Graphic Design Theory : Color Theory | Jeremy Deighan | Skillshare
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9 Lessons (1h 20m)
    • 1. Introduction to Color Theory in Design

      5:16
    • 2. Seeing the World through Color

      8:31
    • 3. Color Mixing and Systems

      7:55
    • 4. Color for Digital and Print Media

      6:43
    • 5. Color Selections and Methods

      11:32
    • 6. Color Harmonies and Meanings

      6:55
    • 7. Creating a Mood Board with Canva

      14:58
    • 8. Selecting Color for a New Design

      10:14
    • 9. Create a Duotone Effect with Photoshop

      8:21
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About This Class

Learn Graphic Design Theory in this New Course!

Many people want to become designers but don't know the basic fundamentals of design at all.

It can take years to piece together different ideas to truly begin to understand how it even works.

but it doesn't have to be like that.

By understanding the foundations of color, typography, layout, composition, branding, and other fields of study in the graphic design realm, you can propel yourself from a beginner to an expert, just by having the right education.

You have found the perfect course for learning graphic design. It doesn't matter if you have no experience at all, this course was designed to teach you design theory in the most effective means necessary. 

So who can benefit from learning graphic design theory?

The fundamentals of design are useful for a lot of careers, industries, and hobbies. It doesn't matter if it's logo design, web design, social media, user interface design, advertising, product design, printing, or t-shirts. This course will cover ideas that can be used in any niche!

Each section goes into specific detail of the main principle being taught so that you get in-depth knowledge of that theory.

This course will cover:

  • The Basics of Color Theory in Design
  • Seeing the World Through Color
  • Color Mixing and Systems
  • Color for Digital and Print Media
  • Color Selections and Methods
  • Color Harmonies and Meanings
  • Creating a Mood Board with Canva
  • Selecting Color for a New Design
  • Creating a Duotone Effect in Photoshop
  • and much, much more!

Feeling lost?  Don't worry, I am here for you!

As they say, "Come for the course, stay for the community."

Well, that's not the exact phrase, but you get what I mean. :)

So what are you waiting for?!

The time is now to stop procrastinating and begin learning graphic design theory so that you can take full advantage of everything that it has to offer!

Enroll now in this course and get started!

