Introduction to Video Marketing: Plan, Produce & Publish to Drive Results

Renee Teeley, Chief Evangelist at Powtoon

15 Lessons (1h 9m)

- 1. Introduction
  
  1:44
- 2. What is Video Marketing?
  
  4:11
- 3. Know Your Audience
  
  3:46
- 4. Define Your Goals
  
  6:07
- 5. Plan for Distribution
  
  4:45
- 6. Plan Your Video
  
  6:48
- 7. Bonus: Video Equipment
  
  3:53
- 8. Script Your Video
  
  5:04
- 9. Create Your Video
  
  12:31
- 10. Bonus: See the Finished Video
  
  4:41
- 11. Customize for Distribution
  
  3:33
- 12. Prepare to Publish
  
  5:02
- 13. Measure Success
  
  4:59
- 14. Final Thoughts
  
  0:47
- 15. Explore More Classes on Skillshare
  
  0:41

77 students are watching this class

Project Description

Share your goals, a favorite video, or even your refreshed marketing video strategy!

Whether you're in the brainstorming phase or about to launch your video, share your progress in the class project gallery. Use this class as an opportunity to gather feedback and insights on your work.

Note: If you're just getting started, be sure to download the Class Workbook to guide you through each step of the process!

Here's a helpful list of key questions to consider:

Who are you trying to reach with your video? Who is your target audience?
What is your target audience's goal? What is their pain point?
How can your product or service solve your audience's pain point or help them accomplish their goal?
What type of video will you create? Will you create an explainer video like Renee, or opt for a different format?
What production style will you use in your video: screen recording, live action, animation, or a combination?

Use the project space as a place to share your progress, experiences, and insights. No matter where you find yourself in the video production process, we can't wait to see what you're working on!

Renee's Resources