How to Write Killer Keywords for your Stock Footage: Best Practices | Victoria Smith | Skillshare

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How to Write Killer Keywords for your Stock Footage: Best Practices

teacher avatar Victoria Smith, Multi-Passionate Creator

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

14 Lessons (44m)
    • 1. Intro

      1:47
    • 2. Project Assignment

      0:51
    • 3. Description Guidelines

      7:36
    • 4. Things to Avoid in Descriptions

      3:32
    • 5. Why Keywords are Important

      2:28
    • 6. Ideal Order and Number of Keywords

      2:11
    • 7. Keyword FAQ

      4:54
    • 8. Things to Avoid in Keywords

      3:28
    • 9. Brainstorming Methods

      7:01
    • 10. Concept and Technical Keywords

      3:38
    • 11. Who, What, When, Where, How

      1:25
    • 12. Similar Content Keywording

      1:56
    • 13. Review and Refine

      1:59
    • 14. Congratulations!!!

      0:52
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About This Class

If you want to level up your stock footage sales whether you're an experienced contributor or a complete beginner, this is the course for you!

In this class, we'll cover how to write SEO-optimized stock footage descriptions and keywords for commercial clips following agency best practices from Shutterstock, Adobe Stock, and Pond5.

KEY SKILLS:

You'll learn how to:

- Write compelling, optimized descriptions
- Choose from several brainstorming methods to write a solid list of keywords
- Review and refine those keywords down to the strongest, SEO optimized words
- Differentiate your writing and choice of keywords even when your clips are similar


NOTE: This class won't cover how to write editorial captions for editorial footage. Let me know if you'd like to see that available as a new class!

Meet Your Teacher

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Victoria Smith

Multi-Passionate Creator

Teacher

I'm a multi-passionate creator and I love engaging in a wide range of projects.

 

In the past few of years, I've divided most of my time between SEO Copywriting and Stock Footage Keywording.

 

I've been thrilled with the success of my stock footage portfolio and I'm happy to share my methods and strategies with you now as we can all work towards financial independence through art!

