Logo Design For Beginners | Jeremy Mura | Skillshare
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20 Lessons (1h 30m)
    • 1. Class Trailer

      0:42
    • 2. What is Logo Design

      3:33
    • 3. Types of Logos

      4:40
    • 4. 10 Useful Logo Design Tips

      7:12
    • 5. [NEW] 3 Logo Design Keys + Tips 2020

      4:21
    • 6. [NEW] Is a Logo a Brand?

      2:39
    • 7. Logo Case Study

      2:31
    • 8. Finding Inspiration

      8:01
    • 9. [NEW] My favourite logo designers

      7:23
    • 10. Book Inspiration + Tools

      2:15
    • 11. [NEW] More Logo Books 2020

      3:02
    • 12. Sketching Ideas

      1:42
    • 13. Creating Logo Mark

      12:03
    • 14. Adding Typography

      8:31
    • 15. Extending Logo Mark

      7:13
    • 16. Presenting Your Logo Mark

      3:50
    • 17. [NEW] Exporting Your Logo

      3:52
    • 18. [NEW] Logo Client Presentations

      4:58
    • 19. [NEW] One Page Style Sheet / Guide

      1:28
    • 20. Thank You! + Get Updates

      0:16
164 students are watching this class

About This Class

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Logo design is one of the most common skills you need in the graphic design industry. A logo is the first impression of any brand and it needs to look professional to build brand awareness. 

In this class I'll show you tips and design principles that will help you design an logo design that is effective. We will go through the design process of creating different types of logos as well as showing you the tools and thinking methods. Knowing the right tips will improve your graphic design workflow and overall give you a nice portfolio to attract work.

Key Takeaways:

  • Logo Design Principles
  • Design Process Of Creating A Logomark
  • Styles & Types Of Logos
  • Idea Generation
  • Adobe Illustrator Workflow
  • Logo Design Tips & Tricks

All you'll need for this class is Adobe Illustrator (Free Trial), I'm using CC but other versions is fine.

