Podcasting: Zero to Launch on iTunes [Beginners Playbook] | Todd Nevins | Skillshare

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Podcasting: Zero to Launch on iTunes [Beginners Playbook]

teacher avatar Todd Nevins, Google Ads Partner

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

14 Lessons (1h 10m)
    • 1. U1 Introduction v13

    • 2. U2 Topic

    • 3. U3 Foundation

    • 4. U4 Genre and Category

    • 5. U5 Recording

    • 6. U6 Name

    • 7. U7 Show Template

    • 8. U8 Episode Editing

    • 9. U9 Leveling and Uploading

    • 10. U10 podcast hosting

    • 11. U11 Libsyn tour v2

    • 12. U12 Publish to Libsyn

    • 13. U13 iTunes v2

    • 14. U14 Bonus Marketing

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About This Class

A Beginners Playbook to Creating a Podcast Show and Recording, Editing and Publishing an Episode to iTunes. No Experience Required. Answers to the following questions will be covered. How do I start a podcast? How do I record a podcast episode? How do I edit an episode? How do I publish a podcast to iTunes? This course is designed the way lean startups are launched by following a streamlined process that will get your podcast successfully published on iTunes and build a rock-solid foundation for future success. Get ready to go from Zero to LAUNCH! 

Meet Your Teacher

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Todd Nevins

Google Ads Partner


I’m a Google Ads Marketer and have founded 3 successful startups – 4 if you count the beef jerky company in Mexico – specializing in marketing, technology & media.

I started running Google Ads (formerly Adwords) nearly 20 years ago. I then founded CLICKPlacement, a Google Ads Agency and Google Partner, and we have managed over $50,000,000 in Google Ads spend across 50+ industry verticals.

CLICKPlacement is team of shot takers, cannon ballers and finish liners, and we are fanatical about Google Ads. 

A few other highlights about me...

Creator, Show Runner and Host of the Go Hunt Life podcast. 100+ episodes and 100,000+ listeners.

Published writer/industry expert who has been quoted in Forbes, Computer World, an... See full profile

