsu, Founder, Charles Ave Marketing

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5 Lessons (19m)
    • 1. Start here: The 3 Statements

    • 2. Google's Networks

    • 3. Keywords

    • 4. Account Organization

    • 5. Conclusion: Revisiting the 3 Statements


About This Class

Google Ads (previously Google AdWords) is one of the most effective ways to advertise your business. However, the Google Ads platform is also one of the easiest ways to throw your marketing dollars down a black hole, never to be seen again.

This course will help you avoid the three most common (and costly) mistakes new advertisers make. Through three video lessons, the course will provide you with foundational knowledge to improve your campaigns, maximize your budget, and find the most qualified customers for your business.

Who it's for: While this class was designed for advertisers who have already tried Google Ads, it will also be helpful to those who have never set up a PPC campaign.

Why you should believe me: The lessons in this course come from years of experience running Google campaigns for businesses across different verticals, with different budgets, and operating under different business models. However, the pitfalls they encountered were the same.

What you will learn: After you complete this course, you will be able to identify wasteful spending in your Google Ads campaigns and have a better understanding of how to improve your campaigns moving forward.

Class project: The class project is three True/False questions. Answer the three questions BEFORE you start the class, take the class, then answer them again. See if your answers changed! 





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Kim Kohatsu

Founder, Charles Ave Marketing

Kim Kohatsu is the founder of Charles Ave Marketing, a certified Google AdWords Partner. She has managed international, million-dollar AdWords budgets as well as small business AdWords campaigns that spend much less. She has managed PPC clients in such varied sectors as business filings, text messaging, tennis camps, and e-commerce. She credits her success with clients to her ability to explain complex ideas and break them down into easy-to-understand, actionable concepts.

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