Storytelling for Leaders: How to Craft Stories That Matter

Keith Yamashita, Founder, SYPartners

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8 Lessons (21m)
    • 1. Welcome

      1:36
    • 2. What's Your Story?

      0:49
    • 3. Types of Stories

      4:02
    • 4. Components of a Great Story

      5:03
    • 5. Archetypes

      4:12
    • 6. Shape and Draft

      2:36
    • 7. Putting It into Words

      1:34
    • 8. Final Thoughts

      1:20
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About This Class

Stories are everywhere. As a leader, it’s up to you to communicate meaningfully about your work and your aspirations. Whether it’s for marketing materials, a client presentation, a unifying story to fire up your team, an investor pitch, or simply a story about you as a person — this 25-minute class with the founder of SYPartners, Keith Yamashita, will teach you how to craft a compelling story that matters to your audience. 

Keith draws on years of experience helping Fortune 100 companies tell their brand stories, and has developed it into a structure that anyone can use and benefit from.

He walks you through the types of stories that leaders need to tell, the components of a great story, the archetypes involved, key methods for crafting and refining your story. You don't need any prior experience to take this class. But if you’ve ever been moved by a story — and we know you have — you’ll want to remember that feeling and search for it in the creation of your own.