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1. U1 Introduction v13: welcome to podcasting. Zero to launch on iTunes, the beginners playbook. I am really glad you're here. And if you are here, I bet that you've got an incredible idea for a podcast in your head. But you really have no idea how to get it on iTunes. If that's the case, you are in the exact right spot. I am Todd Nevins, and I'm the creator and host of Go Hunt Life. I created this podcast just over a year ago, and I was starting from scratch. I had no idea how to get my idea out of my head and onto iTunes, and I went through the process and it took me months. I've streamlined it here for you, and it's only going to take you a couple of weeks and you're going to be alive podcaster on iTunes. How are we going to do that? A little bit more about me. And here's what I built my podcast around. I've got over 20 years of experience and digital media and have interviewed a lot of people have interviewed in industry influencers and entrepreneurs, and I published that content on to multiple websites and into magazines. But I never published it into iTunes. So from day One I registered go hunt life dot com April 26th 2016. I registered the you Earl and then I thought to myself Now what? What are my next steps? How do I structure podcast show? How do I even record an episode? And then how do I get it edited? Then how do I really get it on toe? ITunes And And then what? I want to grow an audience. How Doe I do that? Well, 64 days after I registered that you are l. I did successfully publish it on June 30th 2000 and 16. It took me months, and I talked to his many podcasters as I could. I read all the articles, I watched all the videos. I did everything I could to figure it out, and it was difficult. I have streamlined it, and we're taking the M V P approach that most startups take an M. V. P stands for minimum viable product. And here is what we're going to do. How do you build your show structure and foundation? We're going to focus in on that in the first part of this class, and it's going to build a foundation for your show, too. Not just publish one episode, but it's going to be the foundation for you to publish as many episodes as you want going forward. And as long as you want to keep your podcast going, we're going to build that today recording an episode. You only need a laptop and earbuds. That is it. You don't eat all of the fancy equipment and all of that stuff a laptop and earbuds, and we're going to be calling your guest or your co host through Skype. It is simple. It is easy, and it records incredibly clear from there. We're going to edit that episode, and it's we're going to use the editing software called Audacity. It's free, and it is great. It is used by tons of high end podcast editors in the industry. It is. It is an incredible tool, and it will make your podcast sound incredible. Publishing an episode, you do not actually publish an episode to iTunes directly. You publish it to a hosting company, and we are going to use the number one podcast hosting company out there. Lipson. If you're going to post tube toe five episodes of month. It's about $15 that also includes a Web page. We're going to register your U. R L for your show name, but the Web pages actually included in Lipson so you can customize that page. It will list all of your shows as you as you launch them. You can customize the colors and the images and the font. It is great, and it is included in your lips and price of $15 a month. From there, we're going to submit your show toe iTunes with your first episode. It takes them anywhere from a couple of days to just over a week to get your show processed , approved and then launched, and you're officially a podcaster at that point. And then the final lecture is marketing. How do you build your audience? What social channels to use in the strategies behind that to grow your audience? So you're sitting just a a few weeks away from launching your first podcast. I am really glad you're here. Let's get started 2. U2 Topic: welcome to the next section topic. There are currently over 400,000 podcasts on iTunes that equate to 14 million episodes. So choosing your topic correctly around your skill set is one of the most important aspects of this entire episode. Because if in the back this entire course, if in the back of your mind you are thinking my podcast is really for anyone for everyone, then it's really for no one. You've got to find your niche and fill it. If you are creating this podcast for professional reasons to help market and brand your company, then it's a little bit easier. Your your branding your company, you're focusing in on your company's products and services and industry, or maybe a geographic area. It's certainly a lot easier to figure out what you're going to talk about. If you're crafting it around a company, your goal would be toe Teoh for marketing to broaden the company, reach and really just solidify um, the CEO or the people within this company as industry experts. But I bet for most of your your wanting to do this for personal reasons, whether it is just to explore something for fun, or for a personal branding reason. Maybe you have a blogger that you're wanting to cross promote. Or maybe you want to write a book eventually on this topic. Whatever it may be, it's got to be niche specific. It's got to be niche focused and up, and it's got to be, of course, entertaining and educating and to find that niche that best fits you. I'm going to use the best example that I have found, and it is called Finding Your Triple Threat. It's best explained in Tim Ferris's recent book, Tools of Titans, and in There he interviews Scott Adams, who is the creator of the comic strip Dilbert. Hopefully, some of you are. Most of you have heard about that, but he describes successful people and and the way to reach success in life. You can follow two different paths. Number one. You can pursue a path and your goal is to be the top 1%. At one specific thing. We're talking about a professional athlete that is in the top 1% of playing golf, but it's a long shot and it's ah, the cards are stacked against all of us to be the top 1% at one thing. But all of us congee very good. The top 25% of two or more things. Scots. Example. Waas. He could draw better than 25% of people. He was funnier than 25% of his friends. Any recognized the absurdity in his corporate job? More than 25% of his co workers going back. He wasn't 25 of the top 25%. He couldn't stand on stage and be a great stand up comedian. He was just funnier than most, and he couldn't draw better like like a true artist and create works of art. But he could create. He could pull his ideas out of his head and put him on paper, both with words and with pictures. And he wove that into with with his corporate job and recognizing the absurdity as toe what was going on within his corporate world. And he discovered his triple threat. And the rest, of course, is history. So hopefully that helps you disc determine what your topic is going to be around your triple threat 3. U3 Foundation: Welcome to the next section of Podcast zero tow launch on iTunes. This is foundation What? Your show will be built around. We're gonna cover three different areas in this section format, frequency and duration format. This particular course is going to follow the format of one host interviewing one guest over the phone through Skype. So it podcast listeners out there. The format is very much like the Tim Ferriss Show or the Joe Rogan experience, although they are interviewing their guests in person for ease of equipment and recording and cost. We're going to be revolving around calling your guest over the phone through Skype. You could also develop a show, though around two hosts talking face to face or certainly to hosts. Interviewing a guest to 22 dope queens is a perfect example of that. And then also one or two hosts with different music and clips and cutaways, and a couple of really good examples of that are both cereal and snap judgment. And if you listen to those that, hopefully you'll realize how much production time goes into those. But again, the format that we're going to go through on this course is simply you the host, interviewing a guest or talking to someone over the phone. So what type of topic, and and, ah, and to go a little bit further from our last section. Are you going to be reviewing movies or music or TV shows, or is it going to be more of, Ah, a narrative, which is is what cereal was built around. So it's either fiction or nonfiction storytelling or what a lot of podcasts are and referencing back to Tim Ferriss and Joe Rogan. Are you simply going to be interviewing a different guest on each episode? If it's going to be educational looking at different areas within your area of expertise, whether it be social media or certainly what we spoke about earlier, is it is it