Photoshop for Entrepreneurs: Easy Logo Design | Phil Ebiner | Skillshare

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Photoshop for Entrepreneurs: Easy Logo Design

teacher avatar Phil Ebiner, Video | Photo | Design

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

6 Lessons (20m)
    • 1. Intro and Project

    • 2. Basic Logo Design Theory & Starting Your Project

    • 3. Add Shapes, Find Icons, and Place Your Icon

    • 4. Add Text to Your Logo & Finishing Touches

    • 5. Saving Your Image with Transparent Background

    • 6. Exercise and Thank You

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About This Class

Learn how to easily create a professional-looking logo for your own brand using free icons that you can find online. 

If you have started your own brand, it's important to have a logo that represents it! But you might not have the budget to hire a professional graphic designer. Or you might not feel like you are good enough to do it yourself.

I'll make it easy for you! Follow along as we design the logo below for a fake bicycle shop. You'll learn basic Photoshop techniques like adding text and shapes, resizing images, as well as how to find free icons for your logo.


Meet Your Teacher

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Phil Ebiner

Video | Photo | Design


Can I help you learn a new skill?

Since 2012 have been teaching people like you everything I know. I create courses that teach you how to creatively share your story through photography, video, design, and marketing.

I pride myself on creating high quality courses from real world experience.


I've always tried to live life presently and to the fullest. Some of the things I love to do in my spare time include mountain biking, nerding out on personal finance, traveling to new places, watching sports (huge baseball fan here!), and sharing meals with friends and family. Most days you can find me spending quality time with my lovely wife, twin boys and a baby girl, and dog Ashby.

In 2011, I graduated with my Bachelor of Arts in Film and Tele... See full profile