Transcripts

1. Class Trailer: Hey, my name is Jeremy. I'm a designer and illustrator from Sydney, Australia. In this class, I'll be showing you how to create some awesome looking logos. Do I will be showing you my process of creating a logo mark from scratch, using some inspiration online and really doing some research and finding some stuff in books and really just combining some tips and tricks that you can use for your own projects and build your pop follow up. We'll take you through the process off dozens of different variations off, taking into illustrated, using the tools in there really credited cohesive logo that's gonna work for any project. So what you have to do is create a space themed logo mark using basic sketches and then applied your final result into skill. Ship gets sucking on a roll now and look forward to credit the morsel logos 2. What is Logo Design: What is logo design? Logos are signs, they're marks of identity designed for easy recognition. That's just what it says in the book Logo by Michael Evamy. I love that; it's just a simple definition of what a logo is. A logo is the first impression someone sees of someone's brand. A logo is not a brand identity, it's not an identity itself, it's a logo. It's a mark, it's a symbol representing a business, or a brand, or a company. See, look at these two doors. I want you to see which one would you most likely enter. Obviously the first one. It looks like an abandoned door, maybe some dirty basement or warehouse, it's got even a lock on it, and it's very dirty, and rustic, and doesn't look appealing. But if you look to the one to the right, you can see that it looks like a nice, maybe a house or a mansion. It's got some nice vines and the door looks clean. It's got a nice wood embellishment on it. It's got a doorbell, and it looks very appealing. A logo is a first impression someone sees when they come into a brand or they interact or experience a business for the first time. The logo is the first door. It's a good simple analogy. If the door looks good and appealing then people want to check out more. Logos are very important; it's not the most important, but it is one of the keys to having an effective brand. It's always good to design good logos that are going to work well for the target audience, as well as ultimately bring profit in for a business and allow people to know that brand for the future. A cool quote by Dieter Rams, he is an awesome product designer. He was from Germany. His awesome quote goes, ''Good design is: innovative, makes products useful, aesthetic, makes products understandable, unobtrusive, honest, long-lasting, thorough, environmentally friendly, and is as little design as possible.'' I just love that quote. There is so much things about design that normal people can't catch and they don't understand, but if you really know what design is, it's very important in today's age. You see design everywhere: on packaging, on signs, when we catch transport, on the train, in books, everywhere. It's very important. It's one of the key things that as humans we need in our life or we wouldn't have clear messaging on things. So I just love this quote and I thought that it would be helpful which is awesome. When you look at this, what do you see? I'm pretty sure you have already guessed it, it is McDonald's. If I added the red color, you would have probably get it straightaway, but sometimes it might take a few seconds. But you can see it's just the simple mark of the arched M, and the yellow M. It's simple, it's a mark, it's a logo, and straightaway you can identify it because that's what logos do; they identify. It's a mark that identify with a certain brand or a personality which is the key. That's just a quick example of a great logo that's obviously global and works well. Same as Nike as well, that tick, it can be used forever. It's awesome. Another cool quick quote from Saul Bass, he's an amazing designer as well, ''Logos are a graphic extension of the internal realities of a company.'' So logos are one of the fundamental things you need as a graphic designer. It's one of the main skills you need because you're going to use it whether you're working in-house, if you are doing freelancing, if you're working in an agency or doing whatever; you're going to need the skill as a graphic designer, and is very important. 3. Types of Logos: so I'm gonna show you some different types of logos that are mainly and commonly used in today's age. So the 1st 1 is logo marks. My show. For example, don't mind the blurry images that is from Google. It just from examples. You know, I don't own these logos, but after some examples of my legs later on, But you can see this is a logo mark. You can see it's mainly a symbol is just one mark. It's sort of like a Nikon, but it's more of an abstract logo. So these some examples of our logo mark. You know, it's more simple. It doesn't have any topography. You can see some of them has letters in it that that's true, but a stand alone. It's just a logo mark, which is pretty awesome, and they can have cut our color that could be black and white. The 2nd 1 is a word mark. So what would Monkeys is? For example, you can say Disney and Coca Cola. It's pretty much a custom typography or a lettering that is used as a standalone logo. So that's what a word Marquis is. Its you know, the main logo for a company you even start. See there. That's a brand, and this could be really good to get a certain type of look. Maybe it's a bigger, bigger company. Or maybe it's a vintage company and you want that, you know, nice calligraphy feel. Um, you know the type using type gives it that personality and gives that custom and vintage look as well, depending what using. But it's also could be for modern context as well, which is pretty awesome. 31. It is a letter mark, similar to a word mark, but this one is just like a monogram are. Monogram is pretty much when you combine two or three or more letters to can create one symbol so you can see he got the g e e. We got that E. A is combined eso. It's a letter markers just using a few letters and combining it into, you know, one symbol in the neck. Important, you know, within a nested shape. It can be a stand alone or just be combined. Likely good shot up off connection with the type, which makes it pretty cool. So that's a letter mock. The 4th 1 is a combination mark. So these are pretty fun to do. This is a combination with typography and a symbol or a mark. So you can see there. These are the main ones, you know. You know, added last Domino's Converse. Um, and even that caves the one that's more a mess, Scott as well. But we're gonna go to detail about that so you can see he these air combined. You know, even Puma One's pretty sweet. It's got, you know, the silhouette of a Jaguar and then just simple, bold type, you know, and it gives it that nice, sporty feel, which is pretty sweet. So, yeah, that's a combination mark. Then we have emblem. So emblem is like in a badge format. I love doing badge designs by can see ah, lot of sport type of logos do it. It's even interesting. You know, the famous Starbucks and Harley Davidson. They used this type of emblem style design, or you can call it badge design as well. So this is really cool. If you want a very youthful feel and you know it's more experimental, what's you know, mawr out there and abstract, which is, you know, Mexico more unique just pretty cool. So it doesn't show you a few other examples off styles that are like there's negative space , geometric. There's badges, this sport types of logo's, and he is a few examples of that, As you can see there, the bunny in the top. That's a negative space logo, and the 2nd 1 is a geometric than the one in the bottom. Left is more of a badge style, Um, and then the 4th 1 is a sports type of logo, so you can see there's so many different styles of a logo. So that's what you always have to do your research before signing a project. So you know what your client needs and what the target audience needs as well. So you can, specifically duct design for that and not just design anything. But that's why you know, you gotta understand the different styles so doesn't show you examples of my Legos have done in the past. This is some of the old stuff I've done like in 2014 when I first started designing, some of it was a bit bad, but this is sort of five better stuff, but you know that hates of loggers. I've done that being crappy. I used to even do infertile, shocked when I wasn't using Illustrator, and that was pretty messy, but taken just the example. See, and then you can see I slowly improved. Um, you know, this is 2015 doesn't 16 as well. You can see I started getting into a bit of lettering on, and then I start against badges and stuff exceeded just experimenting and some some of her clients. Some was for just fun. And then you can see these two down 16 2017 as well, so you can see slowly improved, started practicing, doing design more, started getting some or freelance projects. And then you can see Lakers instead of getting better and better and better. And I'm always improving in learning as well. So that's just some examples of my work. And yet 4. 10 Useful Logo Design Tips: I'm going to give you 10 Logo Design Tips that I use and that you should be using whenever you're doing a logo design, because it's very important that you try and follow these steps. Number one is keep it simple. Don't over-complicate the logo. Keep it clear and concise. Look at the Nike Logo, it's just a tick and when you look at the Macros logo is just an M. Keep it simple. I'm not saying all logo should be simple, depending on what the client needs, but you want to try and keep it as clear as possible. So when people see it, whatever age they are, if they are young or old, they will be able to recognize it clearly and distinctly. You don't want to put too many effects and drop shadows and all that stuff, just keep it as simple as possible, so that it's easy to understand and that it's legible as well. Number two is, keep it memorable. Let it be on top of the mind of consumers and allow them to remember it for ease. As soon as they look at your logo, as soon as they turn away, and if you asked them 30 seconds later what they just saw, they should be able to remember it. If they can't remember it, then your logo is too complicated. You want to make sure they remember it even if it's a week from now, a month from now. But when they see it, they recognize that, "I remember that, it looked like its a lion" or whatever it is, and they should be able to remember it, so it's got to be unique, got to be distinct. Number three is consistency. It has to correlate with the brand and the style and personality of the brand. It has to be consistent with spacing, with the balance, with symmetry, all those type of things and even hierarchy as well. You got to put those design principles into practice here. Keep it consistent. Make sure it's not all over the place, obviously, depending on what type of style of logo you're designing. But make sure it's in line with the brand and with the brief as well and you're going to obviously design a better logo. Appropriate. You always want to keep it related with the brand's identity. Obviously, you got to keep in mind that sometimes you can see on the net, people design logos and it looks like something else, it looks like an inappropriate or has a correlation to sexual images, which can be bad, and maybe they didn't intend for that, but it looks like that. You got to keep in mind the shapes you're using and every style. You're looking more on the shapes you're using and everything that you're adding into a logo to make sure that it's appropriate, as well as for the brand. If you're designing for a financial firm, you're not going to put bright yellow colors and yellow and blue and make it colorful, it's going to be a simple logo. Obviously, it's for like kids playground or something then it's going to be more vibrant. Keep it appropriate to the brand and design that you're designing for. Be unique. Avoid cliche things, always customize and explore different concepts. Don't always stick with the literal. You can always make it more of a motif or a metaphor. It