Transcripts

1. Introduction to Color Theory in Design: everywhere we look, we see color. It's an important part of life and also plays an important role in design. Colors can help us decide what food we can eat. It can alert us of danger, and it also helps us make choices throughout the course of our day. Understanding, color and the way that we see color will help you become a better designer in artist. So what exactly is color? It is the property of what we see when we interact with light and other objects. In its simplest form, light hits an object and is either absorbed or reflected back into our eyes. Light travels in ways, and when the different wave lakes reach the cones of our eyes way, see what we call color for the reflected light ways from the object. The biggest source of light in our solar system is, of course, the sun sun amidst pure white light. Actually, it's not white at all. It is a combination of all of the different wavelengths combined. When all of the wavelengths combined and reflect back into our eyes, we see what we call white color. Each color as we know it is actually just a different wavelength. Red has the longest wavelength with a small frequency. Orange has a shorter wavelength than red. Yellow is shorter than orange, then green science blue and violet. Violet has the highest frequency with the shortest wavelength. Once the wavelength gets shorter than violet, we get ultraviolet and is no longer perceive naturally by the human eye. White light is a combination of all of these wavelengths, adding together as the light travels from the sun, it hits different objects, and those wave links can either be absorbed into that object or reflected back to our eyes . As light is absorbed and reflected, we begin to see different colors. Take for an example an image of a red apple. The apple, in essence, isn't really red. The apple is just an object that absorbs every color but red. And that red light is reflected back to us, and we interpret this as the color red. This goes for all of the other colors on the color spectrum. Green is all colors except green reflected back to us. The same goes for orange, blue, violet and so on. When we see something white, it is because the object isn't absorbing any of the wavelengths, and they're all being reflected back to us. And here's a little secret. Black isn't really a color at all. We see black when all of the light wavelengths are fully absorbed into the object. Black is just the absence of color. However, in design, we need a way to describe this, so we just label it as a color black. So how does this help? As a designer? By understanding the basic principles of light and color, you will have a better foundation of the way color works in different mediums, whether through digital images, through prints or through any other medium available toe artists. Because color is so important to our everyday lives, it's very important to understand the basics of how color works, how it could be mixed or manipulated and how you can apply it to your work. Colors can express mood or motion. They can help draw attention to what you want the viewer to see in. They can provide information to the viewer. In the design itself, choosing the right colors can help express your point, and choosing the wrong colors can turn the viewer away. And in some cases even offend different cultures. You'll learn all about color meanings, pairing colors and choosing the right colors. But first, let us start with the basic properties of color and design. In the next lecture, you will learn the basic terminology of different color properties and begin to build a framework of working with color. 2. Seeing the World through Color: look through these glasses. What do you see? What color do you see? Is it red, pink rose blush fuchsia, Watermelon. As we see the world around us, we interpret a multitude of different colors. There are the primary colors of red, green, blue, yellow, violet and so on. But every color has many, many variations of that main color based on its properties. Like how light or dark it is, or how intense or de saturated it is. We can get a full spectrum of all sorts of color. Generally, we give each one of these variations a name like rose or fuchsia. In design. Each property of color is also given a name, and these properties become adjustable on an individual basis. By doing so, you have complete control over every color that we can visibly see. This lesson will go over all of the common terms used to describe the properties of color. When you begin working in programs like Adobe Photo Shop or Adobe Illustrator, you will be able to change these individual properties. Let's start first with you. HEU, in its simplest form, is what we call a color. The hue is the reflected light wave that we see in our eyes and name a color blue, yellow, green, red and so on in design and then print. A hue is described as a color with no values added to it. That is the color in its pure form, with no extra white, black or graze added to that color. Though we think in terms of primary colors like blue, red, yellow, green and violet, there are actually hundreds of individual Hughes to choose from When working in design. Hugh is the first property of a hue, saturation value HSV or hue saturation lightness H sl color wheel. That means that in these color wheels, the Hewes selected for its color and then the saturation value, or lightness Hugh is like naming the actual color of a rag is a rag blue, red, green or another hue. The second property on a HSV, or H sl color will is saturation saturation, and color describes the intensity of a color and how well that color is reflected Back to us. Colors can be highly saturated, showing the purest form of it's you or can be de saturated until it gets to a point of having gray tones, and you no longer see a color. You can think of saturation like wedding Iraq. A dry rag can look dole, whereas a wet rag or saturated rag can be vibrant and color. The more the color is saturated, the more intense that color appears. The final two properties of the color wheel, depending on which model you're using, HSV or H. S. L describes how light or dark color is. They're somewhat different, so let's start with V of the H S V Color. Will, which stands for value value, describes the lightness and darkness of a color in print or in painting. This is controlled by using mawr less blacks, whites or graze in your color. The same effects can be applied in digital media to give you different values of color. When white is added to a color, it is said to be a tent and make the colors lighter. When black is added to a color, you get a shade of that color, and when gray is added, you have different tones of that color. Sometimes you will hear colors refer to in its tonal range, which is the range of grays from black to white and everything in between. Four. A specific color. The hue, saturation value color will model is a great way of choosing colors and adjusting their color properties so that you have flexibility and choosing the exact color you want. Other common value will models are the hue, saturation, brightness and huge saturation lightness models. Brightness defines how much light and object is actually omitting, and lightness defines how light or dark the value is compared to other like objects. If an object has a high brightness, then it emits a higher concentration of light. And a low brightness means that it's darker in nature because it does not admit as much light. The lightness or darkness of color refers to how high or little these values are again. Each one of these properties Confia, Justin and just about any graphic design software that you can pinpoint exactly the color that you're going for. In this example, you can see how one color can produce a wide range of different colors by adjusting their properties. By changing the hue of the rest of these properties, you get a bunch of colors to choose from The final thing I want to mention in this video is contrast. Contrast is the difference, and Hughes saturation and values or brightness colors that have a higher contrast. Property means that that property is further away from each other. Take, for example, these two colors who have a higher contrast in their Hughes than these two colors. Or look at the contrast in the saturation values of these two colors versus these two colors. Here. The contrast is in its values, where these two color values are greater apart than these two. Providing high contrast in a design can help make the elements stand out. We're giving a low contrast can help that elements blend more. One of the biggest mistakes I see and design on a constant basis is when a low contrast is used for design that desperately needs a high contrast. In this example, the text is very hard to see. Even though the colors are different, the value and saturation ranges are identical, creating little contrast and making the text blend into the background. A trick that you can do when designing is to turn your image into a grayscale image. If you do this in the text becomes illegible, it's because there is no contrast ing values and needs adjusting By increasing the contrast and the saturation or value ranges, you can make your focal point stand out. Sometimes you may want less contrast for stylistic choice, but keep this in mind when designing. As most important information generally needs a higher contrast to relay the information and make it easier for the viewer Deceive. These are the most common