See full profile

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Transcripts

1. Intro: Hello and welcome to my course how to write killer keywords for your stock footage where I teach you my secret weapon to sales. I'm Victoria Smith. And during this course we're going to dispel some of the mystery around key wording for stock footage. By the end, you'll be able to write your own SEO optimized keywords and descriptions for all of your stock footage clips. I made this course thinking specifically about current stock contributors looking to level up their sales as well as complete beginners. I started uploading stock footage with my partner Gabri in May of 2018. And I started this journey on a platform called BlackBox. Through BlackBox, I was able to collaborate with video artists from all over the world. And during my first year, I wrote keywords for 5,500 clips. My background in SEO copywriting really helped me out here. Having an understanding of how keywording works along with buyer behavior gave me a significant advantage. And in that first year, I saw a 180 sales. And I'm already seeing how in my second year those sales grow exponentially. And I truly believe that I can teach you the same skills that helped me out so much. I studied all of the keywording best practices from four major agencies, Shutterstock, Adobe, Stock, pond five and VideoBlocks And I've come up with my own system for keywording that I'm thrilled to share with you now. If you follow the guidelines that I'm about to teach, you'll be able to write your metadata once and have it optimized and accepted by all four major agencies. Writing keywords does not have to be a bunch of trial and error guesswork. I want you to be able to say Yes. I know how to write Killer Keywords for my stock footage. 2. Project Assignment: During this course, you'll be working on your own project to immediately put your new skills and strategies to use. My challenge to you is to write descriptions and keywords on three of your own clips and then share your work as you go. When you finish the description video classes, go ahead and write your three descriptions. Then head to the Projects and Resources section and create your project. Upload screenshots of your three clips along with your three descriptions. Then once you finish the key wording video classes, right, your keywords for those three clips and update your project to also include your keywords. Feel free to talk with other students and give feedback or ask questions about their work. If you have any questions left unanswered, I'm happy to start new conversations with you in the community. I hope you enjoy the course and are excited to get key wording. 3. Description Guidelines: Since this course is all about metadata and key wording, I'm going to start off each section with a list of keywords that are most important for that topic. Your keywords for writing descriptions are relevant, descriptive, accurate, precise, simple, and unique. The purpose of the description is to uniquely and precisely identify exactly what is happening in the clip. We all hear that expression. Don't judge a book by its cover, but we all do. Your description is the cover to your book and we want it to look enticing. Let's take a look at one of the clips online so you understand what the information you're writing looks like on the page. This is a clip of a tomato that my partner Garvey filmed recently. Play here you can see the clip and it's titled handpicking a ripe tomato from the vine close-up. And we uploaded through black-box skilled, as you can see here. There's some information here, a video clip length, FPS aspect ratio, standard license. You can see the pricing for HD and SD on this page. It's set to Euros. And then if you scroll down a little bit, Here's related stock videos of similar-looking clips. And if you scroll down a little bit more related Shutterstock, select video clips. And then if you scroll down to the bottom, you see the keywords that I used for this clip. We'll talk more about that later. And then if we look over at pond five, Here's the same clip. You see here they have my original description. Then they have a title here that's more heavily weighted, handpicking a ripe tomato from the vine close-up. And they, on this website capitalized all of these letters. I didn't do that. They did it for me. And here it's only offered at HD and I'm looking at it in dollars. And then if we scroll down a little bit, we see some more information about the clip, commercial usage duration, average bit rate, things like that. And then if we scroll down, we see more videos from this artist. These are other clips from black-box Guild. And if I had, let's say I had five similar clips to this that we're all visually similar. Those would be showing up right here, followed by clips from the rest of the black boxers. And then when you scroll down, here's related results that are visually similar clips but that are from different artists. And then if you scroll down to the bottom, here are the keywords that I used for that. All of the information that we're gonna talk about writing. Now you know what it looks like on the website and why it's important to have it that way. Now that you understand the importance of writing a good description, let's talk about what the guidelines and best practices for writing those descriptions actually looks like. Each description should be unique. You do not want to copy and paste here. If you've got some similar clips, your descriptions can be similar, but you really wanted to identify the differences between each of those