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Honest Selling Secrets: How to Be Good at Sales Without Compromising Your Ethics

Margo Aaron, Recovering Academic, Accidental Marketer

8 Lessons (19m) View My Notes

- 1. Why You Think You Hate Sales
  
  1:48
- 2. Rule 1: The Problem/Solution Framework
  
  1:36
- 3. Rule 2: The Overly Chipper Effect
  
  3:54
- 4. Rule 3: Shut Up and Listen
  
  3:24
- 5. Rule 4: People Don't Like To Be Sold, They Love To Buy
  
  1:20
- 6. Rule 5: Sell to the Heart
  
  1:36
- 7. Rule 6: The Customer is Not a Moron
  
  1:43
- 8. Go Out and Sell Something (Badly) (Yes, Badly)
  
  3:42

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