Good Letters, Great Words: Drawing a Cohesive Hand-Lettered Piece

Isabel Urbina Peña, Designer & Letterer

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10 Videos (1h 3m)
    • Welcome!

    • Project: Hand Letter the Name of Your City

    • Materials Needed

    • Brainstorming + Inspiration

    • Understanding Letters

    • Defining Letterforms

    • Sketching

    • Drawing in Layers & Refining Your Sketch

    • Inking

    • Final Thoughts


About This Class


In this hour-long class, you will learn how to design an original piece of lettering in a step-by-step process, starting with analyzing and understanding the construction of existing letterforms to come up with an original stunning, well-informed piece of lettering.

For your own project in this class, you will hand-letter the name of your city, hometown or neighborhood. This project will allow you to practice the basics of lettering and sketching, and by the end of the class, you will have a final inked hand lettered piece.

This class is great for designers, illustrators and type aficionados. No previous lettering experience is required, since the class will guide you from the basic construction of a letter, to sketching, refining and inking your piece.

70 of 72 students recommendSee All

really liked her clear way of explaining and she mentioned points to keep in mind.i didn't find that in other lessons. thank u very much
I loved this class. Isabel taught clearly and made her subject very accessible and fun.
Tom Froese

Illustrator and Designer





Isabel Urbina Peña

Designer & Letterer

Hi! My name is Isabel Urbina Peña and I'm a designer and lettering artist based in New York. I currently work as a book cover designer at Random House. Some of my clients include American Museum of Natural History, 3.1 Phillip Lim, Variety, Campari, Diner Journal & Museo de Arte Contemporáneo de Caracas.

I obtained my BFA in Visual Communication and Design in 2008 where I graduated with honors from ProDiseño in Caracas, Venezuela. Later on, I continued my studies at the Cooper Union's Cooper Type Extended program in Typeface Design. After finishing, I went on to be a teacher’s assistant under renowned type designers Hannes Famira, Just Van Rossum, Jesse Ragan and Sara Solskone.

My work has been featured in The New York Times, PRINT Magazine, Design Observer's 50 Books / 50 Covers, The Casual Optimist, Design Work Life & Quipsologies, among others. I was recently named a New Visual Artist 2015 by PRINT Magazine.

In my spare time, I design typefaces ( and make hand-lettered zines ( For more of my work go to