Introduction to Video Marketing: Plan, Produce & Publish to Drive Results
Renee Teeley, Founder at Video Explained
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1. Introduction
1:44 -
2. What is Video Marketing?
4:11 -
3. Know Your Audience
3:46 -
4. Define Your Goals
6:07 -
5. Plan for Distribution
4:45 -
6. Plan Your Video
6:48 -
7. Bonus: Video Equipment
3:53 -
8. Script Your Video
5:04 -
9. Create Your Video
12:31 -
10. Bonus: See the Finished Video
4:41 -
11. Customize for Distribution
3:33 -
12. Prepare to Publish
5:02 -
13. Measure Success
4:59 -
14. Final Thoughts
0:47 -
15. Explore More Classes on Skillshare
0:41
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Project Description
Share your goals, a favorite video, or even your refreshed marketing video strategy!
Whether you're in the brainstorming phase or about to launch your video, share your progress in the class project gallery. Use this class as an opportunity to gather feedback and insights on your work.
Note: If you're just getting started, be sure to download the Class Workbook to guide you through each step of the process!
Here's a helpful list of key questions to consider:
- Who are you trying to reach with your video? Who is your target audience?
- What is your target audience's goal? What is their pain point?
- How can your product or service solve your audience's pain point or help them accomplish their goal?
- What type of video will you create? Will you create an explainer video like Renee, or opt for a different format?
- What production style will you use in your video: screen recording, live action, animation, or a combination?
Use the project space as a place to share your progress, experiences, and insights. No matter where you find yourself in the video production process, we can't wait to see what you're working on!
Renee's Resources
- Download the Class Workbook
- Screen record with Quicktime or Screenflow
- Capture clean audio with the Rode Video Mic
- Renee's video equipment:
- Track the success of your video with Google Analytics
- Marketing automation platforms: Marketo & Hubspot
- Social Media Video Specs
Explore More Classes on Skillshare
- DIY Filming: Creating Pro Video with Tools You Already Own — Mark Cersosimo, Vimeo
- Content Marketing: Create a One-Minute Video — Sally Sargood, Animoto
- Creative Video Storytelling & Editing: Making the Most of Stock Footage — Nikki Stephens, Dissolve