around your company with different product announcements and conferences? And then the last one I left last for a reason. News. Some of these areas these air six different areas that a lot of podcasts are built around news is breaking. And so if you were wanting to do a news podcast, maybe it's around your favorite sports team or certainly politics or breaking news or celebrity news that is that is happening every single day. So the expectation is the your podcast needs to be published. Episodes need to be published much more frequently to keep up with the breaking news. So keep that in mind some of the interviews and the narrative podcast that's more evergreen content, where it's still relevant to your listeners even 346 months down the road, maybe even a year or two down the road. And that means it's going to be easier to build an audience when you when you acquire new listeners to your podcasts. If you're 20 or 30 episodes in, they're more likely to go back and listen to all of your episodes because they're still relevant. Where if it's a breaking news podcast, really, the only relevant episodes are are today's and yesterday's, and so it makes it a lot harder to build a a bigger audience around that frequency back to the news. If you are wanting to cover breaking news or celebrity news or politics, the best examples would be the daily put out that put out by The New York Times or some of the other bigger news publications. They break it, break it down into one podcast every morning, and it's 10 to 15 minutes on exactly what you need to know from the day before or the night before. Weekly podcasts are typically the most common, and as faras, the duration of those podcast 30 minutes to two plus hours. If you're if you're publishing an episode every week and then certainly if if if you're not wanting to get, get interviewing people and publish up episodes every week, bi weekly or even longer. If you're dropping a Siri's, you could potentially record all of your episodes. The most recent example of this would be cereal, where they recorded all of their episodes. They dropped all seven of the episodes on on one specific day, and they created a huge buzz around that personal experience. Here we publish a ah weekly podcast on the Go Hunt Life Show and each episode from start to finish from researching guests, scheduling, scheduling the interviews and, um, and and going through the steps of interviewing them and then editing and marketing. We have about 8 to 10 hours in every single show. Some of that's outsourced to ah, other people. But for the most part in total man hours. Each show takes 8 to 10 hours, and each show is about 45 minutes. So take keep that in mind when you're considering how frequently to publish episodes. And last thing is the ah is the duration of the episodes. If it's a series than it's got a start and a finish, the most common start and finish would be 10 episodes, 5 to 10 episodes. But if you're interviewing guests and you just want to continue on, there is no limit in the number of shows that you can publish up. You just keep going, and and that certainly takes the pressure off on trying to, ah, great a show every specific every single week for 10 straight weeks, um, and turn it into a series. So it's completely and totally up to you. The beauty behind creating your own show is that it is 1% flexible and, ah, and it's up to you. So hopefully that helps you determine the structure and foundation of your show. 4. U4 Genre and Category: the next section in Podcast zero tow launch on iTunes is genre. We're going to figure out what category best fits the topic and your show. We're going to dig into the show description, and we're going to describe the M V P or minimum viable product. One thing that we haven't talked about yet in this course is the name of your show, and that is not by accident. So let's first jump into determining which category is best for. You go to Google and search podcasts on iTunes and in the search results, it will have iTunes, dash, podcast, ash, apple and click on podcasts. From there, it's going to take you to all of the different categories, and you'll see some of the higher level categories and then the sub categories underneath each of those. So you look through these and determine which one do you think initially, Or maybe there are two or three when you're when we're publishing up your podcast. Later, you will be choose one high level category and then to sub categories. But your high level category is extremely important, and so choose the one that best fits the topic of your show I, as an example, clicked travel places and travel, and there it takes me to all of the different podcasts that are listed under that particular subcategory. So if you notice weren podcast, it's under society and culture and places in travel. If you start scrolling through these different shows and and they feel like that's a that's the area that you fit into, then you found your category. When you click on these different shows, pay close attention to the descriptions of each one. Once you've determined what category you want to be in, you're going to come up with a description for your show. And I know we haven't come up with your name yet. Even if you have an idea for a name, we're gonna cover that here in a little bit. But coming up with your description and this is the best one that I was able to find. This podcast is called the Good Life Project. Keep in mind all of the different buzz words and keywords in this show description at the very beginning. Inspirational, unfiltered conversations, creativity, spirituality, those air great buzzwords that iTunes is going to use to provide this podcast in search results for listeners that air searching for different for different shows by topic. Another thing that this description uses our names. These air popular people Seth Godin, burn a brown. So this is a really good just two or three sentences that describes exactly what your show is all about. In the last part, we're going to reverse engineer your show name. Even if you have a great name for your show, that's awesome. But before we go in any further and actually lock that in, we're gonna go ahead and record one episode. If you're talking to a guest and you're interviewing them, you don't have to bring up the show name yet. We can do that later on in the in the intro, but we're going to interview one guest, or we're gonna record one episode to make sure that the name that you have in mind fits the name of your show. So keep And during that episode that you're interviewing, keep common themes in mind and phrases that come out and that will help Kraft in either confirm a name that you have in mind or maybe completely change it around that one episode . So after this, we're going to get started on recording your first episode 5. U5 Recording: and back to podcasting. Zero tow launch on iTunes. We're in section five, and it is time to record your very first episode. We're going to go through the different equipment and software the you need, And it is really very simple since we've determined that this that this episode is going to be recorded by you either calling a cell phone or calling someone's Skype account. But you will be calling from Skype. So the first step is to download Skype onto your PC, their desktop if our laptop or Mac if you if you do not have Skype already downloaded and then also download a Skype. The Skype recorder, called P a Zo P i e z o Skype is free and the p A. So call recorder is free, and then you will be using your earbuds to plug into your computer, and you will also be asking you or your guests to use earbuds as well and be in a quiet room. We'll cover that in just a second when you call them. This is exactly what my screen looks like when I am calling a guest. So here's Skype right here. I've clicked that and Ah, and dialed in the phone number. If you're calling them to their Skype I Skype account, ask for their Skype I D. Or you can certainly search for them through their name here in the search bar and connect to them. So you're either making an audio call through Skype or calling their cell phone. There are a couple of advantages and disadvantages to both. If they don't use Skype, then obviously you are going to be happening to call them on a cell phone or landline. You can call internationally through Skype, so you're not limited to just making domestic calls. You do have to pay. If you are calling them on on a cell phone, it is free to call them via Skype, so it's always more advantageous to call them through Skype. But if they do not have it and you need to call a landline or cell phone, you will have to pay a little bit Ah, per minute and the PS over 1/4 when you call your guest and you're talking for a few minutes and making sure that the audio is set up and and ah, and then when you are ready to record you hit this button on the P. A s