doesn't have to be like a literal logo, keep it unique and avoid trends as well. You always want to customize your logo and get fresh ideas, don't copy others. You don't want to always be scouring through Dribble or Pinterest, and those things are good, but you got to keep in mind that it's going to influence your mind and your ideas and your thoughts, so you always want to try and research and go through books and go for a walk and get your own ideas flowing. Then do lots of sketches and then through that process, you're going to find something that's going to work and be unique and not just the standard logos at people directly go for straightaway. Typography. Typography is very important. You got to pick the right typeface because it enhances the personality. Sometimes if you're not doing a letter mark or a typography mark, usually there will be typography involved in the part of the brand. So it's very important that you use the right typeface, whether it's Sans serif, Serif, Script or Brush font, you got to keep in mind: What's going to be most effective for the brand and what's going to communicate the brand's values and principles, best to the target audience using this typography especially in the logo. It's got to make sure it's clean, it's easy to read, and it reflects that personality. Another cool thing is, you have to keep it black and white. Another important tip is that, you have to make sure the logo works in black and white. Don't always jump into color, you want to see in grayscale because usually in black and white you can see the negative space and the whitespace as well, and you can see if it's more balanced. Also you want to check in small sizes and big sizes in the black and white format. Then once you've done that, then you can elaborate and expand on it. Because if a logo usually looks in black and white, it's going to work in color, and it's going to work in other forms as well. So it's best to test it like this first, then go on to expanding it and developing a logo. An important one is color. Color evokes emotion and it draws the right target audience to the logo. As I said before, if you're designing for a firm or an accounting firm, you want to use colors like blue. If it's for a place that does growth or maybe it's for investments or it's a plant place, so they sell plants, then green, earthy tones like browns and grays and that type of thing, then you can use those colors. Always use the colors that are going to relate and that the target audience will most recognize. Another cool factor is that, blue builds trust and this comes into color theory. The funny thing is that women and men both like blue, but if you'd put color yellow, it's 60-70 percent of women like that color instead of men. So these are cool tips that you should know when you're doing color. You have to be adaptable as well. The logo should be able to be used in every context, whether it's on a little pin or a badge, whether it's on a booklet, whether it's on a brochure, on the web page or on a billboard or a poster, it has to be adaptable. It has to be able to work in small sizes and big sizes, on digital and on print. It's going to work on both. You want to make sure that you're designing a logo that's going to be able to be adaptable, even on T-shirts and everything. You got to take that into consideration. When you designing, make sure the process have the flexibility to actually edit it and always change it in case things come up and you have to edit things as well. Remember, it has to be adaptable. Now lastly, it has to be timeless. Longevity is important. Don't design fads and stay away from the cliche trends and logo trends because they fade away. Sometimes it's good to practice for that, but you want to keep it timeless, especially if you're designing for bigger brands, you want that logo to last forever. You don't want them to keep changing the logo every year or every two years. You want it to last for five, 10, 15 years before they have to update it. So keep that in mind as well. You want the logo to be timeless and it's going to have an effect on the overall brand success. 5. [NEW] 3 Logo Design Keys + Tips 2020: so I want to share with you three key logo design tips and some updated things that I believe are really keys when it comes to a logo design. A Lego is not a brand. It's one piece of the puzzle. A logo is just a symbol. It's a mark, right? So the thing is, it's a small piece of the overall big picture off a brand or a business. So we need to treat it like it's not the end of the world. If it's not the best thing ever, right, you want to produce good quality. But remember, it's only a small piece of the puzzle. And I love using this illustration of an iceberg so you can see the top of the iceberg. You've got the logo. It's just the very tip and then under the water, which is like 90% off the iceberg, because above the water is typically like 10%. You can see it's like messaging brand assets strategy, the business model. I do customers, values, goals, the mission. You know, the big picture thinking, the systems, the processes, all those elements make up the four business in the four brand A logo is just one piece of the puzzle, but the puzzle was made up of all these other assets and things like that that connected all together. So this is a good illustration to remember a logo, just a small piece. And it's only the tip of the business, the first impression, and it's really a key that you get it right. So these are three key things that I've learned from saggy have. If he's a logo designer and has designed brands like National Geographic and also led the U . S. Open and things like that on, it's really awesome. So I've learned these three tips from him. He talks about a luggage, should have three things. It should be appropriate. So what's the feeling? The personality? Is it appropriate for the audience? You know? Is it the right audience? And what are the goals? Is it distinctive? So is it unique? You know how ordinary is it doesn't stand out in the market, doesn't look different from competitors, and the number three is It's simple, like how simple is it? Cannot be remembered. Is it memorable? You know, is it? How can you reduce it to a point where It's just the necessary elements to have that simple , clean logo. So this is the three key ingredients for a great low ger. Appropriate, distinctive and simple. When you're working with the client and maybe it's for your own business, here are some questions that you should be asking yourself to really define. You know how you can approach the direction of your lager. So I put seven questions here. What do you think about your current Lego? Why do you need a new longer? Do you think the current longer has recognition within your audience? Who is your idol? Customer audience? What is your vision for the future of your business in the next father? 10 years, you know, or what is your ideal future desired state? So it always look in the future. No. Five. Who your competitors. And next one is that if that was a single ideal feeling that can be distilled in the new logo, what should it be? And you talk about like descriptive words and how you describe the look and feel of that leg and then the last one. What brand lagers do you love and hate so you can get some inspiration from other brands out there. So here's some logo questions for some inspiration to help you really start to guide, like why you need a logo. You know what are the next steps on? And this could work if you're working with a client, or maybe it's for your small business than these can really help. He's another really key point. I believe as well. A logo should not be subjective, right it, so it should be objective. So it's not about what the design or the client likes or dislikes. It's actually about the ideal target customer and how they will respond to it. So whenever you're designing a logo, think objectively. Try not toe. Put your own bias and belief system on it. Think about the end customer, the end user, how they will react, how they will respond and think about them. Don't think about you, you know, Levy ego aside and try and be objective. And that's why asking the right questions will help you clean. Clearly create a longer that's gonna be effective and work in the marketplace. And then, lastly, he always present logos in context with relevant markups, so you always want to show the possibilities of the potentials off the actual logo itself. So if you're a designer presenting to a client, you want to show it in things that they can actually use, for example, a business card. Or maybe it's you're looking for a restaurant and they want, like, a menu, and you can design like a nice menu, which is really cool. So that's just a few examples. But always, you know, use mock ups that are relevant to the project into the in goal into the rule would application. 6. [NEW] Is a Logo a Brand? : So is a logo a brand. People always assume that just by having a logo or some topography, some colors makes your business turn into a brand magically. But that's not the reality. I love this quote from Marty Neumeier, he says. A brand is a person's got feeling about a product service organization. Marty Neumeier has so many years experience has been in the industry for like over 30 years , and he's worked of big brands and companies, so he knows what he's talking about. So our brand is an internal thing, its internal mindset. It's the person's got feeling intuition, and it's how someone perceives a brand. It's all about perception, so that's why I love saying this quote. So let's go get Nike, for example. Nike Slugger was created for only $35 in 1971 and was credit by Carolyn Davidson. Right, And you could see this was the pre much first interational first design sketch off Nike, and you can see like the pattern there as well. So let's get this image of Google, which is pretty cool. So literally 55 because it was a simple logo, very basic, but it did the job right. But the logo itself is not a brand. It's just a mark. So what happens is, over time you can see that the Nike logo developed from 1964 all the way to. Now we have a simple, just that swoosh tick mark that's so iconic in today's world because it's so used to it. So over a long period of time, the logo starts the form in someone's memory. So it actually starts informing the brain and the mind and to get used to it over a long period of time. Realistically, no matter what logo you do over time, it's gonna have an impact anyway. And it's gonna be implanted in someone's memory and obviously want to design an amazing logos and create great design. But it's not everything. So you can see he someone adds that people do, and some things that, like has created a website, some posters and just their messaging, and because he just do it there. What happens is when you mix the logo and you mix it up with, you know, the brands identity. What tends to happen is the distinctive brand assets mixed together with the values and messaging on the brand's six in the consumer's mind over many years of exposure. So as you can see, we have all this and the logo itself with, you know, all these creative outlets and imagery and over time, that forms in the consumer's mind. So a logo is important, yes, but it's not everything. Think the big picture. Think how every pup has its role and plays its part in the big picture of forming that brand image in someone's mind. 7. Logo Case Study: So I want to show you an example of a great logo design done by Pentagram, owned by Michael Beirut. Awesome designer. Their team created a logo for M I. T Media Lab, which is in Massachusetts, and you could see their old logo. He and this was the new logo here on the right, just on this site called Brand New Love, because it shows the process. You know, a good luggage should be adaptable. It should be able to expand into the whole brand. So when you start off with a good logo and you design it, well, then it can you be used in a variety of uses, and it can extend to all capacities. So that's why you want. Make sure your logo design is always well done, so you can see they just use a simple grid. They used the good from the old logo. As you can see, he and they applied it to that new logo and what they did. They just kept it simple, you know, using just simple stroke and type. And then what that did was allowed them to use that greed and use it for multiple uses. So you could see he was the main logo just like that, you know, clean, simple, you know, balanced, symmetrical and has the appropriate white space and awesome so you can see some different ways of using a logo. He, because it was a mighty, such a big brand and have many departments. You can see now how the logo bodies in that group extends into multiple other logos just like that, and you can see here they use it for everything, and it's really awesome. They can use a wide range of acronyms for each of the research group does. It says There it's powerful. You can watch a little video there. They even use that same grit and build a topography, a typeface out of it, which is awesome. They put their own typeface, which is super cool just from that one logo. See that one leg? It expanded into all these other characters and other things can see there they've built even I concept from that. And then you can see some of the branding the print design there. Boom, boom, boom. No, it's just simple, simple logo, a simple idea and concept that actually flows and works well you can see that the uses is being used in the, um the actual place patterns on the wars, some posters, even a cube. And then you have it, you know, just from one simple logo that's adaptable and flexible. And they did the research and they worked out a lot. It can be very great. So, you know, like a design is important and it's gonna have a big impact on your portfolio and help you grow as a graphic designer. 