Intro to UX: Conducting Smart User Research 
Janelle Estes, Director of Research Strategy, UserTesting
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1. Introduction
1:38 -
2. What is user experience research?
9:33 -
3. What are your research goals?
3:53 -
4. Ethnography
9:17 -
5. Focus Groups, Surveys, and Interviews
9:01 -
6. Usability Testing
7:45 -
7. Web Analytics
3:45 -
8. Conclusion
2:41
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About This Class
Join UserTesting's Janelle Estes for a straightforward look at how to gain smart, useful feedback about how users experience your product, service, or business.
What: Understanding your users' experience — behaviors, attitudes, and perceptions — helps you gain gain user empathy, see new opportunities for change, and prioritize product improvements. But: how do you gain that understanding? This 45-minute gives you an approach for 4 popular research methods so that you can truly understand your product's user experience.
Key lessons include:
- defining user experience research
- 3 core research goals
- 4 methods for capturing and sharing data
- FAQs like how to capture to feedback at different stages of product development
Who: This class is ideal for everyone involved in crafting great customer experiences: product managers, marketing managers, community managers, designers, and entrepreneurs.
Why: You'll gain a richer understanding of user feedback methods so that you can make smarter, more strategic decisions about the future of your business.
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Explore more Skillshare classes by the experts and strategists at UserTesting, a user experience research platform for fast, real-time feedback.
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Janelle Estes is the Director of Research Strategy at UserTesting, the user experience research platform that helps companies and individuals get on-demand feedback from their target markets. Previously, she was a Senior User Experience Specialist at Nielsen Norman Group. She holds a B.S. in Information Design & Corporate Communication and an M.S. in Human Factors in Information Design, both from Bentley University.
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