A recorder. You already have this set to Skype. Label it here, Interview number one. And when you hit that button, this will start counting. And that is your tracker. It will count seconds and minutes as you're talking to the person. And then when you conclude the interview, you hit that button again and it stops when you set up the P A s a recorder on your on your laptop, you will determine the folder that you want the MP three to be dropped into once the recording ends. And so when it when it ends, it will also ask you, Where do you want it stored? So it's very intuitive. So when you're recording an a an episode in this episode, remember that clean audio is key. Eliminate any echoes, or when noise or background noise or our construction noise being a quiet room and ask your guests to do the same and an outline. The episode before you start recording the episode, don't wing it. Outline it, even write out all of the questions that you want to ask your guest and provide those questions to them that day before. It will make a huge difference to their comfort level and your comfort level in the overall production of the episode. And, of course, try to eliminate your ums and ah ha's focus on on yourself and ask questions and wait for them to answer and ask the next question and and on and on and on. So try to eliminate your nervous ticks. No, it's very difficult to do that first time around, and and once you listen to the recording and editing, you may cringe a little bit. But that's okay, that's part of it. That's part of the fun and part of the growth process through creating your own podcast. So breathe, relax, hit record and have fun. 6. U6 Name: Welcome back to podcasting zero tow launch on iTunes and now it is time to name your show. Maybe you've had the name in mind all along. Or maybe have adapted it based on ah, on recording your first episode. But either way, let's jump into naming your show. You've got your show name ready. Now it's time to do the dirty work. Do a trademark search on your name. Go to the U. S. P. T o dot org's and search the name that you're considering using. If somebody else is using it in a a media format, you should not use that name. Once you determine that there's not a trademark under that name, and keep in mind, you can also put the or project experience podcast show. You can use those those words at the end or the beginning of your podcast name that you have in mind to make it a little bit more specific. But do a trademark search first before you spend in any money on reserving the earl. Now you can go to go Daddy and reserve a dot com your L for 11 99 a year. There are also other prefixes that you can use as an example, go hunt life dot com is 11 99 per year on Go Daddy, but go hunt dot life is only $3.2 dollars, actually. So if you want to use some of the newer prefixes for your show, that's fine. But keep in mind for long term and for simplicity and what people are most accustomed to reserving a dot com you are l is always best. Also jump over to Twitter, instagram it and and reserve those handles as well. We're not going to jump into using Twitter and Instagram too much in this episode, and this Ah, in this course, but it's always good to reserve those handles as well. And ah, and then over on Facebook, creating a Facebook page. It takes 25 Page likes to get a puzzle customized page title with your facebook dot com. Forward slash go hunt life. So once you have 25 page likes, you'll be able to create a customized Facebook page. You are l. So next step is your icon goto a mobile device and search the podcast back on iTunes or go to your eye to your podcast app and look at the different images. What do you like most? And what do you like least? Which ones can you read? Which colors that do you like? This is crucial that you are on a mobile device and not your computer, because the vast majority of the people that were going to be listening to your podcast or going to be on their phone. And so your image, your show image needs to be applicable to somebody looking at it on the phone. Looking on here. The daily radio column that's very readable. The rebound. Very readable. Instant authority expert Fire Talk with me. Those air all easily read The Daily Show podcast with Jon Stewart. Some of these others that's pretty difficult to read. The colors kind of run together. This is a little washed out this when I have no idea what the title of that one is. So scroll through as many different podcast icons show icons as you can, because you're gonna need to provide this information to your designer. If you could design your own podcast icon, that's great. Just just keep in mind the 10 of those icons that you love. 10 that you hated. And why did you like the colors, the images? Were they readable? Did you like the font of the title? Provide that to your designer, so they will then be able to come up with an icon that you like. And the icon size requirement for iTunes is 3000 by 3000 pixels, and it needs to be a J peg, a couple of options if you're not a designer or you do not know someone that can create, Ah, this icon for you for free. The least expensive option is to go to Fiverr with two R's dot com, and you should be able to get an icon for less than $25 created on Fiverr. Few Maura more expensive options would do the same on on up work dot com and then the deluxe Cadillac version 99 Designs. You can get a really custom built Hi Colin for 300 to $500 but we're going in cheap here with the with the minimum viable product and VP least least money invested eso you contest the market and test to see if you like you like podcasting. So my suggestion is either to have created yourself, have a friend created for you for free, or go to Fiverr for less than $25. Good luck, and we'll see in the next section. 7. U7 Show Template: welcome to Section seven of podcasting zero tow launch on iTunes. And if you are here, you have actually recorded your first episode. Congratulations. And, ah, that should be in an MP three file sitting in a folder and we're going to get to it in the next section for this section. We're going to create your show template and record your episode introduction. So again and audacity downloaded for free to a macro PC. A show template contains the the audio files that won't change from episode to episode. So you may have music at the very beginning of each show. You may have someone introduce you or you may have a pre recorded segment that says, Thank you for listening to your podcast. Don't forget to support us by going toe iTunes and rate and review us things that won't change. So that will be the the static things in your template. It could be music at the very end. After the intro is open after the interview is over, we're also for this section going to record the episode introduction. We're gonna record it directly into audacity in real time and we're going going to do a couple of different effects to make it sound a heck of a lot better. So this is what an audacity screen looks like. So just to give you a quick tour, all of your navigation tabs across the top, this is a record button. Stop play and pause, and what I'm going to do is open up in existing MP three file. Every Got a I've already got a recording set for my intro, and that's what it looks like when you bring it in. And what it sounds like is this Go Hunt Life Show hosted by Todd Nevins. So that's my static intro to every episode that ive got. What we're now going to do is open up a new screen, and I'm going to record a unique episode introduction. The reason I record this now is because I want I may want to mention something that I uncovered in the interview to tease the interview, to keep the listener to listening. That's the goal. So here we go. I'm going to hit record and record an episode introduction. This is Todd Nevins. Thank you for listening to the Go Hunt Life podcast on today's episode. I interviewed Dave Cornthwaite from London, England. Dave is an adventure traveler world record holder and just an incredible guy with awesome stories. And his conversation starts right now. You know what? I wasn't really happy with that. So I wanna re record that and that you simply do that and hit record again. This is Todd Nevins. Thank you for listening to the Go Hunt Life podcast on today's show. I talked to Dave Cornthwaite. He is from London, England, and he is a world record holder and adventure traveler. Our conversation goes everywhere, and it starts right now. There we go. A little bit better 17 seconds long right there. And so it ran off the page and you can move the bar down at the bottom and and, uh, and scroll back and forth. Or if you go up here and hit that magnifying glass that fits the project into one window So it's pretty quiet. And so a couple of things number one click this audio. This is going to save your sanity. Click that audio track and rename this EP one intro. This helps