8. Finding Inspiration: logo design is so much fun. And it's so interesting because you can find inspiration. Anyway, In your world, I usually always carry my phone with me or a camera and just take photos. You know, when I'm out with friends or go out for lunch, or even if I'm traveling around while doing some work, I always pay attention to my surroundings. You know, whether I'm in the city or in the country, it doesn't matter. I'm always ready to take a quick picture. If I see some cool type or if I see some last colors, you always gonna be alert. And that's where you gonna find the best inspiration. Not online. But when you're out in the world, I'm gonna show you some links that I found useful. And I've got plenty of links as you can see all these photos up Hema link in my crime. But I'm just moments ago unknown. You could see if I scroll down. You can see how I love your badge style logo's. I love simple, minimal logos, love logo types, different marks there. There's so many different types of Ligas you can create. So I want to show you some things that I use. One of the first ones is Pinterest. I love using Pinterest because easier just to chuck your images on them, as well as adding photos online so you can actually download extension. That allows you to just quickly upload photos from other websites and make a quick board. It's good for mood boards, inspiration, and you can see he is a different styles that I love. You know, anything I like. I just fought on He you can see here. This is a badge style Legos, which I love doing. It's the best when you want to be around the topography. We want to get a retro vintage feel, so that's really cool, and you can see I have another. Logan is on board here as well. You know, it's so good to explore and, you know, get inspiration from other designers and see what they do. Learn off them as well as experiment yourself. You know you're not going to get good unless you practice and experiments play around with stuff. You know there's no rules, just, you know, do your best and just play around and get better off. When I first started my legs looks pretty bad. But then over time, my idea started evolving and my thinking patterns start getting better about the inspiration is Dribble. Dribble is amazing. It's got the best. Design is a lot of as a visual design. Sometimes it doesn't sure the thinking behind it, but it's OK to look at it and get some inspiration. Don't always spend too much time on here because you know you're not gonna learn anything so you can see he's he's some other people I follow. You can see he got some logos. It's a money lying type of stuff. I love illustration as well, but I love scrolling through. He find liking some inspiration. Just jump on here really quick and type in some tags at the top. We can talk in some taxi and we'll find something cool. Another thing as well as well, is getting some books. Negatives are in Love by David Areas. An awesome book you can see is a quick video. He just shows you some stuff in there. It's a highly recommended book. I recommend you get that as well as, um, a few other ones that I'll mention later on Loga ponder dot com is awesome as well. You can see I love how you got some featured legacy so you could skull he a lot of great designs. Obviously, you don't know the context. Sometimes people just make logos for fun. Maybe it's for a client, and the cool thing is, you can actually filter it through this so you can see if you want to see a student's work , you can click on that. That's actually gonna feel so through that so you can see all these students works. If you want to see client working, conflict that and feel too little doubt. You can see it's a bit slow, but you know, this is how you can see and get some inspiration that way. Another cool thing is logo a lounge. It's another popular one as well. You can actually get an accounting here, but I think it's like $100 or something a month or you sorry, and it's got great designs. It's more. This is more professional, Um, and for the older type of crowd that use this vacancy, he got logo. See, you can also click up people different logos, and you can even look at the trends as well. So you can see here, Look, you have to sign up. Do you want to be applied? Your Legos will see more, and you can even click on trends and show you all the latest trends. As you can see there, they've been doing it for a while, and it's really also Michael in a lot from them. Another cool side is logo inspiration dot net. This is pretty cool as well. You can see he just got some inspiration, even branding, and you can search by categories as well. So I gotta categories like your logo types. And then we can just look at any one of these. So maybe I want a letter, my letter mark type of logo. It should learn up. As you can see. Little mark type. Boom. Get some awesome Legos. So the nice second, some inspiration there. Another good one is abs edu dot com. This one is doesn't purely focused on their design, but it's it's a bit of a mix, but I just typed in Lego design in the search by, and that's what popped up so you can see and a lot of it will show you that Post is on president. Go through whoever writes that the Post. So this is another one I love. And if you go to the main page, you'll find some different stuff. He so they do a lot of mix mix of everything, but it's just the few blog's that I follow. Another one good is creative block. You can find some Londoners. I'm tipsy. They also recommend books and programs and processes and videos and tutorials and everything. I love this one. You know you saw always learn off. This one was in college. This is one of the best books ice always follow. So right now I'm gonna show you some personal designers that I love and follow one of the main ones. Aaron Drab Lynn. He's awesome. I've learned a lot from him. He's a book is also really good as well. Um, I think it's everything. Drop Lynn. I think we're going to hit the disease. DdC book. Yes, it pretty much everything aren't drops and you're gonna get that book. It's really awesome. And you can see he just one of his work and you can see or he's logos. He's past clients. I love logo design because it's just simple, you know, it doesn't to be complicated. You have a simple concept and you work with it and, you know, you come up with many RDS. It's not always your first ideas that initially gonna work. It's, you know, it's the many I d grab bad ideas that lead to the good I D. And I love how it is puts up most of these identities, and it's just so sweet. So you can get some quick inspiration not just to copy them, but to get some inspiration and see how they play forward on what he's done. She's awesome. Another cool one is Alan Peters. He's awesome as well and understands Logo's page. Love these ones, super cool, and they're really well designed. It's a professional design. I've been doing it for many years, and I love this type of flag design. A lot of the Lego designers I follow from America. She's pretty cool. They're going to see that schooling through distributors, Legos just awesome. Another one is voting glitch guys. Well, one a lot from him. He's got a really victor based style, which I like, and it's very illustrative as well, so you can see he doesn't mix of stuff. He's got logo design. He and then he does a lot of the illustration, but you can see some of these Legos heat so awesome, really well done. And he knows what he's doing. It's perfect. So he's another designer. I follow another. What popular one is next? Later as well. A lot of people may know him from Dribble on Instagram, but he's awesome. He does a lot of badge style lagers, which I love as well. Any experiments and plays around, and he's always learning and growing. And it's awesome to follow that you can see here the Sony's Portfolio page and you can see different stuff playing with type thing with Monoline logo's badges. Awesome stuff, all of that. Yeah, that's just some inspiration where I go to look, you know, online, some blog's some places that build up my own mood boards and some of that on Pinterest and then also designers that I follow. So you know, the best thing to do is, you know, use these inspiration and it's gonna really build your mind, and you're thinking, and it's gonna allow you to, you know, draw ideas from not necessarily copy, but it's going to help you build up yourself. Invited your portfolio, too. 9. [NEW] My favourite logo designers: I want to show you some of my favorite logo designers that I've been following at the moment, and they're really awesome. The work is top-notch. I just want to share some of these link with you. So the first one is Jeroen, and he is from the Netherlands. I don't know how to say his name properly, but he's really, really cool. He actually has a Logo grid course as well, which is cool. But his Logos, are clean, great for tech companies, very professional, great color palettes, and very innovative. So you could see some of his logos here, they are really, really great quality. I think they are great. Number two is Yoga, this is his Drupal account. He also go to Instagram. So you can see some of his Logos, he's got a distinct style. Using gradients and light and shadow to really create some awesome Logos here. As you can see some of his sketches. The way he likes to create icons as well. Like that one, that's cool. He also uses some [inaudible] stuff. So this is his work. I think it's really amazing, and it's a really distinct style. Number three is Monika. She's from Europe as well, I think. She's got a really cool style, she loves black and white and I just love the mocks she creates. Its very abstract and even topographies. You can see some of the shapes, just very intricate. I like the way she presents them, just simply presenting the logo mock. You can see some simple ones with the topography. They are tight mocks. That looks cool as well. So she's on Instagram. You can follow her, and I think she has an amazing account with amazing design. Steve Wolfe is another one that I've followed for many years. He's got amazing work. Better zoom in there. You can see here, Austin FC, that's amazing. Hive, Artist for education, Via Citrus, that's cool as well. So plenty of amazing design logos, packaging. That's really cool as well. Obviously if you go for the work, you can search him out. So this is Steve Wolfe.co. You can check him out. Their design studio based in the US. I think they're awesome. Marcus. I don't know how to say his last name, but he's really cool