terms to define color and design, and so you will want to become familiar with them as you begin using and experimenting with color in your work. 3. Color Mixing and Systems: now that you have a basic understanding of how color works in the terms we used to describe color, we're going to look at how color behaves in mixes to create a range of different hues. Think back to when you were a child. Did you ever get to color with paints? In school, we were taught that by mixing different color paints together, you can get other colors. Mix red and yellow to get orange. Mix blue and yellow to get green. Mix red and blue to get purple and then mix them all together to get some sort of muddy color that resembles maybe a brown. Though this is a great way to think about the way mixing color works, it is not how it operates when we begin talking about digital design or designed for print media, you know by now that the light that comes from the sun contains all of the wavelengths. Four color and we see color. When that light absorbs into an object and bounces certain wavelengths back to us, though, we see a full spectrum of color from red, orange and yellow to green, blue and violet. Our eyes and our brains actually process is information a little differently. Eyes made up of three distinct cones that process short, medium and long wavelengths toe. Formulate the colors we see without going into too much information on this process. Specifically, keep in mind that a red green blue for RG be color model What's created to hack the way that we typically see color by using the's three colors way are able to fool the brain into seeing all of the colors that we would like. So how does this work? Lights of these three colors can be mixed together to produce all of the variations of color. Though the sun is the brightest light in our solar system, we can also use other lights like flashlights or led is to produce color light. In the following example, think of the colors being used as beams of colored light. Let's start with the blue light that color blue light is shown here. All other colors are being absorbed, and the blue light is reflecting back into your eye and is being stimulated by the cone to produce color information in your brain. Also, remember that wherever you see black, that is the absence of color, not a color itself, even though we call black to give it a label. Now let's add a red light again. That red light is just the color wavelengths that your eyes picking up. What happens when we mix these two? As you can see, the blue and the red lights combined to create a magenta color, your brain is interpreting these blue and red wavelengths to fill in the information and actually create this third color thes color. Lights are able to fool the brain into thinking that seeing a magenta color because of the cones in your eyes, reacting to the blue and red, this becomes a parent when multiple lights of red and blue dots are laid side by side. There is no magenta color, and these colors are not over laid over one another. Yet we see magenta when we zoom out because of the way that our eyes and our brains are behaving. This is exactly how computer screens work, though you see a bunch of colors on your computer screen, it's really only made up of red, blue and green lights. Don't believe me. Take a magnifying glass and hold it up to your monitor. Pretty wild, right? Let's take a look at the other colors. Using this RGB model, we know that blue and red create magenta. If we add green, you can see that green and blue make science in red and green. Actually make yellow by adding different levels of red, green and blue. You can recreate every color in the color spectrum, and here we have a complete RGB color wheel with its corresponding colors. Since we're talking about light, you also know that wherever there is no color being reflected, we get black. And wherever all of the colors mix and reflect together we get white. This is called an additive color system because the colors are based on lights being added together to create all of the colors. Additive color is great for anything that uses light, such as computer monitors, tablets, televisions, led panels and so on. Understanding the RGB, an additive color models will help you when selecting and modifying colors, because now you know exactly how it's working. So what about things that don't use light like printed media? Well, have you ever changed out the ink of a printer before? Notice that it's not using the red green blue system. It's using the opposite colors of science magenta and yellow or C M. Y. That is because this is what is called a subtracted color system. The subtract of color system works by colors being absorbed into the object or substrate. To make it easy, let's use the example of a printer printing on a white piece of paper. When the science cartridge lays pigment onto the paper, the red color is being absorbed in the blue and green. Colors are being reflected. The blue and the green colors mix, and in arise, we see a sigh in color. Because of the subtraction of the red color, we get the name of the subtracted color model. If you look at the colors across from the sea and white colors on the color wheel, you can easily make out what colors are being absorbed. Magenta reflects red and blue, so green is absorbed. Yellow reflects red and green, so blue is absorbed. So what about the other colors? By mixing science, magenta and yellow, you can make all of the other colors absorb and reflect back just the colors you would like . You know that science absorbs red in magenta, absorbs green by laying cyan and magenta together, red and green are absorbed, and so blue is the Onley color reflected back. That means that magenta and yellow will absorb green and blue, reflecting red and science and yellow will absorb red and blue, reflecting green by mixing the subtracted colors. Together, you can get the full spectrum of all available colors. However, mixing all of the colors do not produce a good looking black as mixing colors of like makes a nice looking white. Instead, you get a muddy color when mixing these pigments. To compensate for that, 1/4 color black is added to darken and tone the image. This is where you often hear of C M y que in the K stands for key or the black pigment. Once you understand the way that these two color models work the additive and subtract of color models, you can begin using them to your advantage 4. Color for Digital and Print Media: in this lesson, we will go over how you can use color, whether you are designing for digital media or for print media. Though they're pretty similar, they do have some differences that I would like to show you. First, let's take a look at using color in a digital medium. As you know, by now colors created on a computer by showing different amounts of red, green and blue lights that trick your mind into seeing all of the available colors. The's lights combined together in a refer to as pixels. We can label the resolution of a screen or monitor by its pixel dimensions. So, for instance, imagine you had a very small device of only 10 pixels wide and 10 pixels. Talk. We would call the pixel dimensions 10 by 10 and there would be a total of 100 pixels on a small device. This would look great, but on a larger device, you start seeing pics. Elation occur, so to have a smoother looking image at the same size, we need to increase the pixel count. If we have a 100 by 100 pixel image, it becomes smoother at the same size in 1000 by 1000 even looks smoother. Still, most high definition devices, like computer monitors and televisions nowadays are starting to be rated at 1920 by 1000 and 80 pixels. This means there are 1920 pixels horizontally, 1000 and 80 pixels vertically and a total of 2,073,600 pixels. That gives a lot of pixel definition to our image and a much smoother look. It also creates a bigger file size, so it's important to know that the more pixels you begin adding, the more space it will take up on your computer. We're starting to venture into two K and four K resolutions where the pixel dimensions, or 2000 and 4000 pixels across, respectively. Though it's great to work with such high detail, it also makes for a larger file size. If you're working on, say, Web design, large file size are usually not your friend. While the resolution tells us the pixel dimensions of an image, we can also know the pixel density and what we call PP I or pixels per inch. You also might hear of pixels per centimeter if you are working in metric. This is the number used to say how densely compacted the pixels are to a certain size, like inches. Remember our 10? By 10 example, that image was one inch in both directions. We would say it has a 10 p p. I. Density. If that image was two inches, then it would have a five pp. I density the more pixels per inch you have for your image, the smoother the image will look because of the density of the pixels. 