clips. Agencies like Adobe and pond five give extra weight to the keywords also in the description. So it's really important to pick your most commonly searched most important keywords and put those in the descriptions. Agencies like Shutterstock don't give any extra importance to the keywords in the description. However, it is still important for creating that first impression with the buyer. And Shutterstock does index your descriptions on Google. The ideal maximum length for your descriptions is 70 characters. Adobe has a limit of 70 characters for their preview display. And Google as well has a limit of 70 characters in their search results. If you want to optimize the visibility across the board, stick to 70 characters for your descriptions. And if you have really important information that you have to include, go for a maximum length of 80 characters because pond five has the description and then I also have the title. And the title carries extra weight in the search results and it has a limit of 80 characters. Your descriptions should read like short sentences. So things like family walking on beach at sunset or something like kids playing in green meadow on sunny day, California. You want it to read like a sentence and not just like a list of random keywords strung together. In your description, you want to write about exactly what's in the video. So think about questions like who, what, when, where, how, and then leave the why to the buyer who is in it. Whereas it shot, what is happening? How is it shot? Is it hand-held, is an aerial, is it static? Questions like that? And not every single one of these topics will apply to every clip, but at least two of them should apply to every single one. When you answer these questions, you're really giving the buyer the information that they quickly need to know if they're interested in your clip or not. You want to be descriptive with things like activity, mood, and emotion. Is somebody sitting, are they playing? Are they worried? Are they happy? Are they stressed or they rushing this, the overall mood? Anxious anxiety, or is it happy and carefree? You really want to think about those types of concepts and include them in your description when applicable. It's also a good idea to include some technical keywords in your description. Things like angle, focus, shot type. So for example, if it's a close-up shot with a soft focus background, that might be good information to include. You'll want to take a minimalistic approach. Remember to stay simple because less is more just get down to the basics. You're really in a very short amount of space trying to give the buyer a good idea of exactly what is in that clip. Save really specific details for the keywords. Just use common sense and don't overthink it. Watch the clip and write down the first things that you see, the first things that you think about in the first things that you feel, and then use that to write your description. Your first few thoughts are usually the best. Family, Sunset Beach, silhouette, pink. And then you can use those words to write your description for you. Really makes sure you capture those first thoughts that come through your mind. Those first who, what, when, where, and how. Here's the description of a clip that recently sold for me, hand picking a ripe tomato from the vine close-up, That's 50 characters. You could also write handpicking ripe tomato from vine close-up, which is 44 characters. Articles like, I don't help the search engine find content. So I normally leave them out. This clip had a pretty short title, so I went ahead and included them. 4. Things to Avoid in Descriptions: Let's go over an official agency list of things not to include in your descriptions. You want to avoid using simple lists of keywords, unnecessarily repeated words or phrases, non-specific, single word titles, contributor name, web links, camera Info, trademarks, except where applicable in editorial images. Phrases like stock footage of vector of because it was a redundant and unnecessary and incorrect spelling. Let's talk about some common reasons for rejections of descriptions. The first one is that the description is too vague or too generic. So if you put a title like grass or Greengrass, That's it could get rejected for being too general or too vague. The second is that the titles are not in English. It's very important to use English only in your descriptions. And the exceptions are when you're using the scientific or Latin names of animals and plants, or when you're using the native word for a specific location, custom, or a type of food that would be more commonly searched with that native word than it would with an English translation. Another reason for rejection is that the title doesn't match up with the image. If you write cat in a barn and there's no cat to be seen in the entire video, that could be a reason for rejection. Another reason for rejection is that the description includes special characters. Characters like these ones are not acceptable. And additional reason for rejection is that your description includes unnecessary information like camera information, contributor name, web links. The last common error is keyword spamming. We don't want to just get our footage in front of buyers. We want to get our footage in front of the right buyers. Spamming or overusing keywords just to get more views is really going to hurt you in the long run and not help at all when you're writing your descriptions. Examples of spamming is to write run, run, run as your description and it's also unacceptable to write rent running runner