Intro to UX: Conducting Smart User Research

Janelle Estes, Director of Research Strategy, UserTesting

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8 Lessons (48m)
    • 1. Introduction

      1:38
    • 2. What is user experience research?

      9:33
    • 3. What are your research goals?

      3:53
    • 4. Ethnography

      9:17
    • 5. Focus Groups, Surveys, and Interviews

      9:01
    • 6. Usability Testing

      7:45
    • 7. Web Analytics

      3:45
    • 8. Conclusion

      2:41
42 students are watching this class

About This Class

Join UserTesting's Janelle Estes for a straightforward look at how to gain smart, useful feedback about how users experience your product, service, or business.

What: Understanding your users' experience — behaviors, attitudes, and perceptions — helps you gain gain user empathy, see new opportunities for change, and prioritize product improvements. But: how do you gain that understanding? This 45-minute gives you an approach for 4 popular research methods so that you can truly understand your product's user experience.

Key lessons include:

  • defining user experience research
  • 3 core research goals
  • 4 methods for capturing and sharing data
  • FAQs like how to capture to feedback at different stages of product development

Who: This class is ideal for everyone involved in crafting great customer experiences: product managers, marketing managers, community managers, designers, and entrepreneurs.

Why: You'll gain a richer understanding of user feedback methods so that you can make smarter, more strategic decisions about the future of your business.

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Explore more Skillshare classes by the experts and strategists at UserTesting, a user experience research platform for fast, real-time feedback.