1920 by 10 80 looks great on a smartphone because the pixels are tightly compacted into a smaller space and gives a higher resolution looking image. Where's 1920 by 10 80 can begin to look pixelated on a larger screen, and a higher resolution needs to be used as you begin working with color. You will want to keep this information in mind because the amount of pixels will determine the amount of available colors you can use. If you're working on a smaller resolution, you have a limit of the color choices available to you. As a resolution increases, you can blend a multitude of colors to get the image. This is also exactly how print media works on Lee. It's generally called DP i or dots per inch. That means how many dots of pigment will be laid down per inch for your image. Typically, you will want to have a very smooth image for print, and file size isn't such a big factor. In that case, you will use a higher resolution like 300 dots per inch or more. That guarantees that you have a lot of pixels per inch of your design and get the best quality image of possible. On the other hand, you generally want the lowest file size available without sacrificing quality. When you do Web design work, that is because websites have to process the information and the lower the foul size, the faster the website can load. The typical image resolution for Web design work is 72 dots per inch or pixels per inch, though that number can be changed to suit your needs. The final property you will want to look at is a bit depth bit. Death refers to the amount of colors that can be stored in any given image in an image one bid means that you will only receive two colors black and white. Two bits. Gives you four colors. Three bits gives you a colors. Four bits gives you 16 colors and on up. Typically you will use 8 16 or 32 bit depths a bit. Death is 256 colors and good for Web design work. 16 bit Death is 65,536 colors and great for print work. 32 bit Death is 16,777,215 colors and would be great for big prints. Though these foul sizes can get really big, keep in mind that each bit death is for each channel. So with a bit debt of eight, there's 256 colors for gray, 256 for red, 256 for green in 256 for blue. This'll gives over 16 million possible color values and more than enough for most images 5. Color Selections and Methods: you should have the basic knowledge of how color, light and pixels act in both print and design. But how do you go about choosing the right color? This is where the fun really begins, and in this video I will show you a couple popular methods for selecting color, how you can work with duo tones and what great it maps are if you think of color as a pixel of RGB values to give you a certain Hugh than any single pixel can be selected in the color information given. Typically, this is done with what is known as a color picker tool or eyedropper tool, and the purpose of this tool is to extract color information from any color on your screen by selecting colors with a color picker tool. In this image, you can see the values of the color you have chosen change. Sampling any color with this type of tool allows you to find out it's RGB value. See him like a value L. A. B value color will value, such as an HSB value and even its Hexi decimal value. The Hexi Decimal, or hex color codes, are three bite Hexi decimal values that help in selecting color for things like Web design . They are RGB in each fight or two. Values from 00 to F F represent an individual RGB value that gives a six digit code that can be inputted into HTML to adjust the colors of typical HTM oh properties like text or background colors. And by using color picking tools, you have access to the exact color code for the color that you need. Many design programs have this type of color picking abilities. Even a search for color picker tool on Google gives you a basic color picker that shows RGB and hex values. You can change the hue at the bottom. You can adjust the saturation by moving horizontally in. You can adjust the value by moving vertically. If you click on the drop down box, you will see it also gives you other values like HSV hs L and C M y que. As you adjust the colors. The RGB and hex values are displayed to the left in a colored back that is known as a swatch color. Swatches are samples of color, and you've probably seen these before. If you've ever had to choose a paint color from your local hardware store. Those are color swatches, and designers also use color swatches and programs to help pick colors. Look at colors, and you can even save out your swatches for later. Use one of my favorite color picking tools to use his adobe color. If you go to color dot adobe dot com, you will be presented with a color picking tool that has a little more capability. With this tool, you can select colors based on the color wheel before you can move sliders under each of the color properties to fine tune your selection. With everything set to zero, you can see the individual C M Y que values The individual RGB values the L A B values in the H S B values. At the bottom is the hex value that you can copy and paste into any program, design or code that you need it for. Another benefit of this application is that it lets you pre select color harmonies based on standard color design principles. Later on, you will learn more about these color harmonies, but keep in mind that with this tool you can easily select colors they are analogous, monochromatic. Try attic complimentary compounds or by shades. When you begin selecting colors with this tool, you will see that it gives you five color swatches that you can adjust either with a color harmony selection or by customizing your own colors. By doing so, you are creating what is called a color palette. This is an assortment of color swatches put together toe easily reference. When you begin designing in this common across painting, Web design, logo design, interior design and many other industries, you can also pre create color palettes from pictures and images. That means that if you see a photograph or design and you really like the color being represented in it, you can automatically select out those colors right from this tool, I will show you an example of how to do just that first click import image, Then select the image that you would like. Now move around the sample circles to pinpoint the exact colors you like from the image. You can also select moods based on colorful colors, bright colors, muted colors, deep colors in dark colors when you have the colors selected in the color palette that you want. You can click save color theme to export the color palette to Adobe CC for use in its programs like Photo Shop and Illustrator. Or you can click on the color wheel tab to see the individual values of the colors that you have selected for inspiration. You can go through photos and designs, selecting colors and adding them to color palettes to use for later on. By attaching these to the original image, you can create mood boards and label them as you see fit for inspiration later on in the future. A quick search online and you can find thousands of mood boards already created for you to use and get inspiration from. If you need that another time that you may work with special colors, swatches and pallets is when you are referencing the Pantone matching system. This is a standardized set of colors located online and in books that industries and designers use to make sure that the client is getting the perfect match of color every time you can find out more information on their website. But keep in mind that programs like Adobe Photoshopped have the ability to import Pantone colors into the swatches library so that if you're as to use a specific Pantone color, you have it available to you. One example of using Pantone colors is when you need to print specific colored inks for production prints like screen printing. This is often done with duo tones, the common term when referring to multi tone prince with 123 or four inks. By using monotones, duo tones, try tones and quad tones. You can get very specific looking color prints with the inks that you choose, even your home inkjet printer complaint. Beautiful looking separate prints By using duo tones, this process is easily done and programs like Adobe Photoshopped. The image must first be turned into gray scale, which discards all color information, and Onley leaves the black through white values of the image. This is considered a monotone image or its tone with just one color channel. Black. By selecting the duo tone option and photo shop, you can see that it is selected to monotone currently and has given a single black color forts tonal range. This color can be changed. Now it's receiving a red color forts tonal range, allowing you to see the red color in any highlights from the lightness of the image. If you click on the color swatch and choose color libraries, you will have access to all of the different color libraries, including the Pantone matching system. Changing the drop down to do a tone allows you to create a secondary color, and you can now see how it fills in with the red. For its tonal ranges. You can create monotones, duo tones, try tones and quad tones. Here there is also a preset drop down box. When a color is selected here, you can see that it applies the preset colors and curves, along with a Pantone match color for printing. The same effect can be applied to a full color image for some great modern duo tone coloring effects with a Grady. A map in Photoshopped, a Grady INT, is basically a blend of colors and different patterns that you select and you will use them frequently and all types of design and artwork in the Layers Panel Photo Shop. Click to add an adjustment layer and click on Grady, it's map. This will look at all of the black and white tonal values and apply the great map to those values. In this example, a dark purple is applied to all of the darker regions of the image, and a bright orange is applied to all the lighter areas of the image. By adjusting the Grady in with ingredient map, you can get some stunning