How To Design Sports Logos: Create Your Own Team Mascot

Fraser Davidson, Designer / Director / Animator

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11 Videos (1h 44m)
    • How to Design Sports Logos

    • Introduction

    • Theory

    • Introducing the Process

    • Reference Images

    • Sketching with Simple Strokes

    • Bold Lines and Negative Space

    • Refining

    • Shading and Coloration

    • Process Recap

    • Presentation


About This Class

Learn how to create a mark that inspires stadiums! In this 90-minute class, you will learn to create a variety of bold, dynamic athletic style marks. And by learning to utilise a core set of design heuristics and a simple methodology, you’ll be able to create your own team mascots in Illustrator.

Fraser Davidson is the Owner of sports branding agency Field Theory. Throughout his design and animation career, he has created work for Nike, the NFL, Adidas, the Welsh Rugby Union, ESPN and more. He has created marks for teams from across the world, for Football, Hockey, Soccer, Basketball, Rugby and more as well as several major NCAA Division 1 Athletic programs.

Fraser is an acclaimed Skillshare teacher with more than 5,000 students in his first class, Simple Character Animation. This new class promises to be as big a hit—perfect for graphic designers, illustrators, brand specialists, and anyone curious to know how a great sports logo comes to life.

534 of 538 students recommendSee All

Loved it! Fraser does a great job explaining and works at a perfect pace. Not so fast that I can't follow along, but not so slow that I was waiting on him. My only critique was on the last video "Presentation" he does some things in Photoshop in the menus but we the viewer can't see them because his screen is clipped. So I had to do a bit of guess work on what he was clicking. But other than that great work!
Good, simple, straightforward information told succinctly. Good for taking you through process of building sports style logos.





Fraser Davidson

Designer / Director / Animator

I'm an award-winning London-based, Director and Animator with the London-based Animation house Cub Studio. I was previously Head of Motion Graphics at Mainframe, a Motion Graphics, VFX & Animation House. Graduating from Nottingham Trent University with a BA Hons in Graphic Design, I have six years of experience creating advertising, music videos, and channel branding across many media. I have won a BAFTA, multiple International Promax Awards and my work has been featured in numerous publications.