in your description. You also shouldn't repeat words like summer seasons, summer wallpaper or summertime, happy summer, summer day, summer design. It's just a list of keywords in it. It feels really spammy. This example reads a little bit more like a sentence, but it's also spamming the same word over and over. Fishing scene with a fishermen fishing for fish with a fishing pole and a fishing boat with a fish on a hook, we get it. You can just include those keywords once. Examples of repetitive words that are okay is if you write German shepherd dog playing with other dogs at a sunny dog park, that's okay. These examples all come from the agencies themselves. So this is the official recommendation for what constitutes keywords spamming and what's acceptable. Congratulations now you know how to write SEO optimized descriptions for all of your stock footage. The more you practice, the easier it will become. Don't worry if it seems a little hard to get going at first because really, the more practice you get writing these descriptions, the more second nature it becomes, pretty soon you'll be pop in those descriptions out like nothing. So congratulations again for finishing this first section, and I'll see you over in the keyword section. 5. Why Keywords are Important: Hello and welcome to the key wording section where we finally get down to the nitty-gritty part of metadata. First, let's start off with our top keywords for the keyword section, our top keywords are user experience, expectations, relevant, popular, unique, and specific. First, let's talk about what keywords are and why they're important. Keywords are the most important part of your metadata for being found and discovered in searches. If a buyer is looking for a clip of a family walking on the beach at sunset, they might go to the search bar and right, family beach sunset. So those are three keywords that they're using to search for. And if you have included those three keywords in one of your clips, then your clip will show up in their search results. It might show up on page one, or it might show up on page five. And our goal is to get your clip to show up as close to the top as possible because that's where it's more likely to be purchased. The most important thing to remember is that we're key wording for actual human beings and their expectations. I can't emphasize enough how important it is the keyword for buyer expectations. For every keyword, ask yourself, would a buyer who searches specifically for this keyword, be disappointed with my clip? Would they be interested? If they would be interested in your clip and would at least preview it, That's a good keyword. However, if you ask yourself and say no, if they searched specifically for this keyword and found my clip, they'd probably be disappointed, then don't use that keyword. An example is if you're at the beach and you use the keyword beach. Well, if we see the ocean or we see the sand, or we see things you typically see at a beach, um, and that's a good keyword for you. But if you're at the beach and then just film the clouds up above beach is not a good keyword for you because any buyer who searches specifically for beach and then just finds clouds, they're gonna be disappointed. They're disappointed because your cloud scape did not match with their expectations. That's one of the most important top keywords that I can try to hammer home with this very beginning. 6. Ideal Order and Number of Keywords: First let's talk about keyword order. For most agencies, order of your keywords really doesn't matter. The only agency that specifically states that order does matter is Adobe. And they say that the first ten keywords are more heavily weighted than the rest. And that goes in sequential order. So the first keyword has the biggest extra SEO weight added to it, followed by the second and the third and the fourth and the fifth of the six was so focused on making sure that those first keywords in your list are your most important keywords. And we'll talk about how to find those most important keywords a bit later. And then for the rest of the keywords that it doesn't matter, you can put them in any order that you want. Now let's talk about the ideal number of keywords to include. And I'm gonna read you a little bit of information from the different agencies. So Adobe in two different articles references the ideal number of keywords in one article, they say clips with 15 to 25 keywords sees best sales. And in another article they said clips with 30 Keywords see best Sales. Video Blocks also says clips with 15 to 30 Keywords see the best sales. And then Shutterstock is a little bit all over the place. They said 25 to 45 accurate Keywords see best sales. And in another article they said use as many relevant keywords as possible. So you kind of see recommendations all over the board. Contributors who are including the maximum 49 or 50 keywords probably have those 1530 ideal keywords. And then they may be adding in some filler keywords, some spam keywords just to get to a higher number. For each keyword, ask yourself that key question. Would a buyer who searches specifically for this keyword, be interested in at least previewing my video. And if you can answer yes to that question for 49 keywords, then by all means include all 49. If you can only really answer yes, definitely to 15 or 30 or 35 of those keywords stick with that number, but use that question as your guide for how many keywords to include. 