Market Research - How to Test Your Idea in 2 Weeks (with real-world case studies) | Brandon Wu | Skillshare

Market Research - How to Test Your Idea in 2 Weeks (with real-world case studies)

Brandon Wu, Founder of Studio Pepwuper - a Game Studio

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45 Lessons (1h 38m)
    • 1. 1. Introduction

      1:45
    • 2. 1. Introduction - Intro

      0:38
    • 3. 1. Introduction - Overview

      1:45
    • 4. 1. Introduction - Who is Brandon Wu

      2:55
    • 5. 1. Introduction - Why

      1:54
    • 6. 1. Introduction - How

      0:47
    • 7. 1. Introduction - Principles

      3:37
    • 8. 2. Plan

      0:37
    • 9. 2. Plan - Considerations

      4:30
    • 10. 2. Plan - [Case Study] Markd

      3:22
    • 11. 2. Plan - [Case Study] Authorlicious

      3:24
    • 12. 2. Plan - Product Definition

      2:56
    • 13. 2. Plan - FAQs

      1:08
    • 14. 2. Plan - Target Audience and Customers

      3:59
    • 15. 2. Plan - Marketing Channels

      3:28
    • 16. 2. Plan - Result Planning

      0:57
    • 17. 2. Plan - Assignments

      1:42
    • 18. 3. Run

      0:38
    • 19. 3. Run - Creating a Mockup

      1:23
    • 20. 3. Run - [Case Study] Visual Stories

      0:48
    • 21. 3. Run - [Demo] Create a Quick Mockup

      0:58
    • 22. 3. Run - Creating a Landing Page

      1:15
    • 23. 3. Run - Call to Action

      2:34
    • 24. 3. Run - What Makes a Good Landing Page

      1:43
    • 25. 3. Run - [Demo] Setting Up a Landing Page Part 1

      2:14
    • 26. 3. Run - [Demo] Setting Up a Landing Page Part 2

      2:50
    • 27. 3. Run - Setting Up Tracking

      3:58
    • 28. 3. Run - [Demo] Setting Up Bit.ly Tracking

      4:04
    • 29. 3. Run - [Quick] Setting Up Google Analytics on Landen.co

      0:25
    • 30. 3. Run - Before We Run Ads

      3:04
    • 31. 3. Run - Setting Up Ads

      3:05
    • 32. 3. Run - [Case Study] PrettyPost

      1:54
    • 33. 3. Run - Assignments

      1:05
    • 34. 4. Review

      0:41
    • 35. 4. Review - Business Modelling

      2:53
    • 36. 4. Review - Ad vs Landing Page Conversions

      2:19
    • 37. 4. Review - [Case Study] 30 Day GMAT Success

      4:06
    • 38. 4. Review - [Case Study] 30 Day GMAT Success Test Spreadsheet

      3:16
    • 39. 4. Review - The Unknowns

      2:27
    • 40. 4. Review - Things to Keep in Mind

      2:08
    • 41. 4. Review - [Case Study] GetFooto

      4:15
    • 42. 4. Review - [Case Study] GetFooto => Doko

      1:57
    • 43. 4. Review - Assumptions

      1:10
    • 44. 4. Review - Assignments

      1:03
    • 45. 4. Review - Resources and Best of Luck!

      0:40
12 students are watching this class

About This Class

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Ideas are important to me.

Having helped bringing many ideas to market (books, games, social media platforms, magazines, apps...etc.), for both clients and myself, I learned that exciting ideas isn't enough, it's also important to make sure the ideas can survive the real test of the market.

Knowing this before you commit hard-earned cash and valuable time into a project is crucial. I've learned to try and test demand before committing fully into an idea. 

In this class, I will walk you through how you start to validate your ideas. From planning, building up a landing page, running ads, to analysing your results. I will also share some case studies - ideas I've tested before. These include a book, a software service, a social media platform, a blog reader, and a WordPress theme.

These tests have helped me make important decisions. I've also learned from my mistakes with some of these tests. I hope this course will help you make better decisions on your brilliant ideas.