as well. He's got a great project. He recently did Alison, like a beauty brand. You can see how he presents his logos. They're really nice and simple, very logical, and they present him with great mock-ups to support that quality. So overall, I love his mocks. He is more of a balanced Logo designer. He loves mixing type and Logo mocks. He did one for Bent Hansen, which is like a furniture place. You could see how he constructs everything, I just like the presentation there. You can see before and after, really, really well executed. It's a great job, as you can see there. So you can check him out. Awesome Logos and design. Another one of my friends is Bless Creatics. He is a Logo designer as well, and he's been designing for a while. You can see some of his presentation here. Look at these very elegant, very beautiful. As you can see there. Love that, that's really awesome. He's got another one here. He's an all-rounder. He loves creating different types of Logos for brands and stuff. Then you can see he does some challenges. So, playing with type on the letters in alphabet and typography. Really, really cool. So that's another one. Connor Fowler is another one as well. He does really great work. This is a recent identity he did. Amazing stuff. This the logos there, [inaudible] , local logo, construction brand. You can see the electric cubes really cool. Whole range of different types of brands, and they get some of his mocks here that he's done. Really solid designer. Another one is Jonathan Rudolf. He owns Logo inspirations. That channel has over like a million followers on Instagram. But he really loves doing. He has a passion for like logo design, and he loves doing, redesigning logos that have like look outdated, and he updates them. He shows you like what's working, what's not, and how he like improves logo. So I love seeing those presentations. He's going to fit a few of those, so I think they're really good. Then also some custom original designs. So he's really awesome as well. Peter's design Coso, Allan Peters. He's a great designer as well. I think I've already showed him in one of the other modules, but you can see his logos, he is just amazing. Bright, bold, simple, just elegant, distinctive logos. Like just amazing. Like the City of Eagan, like this that's powerful right there. You can see how they utilize a logo there in real life. That's like a big logo for a city. Badges, amazing badges. So just a perfect execution. You can see here, and I just think he's a great designer. He knows what he's doing. There is how to execute and present really well. So many different designs here. That's really cool too. They've got some pins on. That's amazing. So he's an already good designer as well to follow. Another one is gardener design. So he's Bill Gardener, he runs Logo lounge. You can see some of the packaging, you can see some of that stuff. I'll click on work. You can check out some of their logos. Really powerful, great work. For example, let's just go through and click Krystal. Just amazing. Look at that whole smock. That's crazy, and custom type. You can see that, it's so interesting. Really great mock and they have a great team. I think that's awesome. So definitely check those guys out. Chermayeff Geismar, and Haviv, so psyche Haviv, you can see he works for this company. They got amazing logos and some are really iconic ones. As you can see, mobile. You've got, let me scroll back up Us Open, National Geographic, Animal Planet, Showtime, top-notch big companies. So you can definitely learn a thing or two from them. Hoodzpah design. These guys are from, or should I say, yells, they're from the US. They really have great identity where like a logo design, and they have a YouTube channel as well they show their process. You can see that. That looks amazing. Really great design work, and they've got plenty of other stuff as well. Maybe if I check out, the Instagram, you can see we've got really cool stuff. They have a retro vintage vibe and you didn't see that much. So that's why I like following them. So you can check them out. The hoods betweens. Lastly is Paula Scher, she works with pentagram. So you can see some of the work here, and she's worked on some of these projects. So you can see a little cool stuff, tender green's. There's plenty of logos here, but she's really inspiring. Just click on one of these ones as an example. So you can see some of the design work. That looks awesome. So definitely check them out. So these are some of my favorite Logo designers at the moment. I recommend following them. You'll learn something and I just think they really inspire me, and they're really great designers and I think it's really amazing. 10. Book Inspiration + Tools: Here are some books I used to find some inspiration and some tools I use when I'm doing my sketches and designing. So the 1st 1 is how to buy Michael Beirut's An Awesome Book, which shows you his branding processes. It'll the be clients he's worked with. It also shows you some good lagers aren't in there, ensures that legacy in context. As you can see, he ah, love looking and he and looked at his persons in the way he thinks, because that's how you learn off. Those people have actually worked in the industry and because he is just some examples off some good identities and logos, which I love to look out and see them in their four form, which is pretty awesome. Another gold money is pretty much everything by our in Joplin. I love his design style, his vector based style. It's an awesome Lego designer and in his book has got all his life's work, and you can see his sketches. His logos, when it goes junking, could see or like the patches and stuff that has got buddies for inspiration. You know, you can find symbols in their color and really just learn some tips and tricks of him as well in that book, So it's really awesome to check it out. And I love how he shows his process from, You know, some client work is done, and even the basic sketches that he does see a logo to start with. A simple idea. It's not, Complicated says to start off with one simple concept, and then you break it down and create, you know, a nice Lego and simple from it so I can see here just going through for some inspiration. And I love this book. It's a must buy if you want some inspiration. So there one is logo for Michael ever me. It's got some cool information in there as well about logos, but they look. The book is just full of different symbols. Logos, logo types, letter marks, its full of everything. So I love it. If you want Creek inspiration, most likely all your ideas, most likely someone's already done it in this world, so it's good to just go back and just get some little tips and see some little patterns that you see that you can actually use in your own modern logos. today and I love this book. It's really for just a quick burst of inspiration and looking at all the tops of different Legos and he and as you can see, it's got some cool ones, and I love it. Here are a few tools a user to beat mechanical pencil. The lead last longer and you can actually have, unless a grip on. Then I just use their copy clone ours your 0.5 thickness just to go over my lines to given that nice, hard outlook just a simple a razor, and then I use a to B pencil with the plane Moleskine notebook. 11. [NEW] More Logo Books 2020: number one is a book of ideas by writing Melin IQ. He's from the UK, and his work is amazing. He loves doing 33 d staffed, playing a topography. You know different types of layouts, and you can see some logos and icons. Er and it's a really great book for design inspiration, and he shows you his work that he's worked with in the past, and it also gives a tip in each chapter. So that's a really, really cool book. And another one is Lagunas. I Love by David Airy, and he shows you his sketches. You know, some client work. He has done how he approaches the process of designing a logo from start to finish. Overall, it's got a lot of practical advice, and he answers many questions that you know beginners have. So it's a really great book to see his process of working and to see all the little details . It it's a really great book. So he just flicking through here and you can see some of the clients executive. So that's Leggett is on love. The next one is from Radim, Molly, Nick as well, So this is his most recent book. It's called Book of Branding, and he has just stunning work. A lot of three D stuff and he shows you how he lays out. He's identity designs or topography, Qala texture, packaging work as well. And he's got a really cool website as well. So he shows you a lot of this work. And he also gives his personal tips so you can see out of highlighted some stuff in there beautiful icons and logos, and he displayed it down. Keeps it simple. So if you want inspiration, I think this is probably the best one to get um, out of his collection. It was a really good one, and I think it's gonna really inspire you to start creating more. So that's the book of branding. Second last one is our density designed. This is from David Areas. Well, he's just a really great professional. He's from the UK as well, and he sees some of his great work. It's very text heavy in this one, but he also shows you really live projects he's worked on, and it's just really professional. It looks great. Great layout, great packaging, and he talks about some of the process and and things. He's long what learned along his journey, and you can see he some examples, some smoke ups, different types of clients. But you'll get really inspired by this one. Um, it's really practical when I think every designer should have this one, like how he's got a range of different types of projects from like different industries like fitness and stuff like that, which is called the last but not least is logo modernism. So it's a huge book. My camera. I don't have a wide lens at the moment, so you can't see the fourth thing, but it's really big, So I'm just gonna flick through here and show you. So the logos it's just got, like, hundreds and thousands of logos over the past, like, I think, 60 to 100 years. So you're gonna see a lot of abstract marks and shapes in creative ways and probably logos you've seen before. But if you look through it, you're gonna find amazing inspiration and just crazy logo mark. So it's a must have for designers 12. Sketching Ideas: before I start any logo design, I always jump into sketching first, never jump into illustrated straightaway because it's gonna actually cause you to waste time. You always gonna spend more time sketching getting out your initial I. D. S. And then you're brainstorming exploring because with your hand, it's more free hand. You can flow with it. You know, you can be rough. You don't the focus on the details. That's why I love sketching. And what I do first is trying write down some words which I did on the other page in making connections. So Mighty was doing a space camp. So, you know, thing off camping from space rockets, planets like all these rather these things. And I make connections on what I'll start to do. You start to write down in capital letters in lower case letters using the SC as a monogram . And that's why I started to see on the left page. You can see that that's what I first start to do, such as to ride out things. Just be really roughing quick, innocent to be crazy. You know, you could just use simple shapes, simple letters, But maybe if I wanted to go. No, a letter mark, but more of a symbol or a logo mark. So I started sketching out some extra helmets and some planets and rockets and trying to incorporate the whole logo, the word mark and maybe an abstract Lego mark together. So that's what I tried to do. You can see he I just explore and always sketched. You know, it's gonna improve your drawing skills the more you do it, but always try and aim for a few pages even more. And this is a crucial process when you're doing your logo design. And then, as you can see, he as I start to finalize that I started focus on one I D. And I start to blow it up and make it bigger. And then what I'll do. I'll take a picture of that and bring into Illustrator and start to work on that so you get sketching in start to work on your projects. 