7. Keyword FAQ: You want to make sure that you're using your most important keywords, both in the description and in the keyword section, I get this question a lot, wondering if you should or shouldn't repeat keywords from the description also in the Keywords section, and the answer is absolutely yes. Please use your most important keywords in both sections. When you're using nouns in your keywords, you can just write the singular version of the noun if you're using Cloud, you don't also need to write clouds with an S. When you're using verbs in your keyword and section, go ahead and use the infinitive or the base form. So if we take the example run, running and ran, you can just use R1. And the search engine will be able to match up any variation of that verb and the conjugation with your infinitive base form. Another common question is whether you can only use single word keywords or whether you should use phrases. And the answer is you can absolutely use phrases when it makes sense. A wonderful example of when you specifically want to put two keywords together as one single tag is New Mexico. Because New Mexico, when it's together, anybody who searches that they're going to find exactly what they want. But if you separate those tags and you add new as its own tag and Mexico as a single tag. Those are very misleading. Someone who's specifically searching for new and someone who's specifically searching for Mexico just on its own, they're not going to want to see a state in the United States. You can also use common phrases as single tags. So things like calm before the storm, middle of nowhere, midlife crisis, those are really good things to include together as one single tag. If there's no people in your clip, you can use two tags. I would use no people as one tag and nobody as the second tag. And if there are people, you want to be as specific as possible and use as many keywords as possible to describe age, gender, and race. And you want to be very accurate with these. Make sure you do not misrepresent someone's gender, age, or race. You can say things like whether it's indoors or outdoors. If there's a building, you can say whether it's the interior or the exterior, the weather is noticeable. You can describe whether it's sunny, cloudy, stormy. You can describe the season. If the season is something, something central to the clip. If it's summer, summertime, spring, winter, fall, autumn. If it's not really noticeable that there's a particular season going on, I wouldn't tag that. If someone's specifically searching for summer or summertime, they're looking for clips that really portray this concept of it being summer in summertime. So just because your clip technically took place in the summer, doesn't mean you want to tag it, but if it is something central to the clip, go ahead and add that tag. I included two keywords in your top keywords section, popular and unique. So you should have both types of keywords in your metadata, popular keywords, because that's what's most likely to be searched. And unique keywords because those are the most valuable for traffic. If you think about it, if you only include the keyword beach, there are so many hundreds and hundreds and hundreds of beach clips that you're in competition with. Customers often start with a really broad search, something like beach, and then they continue to narrow down as they see what they like and what they don't like. For example, let's say that they searched for just Beach first and then they see there's white sand, golden sand, black sand, whatever. And they say, Oh, you know what, I really want the white sand. Then they might search for white sand beach. And then they find all the white sand beach clips. And then maybe they see that they really want the golden hour clips. They type a white sand beach golden hour, and then you get even more specific clips. So it's really in your best interest to include the popular beach, but also as many unique keywords is you can set your clip aside from the rest. 8. Things to Avoid in Keywords: Here's a list of information to not include in your keywords. Make sure you avoid unrelated terms and phrases. Unnecessarily repeated words and phrases, overly general keywords, contributor's name, web links, camera information, and trademarks, except where applicable for editorial images. So let's chat now about some common mistakes that stock contributors make when they're key wording there images. The first mistake is over key wording. We talked about this a little bit before when you, let's say you have 30 really great keywords and then you just throw in a bunch of extra keywords to get to 49. You really want to stick with the best of the best. And if that happens to be 49, great. But if you're solid keywords are really at 30, it's okay to just send 30 keywords. So beware of over key wording for the sake of having more keywords. Another problem is under key wording. I think the minimum on most websites is seven or eight. If you only includes seven keywords, you could be missing out on some really great opportunities to bring in buyers. They'll never find your clip. If it doesn't match up with the keywords they're searching. Again, adding conceptual keywords is really good, but you want to make sure that all of those keywords are, are directly related literally or figuratively to what you're describing. If you have another example from the agencies is if you have a couple of hiking through the woods, you can tag hiking and you can tag camping, even if we think if they're carrying a lot of stuff and they might be camping. But you don't want to tag campfire. For example, if we can't see any fire and you don't want to tag tint if we can't see attempt or they're not carrying