you keep all of the different tracts, uh, straight when you when you start building out different tracks with your actual interview with your voice with the guests voice all that. So label that now you're going to highlight by clicking once and you're going to go up to the top and click the effect Drop down and you first hit Normalize Leave it defaulted And watch what the audio does when you hit okay, Completely different Do it one more time Go to effect compressor. This compresses the final leave it defaulted. Uh, this compresses the file and to take up less space in overtime. Um, with your interview and everything that's important when you uploaded into your hosting platform. So like, OK, once. There you go. So that's done. Ah. Hit. Highlight again. Now we need to get this over with the ah, the show introduction. So you had either go open hit, edit and copy, or you can hit command and see if you're on a Mac. I think it's control. See if you're on a PC and then you click over to the other other page and click there at the bottom and paste it. So there we go. Um, so it runs them together. Listen to how bad it. It sounds if you simply hit play. Now, this is Todd. Life shows hosted by Yeah, that's not good. So what we need to do is to can't have this start after that. Um, a couple of, ah of pointers here to clean up this this blank space. Make sure your own this tab here and click Hold dragged to the left and then hit your delete key and it moves it over. I'm gonna do a little bit more in the end as well, just to keep it clean. The lead over here. Hold drag. Practice makes perfect. And that so from here, we want this to be moved that way. Go appear and click this button the double arrow. And this allows you click your cursor and hold it down and move it over your mouse to where Could see it's going to start right after this ends maybe a little bit more, and then go up here. You can even start the playing at here by just simply clicking at one time. And here's what it sounds like. Hosted by Todd Nevins. This is Todd Nevins. Thank you for listening to the go hunt life. All right. That sounds pretty good. So that concludes this part. And then the next section we're going to bring in your interview from the MP three file, Get that all edited, edited and seem it all together. Go appear. Look, this ban. So there we go. That's what it's supposed to look like. And now we're going to get your interview, Get it in here. It's going to be awesome, and we'll see you in the next section. 8. U8 Episode Editing : welcome to Section eight of podcasting zero tow launch on iTunes. We're now going to edit your episode. There are a few more steps involved than editing the ah, the intro, which we did in the previous section because they're they're more variables to deal with. We're going to truncate the silence, which means the hesitation or silence in between you asking your guest a question in them answering it. And sometimes that's uncomfortably long for a listener. If you're calling them on a cell phone. Or maybe the Internet connection isn't super fast on one under the other. So we're going to truncate that back up. So it's a lot better listening experience to your listeners. We're gonna normalizing, compress, which we did in the previous section. Then we're also going to do a noise reduction step in case there is background noise either on your side or the guests. It's side were able to remove a lot of that in this step, and then we're going toe. Add your episode to the template from the previous section. So let's let's jump in and open up. Audacity. So here we are. This is Thea Audacity file. That is what we had completed in the last last section. Now we're going to open up your interview, and now your interview will look something like this. This up. One interview will be whatever you labeled it in Ph. So when you set up Hamza, you point Ah, the ph recorder to the for folder that you want your MP threes to be dropped into. So now, from audacity, you navigate to the folder, highlight the MP three, open it up and Pisa records in stereo mode, which means this is me talking. This is the guest talking, and it is in stereo mode. So the first step is that we're going to truncate. Click this and highlight it. We're going to truncate the silence, which basically means if there's a long there is typically a little bit longer hesitation when you're asking the person that question and they answer it if they're on a cell phone or if they're around the other side of the world or whatever it may be, or if there's a glitch in the ah, a temporary glitch in the Internet, it will. It will hesitate a little bit, and it's uncomfortable for the listener. So we're going to close that silence gap, you click effect and then truncate silence. It defaults to something different. Change it to duration 0.8 seconds. Truncate 2.8 seconds. Ah, that's the right amount of time. It's natural for the listener. Doesn't seem like it's too over produced or or that you haven't done anything in regards to editing. So we're going to get it all fixed. Click, OK, and that was that. Quick. Next section or next to step is you go to effect. You already know to do this, normalize it, normalize the whole thing, and in the next step, you compress it. You learned this in the last section. Compress it. All right, Here's two steps here in the noise reduction area. The 1st 1 is I'm going to show you if there's a cough like one of these little blips here. If there's a cough or an ah ha are an arm that you want to remove, open this and split these stereo tracks. Now they're two separate tracks and just highlight that little cough or whatever it may be again. You can drill down further into it. You can listen to it to see exactly what it is, but just hot. So hold your cursor. Move to the right. Highlight. Do not hit. Delete. Hit. Either command. If you're on a Mac or control if you're on a PC and command l and that little thing goes away. Come back over here. Get back into stereo track. Next thing we're going to do is remove background noise. That my line here is is ah is really, really quiet. But right there, it's a little fatter than what I'd like. And when I was interviewing this guest, he was on a boat, so he had a little bit of background noise. At one point, you could actually hear planes flying over, which was kind of cool. But we're going, Teoh, go back and click, get it back and split him again. We're gonna highlight this section. Make sure you click the I highlight this background noise and leave it like that, go up to effect and do noise reduction. And the first step is getting no ways profile. So that's what we just highlighted that background noise. Click that. And so it's now captured that and it's going to then remove it. Go appeared. Get back into stereo. Highlight everything. Go back into effect. Noise reduction. And now you're going toe. Apply it. Leave these defaulted and watch what happens to this line right there. When this is completed, it goes down. Ah, lot. And there you go. That's exactly what you want. Tohave happen. Now we're going to get your interview over into your template. So you highlight this, He do a command, see? And then you open up your template or your Ah, your This is your template. This is the introduction that we did in the previous section. You tap down here and do a control V or paste, and there is the interview. Now we need to get this section to start there. You already know how to do this, but you click this double arrow and you simply move it over. Remember, you Kenbrell it all up together or hit this Ah, magnifying glass to zoom in a little bit more now I'm off where I was wanting to go easily . Go back. So this double arrow and audacity helps in this respect. Watch this ban. So that tells you you are lined up perfectly with the interview. We're going to test that just to make sure. Okay, Yeah, getting it over here. And we're going to listen to how the introduction that we recorded in the previous section sounds with beginning of the interview right now. Dave Cornthwaite. Thank you for joining me today on Go Hunt Life it awesome to be here fresh from London, England. That sounds pretty good. So it's all seemed up together. Next step, we're going to level out all of the sound levels, so we've got to do a couple of things here Before we do that. Click this to Mano. So instead of before we're splitting the stereo track, we're going to split stereo tamano. That means mano a mano. Do this a swell up one. We're going to change that now that they're split apart. It's the host, and down here is the guest. Okay, You want to also save this project, and then we're going to export it a into another file where we can level later, but go up here, files save project as I'm not going to go through this step but Savior project and this saves it in the audacity project than the next step. After that, is we're going to export audio. We're not going to export it as an MP three yet. I'm going to export it as an ai f f for apple file. And this is what level later requires toe work with two. Ah, to iron out the the the noise and iron out all of the levels of the people talking. So you export it in an apple or if you're on a pc right here. So I'm going to export this onto the desktop. And in the next section, we're your tracks. We mixed down to a single mono channel in an exported file. That's exactly what we want. Click. OK, go here. And were these were the I. D. This is the I. D three tag window. We're going to ah, to fill these out in the next section and a lot more detail. So this is Ah, you go hunt. Life is the artist's name. So this would be your podcast name and then this is the title of your episodes. So I'm going to just do something quick right now and ah and save it and that's it. So in the next section, we're going to Ah we're going to look at it in one long mono file and level out and then add in your more detailed MP three tags so we'll see you in the next section. 