13. Creating Logo Mark: We're going to be working on this awesome logo. You can see this logo mark there. It's just a simple mark here. And then I added some topography, which I customized as well, just to give it that extra touch and to clearly identify what the company or business is a monetary how to create this. You know, it could be different. Whatever you're working on for your project, just keep the theme around space and we're going like that. And so what we're gonna do just go to file at the top left corner and go to New, And we just open up a new folder off in the cool it space camp, cause that's what my company's court and can say. I'm just doing it. 1921 10 80. Leave on RGB in points. That's pretty sweet. So you can see I've got my our board. And what under the other sort of dragging my sketch? So what I went for, I went for a more of a spaceship instead of a national head and all those sketches. So that's why it's good to do a lot of sketches so you can get some I ds and you can see here I want for this one here. So what I'm gonna do is just create a box by pressing M. And I'm just gonna create clipping mosque. So I'm gonna slick both of these in good object clipping mask make, so I can just keep it that I don't look at all the other stuff. I just want to have this. I this, um, mark by itself, what I'm gonna do, I'm gonna my layers panel and just put that on another layer. I'm gonna double click industry name that sketch, and I'll probably look that sketch to So you click this little spot there and it's gonna lock that layout. So it's locked. I'm not making you lay out and we'll call it spaceship. And I'm gonna press control or command off. And this opens up my rulers as he can see, he and I'm seeing a drag like that holding left, click and what I'm gonna do I'm gonna press control Ault semi colon just to unlock the guide. So no conflict it and then I'm gonna go pee and slick the alignment to center the guides, as you can see there. So now we have Senate guides in the middle of the our board, and we can start to use these to create a symmetrical logo so we know it's gonna be fully need, and the numbers in there control old semi colon to look, there's God's again so you can see that everything is ready. So what we're gonna do is I'm just gonna start off with the triangle. So we're gonna my shape tools on the left. He I'm going to right click and then go to the star. What I'm going to do is hold left, click and drag. And then I'm gonna press down every K and what that does it decreases the sides. If you press up, increases the sides by people's downs and decrease it, I'm gonna hold shift, so it's gonna be in the middle and let go. And then I'm just going to selective bright color will just get her on your trail. You can see that we've got our triangle here and the reason why I went for a triangle because it's space camp. I thought off like a tent and you know, all that type of stuff. So I incorporated a 10 usually is just a natural shape of a triangle and usually has an opening in the middle. That's why I went for more of a negative look for the Lego, never negative space. And that's what my thinking was for that I might make this a little bit wider, sir. I'm just holding all talk option if you're not back in just dragging this out so it's actually widening that trying a little bit. So that's pretty cool. And what we gonna do now is start to work on the spaceship. Don't make it just a bit bigger, but it's dragging out the sides and holding, shifting cool. So what I'll do now is get the mental. I'm just going to drop the strikes, get the pencil by pressing P, and you can see my mouse has changed now, and what I'm gonna do now is just go through he and slowly holding shift just to get that nice curve you can see. I get that most curve because there's to anchor points. You want to minimize the amount of anchor points so it can be a smooth as possible. And whilst this is still selected like this, I could just hold out and shift drag the handling because I don't want a big curve. I wanted toe come down here. So then, Oh, click that. Then I'll left Click on the point to get rid of the handle and hold shift. Get that sport like this little connected like that so you can see they've got spaceship there and I'm gonna start to do it out these other parts. So I'm gonna get the pencil again. Press P. I'm gonna build out this wing, and you can see how that Pip will see these people line. That means my smart guards their own souls recognizing the points there. So I'm just going to do this. We're going to connect it later on. And to go to the small guys, you could get a view control you, so it's pretty handy. And then for the window, I'm going to hold a press l for the Ellipse tool and I'm gonna circled out and holding left , click and option and shift or out and shift is gonna drag a proportional circle like that. So I have that in the middle and then for the fumes. Well, the gas, whatever you wanna call it I'm just gonna click there. Hold, shift, click, click, click. So I have this one PC So that's all the main paces we need. And what I'm going to do now is select these three pieces that I created and I'm gonna press oh, for the reflect tool And you can see your mouse changes and I'm gonna find the center point . So that's why we have our guards so you can find the center and I'm gonna hold optional haute left. Click once, and you get this box up and what I can do is press preview, and we're gonna flip it vertically. So it's gonna flip it on the other side so we know it's gonna be symmetrical, symmetrically perfect. I'm gonna press copy. And now there we have it. We got those two all out spots that we need all our shapes. So I'm going to go to my transparency story, My pop Fondital. If you don't know how I have been there, Got a window part find out down there, I'm gonna select these two, um, spots press you know it and I'll select all these other points as well. You know what? That. So what we have the dude, all these united it. But we got to get rid of this middle stroke. So I'm gonna select that. Just delete that and you can see these two points. It wasn't a line separatist. Align that to the center and then I'm gonna select it and got object path enjoying that's going to connect it so you can see that it's one point now. So sometimes you just you know, you just as you go along so you can see he this is Miss stop such late that and we're going to click these two in the morning. I actually wanted to lead these two. You can see that it's not connected, so I'm going to. So these two points and goto path object path join again so you can see that's joint there . So also, we have out spaceship ready, and what I'd like to do is extend this our board. So I'm gonna get my board tool extended out, and what I want to do is in a select or the strokes on drag this out by holding option and shift, and we could see that I can tell my guides Just turn it off and I must change the color of the strike. Second. See, he I've got all the strokes and we're gonna start the play around with it. But first, I'm just going to get some color. So I got place to go to color is if you go to color hunt and you can see you got some awesome college see that you can play with. You got some nice purples, even bright colors. It's got some awesome colors. I want to stick to the colors that were used before, so I'm just going to do that. So, gynecology, I'm gonna must watches, selector unused and delete those. So now I can just select these and then press the group bottom and make sure this is take the president K, and I'll just make this one too. Okay, cool, guys, we gotta colors there, and I'm gonna use these purple colors that we have. And the reason why did purple is because, you know, it's a rolled around space so purple usually comitatus to magic. And, um, you know, uncommon things. It's an uncommon color, you know, it's bright, it's spiritually, it's weed. It's it's cool, exciting, and, you know as that little bit of magic to it and the unknown. So that's why I picked that. And also with the yellow yellow is a complementary color to purple. So they work really well together together and has a nice contrast. So we're gonna use that. So what we're gonna do, I have the strikes he and I'm going to do now is selected, and I'm going to press shift em to get the shape of a tool up. And I'm gonna hold Ault and just drag down to minus this section off. So now you can see we've made at some negative space. So what I want to do is copy it across again. Because if you want to make changes, we don't just want to go on that one. We're gonna always have a copy there so we could go back. And what we're gonna do now is I'm going to round it off, so I'm gonna select this stroke. I've got to press eight for the direct selection tool. You can also select it up there and you can see this round corners. That means this little white ball you can actually drag it in, and it's going around that off. So if you want a little bit around or heap surrounded, you can see that it's rounded off like that. You guys may be the space camp. I'm aiming it sort of at a younger crowd. Um, you know, And it's all about, like, learning about space. And, you know, it's like an adventurous thing. So I don't make it to shop, Um, so I want to move around it and then once again, I'll copy that across again. And then now you can see if there's any excess stuff to get rid of that, and I'm gonna select it now Impress Shift X and I'll select the Circle Press Shift X and then not just group these together. So now it's a group. Well, instead of grouping that you can actually get a Pathfinder and united. So then it becomes one shape as well. So if I change the car that you can see that results and so what I'll do now? I'll just make a separate, are bored with the apple two. I will drag this out like what? Our press M and I'm just gonna make it quick. Background is in the dark purple and then to bring it to the back. You gotta object. Arrange bring backward. And that sends this to the back. And then we have a way of our Logan. Mark, I was gonna make it small law, and I'll center it. Then we have it. We have our simple logo mark off our spaceship, and then we can work on some typography next. 14. Adding Typography: so what I usually do when I'm working with topography. Um, so we've got a simple logo mark. You can stop there if you want, but I usually try, and at the type as well. Even though we're not gonna focus on customizing a lot and making a custom letter market, we can still play around and learn some tips from that. So our presti, for the type touring left, click the sort of scale this up So you can see that literally will just make it like that. I want to bring it up and just make it white. And then what I usually do, I usually type out the name. And then a cool trick is that CIA was lower case. You can goto the top left corner press type. You think you can change the case and go up a case or title case, whichever one you want just like that, and it can change it like really quickly what I'll do. I'll go to my text panel, my character panel, and I'll start flicking through some type faces, so I won't have a few in mind that I think will be useful. You can even use free ones like abyss. Try that one. I'll just start selecting ones that I feel could work. Did you see? Obviously, as you get better as a designer, you will know what works and what doesn't. And I'm trying to go for a sense, Sarah, for look, because it's more of a bold, modern top of lager. So it will fit nicely with that leg. A mark, like if you use a brush brush or a script phone, it will look too feminine, right? Eso you got to keep that in mind when you're selecting phones, so I'll go through. And once you start to know the typeface is more often, then you know it's a pick. So I've picked Joe Pukey. That was pretty cool, and some of these air free. Some of these are not the top ones, not free, but the rest off so I can see I've already just dropped laid down on my type and what I'm already signed to see which ones trying to work because he be better. This is a bit too condensed. The DTC hardware is got some nice curves curvature, but I think it's a little bit too thick. I