Intro to UX: Conducting Smart User Research
Janelle Estes, Director of Research Strategy, UserTesting
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Introduction
1:38 -
What is user experience research?
9:33 -
What are your research goals?
3:53 -
Ethnography
9:17 -
Focus Groups, Surveys, and Interviews
9:01 -
Usability Testing
7:45 -
Web Analytics
3:45 -
Conclusion
2:41
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About This Class
Join UserTesting's Janelle Estes for a straightforward look at how to gain smart, useful feedback about how users experience your product, service, or business.
What: Understanding your users' experience — behaviors, attitudes, and perceptions — helps you gain gain user empathy, see new opportunities for change, and prioritize product improvements. But: how do you gain that understanding? This 45-minute gives you an approach for 4 popular research methods so that you can truly understand your product's user experience.
Key lessons include:
- defining user experience research
- 3 core research goals
- 4 methods for capturing and sharing data
- FAQs like how to capture to feedback at different stages of product development
Who: This class is ideal for everyone involved in crafting great customer experiences: product managers, marketing managers, community managers, designers, and entrepreneurs.
Why: You'll gain a richer understanding of user feedback methods so that you can make smarter, more strategic decisions about the future of your business.
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116 of 117 students recommendSee All
Fantastic overview of how to do smart user research. I work for a non-profit with no experience in UX design; however, our website desperately needs it because people working in our office struggle to navigate our website, so how much worse it must be for our consumers! I've been thinking about starting this discussion in my office, and the video has helped me figure out some basic small steps I can take to do so. Would recommend to those not familiar gathering data unrelated to web analytics & those introducing the concept of UX design to their company.
Reyna Olegario
Digital Native growing into a Digital Professional
This was a great class with an overview of UX Research methods.
Madeleine Paige
Looking for a UX Research role
Great class! There were lots of great examples and exercises to try ASAP. Can't wait to get started!
Erin Baynham
Host, Upgrade Your Influence Podcast.
Janelle Estes is the Director of Research Strategy at UserTesting, the user experience research platform that helps companies and individuals get on-demand feedback from their target markets. Previously, she was a Senior User Experience Specialist at Nielsen Norman Group. She holds a B.S. in Information Design & Corporate Communication and an M.S. in Human Factors in Information Design, both from Bentley University.