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1. Intro and Project: however, one Phil here from video school online dot com in this series, we're going to be designing our own logo in photo shop. If you've ever started a brand or a company, you've probably thought, Oh, I need a cool logo for my own brand But you might have not been a great graphic designer. Or maybe you don't have money to pay someone on a site like 99 designs dot com or a freelance graphic designer to create your logo for you. And I know if you're like me, you just want to get it out there. You just want to start design your logo, put it up on all your social media profiles and get going. So I'm going to teach you how to create a simple but professional looking logo, using text shapes and icons that we confined for free online. I'm really excited about it. The project that we're going to be creating you can follow along. You can download the project template from the resource is of this lesson, and you can also use that template to create your own square icon square logo yourself. Thanks so much for watching and let's dive right in 2. Basic Logo Design Theory & Starting Your Project: Hey, everyone. So in this section we're going to be creating a simple logo using text and icons that we find online. I find that a lot of people, when they're starting their own brand, they get really excited about start creating a logo for their brand. But they don't have the design skills to create something of their own from scratch, which you would typically do in something like Adobe Illustrator. Or they might not have enough money to pay someone to create a nice looking logo, whether you're using 99 designs dot com or hiring a freelance graphic designer of your own . So I think it would be cool to be able to create a great looking icon yourself, just using text, basic shapes and icons. And here I have just a group of some of the top businesses and their logos. And what you will see if you look through all of these is that it's really text based. Most of these companies just have either just a text based logo or a text based logo with a little icon. There are only a few. I see apple here. There's Tebow, even though Tebow has a the text. In there you have Adobe, which is really big icon, smaller attacks. But Apple really is the only one that just has that apple as their logo. Most you have Oracle to down below. But I think that is important to know because a lot of people start to create their logos and they think they have to be very intricate having all these shapes and layers and all these different things going on. But when you look at logo design theory of the biggest and most prominent brands that have the logos that stand out, they typically are just text or very, very simple. If they do have an icon Netflix PayPal, these are the ones that I've noticed lately. Specifically Netflix. Beautiful logo. Very, very simple. And so I think the basic logo design theory principle that I want to get across to you is that simple is typically better, and you don't have to be a crazy designer to design some of these logos. A lot of these are just the choice of font that you use and the spacing of the lettering. Now there's a lot that goes into that, and whoever designed these logos will tell me that it's taken them years and years of education to get to the point where they are to create something like this. But I think anyone could create a nice looking logo and Photoshopped, and that's what this little section is all about. So let's go ahead and start your project. I typically like to start my logo projects as a 2000 by 2000 pixel project, So just go up to file new and go to 2000. By 2000 we're gonna be creating sort of a square base logo, because this is what you'll be uploading to all your social media profiles. Whether it's YouTube, Facebook, Twitter, instagram, all these have square based logos. You will want a longer logo for other uses for on your website, but you can typically just take what we have and space it out differently. Or just use the text for your long logo. What we are actually going to be creating if I show you is going to be this right here back roads. Cyclery Very simple logo took me out about 10 minutes to create using icons that I found online couple shapes and text, and I like the circle of it. So it's a circle based logo that has to do with the cycle wheels and everything as well, and I just like it. So we're going to be re creating this in a 2000 by 2000 pixel projects. So in the next lesson, we're going to be looking at icons and adding those icons and starting out your shapes in the project again. You can download the resource. Is the project file from the lesson. If you want in the very first lesson of this section, and use that to follow along, Thanks for watching and we'll see you in the next video. 3. Add Shapes, Find Icons, and Place Your Icon: So the first thing we're going to do with this project is add this gray circle as our backdrop. Now, if we go to our project that we just created, you can choose. If you don't want a circle, you could just make this background in different color. Where you can actually do is just go to this new Phil layer button down here and go up to solid color, and then just choose the color that you want and then click OK, and this actually becomes a new layer with your color, and you can change the color by double clicking this color over here to the left of the layer name right here. But we want to create a circle as our icon backdrop our logo backdrop. So what we're going to do is select our circle tool. If you don't have the circle tool, you can actually click on this or click and hold, and then you will see this pop out menu and choose a lips because it might say rectangle for you. So choose a lips. Now there's a couple things appear that you want to make sure, so this might look different for you. right now. But make sure your stroke is either set to zero so you can just click it and drag all the way to the left. Or and Or you can click the color right here next to the stroke and click no color. So now you're shape that you create won't have a stroke, which is the edge line. It's a little line that appears on the edge of your shape, then under fill. This is where you want to choose your color, so I already have gray selected, but you can use your color picker to create. Choose the perfect gray that you want. Select. Okay, now you have your shape tool selected, and you can start clicking and dragging on your project so you'll notice that as I click and drag, I create this lips. But it's not a perfect circle. It's kind of hard to get it to be a perfect circle. So what you can do is actually hold the shift button down, and that locks the aspect of your shape to create a perfect circle. So now I can do that. So now I have this perfect gray circle gonna take my move tool again, just like my move tool, and I want to make sure that this circle is centered in my project. So what I can do is select both my background and my lips. Go up to these align tools up here and just click this center horizontal and center vertical button. So now my circle is perfectly centered in my square project. I can make this bigger by actually clicking and then holding option shift, and that increases or decreases the size from the center of the shape and will make it just about as big as our project and then press returned to lock it in place. And if you get zoomed out or zoomed in, you compresses E on your keyboard. Or press this magnifying glass button to open up the magnifying glass and then click or option click to zoom in or to zoom out. Okay, so now we have to find the icon that we're going to be using for our project. So one place that I like to find icons is called icon finder dot com. You can find icons on all sorts of different things, and I use them for not only my logos that I designed, but also graphics for my website, log articles, YouTube, videos, everything. So when I search for a bike, you found this icon that I ended up using now to download this icon for our project. We actually need it to be bigger than this 5 12 by 5 12 pixels. Because if we do that and then we scale it bigger than that, it's going to be pixelated. So what we do is download this S V g file, which is a scalable vector file or graphic. So just click that and it will download as a SPG. So I'm just gonna call his bike icon saved to my desktop. Then if I go to my finder and I take my bike icon right here and then I just dragged that icon into my project, it will show up very small, but I can start to scale it so again, taking one of these corners and holding shift or option shift to scale from the center and increasing in size. And now, if you zoom in on this project to 100% you can see the percent down here on the left. It's not pixelated at on, That's what we want. So that's how you add this to our our project, and I could move around. Just make sure you select the right layer moving around, and I can add an overlay to change the color by double clicking this layer in the layer panel over here on the right, going down to color overlay, selecting color overlay and choosing the white color and clicking. OK, so now we have a white bicycle icon, not pixelated. It looks amazing. And next we're going to be adding text to our project. 