attend. Those are words that may be connected to the subject, but they're misleading. So let's go over a list of commonly misused keywords. The first one is when you tag son, but there's no visible sun in the picture. Just because it's sunny or just because there's daylight doesn't mean you should tag the word sun, reserve that keyword for when the actual sun is visible in the frame. Another commonly misused tag is computer for something that's computer-generated. You can use the tag computer-generated together, but you want to save the tech computer for when there's an actual computer on the screen. Third on the list is the word couple. Couple infers a romantic relationship. So if you see two people who are clearly friends, don't take the word couple. If you're gonna use the tag, family, makes sure that there's more than one person in the frame. There needs to be at least two people who seem to be related for you to use the tag family of the keyword love. Loves should only be used in clips that clearly convey the concept of love. For example, a single red rose, a loving couple, or a mother and a father cradling their young baby. But it shouldn't be used for eclipse of like a woman, a beautiful woman on her own, a single baby or irregular flower. 9. Brainstorming Methods: So now that you know more or less the ideal number of keywords you should include. Let's talk about some ways that you can find those keywords. I'm gonna give you a long list of strategies that I use and I don't use all of these strategies every single time you use whichever ones work best for you. The first trick is to do a Google search and look for primary resources. So let's pick a subject. Let's say we have a clip of the landscape in Seville, Spain. What I could do is search Seville, Spain and then click on websites like official travel websites, maybe government pages, anything that's official about Seville. Click over to the images section and then click on the first several images that come up and see what descriptions and keywords they used. Because if they've got their images to jump up to the very first page of results. They probably used really good keywords to get there. Scroll through those and sometimes I won't find any extra information, but sometimes I'll see repeating words throughout these clips and those are good ones that you'll want to grab and add to your metadata. On the main Google page. Scroll down to the very bottom of the page. And there's a recommended search list of very similar things that other people search for when they also search Seville, Spain. And so down at the bottom, you can look at those links and see if there's any other good keywords there that you want to use. Another great resource is Wikipedia. And all of the agencies have said that Wikipedia is a good and accept and a recommended secondary source. You can go to the Wikipedia page type in Seville, Spain, and then scroll through it and pick what you think might be relevant keywords. Keep in mind you want to match up with buyer expectations. And you want to use words you think people will actually search for. After I've done all of my brainstorming and creative work, I occasionally use keyword tools to help me find more keywords. Here's one of my favorites, micro stock Keyword Tool. And I personally don't use this to generate any keywords. I just use it to help me delete duplicates in mind. So here I've put hand picking tomato and you can click how many images you want to load. So by default it shows us ten and click Submit. If you use this to generate keywords, what you can do is pick the ones that look similar to your clip. These three, these four look pretty similar to my clips. And then I click submit, and I get a list of keywords, suggestions. I personally don't use this because it's not based on buyer behavior, it's based on other contributor behavior. These are keywords that other contributors have used on their clips. So it can give you some good ideas, especially when you're first starting to write keywords. But then once you have some experience, I find that the solid keywords come to me pretty naturally and this is not very helpful. It starts to get kind of repetitive. Sometimes on this site you'll also see spelling errors. But let's say I want okay, agricultural plant, organic garden, growing farm. And let's say that's all I want. It puts those automatically here for me. Then you can click cecal or uncheck all. If I uncheck all those, go away. Let's get some of those back. And then you can come up with new words here. So tomato vines hand, let's say if I do plant, it deletes it. Did you see that here? If I type plant again, it deletes duplicates. So that's why I really like this tool. I could write plant a million times here and it would only come up here once. This helps me reduce redundancies. But you'll notice if I do one with a capital, then it does include both of those. So just try to be consistent. The key wording tools that I do occasionally use, and it's only occasional and it's usually my very last step to check and see if I'm missing any really good keywords is the Shutterstock key wording tool. So if I searched the same thing here, hand picking tomato, you can search all images. I normally set it to photos. Then again, you get those similar suggestions. Let's see, I'm gonna pick this one, this one, this one. I don't want the whole guy and I just want hands. And then once you have as many as you want, you could continue scrolling and scrolling and scrolling. You click, Get keywords. And then from there you have pre-selected keywords we think are relevant. I just