duo tone effects. Hopefully, this gives you a solid understanding of color swatches, pallets, duo tones, ingredients. These are the essential building blocks of working with color and our terms frequently found in all types of software and industries. By knowing what each of these are, you will build your confidence as a designer and could begin experimenting with color harmonies in color theory, which we will look at next. 6. Color Harmonies and Meanings: how color works in the real world and in digital mediums is something that I love teaching do others so that you can begin to grass how to use color to your advantage. But nothing brings me more joy than talking about how color affects people. Humans and color have a deep relationship and always amazes me to think about how we react to color and what a strong impact it can have on us. When you look at this image, how do you feel notice that I didn't say, What do you see? I said, How do you feel? That is because color can psychologically change our perception of the world around us. Color can make us feel happy or sad, frightened or optimistic, hungry, alert and so much more as we have evolved through the years, we have associating certain colors to the way we react to what is going on around us at the time of viewing those colors. Take a look at these vegetables, brilliant greens, reds, oranges and yellows. As we eat these throughout our generations, we begin to associate these colors with food and an even deeper feeling, a satisfying our hunger by consuming a green forage or red plant. It's not coincidence that major food chains across the world use these same colors, and their branding colors can have very specific meanings. And those meanings can even change. Based on the culture that you're interacting with. It's important to know different colors and their meanings. So let's take a look at some of the more common ones. Keep in mind that this is not an extensive list, so I encourage you to do more research on different colors and different cultures and what they can meet. Red is associate ID with energy to alert you and for love. Orange is associated with excitement, art and food. Yellow is associated with happiness, stimulation in to draw attention. Green is associated with health calmness in the earth. Blue is associated with trust, loyalty and security. Purple is associated with wealth. Pride in luxury brown is associated with reliability, honesty and natural products. Gray is associated with neutrality, communication and composure. Black is associated with power, discipline and elegance. Why is associated with purity, cleanliness and light? By knowing how colors are represented and by even combining colors, you can relate a specific message to your audience just by using color. Sometimes you will hear of colors as being warm and cool. This also comes from psychological and physiological stimulation. It's easy to think about warm colors like red, orange and yellow. Make you think of fire and heat. Cool colors like greens, blues and violets are usually associated with feelings of being cool or cold. Using similar colors of warm and cool together in your design can create a uniform look of colors that go well with each other. This is called a color harmony because there's a nice balance of the colors being chosen. There are many different color harmonies that are based on the color wheel. Knowing the different color harmonies can really help you select some great looking color palettes Whenever you are feeling stuck or not sure how to go about picking the right color by randomly selecting a color or by choosing a definite starting color, you can come up with all sorts of beautiful color harmonies. This is a monochromatic color harmony that means that the color palette is going to have different tents in shades of a single color. As you can see, all the colors fall within the same color on the color wheel. Here's an example of an image that uses monochromatic colors. This example is an analogous color harmony. In this pattern, the colors of the color palette are different hues close to the main color on the color wheel. This adds more variety to an image than a monochromatic color pattern and is commonly found when referring toa warm and cool color palettes. Here is an example of an image that is using analogous colors. This example is made up of complementary colors. Thes air colors directly across from the main color or 180 degrees on the color wheel from the source. For some reason, these colors just work really well. Together. They complement one another and are great for use and all kinds of designs. Here is an example of an image that is using complementary colors. This example is a triad of colors. Here. Three colors are evenly spaced across the color will, resulting in a nice try. Attic harmony. Here's an example of an image using Try it colors. If you learn the different meanings of colors and how they play a role in our everyday lives, then you can use that knowledge to your advantage when creating your designs. Color is very important in the design process, so make sure you're taking the time to think about color and most of all, enjoy experimenting with it. 7. Creating a Mood Board with Canva: in this video, I am going to teach you how to create a mood board. Now a mood board is basically just color palettes that you put with an image, typically with a photograph or a design that you have, and you pull colors from that image and you create a board out of it. This is called a mood board, and they're great for a lot of things. But generally, what they're great for is when you see a design or photograph that's using some really awesome looking colors, you can save that out for later use. It's good for inspiration. It's good for picking colors, and this can be used across all kinds of different design mediums. It can be for social media graphics. It could be for Web design logo design. You can even use this for other things, like interior design, so it's a really cool, useful tool. They're great to make. I recommend you try making a couple of them because you'll start understanding some things about color and the way that color works around us. So let's go ahead and take a look that now first, I'll show you the basics of a mood board, and I can do that with a piece of software called Can Va Now Canada is free. It's a free application you can use online to create social media graphics. I use it a lot. I teach it, and I really like the software. I believe you should check it out. And if you go to Google and you type in color palette generator, it will bring you to this website here. Now this is separate from the software, but basically this allows us to pull in colors from a photograph. So I'm going to go ahead and click. Try with our demo image here and you can see what it does. It's gonna pull in a demo image, and here's our image, and then it pulls colors from that image. You can see these are all the colors that are being used in that image. Now it gives us a name of these colors, which is really cool, and then it also gives us a hexi decimal value. That pound sign with the six digits underneath is called a hexi decimal code that you can copy and use for all kinds of different applications and software. Now, if we go down, you can see what you can do with something like this. So at the bottom you see some designs down here, and what has happened is that they've pulled in these colors, and now they're using these colors for these different designs so you can pull in colors that you see that you really like from somewhere else, and then use those in your own designs. Also, every scroll back up to the top. There's a button that says Upload another image so you can go ahead and upload your own image, and I'm going to do that. Now go out and find a photograph that you really like the colors and such as the one we're looking at and then uploaded to the site. Now I am going to be using this image here of this house. I really like the colors in it. They have some really nice complementary colors with the yellows and oranges and the blues , and then the browns at a nice feel. And one thing that you can think about is what are you designing for? So if you're designing safe for a grocery store, maybe you go find images of gardens or vegetables, and you use those specific colors in your design work. It's really going to tie in. If I'm doing something such as a vacation rental or maybe real estate, and I'm trying to sell this house well, I could actually pull these colors in for the design of whatever it is that I am creating that four. So once you click the upload another image button, you can go ahead and find your image on your computer. And then I'm just going to click the open button, and it's going to do the same thing as it did with the demo image. It's going to pull that image in, and then it's going to find colors of that image. Here you can see we have a chocolate with its Hexi decimal value, dark olive green, rosey brown, dark slate, grey and grey. Now I'm assuming that Canada uses a certain set of colors because they already have them named. I'm not sure how it works, but it's really awesome. And now weaken. Begin using these colors to create our own mood board, which is going to look very similar to what we're looking at here, however, will be able to say that out as an image that we can put on our computer. Or maybe we can share it on a website like Facebook or Pinterest or something of that nature. Now another program that will let you do