9. U9 Leveling and Uploading: welcome to Section nine, Podcasting zero, tow launch on iTunes and then this section we're going toe level out your audio. We're going to name it. Name your episode a little bit more than what we did in the previous section. And we're gonna get your ID three tags and export. It is an MP three this time. So first, go to the conversations network dot org's forward slash level later, and it looks like this This is the page that you're going to get to. If you have windows, click this download link if you have. If you have a Mac, you click that and you download this onto your, uh, onto your PC and from here, we're gonna We're going to open up audacity and open up the file that we just saved as that ai f f file in it. And it ah, put everything into a mano into the mono format. So it's all one long thing, and so just a just a test. And I actually relabeled this ep before level later. So just to test this where I'm going to play it from the beginning and it's going to sound familiar from a a couple of sections ago. The Go Hunt Live Show hosted by Todd Nevins. This is Todd Nevins. Thank you for listening and also getting, ah, a little bit further into the ah into the episode where you can listen to me and the guest talking is based on adventure and endurance travel. I also make films, and I've written a few books as well. So what we're going to do, we're going to level out the sound quality, and it's visually, it's not going to make that big of a difference when you're looking at it in audacity. But it's gonna take thes peaks, their there and they're out. But it's also going to boost up. Maybe if you move away from your microphone at one point, it gets a little bit quieter. It's also going toe level that up and boost that up. So that's what this software does. So I'm going to minimize this, and here it is. Here's the file, and this is what level later looks like, and you simply hold this down and you drop it into level later and it takes take some time and then what happened, especially if this is a 45 or 45 minutes or a 60 minute conversation than it takes may take a couple minutes. But what this does is it's going to drop an output folder. It's dropped it off screen for you. I'm going to move it right there. So this is the output eso it drops. The file level later drops a file back into the exact same folder that you had pulled the original file out of this is on desktops. So it dropped it right on to the desktop. So I'm going to open it back up again. Not a huge, huge difference visually. But when you're listening to it, where's the output? Right there. So that's what it looks like. Open that up. Yes, OK, and now there aren't. Is the peaks air gone? It's a little bit more full and and certainly you will be able to hear that as well. So now we are going to export it. Export audio. Remember we exported It is an ai ff before, so we're going to have to change this back to an MP three and we're going to save this folder are saved this so file. It's going to be up one. And now this is important because this is what, Ah, the file is going to be named when you exported up onto Lipson and then out onto iTunes. So I'm going to put the name of the guest first. Keep in mind this section. Um Yep, this is an important file to name properly. So Dave Corn three and limb, going to say skateboarded out of his job to a world. This guy's crazy record and that is a true story. And so I'm going to save it again as an MP three. Here's what comes up the i. D three tag window. This is your podcast name and then the episode name. There are 57 characters that will be visible on iTunes when people are scrolling through different, different podcast 56 characters, including spaces of episode names. So it's really important to get the buzz words and the big words in this in your episode title up front. So I'm going to label it again, skateboarded out of a job towards me, change it towards a world record and album title. I'm going to remove the EP one, but Dave Cornthwaite skateboarded out of a job towards a world record and the next section track number, track, one year 2017 genre podcast and comments all rights reserved. And then that next section you're gonna put in a custom and do tags. So this is Apple is kind of like Google where they want some direction. So these tags RM are important. And so it's ah, do lifestyle, minimalism, lifestyle. And, um and he's a traveler, so I'm going to do that. So this kind of helps direct iTunes and and with the new IOS version update in mid fall of 2017 they were getting better and better at serving up like podcasts to different people. And these tags are telling them what the I just miss build traveler, um, these tags air telling them what the episode is about. And these may change from Episode to episode, of course. So you hit okay, and it is going to drop it into, um, dropping it onto my desktop. And that is exactly how you exported MP three with I D three tags. It is ready to be uploaded, so the next section we're going to jump into getting it uploaded and ready to get on toe. ITunes See in the next section 10. U10 podcast hosting: welcome to Section 10 and podcast hosting. You do not upload your podcast episodes directly to iTunes. You upload them to a hosting company that will host your podcast, and then iTunes pulls it in an RSS feed. So we're going to host with Lipson, and I'm going to go through in this section. I have quite a few slides, so I'm going to go through these slides relatively quickly, and then the next section I'm going to give you a live tour of exactly ah, what a lips and account looks like. So when you uploaded toe Lipson, they host your MP threes, and they also provide a Web page for free where you can, where all of your shows will be listed online, where you can direct traffic to a Web page with your social channels and things like that. So Lipson costs. If you're going to do four or five episodes a month, it's $15 up to 250 megabytes. That is monthly storage. That number resets at the beginning of each month, and again iTunes will pull ah, your content from Lipson and then serve it in the iTunes store. So when you sign up for Lipson. Go through, put in your billing details and you'll choose which, which account or which option you would like a number of different options. If you're going to just do one episode of months, then you can pay as little as five bucks. But if you're going to do more than one, you'll need to jump up to the classic 2 50 at a minimum. This this does include, um, you're episodes and any artwork that you upload, but artwork won't take up much space. So, um, a couple of different areas within lips and we're going to focus on in this section or your go to your show settings, and that's where you're put in your show title, the description, the tags and then your icon that you had made a few sections ago. Ah, the settings air up here on the right and again you'll add in your name and, ah, and the show description. We'll get into this a little bit more detail in the next section, and I'll show you a live exactly where everything goes on, and then the next section we're going to go to this Destinations tab and this is where you set up what iTunes comes and picks up. So over on the left want you click on destinations, lips and classic feed these air, the categories or the genres that we were talking about a few sections ago, this one that you choose. First category one is the most important, and that's where you will be ranked these air secondary categories. Ah, some of these things will be duplicated from your show settings section. One thing that is important is the content rating. You were at the show level right now, so if you don't think you're going to be cussing at all Ah, choose clean if you're going to be, ah, using even one cuss word per show. Um, choose explicit. So here's the