kind of like this fun, as I use before, cause it's got that nice point. But it's also got some interesting curves in the letters. And then you've got Deputy. We just kind of call, you know, it's got custom letters already there, and the there makes it more, more intricate, more abstract. Acela's you makes it stand out a little bit more unique, but the making, you know, customized that and make it work. So what I'll do, I'll just like one of these, Um and I guess, well, we select this one off the top heat and we can customize that because I kind of like this m how it flows out like that. So we'll use that one and then I'll just move these ones, this side and I'll just bring this out, you know, just make copies of it. So I'm just holding all and shifting, just dragging copies out, and I'll see what it looks like. And the key to type is that you always wanna customize that you never want to just leave it like that. Always try and customize your type when you're working with lawyers, you know, because anyone had to slap a top up typeface up. But you don't want to do that. You don't want actually design and customize it. So I'm gonna type in the discreet, so I'm just playing around with the words you can see there. I'm already starting to see some things that I want something that I like So you can see how the top face looks and then zoom out and see how it looks and if confronted, happen it out. So you can see there are kind of like it being all caps, which is better. So I'll use that. And I don't think I'm gonna use that color that that's not really the viable going for he I wanted to be clean and simple. So let's stick with this typeface for now. What I'm going to do, I'm going to make it a bit more bold. So I'm gonna go to the type styles and go black. I think a little boat up. I'm going to hold all toe option if you're on a Mac and I'm no press right arrow key as well. And that's gonna bump up the turning to give some more space and more breathing room. And what I want to do is gonna edit this. So I'm gonna close that and go toe type and create outlines. What this does is actually turns into a shape. But before we do that, I'm gonna make a copy of this so we can always go back to if you want to edit it. So selected, Go to type Crate outlines. And you can see there. That's all shapes now and what I can do. I can un group it if I want. But going object on group So then all the shapes of separate and then I could just go ahead and edit it. So I want to edit these AIDS because I want that pointy look, that pointy, just triangular motion. So it's like pointing up. So it's like a rocket. So it's like you're moving forward. It's like a space camp. You can grow. And that's the thinking behind the leases on decisions. So I'm gonna get my pencil, and I'm going to just use these anchor points as help and I'm gonna left click left, click, breath, click and boom like that. And then I'm going to get my eyedropper tool. And just like the background color and you could see no, we have that shape that's covered up. You can see how it's a little bit. Ben Teoh. I don't know if you can notice that, but it's not completely straight. We can also just go from he and just make it a Zaken. See that space there in the middle? It's blanked out so we can edit the Do it like this if you want and cut that out or we can just fix it up. So that's some ways you can do it. But we can just leave it like that for new, and I'll just copied its across the other. For that, you have already customize our talent, and I'll just make another copy. Select. It'll just copy it. Then maybe we want to edit these No p. We can put that we can't even put the rocket in the everyone or even just make it circle just to customers that so it's like a planet. If you want, we're going to sleep it. What else can we do? So I'm always trying to think of connections. What? What can we do to customize the type? You know, maybe we can extend this out. Drop that down. Play around with it. You can put it on the bottom here. So it's all about, like, playing around, customizing the type, seeing what you can do with it. You can even probably extend these out as well. But kind of like in this so far, make another copy. And I think I'm happy this So what? I'll do, I'll just group these altogether and what I'm going to do is selected. And I want to make it transparent and get rid of all the shape. So I'm gonna press shift em and just modest thes shapes off like that, holding out miners and then for this understanding, not hold option on old. But I'm just gonna select this like that. So it's some A plus those shapes together. Alternatively, you can get a Pathfinder and press unite, and that's gonna unite them together, which is probably better option. So you can see there. It's all one shape now, and it was gonna drive us across, make it smaller. Maybe you wanna have a like this or we want to have the local market dominant. We could have like that just like that. So there you have it is out longer just playing around with the Lego mark and simple topography and customizing it. We've created a custom type that works well. So you just by making a Lego mark and using some typography can create some simple logo's that that gonna, you know, work for your clients, and that's gonna boot your portfolio up. 15. Extending Logo Mark : I'm going to start to experiment with the logo. You might be happy with that. But it's fun to practice and experiment around and come up with some different variations to present to your client. I'm just going to copy this across. I'm going to start to use these. First off all, stop playing around with color. I'll start making copies of it. What if it was all yellow? What if we had white? You can see that I'll make it smaller and see what it's going to look like. What if it was all purple? So you can see there. Then I'll start to test the logo by itself. Maybe I'll press "P" for the Pen tool, just to play around. I'm going to make a triangle. Then we use a shape able tool just to minus that off. So you can see, maybe you want to multiply that. So when you start to just play around, but also think about what you're doing about your IDs. Maybe I want this well perfect, purple, and see how it looks like. It's also good to work in white. Then will just jump to gray, see how that's going to look like. So very quickly we can start to see different variations and then you can present it like that. So what if a client liked the color version and then obviously if you saved it, you won't just have this one version. You'll start to save out like a black and white colored version, just the icon itself, what if the logo mark was within a circle as well. So I'll just copy these. What if it was within a space? I'll bring that to the front there. So what if it was like that, would it work? If I extended it, how would that look? So you start to ask yourself questions and start to see how it can be used. Like even that's pretty cool. But as well as you want to make sure that you're keeping it consistent with the brand and with the brief. So you can start to see, I'm leveraging that negative space. So you can see, just by using the opposite, it comes out in a nicer way. Then I'll start to lay it over some other colors as well. So it's good to see how I'm placing the logo on a dark background to see the contrast. You also want to test it on a lighter background as well. It's good to test it on the white. So I'll just drag a box there and I'll just lock that. Then maybe test it. Maybe I'm just going to use that dark purple cause it's close to black, or you can use black if you want to test it, but I'll use a dark purple. I'll change this. So you can see that looks good. I'll test it like this, and you can see the yellow is a bit too bright. You can see that because spacing looks different, when you have black, the space looks more closed in and compact, but with white there's a lot of white space. It can look like it's two out of there and it's not cohesive. There's too much breathing, so maybe you'd have to bring that up as you can see. I'll start to play around with the horizontal versions. Like the semi options you can do, I'm just going through this quickly. So you can see there. Another cool thing as well, cool trick is that I'll make a copy of the letter so ungroup that. You want to have some spacing. So I'm just making copies here. So this is a rule we're making that the space around this Lego has to be the size of the S. So you can see if I'm putting hit's too close. These are some things we stopped putting into brand guides, but I won't go into that detail. But you can see, we are making a limit there. So think about this as an imaginary SSS. So that means I'm not going to put anything within these bounds. So I'm just going to make a box. So you can see the box there. Obviously, it's going to be one, here two. So you can see this box. We're not going to put anything within these bounds. So the logo has breathing space as you can see there. So that's a cool trick you do and it's a cool principal to use. So we're never going to have issues with legibility and messing up the inconsistency with the logo mark. So we got that. So you can see how it works in horizontal. Test it with the other color as well. Maybe we don't want them. We want this way. As you can see there, so already we've just gone through heaps of variations that we can actually test and see if it's going to work. Then what we would do is, put it into a context that you can do a mock up and test it out. And then when you present to your client you can make it look nice. And then show them how it's going to work within that context. So play around with color, with the shading, with tone, with spacing, negative space, tests in different versions, horizontal, vertical and just experiment and you can come up with some nice designs that's going to help you visualize the logo in multiple cases and how the client would use it, and it's really going to benefit you and show you that you are a professional. 16. Presenting Your Logo Mark: I'm gonna show you example of how I lay out and present my logo. If it's for a client or even if it's on my portfolio, I'll do it this way, and it's going to really help you and make you look professional as well as help you practice. So when you get better and you get clients, and then you can use this so you can see I've just done this template amusing. My logo, my brand colors heap. So you always wanna keep it consistent within the same of the topic of years old. And I'm clearly laid out the concept and which project we're working on as you can see them . I was going through this. I'm only showing the one concept that we worked in this class, and but usually sometimes I have, like 3 to 4 concepts that I will lay up and always pick the best ones that are gonna work for their target audience and to the briefs. So sometimes you might have heaps of concepts. It doesn't have the show, the more you sure the best ones that will most likely work. You can see he I'll start off showing a bit of a mood board. You can see I got my details down. He just information stating What's on this board or this? Our board, you can see because, like space camp, I thought of like, tents in a rocket ship, astronauts and you can even see you got some scout badges. He just to get some idea and shapes and form. And I went for some color palettes by building it from some live videos. Sorry photos from like NASA and and stars and nebulae himself. She's pretty handy. And then I decided to go for a like a negative market. Look, as you can see, he using negative space. So this just gets a bit of a mood board that you can show even you don't have the shorter cleric and keep it for yourself if you don't want to show it. But it really helps you start to visualize what direction to go in. Then you can see I start to lay out my Legos. I put it on using the colors. The final college that will probably most likely use show on a dark background, a light background to show contrast, as well as the vertical form it. Also, I'd like to show the marked by itself and even the topography, and you could see some of that add some numbers. They're just so that the client likes a certain direction. They