something similar as adobe color again, this is on the Internet. It's a free application, and you can just type in adobe color and a Google search box, and it will bring you to this website. Here we have access to different color swatches. We can change the color harmonies and do a bunch of really cool things. But we can also do the same thing that we did with the canvas palettes. So if you click at import image at the top left here, you can go ahead and bring in your image. So I'm just going to click and open it into this program, and it essentially does the same thing that the camera palette generator does. The only difference is we have a little more control with this program, meaning that we can actually move around what colors we want to sample, and then we can adjust those colors later on if we need to now, it already picked a pretty good sample. But just to show you, I can click on, say, this blue at the bottom and I can drag it around. And as I move that color around, you can see it's sampling different colors of this image. Now it did pick a pretty good set, so we'll just take a look at him. Here. You can see what we have. Ah, ah, light blue, a darker blue, a yellow kind of a tan and brown. Those look really good. I might want to sample some other colors. Maybe I don't need that light blue, and I would like maybe like a dark brown color, I could go ahead and change that. Once I have that set, I can either save it as a color theme. If you're in Adobe User, you can use this in all your applications, like in design or photo shop or illustrator, Or you can go back and click the color wheel button in the top left hand corner. When you do, it brings us back to the first screen. However, it's loaded those swatches into this program. Now I have more fine control because I can individually find tune these colors. If I want to say I make this brown a little more saturated, I can change all of their different values, like the CME, like a the RGB and so on. And we also have our hexi decimal code at the bottom that we can copy and paste elsewhere so both of the applications will do the same thing we want. The Adobe color program will just give us a little more control to change some of those colors. But the camera program works very easily and is nice to use also, so you might want to use that one instead. Now we're going to use the camera application to create our mood boards, so you're gonna have to sign up for an account again. It's for free, but you can go ahead and sign up at canvas dot com. That's www dot c a n v a dot com. Now you should be loaded with the newest version of Canada Canada 2.0, they recently changed, and we're going to be using the 2.0 version, even though it's the same procedure on one point. Oh, so don't feel bad if it doesn't look the same here. We have pre made templates that we can select for different sizes for things that we need. So the 1st 1 is a social media graphic, and you can see it's pixel dimensions. If you can read it on the screen, it says 800 pixels by 800 pixels. Then we have a presentation, which is 1920 by 10 80. That's actually the size of most HD screens, so that's good for working with full size images on your screen. We have posters. Facebook covers, Facebook posts, instagram posts. There is an arrow that we can click on, and we have more options, such as a Pinterest graphic, and we can select any one of these templates for wherever we're going to use this graphic. So if you want to share this on Pinterest, go ahead and click the Pinterest graphic. I'm going to go back, and I'm just going to pick the social media graphic. It's a square image, and most social media platforms can use it, and it's nice and easy to work with. So just go ahead and click on that, and that's going to open up the software of can va where we can begin designing. Now we have all these different templates on the left that we can choose from. Some are free and some are paid for. But what I want you to do is go ahead and click on the elements button at the top left hand corner. And this is going to give us different elements that we can use and or design, and we want to go ahead and select grids. So we're going to go to grids and hit all, and it's gonna bring up all of these different grids that we can use for our design. Now, I'll show you how these work in just a moment, but we need to find our grid. So we need to scroll down and you need to find the grid that has one large image at the top and then five little images below it. You can choose either this one or you can choose the one that has four. But because we have five colors will work with the one that has five for now. So I'm gonna go ahead and click this great here, and when I do, it loads it into our template, and you can see we have one large image and then five little smaller images at the bottom. The first thing I want to do is I want to drag in or photo, and this is really easy and really cool. On the left hand side, you'll see an upload button. Go ahead and click on that, and you will be presented with the screen and we can go ahead and click on upload an image , and then we can select our house image and then we'll hit open. Well, just give it a minute toe upload in the can va. And then once it's ready, you can just click and drag that image into the top portion of our great here. So go ahead and click on that image. Hold down the mouse, you'll see it move, and then once we get into that image, it will start filling it in. Once it is there, just let go. It will drop it in there, and the size might actually be a little different than the grid size. And we can adjust that if you double click on this image, it will turn gray, and then it will allow us to either move left or right or up and down, depending on the size of the image. So we just want to get it where we like it and then click on the done button in the top left hand corner. And now we have a nice image for our grid. So let's go ahead and input our colors. Now. What we're going to do is we're going to copy and paste the Hexham decimal value to the images that we have here. I'll show you how to do this, but basically just head on over to either adobe color or the Camba color palette program. So for the 1st 1 I'll go ahead and show you with the camera color palette generator. So what we want to do is we want to copy this bottom Hexi decimal coat. Now you can highlight and copy it, or you can just click on the color and camera allows us to copy it automatically, which is really nice. Once it's copied, you'll see there's a check mark there, so we know it's copied. So let's head back over to the canvas software, and now we want to input this into one of these bottom swatches of the great at the bottom so you can change the color background of any of these grids. So click on the 1st 1 just gonna left click that one there, and then at the top you'll see kind of like a color wheel, and we're going to click on that, and then we can choose any color we want. So, for instance, I can click this purple and they'll change it to purple. But we have a specific color we want to use, so let's go ahead and click this plus button here. And then you can see the Hexi decimal value at the bottom, so now I can highlight that number. I can right click or shift, click or even hit control V to paste. But we want to go ahead and paste this in, and now it has pasted in that color from the color palette generator and that colors pulled directly from this image. Let me go ahead and show you how to do this with adobe color, and then I'll fill them all automatically, since it's the same process. So here's the adobe color will. Now these colors are going to be a little different because they don't pull him exactly like camera does. So we'll have to manipulate them a little bit. But it's okay. Let's just go ahead and pick this tan color here. It also has a hex decimal value that we can copy and we can hit control C or we can right click and go to copy to copy that. And then we're going to do the same thing as before. This time I'm going to put it in this middle swatch because the 2nd 1 is going to be a dark brown. You can put these in any order that makes sense to you. Maybe you want to lightest to darkest or from one color to another. It's really up to you, but I'm just showing you the basics of this. So go ahead and click on that color will again hit that plus button. Highlight the Hexi decimal coat. I'm gonna hit control V. I believe it's probably command V on a Mac to paste. And then there we go. We have are tan coloring. Now go ahead and continue that process until you have all five colors in here. So here is my final image with all of the colors, and I did a mix of both the capital and the adobe tool. Typically, I would use one or the other, but I like some colors from each one, so I used them both here. Now, once you have this created, you can go ahead and save this or shared on social media. You can share it on your Facebook or Twitter or Pinterest account, or you can download it and maybe put it in a folder. You could make a bunch of these and then as you begin designing, you can always references later on. So I'll go ahead and show you how you can download these or share them. If you go to the top, there's a publish button with a drop down box. If I click on that, it gives me a bunch of different options. I can download this, or I can put it on the Facebook page or Twitter Page, Or what have you now to do any of these at the bottom, you have to set up your account, so I'm not going to go into that. At this current moment. We'll just go ahead and download it. So if we click on that download button, it will ask us, What kind of file type do we want it to be in? PNG is great for high quality and more crisper image, but it's a larger file size. The J P G is going to be a smaller file size. It's going to load faster, but it won't be asked Chris and then a PdF, which you probably won't need. So I would just stick with the PNG and then hit the download button. And then Campbell will processing image and it'll download it for us. And then once it's done, we can go ahead and just click on that image. Of course, we would want to put it in a folder and name it properly, But there we have our final image with our swatches. And of course, all these different things could be adjusted in camera. But that is a very easy way to create a mood board with a free application. There are a lot of fun to make, and I also suggests doing a search for mood boards or color palettes on Pinterest or on Google because you'll find a lot of these and they are very inspirational, and they really get the creative juices flowing when you need to pick colors for your designs. 