Honest Selling Secrets: How to Be Good at Sales Without Compromising Your Ethics

Margo Aaron, Recovering Academic, Accidental Marketer

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8 Lessons (19m)
    • 1. Why You Think You Hate Sales

    • 2. Rule 1: The Problem/Solution Framework

    • 3. Rule 2: The Overly Chipper Effect

    • 4. Rule 3: Shut Up and Listen

    • 5. Rule 4: People Don't Like To Be Sold, They Love To Buy

    • 6. Rule 5: Sell to the Heart

    • 7. Rule 6: The Customer is Not a Moron

    • 8. Go Out and Sell Something (Badly) (Yes, Badly)

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About This Class

This course will help you overcome your barriers to self promotion and reshape your relationship to sales so you stop being intimidated by sales and start being GREAT at it (without feeling like a sleaze).

We’ll review the 6-rules of ethical selling and you’ll learn how to sell in a way that’s convincing, honest, and effective.

  • Rule 1: Match Their Problem With Your Solution
  • Rule 2: Talk to a Human Like a Human
  • Rule 3: Shut up and Listen
  • Rule 4: People Don’t Like to Be Sold, They Like to Buy
  • Rule 5: Sell to the Heart, Not to the Head
  • Rule 6: The Customer Isn’t A Moron, She’s Your Wife

This class is for anyone who wants get better at selling themselves or the products, services, and ideas they believe in.

Additional Materials / Resources:



  • To Sell is Human by Dan Pink (If you’ve ever wanted to sell with integrity, this is your book.)
  • Jab, Jab, Jab, Right Hook by Gary Vaynerchuck (A book on selling in the connection economy, disguised as a social media book.)