pull up a separate document to the side of this and manually write down the ones I'm interested in. But you can also unclick the ones you're not interested in and they go back down here. So I just look at it and copy what I want. I can see like, oh, I missed Harvest. Harvest is a really good one. Crop Crops are really great word and I can hand pick the words that I'm interested in. Here's some more keywords that they think are a little bit less relevant, but you might still want greenhouse lifestyle, bio growing vegetarian. And then you can click show a few more diverse keywords. Sometimes there's some great ones in here and sometimes they're not useful at all. Body mind just has a hand so I wouldn't use body and there's no visible home and so wouldn't click that either. But I sometimes use this keyword tool to come up with some fresh suggestions after I've already used all of my other brainstorming techniques. One of the biggest tips I can give you is to try to think like a buyer. So let's say you're looking at your clip, put yourself in the buyer's shoes, say, I'm someone who needs this exact clip. I have this picture in my mind of this specific scenario and I know I need it. What keywords do you think they would search to find that clip, do a brainstorm and come up with a list of as many keywords as you can think of. If you really put yourself in their shoes, if they know they need your exact content, what would they use to find it? That'll help you generate your, your primary list. Maybe they don't know that they need your exact clip, but they have a feeling that they need, they need something inspirational out in nature. We'll look at your clip. What concepts, what emotional moods and concepts it is your clip portray. Maybe it's joyful, maybe it's inspirational, maybe it's a mysterious, maybe it's ominous. There's two kinds of buyers really. There's the ones who know exactly they want a beach at sunset. There's the buyers who have no idea what they want, but they know how it needs to feel. You want to capture both of those by using both concrete keywords for exactly what we see. And then also some soft keywords, some emotional mood keywords. And that way you can get buyers across the spectrum who know and don't know what they want. 10. Concept and Technical Keywords: There's two main types of keywords that you've really want to make sure you're including. Those are conceptual, mood and emotion keywords and then also technical keywords. In your conceptual and mood keywords, it's a good idea to include keywords that describe more of a narrative, unless an action or a place. Things like solitude, childhood, milestone, conservation. Those are all things that we can't see in the clip, but there are concepts that are related to it. Your conceptual keywords are really going to be your best selling keywords over the long run. You want to look at a clip and find as many targeted concept keywords as you can consider both positive and negative keywords for a variety of narratives, the positive keywords tend to sell a bit better. They tend to be searched more often. But it is really important to have some of those negative keywords in there as well. If you have bacon strips sizzling on a grill, this could be meat, protein texture savory is perfect for somebody's video for cooking or eating. But then on the other hand, it could also be the perfect piece to portray concepts like unhealthy, processed. You never know which of these positive or negative concepts is going to resonate with a certain client. If you have a clip of a person's smiling, Smiling is a great keyword, but you also want to include more keywords like happy and joyful. And then also what concepts are they portraying? Maybe happiness, joy, delight for every solid keyword that you have that describes a clip very well. Think about all of the related concepts and emotions that describe that same thing. And it can help to take a word and look up that same word in the thesaurus and see what other words come up in combination that accurately describe your clip as well. You can also do a Google search for that word. You can Google search smiling and see what other words come up in association with smiling. And make a new list of all those secondary keywords. And then ask yourself that same question for each of these keywords. Would a buyer be interested in this clip for this keyword or would they be disappointed? I personally have a cheat sheet for my technical keywords so that I can write it a little bit faster when I'm working on my emotional mood and concept keywords, I focus a lot more on brainstorming for that, but I want to free up some bandwidth. And I have a list of viewpoint, camera position or shot type, camera focus, footage speed, and composition keywords so that I can look at it and I can do a checklist. And I'll go faster with that checklist and I'll be more accurate for viewpoint. I have keywords like is it aside or profile? Is it a high angle? Is it behind for camera position or shot type? Is it a tracking shot is zooming, is it panning for camera focus? Is it a rack focus is defocused? Is it soft focused for footage speed? Is it real-time, is at time-lapse? Is it slow motion? And for composition, is it a wide shot? Is it a medium shot? Is it a close-up, things like that? So by having this list ready, I don't have to try to have one more thing on my mind to remember every single time I'm gonna need words from this list every single time. So my own personal trick is to have a list of those ones. 11. Who, What, When, Where, How: To help you out in the key reading section, you can