8. Selecting Color for a New Design: So let's talk about how you would actually select colors for something that you're designing. Say, we've created this logo and we have the basic layout that we want, but we don't know what kind of colors were going to use. So how do we decide that? Well, there's a lot of different things that you can do, and you'll find your own sort of progression of how you like to choose colors. Maybe you get a color from the client. Maybe they tell you specifically, I want to Onley use reds or I only want to use reds and blues in the design. Well, that's going to give you an easy basis to go off. But generally what I do is I try to think about the feel or the emotion that I'm trying to admit to the viewer. Now this says the chlor e fresh seafood. So maybe this is a place that sells fresh seafood. Maybe it's a restaurants. Ah, whatever have you there? We have this friendly looking crab and we can do a couple of things. With this. We can give it a very friendly, color looking pallets, or we can give it a very natural looking color palette, and it kind of depends on maybe the audience you're going for. Is this a place that is in a very high, touristy kind of place and you want flashy colors? Or maybe it's something that is a little more high end and you want to use a more sophisticated type of colors, who knows? But let's just go ahead and take a look. One thing that I suggest is doing something that you've looked at before, and that's using a mood board. We can pull in colors that we think would look good, and then we can use those colors in their design. Now we can always change him, and a lot of designing is really just kind of playing around and messing around and trying to see what looks good and what feels right now. All the theory in the world can definitely make you a better designer. But until you get in there and start doing it yourself, you won't really understand your own process for selecting color. So this is something that I might do, and I might do this a bunch of different ways. But let's create a color mood board and we'll just use colors from that and see how that looks. So the first thing that I want to do is I have my design here in Canada and I want to create a color mood board and I can do it right underneath as another page. So I'm going to click on Add New Page. It's gonna add this new page for me. I'm going to go toe elements and then I'm going to click on Grids and I'm going to scroll down until I find the one that gives me an image on top and then five images across the bottom. Now let's go find an image that we can pull colors from. So here's a site that I like to use. I use a couple of different ones. Picks obey. This one's called Unspool ash. There's pixels. There's a lot of different sites where you can get some images to use. I like the colors in this one. I like the Reds and the blues and the yellows. It's a picture of a real crap, so we know we're getting some realistic colors, and I think that this might work really nicely, So let's go ahead and pull the the colors from here and see how this looks. Okay, I'm going to use the adobe color program in case I want to change any of the colors I can. We're going to go to import image at the top. We're going to select the image we downloaded and hit open, and it's going to load that image in, and it's going to pre select some colors. Force. Let's just take a look and see. I mean, these colors are pretty accurate to what I wanted. I like the reds like the yellows and the blues. There's even grabbed a tan color, which is kind of cool. So, yeah, we'll stick with this. Let's go ahead and copy and paste thes over to canvas, so I'm going to click on Color Wheel. I'm going to go to my first color. I'm going to select it and copy that, either by right clicking, control, see or command see on the Mac. And then we'll head over to Camba and let's go ahead and finish creating this board, so I'm going to go toe uploads. Let's upload. The image came once it's uploaded. We can click and drag that into our image here, and we'll just size it up. Sure, it's good. All right, let's go ahead and copy and paste these colors on over so that color in and I'm just going to go ahead and fill the rest of those in. Okay, so I got all those colors pulled in into the canvas. A application now, and it does a couple things. Force one. It gives us a visual representation of our crab and some colors that we've chosen. We can always change these colors that they're not working. That's fine. But another great thing is if we go back up to our image here now, let's go ahead and select on the main elements. If we click on one of these colors, you can see not only did it pull it into our grid in our mood board, but it actually saved them as document colors. So these air colors that have been used before in the document you can see the black and the white and then the five colors, so canvass great because it saved these colors for us. We don't have to go down and copy and paste anymore. We can just select these. Now, let me show you the elements of this crab. So here we have the crab. I'm just gonna pick some random colors. We have the eyes, is the first color, and then we've got the body, and then the last one is going to be its mouth and kind of the white areas around the eyes . So we have those elements. We have this little shading in the background and then the title and so forth. So the first thing that needs to be asked is, Where is this image going to be used? Is there going to be a background? Is a background going to be white or black? Or maybe the background needs to be transparent. Those are questions you're gonna have to ask and find out before you begin designing. Because if you create a lot of, say, dark colors for the graphic and then it's using on, say, a black T shirt, those colors aren't going to show up. The same thing is, if you're picking light colors and you have a white t short or maybe ah, white menu or something, those colors aren't going to show up. Maybe you need to create two different versions, one that is for like colors and one this for dark colors. Those will be some things that you need to ask. But let's go ahead and start off with the color background. Maybe we can use a colored background in our image here, so we're going to click on this and then weaken. Just go through and see maybe what would be kind of a cool color background. Now, I kind of like the red for the actual crab himself. So I'll probably leave that maybe we can do one of these blues. I kind of like this light blue. That looks pretty cool and you can see it's changed that shaded Leif force underneath. That's part of this graphic. We don't have to adjust that. So now let's go ahead and pick some colors. The red that was used from Camba already looks good. We could use that or we can select it, and we know it's the second color here. Let's try the color from our image and let's go ahead and fix the other colors because we want to make sure they look good. The purple should probably just be white because it's the teeth in the eyes, so that looks pretty good. And then we have the eye color. Do we want to do? Maybe that dark blue looks good yellow or 10. Maybe we picked that dark blue color, so this is already starting to come along nicely, and it's pulling colors from the real world. It's colors directly pulled from this graphic. Now again, we can always change this. Maybe I say Okay, this this red looks good on the crab, but it's kind of brown. It's not really red, and it's a little dark. So let's go ahead and adjust that what we can come in and maybe we can lighten it up a little bit, and that starts looking better now. That color can still probably be found in this crab because there's millions of colors in here who knows what five that picked. But you can see it's kind of got same in the same colors. There's a little orange color on the club. Maybe we could do more of an orange, but crabs air red and I like the red color. I like the blue eyes, and then now we can just do the texts so Let's look at this Texan. See what might be good colors for this so we can try that dark red that looks kind of cool . Maybe we can pick that same red as before. Looks like it didn't save it, so need to manually find it. For some reason, it's not saving that one out. That's okay, though, so we can start coming in and manipulating