thing, though. Um, let's say you're going to you cuss in a couple of episodes, but not all of them choose clean here at the show setting level. And then if when you upload an episode, um, if you have clean chosen here, if you upload an episode, it will default to clean. But you will have the option to choose explicit if you cuss one time in an episode, that episode needs to be have a content rating of explicit or i two. If somebody complains, iTunes may pull that show down, so it is really important that this is accurate. Some other key to keywords are tags that that you think are going to represent your show needs need to be put here. And, ah, also, the Web page is over on the very bottom left, and this is your Web page, like a website. It's hosted on Lipson, and it will list all of your shows and your social channels, and you can you can customize that quite a bit. Eso you go down at the end of your at the end of your Web page. Once you sign up for iTunes, we're going to do that in two more sections. ITunes will provide you a custom. U R L itunes dot apple. And then this is a custom. Your l you'll come back in here toe lipson and put it at the show settings on the Show Settings Page and here on your Web page. But on the Web page, this is the basic Web page for Go Hunt. Life hosted on lips, and we actually it just says go hunt life dot lipson dot com It will be your show name if you want to have a custom u r l and s. So we reserved you Remember a few sections ago You reserved your domain for a couple of reasons. You certainly don't want to build a show around, um, something that you don't own. The u R l on. So you can use that custom mural right here for $2 more per month. This particular course doesn't get into if you were to create your own website, which you can also do, and ah, And if you create a website and certainly in wordpress, they're different plug ins that work really well with Lipson. But again, everything will be hosted on lips and all of your all of your episodes all of your MP threes will be uploaded toe lips in. And then from there, you can have them go out to custom website. If you choose to do that and certainly will go out into iTunes and any of the other destinations that you choose to have your show listed on stitcher Google play, which is all highly recommended. But it all starts at Lipson. So the next section we're gonna give you Ah, I'll give you a behind the scenes tour of exactly what a real live lips and account looks like. 11. U11 Libsyn tour v2: welcome to Section 11 and I'm going to give you a behind the scenes tour of Lipson from here, Um, that in there so you can see everything. So this Ah, looks like I clicked on edit show settings in the upper right. And this is the actual behind the scenes tour I'm going to get go through the show settings . I'm going, going to go through the classic feed and then, more importantly, the Web page to show you all of the different options. But here are the show settings for for our particular show, you put in the keyword tags at the show level, you're choosing the lips and classic feed. And, um, you can put in your your social channels here that we pulled over onto your web page and again when I mentioned before. Once we sign up for iTunes, which will be in the next two more sections Ah, you would they give you a custom? U R l and you put that you Earl here a to show settings level and then over Ah, you can also sign up for stitcher um all of those different areas. This is your 3000 by 3000 pixel image here. Eso When you had your icon made a few sections ago, it uploads right there. And, um, pretty simple, pretty simple section. We're going to jump over to destinations and then classic lips and feed. This is what iTunes poles and again there's there your categories and your title. Andi summary. And then here's your content rating again to make sure that set properly and then over on the left bottom left Web page this they give you quite a few options to ah, get it custom to exactly what you want. You can change the font and, um, all kinds of stuff way have a, ah, an actual website that we've built around our show so we don't point people to this particular page very often, but it's here if you need it, and you should absolutely customize it around. Ah, the colors of your show and what you like you can put in here is where you do put in your Facebook address and your twitter, Um, you are l user name for your social channels on the Web page that again will be hosted by by Lipson and ah, let's see here you can change all the navigation bars and all kinds of actually really cool stuff. So and this is all included in your hopefully your $15 a month. It's all included in there. So feel free Teoh, edit and change and see if you like it. You can changes at any time, so you you can get creative as you want. So that is the that is it. That's the tour behind the scenes of Lipson next section we're going to jump into uploading your first episode toe, Lipson. 12. U12 Publish to Libsyn: Welcome to Section 12. We're uploading your first episode in this section. We're going to go through uploading your first episode toe. Lipson. You have to have at least one episode uploaded toe Lipson before creating and validating and getting approved on iTunes. So we're going to take care of that in this particular section in the ah, one of the things we're going to focus on his show notes. And this is the not only the title of your episode, but then also, what is this episode all about and why someone should ah, should listen to it really kind of focus in on the top five things. Why? Someone should listen and And someone will be able to read this description when they're scrolling through. Ah there, podcast feed on there on the phone. So here is we're in Lipson, and we're going to upload an episode. So you click content Cancel that. I don't want to change. So you click content and then add a new episode. I've already I already have some things typed in here that I wanted to show you. So I did not click that You click Add media and this is checked and that those air your I d three tags that we put into this episode when we saved it as an MP three and you simply click upload from hard drive. And then you find your MP three the finalized MP three, the one that we edited all of that. You find that MP three and start uploading it here, it might take a minute and you will see it processing here, and then it will show you the file and the number of minutes and all that. And once that completes, then you start typing in your details of your show. So this title is very important. This is the title that that you were listeners. We'll see when it comes in the up in the podcast directories and their local library. So, um, you can look at a number of different ways people structure their titles. Ah, the common thing is to certainly have the number of the episode either e p one or number one. Um however, you, however you choose than the title of it and then the person's guest name. It's certainly your personal preference, whether you want to put guest name than the title keep in mind. The 1st 56 characters, including spaces, are the most crucial. It is the most crucial to get that person to listen, so I copied the main title. Here is a subtitle, and then here is where you put all of the descriptions. I have this in bold Don't put it in Boulder, but I put it in bold so we could easily see it. So focus in on 350 or more words and focus on the key words and phrases from an S CEO or search engine optimization perspective that tells iTunes what this particular episode is all about. So this particular episode, for me is an example. It's about a solo travel or minimalism. Digital nomad. He's an entrepreneur, so I in this description, I would type up a multiple paragraphs that would use buzz words in there and keywords that are relevant to what the episode is all about. So just focus in on putting five reasons why somebody should listen and then your guest put any of any links to their Web site to their social channels. If you mentioned any books or products in the episode, put them here in the description. And then, certainly, if you have anyone sponsoring this episode, the the sponsor shot up to the sponsor with a link to their website as well. Um, or any ah, any coupon codes of promo codes. Put those in the description moving on down. You can create a unique thumbnail or an image bye episode. If you do not do that, which is fine. If you do not, um, it will automatically pull the thumbnail from the show that the 3000 by 3000 icon it will pull that in. And that's fine. Um, but you do have the option to upload certainly widescreen images. Well, if you want to do that ah, the category. I simply put places in travel, which is a duplicate from from what we put up in the ah, in the iTunes section of Lipson and more keywords that tells iTunes and any other hosting or any other areas that you that you send this episode out to whether it's stitcher and Google play. It tells this system what the show is about, And, ah, this is where you can change the ah, the rating, the content rating, whether it's explicit or not at the at the episode level, I've got it defaulted to clean at the show level. But a couple of my episodes there is cussing. So I would change that too explicit if that were the case and scrolling on down. We're going to publish this immediately because again, iTunes requires at least one episode to be published before they will validate your RSS feed and then publish you onto iTunes. So we're going to go ahead and publish this, but you could change this. And let's say you you want to schedule it out on where you release each each week on a particular day at a particular time. You could schedule this to release automatically right there, but for now, release upon published. So once you complete all of this and you have your MP three uploaded, you simply click. You leave this uncheck, you click publish and a officially at that moment you are a published podcaster. The next section we're going to get in tow iTunes and get your your iTunes feed validated and get you set up on iTunes. So you will be a published podcaster on iTunes in the next section. 