can say, Oh, I like number three or whatever And then okay, so we can adapt. There's concepts and ideas from that one, and then we're going out for the next round. Then you can see he ushering in of, ah, horizontal and then just during the icon in maybe a few other variations. So this is just a quick way off just showing those ideas that we worked on. And, yeah, but you can obviously make a much, much more extensive even show in bed a lot. But I want to show it in some mock ups. Now you can see he always show your logo in context, you know, want to keep it simple, and you want to make sure that it's gonna The client can actually visualize the logo being used in real life, so that's why I try and get some mock ups. Seem these are just vector T shirts that get us to make up using the pencil. Very simple but very impactful because you can see the Lego on how it's gonna look on a T shirt, which is pretty handy you can do for the shop. More cups, as well we can do in vector form doesn't really matter, and it's gonna help that client and help them see what direction is going to take. So you see that? And then I went on, looked on like a business card, just keeping it consistent. You can see the little girl and the colors of consistent the typography, everything that the logo consists off and that expands into every other aspect of the brand and all the other elements. So you want to keep make sure that it all works together and then once again because we live in a digital world and maybe this client has a website. Maybe it's a logging or membership site where students can log in and they can learn about space and all that type of stuff could be a school program. And he like that. You can see how I showed. I did a quick mark up, just got a free mock up online. They just put that on the screens, then it really starts to show how it's gonna be used. It really is gonna help. Um, overall, your professionalism and increasing the value of the project so that Klein can actually see this is, you know, worth the investment. 17. [NEW] Exporting Your Logo: want to show you how to export your logo. If you are working with the client, maybe want to export it for them so they could have the files ready for the Web site or social media. Or maybe it's just for you. It's a quick way to actually export things, and this extension is a paid plug in which you get to illustrate and it's really cool. It's called Longer Package Express. It's really worth it. If you get a window and go to extensions, you can see I've have it selected over. Click on that. It should open this window here. We'll put a link to it in the perfect section, which you can check it out. So what I have to do is just select my logo and you can see it's one group. I'll go to the logo picker and click set logo. Once I do that, it will automatically generate the logo file so you can see it made a new document and we had the logo. He So what I can do now is just select this icon, so I'm just gonna make sure these the icon by itself is grouped together, and I'm gonna click, sit logo mark the logo markets pretty much that I come by itself. And if I want the text by itself, I can just select thes space camp text and click set logo type. So it's gonna make three serpent logos, the mark or the icon itself, the text, the name of the of space camp and then the one that's all together. So the mark and the text once you've done that or you have to do is click make Web logos and you can see all started. Generate all these lawyers for you in black and white. If you do, print logos will do PMS for you. And you can see here are five movies out of the way and move that you can see. I have the color vision, the yellow and the white vision. I got a black or white ah, yellow and white and then a great white version and you can see they're really, really useful Gonna bring back my two bars. I'm gonna click export Web bloggers. I want to browse my debt stop and I'm gonna save it there so I'll make a new folder and call it Ah, space camp lager, and then I call it Space Camp Loader and click Create Logo package. And then you can see you'll start to save all those files and exported into different voters so we can see the one that will set the full longer, the logo type and the logo mark. So now if I double click into these folders, you'll see I got the full color one color and reverse. So I got a full color digital. You can see what the air file and PNG's there, so I double click on that. You can see go to higher resolution PNG. We track and, you know, drag into illustrator. So, for example, if I just go back into my other folder, I can drag should be over toe control and pay studying and look at the PG version. So this one's the J pic version and in the PNG, so you can see that's an image now and we can scale it up and it looks it looks really good . Look, shop an amazing Once you do that, you can go to back to the logo, expressing click, make print loggers or finish longer package. And then, if you want to do another one. You don't have to. You can click. No, but this is a really court extension is really great. If I click on the settings you can see you can make it save Pantone's. I can turn these often on. It's got inversion you can save SPG J Big Campaign G. You can change the size, the dp I and the size of a here really easily, and I can take off whatever I don't want and make the different longer. So everyone's a really great tool, and I think you should get it and let me just go back here so you guys can see the file. So if I double click on the I file, you can see it gives the logo. So if you're if you have a design in the future, you can handle with the logo files, and you can use these files for your website or social media or whatever it easy need to. And I'll just go and he and show you so you can see the icon here as well, and it's really easy and efficient. So I think is the best tool for efficiently 18. [NEW] Logo Client Presentations: I want to share with you a few businesses that I've actually worked with in real life, just recently. This is how I present now. Obviously, it depends on if it's a small business or a larger business. But I'm always adapting my deck and learning and things like that. I'm just going to go through some of the identity presentations I do when I present a logo. Offset discovery in strategy phase. You can see, this one's for BillSave. The brand attributes we count with his professional corporate friendly. The target is small business people and corporate and also families as well. He offers a few services. His Concept 1, logo design. You can see I take the logo through a white space, then put it on black and white, and then start to show some small mockups. Example of Facebook page, the color palette and then some business cards. You can see that as well, in the white. Concept 2, typically, I do two to three concepts on a project. This is a for small business. See how I put that together. The pin. It's very similar in the mockups there. Then I showed the logos at the end, next to each other. That was for a small business and I've got a few other ones as well. You can see this was for a university campaign, for Macquarie. You can see the logo there. I had to follow strict guidelines with this one. Showing on social media how the banners will look like. It was a mixture of photography and typography and just simple layout there. Really clean, professional. Some examples of cards there. The custom icons I created. Showing the design of a poster because they needed a poster. The mockups. You can see that mockup there as well. That's a very simple way. Obviously, there's more revisions but I'm just showing you the first round, I'm going through. This one from Mac Macleod, this is a recent project as well. It's for a personal brand. You can see there, the discovery phase. Then I went onto a style scape, so this is the selected style scape. I'm just showing you from the identity point of view. We said that that's style scape. Then we went on to typography. This is the font that I chose. Just showing there neatly and tidy and then going into the concept. This is the logo. You can see the main logo there, black and white. Just on white. Just the icon by itself with some of the colors there. The color palette, always try and give creative names. You can see Saffron Wolf, Hot Red, Navy. I go on Google and do research and pick something creative. Showing in Instagram, how it's going to live and breathe in the actual Instagram. Which is cool. See a letterhead example, pin. Pins is there. Business card. Then how some of the carousels or single quote posts will work as well. Using an Instagram for mockup as well, to make it come alive and make it look real. Also, how the Instagram could look like and work. Showing these mockups really show it living and breathing in that space and it just makes it really good. Then we talk about next steps. Then closing slide, which I feel it's a really nice touch. Then lastly, I'll show you one more. This is for new clients, so I'm recapping on the goals here. Then the brand spectrum you want to meet. This helps the look and feel of the project. How we want it to look like, how we want to feel with the brands. You can see that's how I do that. Recapping on our target audience or our user profile who we selected. This is a simplified version of that and we have that Jason there. Going to the style scape that we had. Showing the color palette there. Really picking grays and blacks. I love always having grays as a secondary color. Showing the icons as well and then Concept 1, logo design. This is for a credit company. They are offering a product. Credit Academy, an online course/products type of coaching thing. You can see logo, the mark, the logo on color, and a package mockup. Business cards, how that can look like. A website, rough prototype. Concept 2, Credit Academy, similar look and feel. Both typography, showing a black and white. The icon there. Logo on color. Then get those mockups again. Changing the background to make it feel different. Then a different web mockup there. It's really cool. Then mockup design for the packaging banner, which is really cool for the website. That's pretty much it. Hope you guys enjoyed that. That was showing you some of those projects that I worked on this week and it's actually really fun. That's how I presented. 19. [NEW] One Page Style Sheet / Guide: I want to show you a quick example of a one page style sheet. Some might call it a single page style guide, but typically when it's a small project or a smaller client, then you don't want to do a full, um, expansive style guy. You wanna keep it simple, so this a quick example. Let's go the next slide he up. You can see just very simple or zoom out there. Just keep it simple. One page showing topography, logo, brand colors, some graphical assets. And, you know, I just read a bit of the position and values of the bottom there. So just keeping it simple and something that the client can just look at really easily and understand it and also handed off toe a designer, um, to make it easy. So that's one example recent example. Then I got a couple older examples here, so Christina pdf, so you can see this is another one that I created for Bill save. You can see the showing the logo of the business cards, the pallet on the topography. Those are really the key things. Obviously, if you create a big a style guide, which I won't show in this course, but it's more extensive. It has more pages and small in depth. Giving more information is another example as well. You can see the use of the icons, how it should look like, um, Carousel example in the bottom. There, you know the clean space of the logo, the icon mark at the top, as you can see that, So just give it really rock, keeping it simple and professional. And that's how I typically do a one page. 20. Thank You! + Get Updates: thanks so much for rolling in the class. Go to the top left corner and presto. Follow me button That will keep you up to date with new classes In discussions I've posted . Don't forget to leave a review as well. And any feedback is welcome. So I really appreciate you can do that. Make a thumbs up, and I look forward to reading more classes for you.