these color so I don't like that red. Let's try the dark blue and see how that looks. That looks kind of cool, but all the blue makes it a little hard to see. See, Yellow is definitely hard to see also, So the blue background has some of the same values as this text, and it's making everything a little difficult to see. Let's go back to the darker background and this. Change his eyes to that light blue. See if that makes it pop a little bit like the yellow that look kind of cool. And again, a lot of design is coming in and just experimenting and seeing if you can figure out what looks good. Now we know if we have a lighter see the value of the background is around right here. So if we go lighter, we really make that crab pop. And I kind of like that. I think that looks good. Let's change the words here. This is also important. So we wanted to pop just like the crab is popping here. Okay. And I like the yellow because yellow doesn't need to be as prominent, So you can come in an experiment in that different ways. And you can also take all the different color theory ideas that you've learned about, such as color harmonies and what do colors mean? Take all that stuff in the consideration as you begin picking your colors. But I think this looks pretty cool. It definitely stands out. It's easy to read. There's good contrast. It pulls in colors that we know are from the real world, which I think is kind of neat to, and you can continue experimenting and I would probably sit here and fix things, you know, little by little, and so I got it just perfect. But hopefully that gives you a one way of figuring out how to pick colors for your designs . 9. Create a Duotone Effect with Photoshop: in this video, I am going to show you how to do a more advanced coloring technique called a duo tone effect inside a photo shop. Now, this was really made popular by Spotify. They did it a lot in their branding recently, and you can see even on their Spotify for Brands page, we have this duo tone effect on what is happening here is that the image has been given a Grady INT map that is mapping the colors of yellow and pinks and magenta as to the actual image. Now they also have a stylized background in the back. We won't worry about that today, but I do want to show you the basics of this effect. It's a new trend that's been popping up. A lot of people like it and want to know how to do it, so I'll show you how to create that inside a photo shop. Okay, here we have a photo shop and I've loaded in an image called man dot jp G will just work with this. This can work with pretty much any image. However, it's going to use the values from darkness to lightness. And if you have too much dark or too much light of anything in the photo. It's gonna look kind of strange. So you really want to try to choose a photo that has some good ranges of darks and lights, as this image does here. So, as you can see over in the layers, we have one layer. It is the man layer, and we're going to manipulate this layer, and the first thing that we want to do is we want to apply a great aunts map, so go down and click on the Adjustment Layers button and then select Grady int map. Once you do, it's going to apply a great aunt map to everything that is below it inside of the layers panel, so you can see our new adjustment layer here with our great aunt map and or mask a layer. And below that is our man image. Anything that is beneath this is going to get this great map applied to it and the great it map. What's happening is we have a greedy int from black toe white and every value in between. Wherever there are dark parts of the image or black hearts, the black color is being applied, and wherever there are lighter parts, the white color is being applied in every value in between. So we know that the shirt is a darker color. Let me turn this off. You can see the shirt is darker than the skin. So when I turned that on, you can see that the shirt is getting more of the darker black colors, and the skin is getting more of the white or lighter colors. Now this will make more sense. If you click on this actual Grady in in the Great Map and choose one of these presets now, you might not recognize some of these cause I've created some of my own, but everyone likes to start with the violet orange, so we'll click that and hit OK, and now you can see wherever there are dark parts, it's applying the purple, and wherever there are lighter parts, it's applying the orange and everything in between. Let's go ahead and hide this layer and just, um so this makes a little more sense we're going to create a new layer. Just gonna create a basic rectangle here so we can see this and I'm going to create just a regular great aunts and inside of this rectangle on this new layer just so you can see this here. So here we have a regular Grady int on the image de Select that. That's just a layer that I created here, and we're going to turn the great map back on, and you will see that all the purples will be on this left hand side. The darker parts of the image and the lighter parts will receive that orange color. So now you can see Hopefully, that makes a little more sense of how this is working. Wherever there are dark colors, like in our Grady, it map here we get purple and the lighter colors get this orange color, so it's a really cool effect. It's really need, and you can do a lot of different things with it. For one, let's go ahead. Just try a different color, so we'll click on this and will select one of these ones I've made before. So we have this red and purple color where we have ah, purple and blue color, which is pretty nice, or we have kind of this darker orange color, and we can make whatever colors we want. I can pick any one of these on the Grady INTs selected color. I don't know what shows green automatically, but we can go ahead and select any color we want. Now for the darker colors. We probably want something darker on the left hand side. So a dark blue or dark red or something like that, even a dark green. But you want to make sure that it's lower in the value settings, so we're getting some of those darker colors. So let's see if we confined. I mean, the purple works really nice. Do maybe like a purple blue ocean will hit. Okay, So, like that other color and now we're gonna pick a lighter color. We want that at the higher end of the range. So we want that near the top of the values. And you can see we can get all these different cool colors and here that we like, so you can go through and pick one. You can maybe even lighten it up If it's too rich or too saturated. You can do that also. Okay, So once you find some colors that you like, just go ahead and hit the okay button. And then now we have this will hit, OK? And that Grady, um, map has been applied, which is very similar to the image that we saw on Spotify. And all they've done is they've just gone in and touched up the image a little more. They gave it a more stylized background and so forth. We can do some of the same things. Maybe we select the man here. I'm gonna slap that man layer. I'm going to go to my quick selection tool and just go ahead and cut him out. And this isn't going to be perfect cause I'm going kind of fast just to kind of show you this. Um, but basically, let's go ahead and duplicate this layer so we don't affect the original layer. We have the man selected, but I wanna affect the background. So let's select the inverse. I'm going to click on Select at the top and then go to inverse and hit the button that's selecting everything but the man on our man Copy layer. And let's go ahead. Just blurt this out so we'll go to filter appear and we'll go to gosh and blur. And then we can blurt this out. As we move this along, you can see it affecting the background so we could go completely blurred here. But I just wanted to have a little blur so that he just really sticks out in the image and the rest of the background has kind of blurred out. So it okay and then we'll just de select that. And then where There you go, you have a nice focused man in the image and then kind of a blurred out background. We can also add some text, so I'll just click on the text tool type in here. It doesn't amount, so I can kind of see everything so we could go through and make this look nice. Now, this isn't a tutorial on typography, so I'm not going to spend a lot of time messing around with the type. But you can see we have some really cool colors, is kind of a monochromatic color style and mimics that Spotify look that's going on and you can see that the text is also picking up the same colors. Now the text isn't this purple color. It's actually colored black and it's because it's below the great map in the layers property. If I grab that and drag above the great map, then you can see the color is actually black. I can go to the text tool, and then we can pick a different color. As you saw. Sometimes you might want to use one of the color harmonies, so you might want to use something that will help pop out more. Then the actual image itself so well we could go through and maybe pick a different color that really stands out if we wanted to, or we could just go ahead and drag that underneath the great map. And it is a light color. We need to be dark so it picks up that purple. And then there you have it, a nice, simple way of creating a duo tone effect inside a photo shop. And this is a pretty common trend right now going on. I suggest trying it out and giving it a go. It's a lot of fun to play with and mess around with