13. U13 iTunes v2: Welcome to Section 13 iTunes. We're here. We're here. All right. First, we're going to validate your podcast RSS feed with 1/3 party validator, and then we're going to jump into iTunes and Ah, and submit your first get your show. Set up your RSS speed set up in there and get your first episode submitted. We're going to do this, that by going to podcasts, plural connect dot apple dot com and logging in with either your existing apple i d. The email address and password. Or if you don't have one, you will be creating a new one. But first, jump over into Lipson and copy and paste your RSS URL right there under classic feed. It will have HDP your show name there dot lipson dot com forward slash rss and do a Google search for podcast feed Validator. There are a bunch of them. Just you could even do it a couple of different times just to make sure you get the same result and what you want. You copy and paste that RSS URL click validate, and you just simply want to see this. Congratulations. This is a valid RSS feed. Now we jump into iTunes, and once you go to podcasts, connect again. Podcasts connect dot apple dot com. You go here and log in to your eggs with your existing apple i D or email address and password, or you'll need to create a new one. If you do not have an apple, i d. At all. And then once you log in, you will get to a page that simply says iTunes. Connect my podcasts. We already I already have one up since, ah, since I've got a podcast published, but you will not see anything here, you will just simply click that plus sign, and then this is the next page that you will see and you copy and paste this your RSS URL in here and then that will allow you to. Then click the validate button and you validate it. We've already validated it, so we know what's going to happen. But it's going to take you to a page where it pulls in all of your information from Lipson . What? Look at this page for a couple of minutes. Double check that. Absolutely everything on this page is valid. It's pulling in that your image all of the information on here is valid, and once that's the case, then you would click submit. You only have to do this in iTunes one time. That's the point of an RSS feed. Any time you upload new episodes into Lipson, and as soon as they publish, they will automatically come in over into iTunes. So we're just doing this one time, which is great. So once you click, submit. This is sending your your RSS feed in your podcast to iTunes, where they need to validate everything and approved your podcast to be published onto the podcast app on iTunes. It will take in their terms. It says they will take either 24 hours toe 14 days. Our experience is that it's around three or four days before it's published. You will get an email either telling you you are a live podcaster on iTunes or that there may be an issue. But if we followed all the steps that will not be a problem. You will be a live podcaster on iTunes in no time. Ah, but don't just sit around and wait to get that email. The next section. We're going to give you some marketing tips as to how to market your podcast and build your audience. But congratulations. In a few short days, you will be a podcaster on iTunes. 14. U14 Bonus Marketing: welcome podcaster to the bonus section marketing channels. I wanted to share some of the, ah, the tools and best practices that we've utilized over the last year to grow our audience. So you can start planning for your launch day when you are live on iTunes. The first step is on Facebook. Um, the next few slide show you exactly the pixel size of both the profile image and the header image on each of the channel. So again, the profile and I'm talking about when you create a a page for your podcast, not your own personal page. I suggest creating a Facebook page, publishing up all of your episodes and marketing and and, uh, announcements around your podcast on your Facebook page. So you're growing your audience through your podcast page and then re sharing that on your personal profile. So the profile images 1 80 by 1 80 then the header image. Over here it's 8 28 by 3 15 but on a mobile device on Lee, 563 pixels show up over on Twitter. It's different profile. Image is 400 by 400 right there and then the main big image across the top is 1500 by 500 on again, Only 389 pixels show up on mobile. And I'm gonna hit a hoot suite here in a second regards to really good scheduling tool where you can schedule out tweets, um, forever, and they will just cycle out. And so you'll be reaching your audience day and night. 24 7 Instagram your profile images 1080 by 1080 pixels. It converts it into a circle. So if you have anything in the corners, or if some of your the text in your title is in one of the four corners, it's gonna get cut off, so you may have toe resize it or re manipulate your image to make sure that all the all of the information shows up in the circle. One of the things about Instagram is that you cannot put any links in individual instagram posts that you have one link option and it's got to be in your profile. So I've chosen to put my oat iTunes link in my profile, but you could also put your your website as well over your main Lipson Web pages. Well, cest up to you. Another tool that we utilize. And this is an incredible tool. It's called social quant. So go to go hunt life dot com forward slash twitter, and you will go to a 14 day free trial. This is a full follow, no follow growth tool to help really build up your followers on Twitter. The real people, You're not doing anything shady real followers. Ah, they do retweet. They do. Um, you know, like your photos, you communicate with them. I've got people reaching out to me on Twitter now toe to be on the show. So it's a really cool tool have grown my audience 4600% Yes, 4600% in one year. It basically started from nothing with with at Go hunt life, and it's just blown up. And again. There's a 14 day free trial on that scheduling tools. Hoot suite is what we use here. So what I use for Twitter, Facebook and linked in, and you can have three social profiles if you've got one Twitter personal feed and one podcast feed that does count as two, but it is free up to three. Ah, social profiles on hoot suite buffers. Another poppy popular one, although there's only one social profile is available for their free tool. So next one, how often do you post it best practices? Facebook is once a day Instagram and LinkedIn or both. One post Today. Twitter's a different deal on, and that's why Hoot Suite is so crucial. 15 Tweet today sounds pretty like a high number, but once you get an inventory of episodes over the next few months, you will be continually tweeting out marketing. Maybe you're you put in different quotes from from your different episodes, and you just continue to send tweets out about different episodes, and that's just indefinite. So that's a really great way to build up a huge inventory of tweets. And then you can use Hoot Suite Teoh. There they have bulk up loads, and you can schedule things out for months and months and months in advance. So it's a great tool. So those air some of the best practices and the posting frequency recommendations, and that concludes. So thank you so much for taking podcasting zero tow launch on iTunes. I want to know what you thought of the course. How I did. If I missed something, if I was a little bit unclear in a particular area, please let me know in the comments. You can certainly reach out to me directly as well. And my hope is that your new podcast will change your life as much as my podcast has changed mine, Thank you very much.