also use the same prompts we used in the descriptions. Who, what, when, where and how, who. Maybe it's nobody and no people or maybe it's person, man, male, Caucasian adult. What here we can talk about actions. What is he doing? Is he picking a tomato? Is he taking a walk? Is he walking his dog? Is he's swimming in a pool. What actions are happening? When is it in the morning is at the middle of the day. Is that lunchtime? Is it dinner? Is that evening? Is it night? Where is he indoors? Is he outdoors? Is he in nature? Is he in a forest as he on a beach? Is he in a kitchen as he in an office? Is he in a specific country? Is he in a specific tourist destination? How here we can talk about how the shot was filmed. Is it low angle? Is at high angle. Is it static on a tripod or is it a handheld shot? Is it a wide shot? Is that in in shallow focus or is it in selective focus? So all these questions that describe the technical camera aspects we include under how? If you use these question where it says prompts, sometimes thinking in categories can really help you brainstorm more easily. 12. Similar Content Keywording: Okay, you've come so far and you've done a great job. Now let's talk about one of the trickiest parts, how to come up with descriptions and keywords for similar content. Let's say you went to a park and you filmed a child swinging on a swing, and you got various unique different versions of that clip. Let's say you got one low angle, you got a high angle, you got a wide shot and you got a close-up. But at the end of the day, each of those clips is a child swinging on a swing. So how can you come up with variety in your metadata? The most important thing is that you do not want to copy and paste all of your metadata here. That's pretty bad for your SEO. So you want to do that very sparingly. You want to make sure that each video, they're going to share some keywords, some of the most important keywords. But you want to make sure that each video also has its own set of unique keywords that only that clip has. That's really going to boost your sales in the long run. For each clip, you want to ask yourself, what can this clip offer to a buyer that the other clips can't? Maybe the answer is this one's a close-up. Maybe the emotion is different. Maybe in this clip the child is laughing, or maybe the child is crying or scared or worried or whatever. But look at it and see what's unique about this clip that the other clips don't have. If you really think about it and you're looking at two clips and you really can't identify differences or two different keywords. Ask yourself whether it's worth uploading both of those clips. Because maybe the answer is, the second one doesn't offer anything new. And so maybe you should just take that one away and focus on just this clip that will get you better SEO performance over time with better chances of sales. 13. Review and Refine: You've done all this brainstorming, all this research, and you have this long list of keywords. And if you're like me, it's often quite a bit longer than 49 keywords. Now what you need to do is refine your going to delete any of your keywords that are not strong, that are not very descriptive and representative of what's actually appearing in your clip. I want you to remember that question. Would a buyer who searches specifically for this keyword be interested in at least previewing my clip? Or would they be disappointed if you still have over 49 keywords once you've done that process, I want you to go through and really prioritize the most important keywords. Every time a buyer finds your clip in a search and skips right over it without even previewing it. That sends you down in future search results, making your content harder to find for future buyers. It's really, really important to only include the best of the best in your metadata. And when in doubt, less is more. Don't worry about filling it just to try to get to 49 because you can. But the end of the day, we're writing keywords for real human beings and their real search patterns. So we don't have to worry so much about confusing mystical algorithms. You just think a real person who wants my clip, what would they search to find it? If you're still a little lost and you're still not quite sure how to decide if a keyword is interesting or disappointing for a buyer. You can try visualizing each 11 by one. Take your keyword, close your eyes and think, let's say it's Beach. Visualize what a beach is. What comes to your mind when you think of the word beach. And then look at your clip. Does your clip accurately represent that visualization of that keyword for you? If the answer is yes, keep it. If the answer is no, it doesn't match up, then get rid of that keyword. You don't need it. 14. Congratulations!!!: Congratulations, you've finished the course. Okay, So now let's review what you've learned so you can go ahead and take action. First. You learned how to write SEO optimized 70 character descriptions for all of your clips, you learned how to brainstorm a bunch of different keywords and then how to refine those keywords to pick your best and strongest ones. And then last but not least, you learned how to write unique keywords for similar content. Now that you have all of these new skills, Let's take those and put those into action and go ahead and start writing new keywords for your own stock footage clips. Feel free to write to me in the Q&A section below if there's anything you're unsure, are curious about. Thanks for joining me on this keyword and best practices course, and congratulations again on completing the class.