4. Add Text to Your Logo & Finishing Touches: All right, So now let's add some text to our little logo. So I'm gonna takes my text tool and just going to click on my project and start typing back roads. Cyclery. Now, this is showing up so small I can't even see it. So I'm going to just click the move tool and then select my text character panel and changed this to something where I can at least see it a little bit. And then from there, I can just move it around and I actually increase the size again, holding shift to lock the aspect ratio until it looks good. I like a lining thing. So I like this text going from the left to the right tire of this bike, and I already have the font chosen, but I chose this font, which doesn't come normally with most Max. I don't think it was a thought that I had to download finesse pro regular, so to find that you can go to de font dot com and then search for finesse. Find this pro So this is a font website de font dot com, and this is a great site for finding. Find this. Want you can only use for personal use, so it's great for a show showing you guys how to do it. But I can't actually use this fought in this logo. And so when you do search for fonts or choose a font, make sure that it's used. You can use it for commercial work or pay for the fund. But if you want to follow along and you need this finesse pro different dot com search for finesse, find this. Okay, so now I have that text there. I chose it because it's I like the italics, and I chose this regular size because they do have a light italics, which is nice. But when I'm creating a logo when I'm doing graphic design like this, I want my text to be about the same size or with as three icons I'm using. So even though the text with of these actual shapes within the text are thinner than the bike tire, the bike frame, it's better than this light metallic, this one. It feels awkward to me that the lines of the bike are super thick in the lines of the texts are super skinny, so I'm going to make sure it's regular. I could even bold this if I wanted to to make it even more thick and that might look even better. So make it bold. So that is how add texts. And in terms of just moving these things around, I want to just make sure they're placed in a good spot, that the text is big enough to see. Let me see what I had in my original. So my text in my original design is actually a little bit wider than the bike, and that's because I want the text to be seen a little bit more. Then it is when it's the same with as the bike. So I will just decrease the size of this bike and move this text up a little bit. So this is what I had originally. But I added these lines right here, and that's something that I did to basically just add a little bit more detail to this Icahn to this graphic that I'm creating. This felt a little bit plane, and I wanted since the name of this fake cycle hurry, This fake bike shop is back rows. I wanted something to combine the sense of a bike shop with the roads. And that's why I added these lines. So that's what we're going to be doing now. Just take your shape tool. I'm going to change it back to the rectangle tool. So hold down the shape tool, go to rectangle. I'm going to change the fill to white. I'm going to zoom in on this a lot so I can see better. And when I'm zooming in, I can also press down the space bar and then click and drag to move this project around in the window so I can see it better. And then I'm going to go back to my shape tool. Then I'm just going to click and drag and draw a line on this road so it looks like a road basically. So then what? I can dio to the easily space these out. I can duplicate this three times. I'm just right clicking and duplicating, selecting OK, right click duplicate. So now I have four rectangles stacked on top of each other. I can take this top one and move it to the very right, and you can see that these pink lines start to pop up as I move it, because photo shop is trying to align this shape with something. I'm also holding down shift so that it locks it on this axis. I don't want it to move down at all like down here. So if I hold shift, it locks it to that axis. I'm gonna move it all the way to the right side of this text. Now, something cool that I can do is select all these layers and then go up to these align tools and you can say, distribute horizontal centers. What that does is it spaces out thes four layers equally. And now when I zoom out, you can see that it looks pretty good. It looks kind of like the lines on a road. And just by using that little distribution tool, it's based them out equally. I didn't have to worry about trying to eyeball it. It's perfectly spaced out, so that is pretty much the graphic that I came up with. You could move these things around, try to get nice space, whatever you want, And in the next video, we're going to be actually exporting our little graphic and making sure that we have a transparent background for this circle. 5. Saving Your Image with Transparent Background: Let's export this graphic. So if I went ahead and went to file save as like we have done in other projects and I just saved as a J peg, it's not going to save with a transparent background. And so what that means is, whenever you upload that image to Facebook or wherever, for your to add as your profile picture, it's going to have this white outside layer around the circle. I don't want that. So what I first have to do is make sure that this eyeball is turned off for this background , then go up to file save as, and we're going to save it as a P and G file. PNG files allow for transparency, so the background we want to be pin transparent. So if I just call these back roads Cyclery logo and then I save it, you have different options. You have no compression or compression for the smallest file. Compressing it to the small file will take a little bit longer, but I think it's a good idea for things like this. If you are just uploading online to have a small file, especially if you're putting on your website, you don't want the file size of your images to slow down the viewing experience. And if you have a bunch of big images or icons, then that is not good for you. So just click OK, now. If we go to Finder and we find our backroads bike logo here you have it. You can see that it has a transparent background and doesn't have that white edge around it . That's pretty cool now. Another way to export this because when you are saving this for specific social media platforms, it's going to ask for an icon or, ah, a an image that is maybe only 500 pixels wide by 500 pixels tall. So we can do that with this project. We just go up to file export Save for Web. It's the legacy way of a saving, and here you have your options on the right side for the file type. So we're just going to P and G eight. We have our image size down here, so we're going to do 500 for example, 500 by 500 and then just save it. And so this is going to save it as a 500 by 500 image soldiers called us back roads Cyclery 500. Save it. If I go to my finder, I have my logo and my 500 pixels wide logo and you can use those different logos for different things. Thanks so much for watching. I hope you enjoyed this little section on this logo. And ah, we'll see you in another lesson. 6. Exercise and Thank You: Thank you so much for watching this series of videos on designing your own logo in photo shop. I hope you enjoyed it. I hope you see how simple it can actually be to create a nice, professional looking logo. So if you have any questions, please let me know otherwise. Check out my latest work at video school online dot com, and we'll see you in the next series of videos by.